---
title: "Ukulele brands in New Zealand: Which are searched most?"
description: "Compare the ukulele brands New Zealanders buy. Share of Search among Enya, Kala, Lanikai and Cordoba, the ukulele brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ukulele-brands"
publisher: "Brandwave"
---

# Ukulele brands in New Zealand: Which are searched most?

Compare the ukulele brands New Zealanders buy. Share of Search among Enya, Kala, Lanikai and Cordoba, the ukulele brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ukulele brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Enya, 79.2%

## Which brand is most popular in search among ukulele brands in New Zealand?

- In September 2026, Enya was the most searched among ukulele brands in New Zealand, with an estimated 1.6K branded searches, 79.2% of all searches for the four we track.
- Kala is in 2nd place, 65.3 percentage points behind at 13.9%.
- Across the 12 months ending September 2026, Enya’s share of searches among ukulele brands in New Zealand decreased from 86.3% to 79.2%.
- Across the 12 months ending September 2026, Kala’s share of searches among ukulele brands in New Zealand increased from 9.2% to 13.9%.
- Across the 12 months ending September 2026, Lanikai’s share of searches among ukulele brands in New Zealand increased from 4.2% to 5.4%.
- Across the 12 months ending September 2026, Cordoba’s share of searches among ukulele brands in New Zealand increased from 0.3% to 1.5%.
- Across the 12 months ending September 2026, Enya’s share of searches among ukulele brands in New Zealand peaked at 88.4% in April 2026 and was lowest at 76.9% in December 2025.
- Across the 12 months ending September 2026, Kala’s share of searches among ukulele brands in New Zealand peaked at 16.7% in August 2026 and was lowest at 7.6% in April 2026.
- Across the 12 months ending September 2026, Lanikai’s share of searches among ukulele brands in New Zealand peaked at 6.9% in January 2026 and was lowest at 3% in August 2026.
- Across the 12 months ending September 2026, Cordoba’s share of searches among ukulele brands in New Zealand peaked at 1.7% in June 2026 and was lowest at 0.3% in October 2025.

## Top ukulele brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Kala was mentioned most often, in four of the five answers. Kala was recommended most often, coming first in all three answers that gave a list. Enya was second, and Cordoba was third. Lanikai, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Kala | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Enya | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Cordoba | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Lanikai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about ukulele brands

- Asked ChatGPT "Which ukulele brand should I buy in New Zealand?": 1. Kala, 2. Enya, 3. Cordoba
- Asked ChatGPT "What are the best ukulele brands in New Zealand?": 1. Kala, 2. Cordoba, 3. Enya
- Asked ChatGPT "What's the best ukulele brand in New Zealand for beginner players?": 1. Kala, 2. Enya
- Searched Google, AI Overview "ukulele for beginners": named none of the brands we track
- Searched Google, AI Overview "concert ukulele nz": 1. Cordoba, 2. Kala

Not named in any answer: Lanikai.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Enya vs Kala: compare search popularity](/demand/nz/compare/enya-music-vs-kala): 79.2% against 13.9% Share of Search.
- [Enya vs Lanikai: compare search popularity](/demand/nz/compare/enya-music-vs-lanikai): 79.2% against 5.4% Share of Search.
- [Kala vs Lanikai: compare search popularity](/demand/nz/compare/kala-vs-lanikai): 13.9% against 5.4% Share of Search.

## How did search popularity change for New Zealand ukulele brands in September 2026?

- In September 2026, Lanikai gained share of searches among ukulele brands in New Zealand, from 3% to 5.4%.
- In September 2026, Kala lost share of searches among ukulele brands in New Zealand, from 16.7% to 13.9%.
- Estimated monthly branded searches for Cordoba in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.
- Estimated monthly branded searches for Enya in New Zealand fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Enya | 79.2% | 1.6K | 0.0% | Enya |
| 2 | Kala | 13.9% | 280 | -17.6% | Kala |
| 3 | Lanikai | 5.4% | 110 | +83.3% | Lanikai |
| 4 | Cordoba | 1.5% | 30 | 0.0% | Cordoba |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Enya | 2.9K | 86.3% | 1 |
| Oct 2025 | Kala | 310 | 9.2% | 2 |
| Oct 2025 | Lanikai | 140 | 4.2% | 3 |
| Oct 2025 | Cordoba | 10 | 0.3% | 4 |
| Nov 2025 | Enya | 1.6K | 78.8% | 1 |
| Nov 2025 | Kala | 280 | 13.8% | 2 |
| Nov 2025 | Lanikai | 120 | 5.9% | 3 |
| Nov 2025 | Cordoba | 30 | 1.5% | 4 |
| Dec 2025 | Enya | 1.6K | 76.9% | 1 |
| Dec 2025 | Kala | 310 | 14.9% | 2 |
| Dec 2025 | Lanikai | 140 | 6.7% | 3 |
| Dec 2025 | Cordoba | 30 | 1.4% | 4 |
| Jan 2026 | Enya | 1.6K | 78.4% | 1 |
| Jan 2026 | Kala | 280 | 13.7% | 2 |
| Jan 2026 | Lanikai | 140 | 6.9% | 3 |
| Jan 2026 | Cordoba | 20 | 0.98% | 4 |
| Feb 2026 | Enya | 1.6K | 80.8% | 1 |
| Feb 2026 | Kala | 250 | 12.6% | 2 |
| Feb 2026 | Lanikai | 100 | 5.1% | 3 |
| Feb 2026 | Cordoba | 30 | 1.5% | 4 |
| Mar 2026 | Enya | 1.9K | 80.9% | 1 |
| Mar 2026 | Kala | 340 | 14.5% | 2 |
| Mar 2026 | Lanikai | 90 | 3.8% | 3 |
| Mar 2026 | Cordoba | 20 | 0.85% | 4 |
| Apr 2026 | Enya | 2.9K | 88.4% | 1 |
| Apr 2026 | Kala | 250 | 7.6% | 2 |
| Apr 2026 | Lanikai | 110 | 3.4% | 3 |
| Apr 2026 | Cordoba | 20 | 0.61% | 4 |
| May 2026 | Enya | 1.9K | 81.5% | 1 |
| May 2026 | Kala | 310 | 13.3% | 2 |
| May 2026 | Lanikai | 100 | 4.3% | 3 |
| May 2026 | Cordoba | 20 | 0.86% | 4 |
| Jun 2026 | Enya | 1.9K | 81.2% | 1 |
| Jun 2026 | Kala | 310 | 13.2% | 2 |
| Jun 2026 | Lanikai | 90 | 3.8% | 3 |
| Jun 2026 | Cordoba | 40 | 1.7% | 4 |
| Jul 2026 | Enya | 1.9K | 80.5% | 1 |
| Jul 2026 | Kala | 340 | 14.4% | 2 |
| Jul 2026 | Lanikai | 90 | 3.8% | 3 |
| Jul 2026 | Cordoba | 30 | 1.3% | 4 |
| Aug 2026 | Enya | 1.6K | 78.8% | 1 |
| Aug 2026 | Kala | 340 | 16.7% | 2 |
| Aug 2026 | Lanikai | 60 | 3% | 3 |
| Aug 2026 | Cordoba | 30 | 1.5% | 4 |
| Sep 2026 | Enya | 1.6K | 79.2% | 1 |
| Sep 2026 | Kala | 280 | 13.9% | 2 |
| Sep 2026 | Lanikai | 110 | 5.4% | 3 |
| Sep 2026 | Cordoba | 30 | 1.5% | 4 |

## What is being compared

- **Cordoba**: Measured on the search term “cordoba ukulele”.
- **Enya**: Measured on the search term “enya”.
- **Kala**: Measured on the search terms “kala” and “kala ukulele”, summed into one figure.
- **Lanikai**: Measured on the search terms “lanikai” and “lanikai ukulele”, summed into one figure.

- [Cordoba](/demand/nz/brands/cordoba-ukulele)
- [Enya](/demand/nz/brands/enya-music)
- [Kala](/demand/nz/brands/kala)
- [Lanikai](/demand/nz/brands/lanikai)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ukulele brands in New Zealand?

In September 2026, Enya was the most searched among ukulele brands in New Zealand, with an estimated 1.6K branded searches, 79.2% of all searches for the four we track.

## Cite this page

Brandwave. "Ukulele brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-ukulele-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ukulele-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.