---
title: "Tyre retailers in New Zealand: Which brands are most popular in search?"
description: "Compare the tyre shops New Zealand drivers buy and fit tyres at. Share of Search among Tony's Tyre & Auto Care, Bridgestone Tyre Centre, Advantage Tyre Solutions, Tyreland and Tyroola, the tyre retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tyre-retailers"
publisher: "Brandwave"
---

# Tyre retailers in New Zealand: Which brands are most popular in search?

Compare the tyre shops New Zealand drivers buy and fit tyres at. Share of Search among Tony's Tyre & Auto Care, Bridgestone Tyre Centre, Advantage Tyre Solutions, Tyreland and Tyroola, the tyre retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tyre retailers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Tony's Tyre & Auto Care, 44.3%

## Which brand is most popular in search among tyre retailers in New Zealand?

- In August 2026, Tony's Tyre & Auto Care was the most searched among tyre retailers in New Zealand, with an estimated 13.2K branded searches and 44.3% estimated Share of Search within this set.
- Bridgestone Tyre Centre is in 2nd place, 16.3 percentage points behind at 28% Share of Search.
- Across the 11 months ending August 2026, Tony's Tyre & Auto Care’s estimated Share of Search among tyre retailers in New Zealand decreased from 47.4% to 44.3%.
- Across the 11 months ending August 2026, Bridgestone Tyre Centre’s estimated Share of Search among tyre retailers in New Zealand increased from 23.7% to 28%.
- Across the 11 months ending August 2026, Advantage Tyre Solutions’ estimated Share of Search among tyre retailers in New Zealand decreased from 23.4% to 22.5%.
- Across the 11 months ending August 2026, Tony's Tyre & Auto Care’s estimated Share of Search among tyre retailers in New Zealand peaked at 49% in November 2025 and was lowest at 44.3% in August 2026.
- Across the 11 months ending August 2026, Bridgestone Tyre Centre’s estimated Share of Search among tyre retailers in New Zealand peaked at 28% in August 2026 and was lowest at 22.4% in November 2025.
- Across the 11 months ending August 2026, Advantage Tyre Solutions’ estimated Share of Search among tyre retailers in New Zealand peaked at 24.3% in May 2026 and was lowest at 21.1% in April 2026.
- Across the 11 months ending August 2026, Tyreland and Tyroola held steady: their estimated Share of Search among tyre retailers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Tony's Tyre & Auto Care vs Bridgestone Tyre Centre: compare search popularity](/demand/nz/compare/bridgestone-tyre-centre-vs-tonys-tyre-and-auto-care): 44.3% against 28% Share of Search.
- [Tony's Tyre & Auto Care vs Advantage Tyre Solutions: compare search popularity](/demand/nz/compare/advantage-tyre-solutions-vs-tonys-tyre-and-auto-care): 44.3% against 22.5% Share of Search.
- [Tony's Tyre & Auto Care vs Tyreland: compare search popularity](/demand/nz/compare/tonys-tyre-and-auto-care-vs-tyreland): 44.3% against 3% Share of Search.
- [Tony's Tyre & Auto Care vs Tyroola: compare search popularity](/demand/nz/compare/tonys-tyre-and-auto-care-vs-tyroola): 44.3% against 2.2% Share of Search.
- [Bridgestone Tyre Centre vs Advantage Tyre Solutions: compare search popularity](/demand/nz/compare/advantage-tyre-solutions-vs-bridgestone-tyre-centre): 28% against 22.5% Share of Search.
- [Bridgestone Tyre Centre vs Tyreland: compare search popularity](/demand/nz/compare/bridgestone-tyre-centre-vs-tyreland): 28% against 3% Share of Search.
- [Bridgestone Tyre Centre vs Tyroola: compare search popularity](/demand/nz/compare/bridgestone-tyre-centre-vs-tyroola): 28% against 2.2% Share of Search.
- [Advantage Tyre Solutions vs Tyreland: compare search popularity](/demand/nz/compare/advantage-tyre-solutions-vs-tyreland): 22.5% against 3% Share of Search.
- [Advantage Tyre Solutions vs Tyroola: compare search popularity](/demand/nz/compare/advantage-tyre-solutions-vs-tyroola): 22.5% against 2.2% Share of Search.
- [Tyreland vs Tyroola: compare search popularity](/demand/nz/compare/tyreland-vs-tyroola): 3% against 2.2% Share of Search.

## How did search popularity change for New Zealand tyre retailers in August 2026?

- In August 2026, Bridgestone Tyre Centre gained estimated Share of Search among tyre retailers in New Zealand, from 27.1% to 28%.
- In August 2026, Advantage Tyre Solutions gained estimated Share of Search among tyre retailers in New Zealand, from 21.8% to 22.5%.
- In August 2026, Tony's Tyre & Auto Care lost estimated Share of Search among tyre retailers in New Zealand, from 45.8% to 44.3%.
- Estimated monthly branded searches for Tyroola in New Zealand fell 14.3% over 11 measured months, from 770 to 660 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tony's Tyre & Auto Care | 44.3% | 13.2K | -6.4% | Tony's Tyre & Auto Care |
| 2 | Bridgestone Tyre Centre | 28% | 8.4K | 0.0% | Bridgestone Tyre Centre |
| 3 | Advantage Tyre Solutions | 22.5% | 6.7K | 0.0% | Advantage Tyre Solutions |
| 4 | Tyreland | 3% | 910 | -12.5% | Tyreland |
| 5 | Tyroola | 2.2% | 660 | +10.0% | Tyroola |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tony's Tyre & Auto Care | 15K | 47.4% | 1 |
| Oct 2025 | Bridgestone Tyre Centre | 7.5K | 23.7% | 2 |
| Oct 2025 | Advantage Tyre Solutions | 7.4K | 23.4% | 3 |
| Oct 2025 | Tyreland | 970 | 3.1% | 4 |
| Oct 2025 | Tyroola | 770 | 2.4% | 5 |
| Nov 2025 | Tony's Tyre & Auto Care | 15.7K | 49% | 1 |
| Nov 2025 | Advantage Tyre Solutions | 7.5K | 23.5% | 2 |
| Nov 2025 | Bridgestone Tyre Centre | 7.2K | 22.4% | 3 |
| Nov 2025 | Tyreland | 990 | 3.1% | 4 |
| Nov 2025 | Tyroola | 640 | 2% | 5 |
| Dec 2025 | Tony's Tyre & Auto Care | 16.9K | 48.2% | 1 |
| Dec 2025 | Bridgestone Tyre Centre | 8.8K | 25.2% | 2 |
| Dec 2025 | Advantage Tyre Solutions | 7.5K | 21.3% | 3 |
| Dec 2025 | Tyreland | 1.1K | 3.2% | 4 |
| Dec 2025 | Tyroola | 730 | 2.1% | 5 |
| Jan 2026 | Tony's Tyre & Auto Care | 17K | 48.7% | 1 |
| Jan 2026 | Bridgestone Tyre Centre | 8.4K | 24.1% | 2 |
| Jan 2026 | Advantage Tyre Solutions | 7.5K | 21.5% | 3 |
| Jan 2026 | Tyreland | 1.1K | 3.3% | 4 |
| Jan 2026 | Tyroola | 840 | 2.4% | 5 |
| Feb 2026 | Tony's Tyre & Auto Care | 14K | 48.6% | 1 |
| Feb 2026 | Bridgestone Tyre Centre | 6.9K | 23.9% | 2 |
| Feb 2026 | Advantage Tyre Solutions | 6.1K | 21.1% | 3 |
| Feb 2026 | Tyreland | 1K | 3.6% | 4 |
| Feb 2026 | Tyroola | 810 | 2.8% | 5 |
| Mar 2026 | Tony's Tyre & Auto Care | 16.1K | 47.9% | 1 |
| Mar 2026 | Bridgestone Tyre Centre | 8.2K | 24.5% | 2 |
| Mar 2026 | Advantage Tyre Solutions | 7.4K | 22.1% | 3 |
| Mar 2026 | Tyreland | 1K | 3.1% | 4 |
| Mar 2026 | Tyroola | 820 | 2.4% | 5 |
| Apr 2026 | Tony's Tyre & Auto Care | 13.5K | 47.8% | 1 |
| Apr 2026 | Bridgestone Tyre Centre | 7.1K | 25% | 2 |
| Apr 2026 | Advantage Tyre Solutions | 6K | 21.1% | 3 |
| Apr 2026 | Tyreland | 1.1K | 3.8% | 4 |
| Apr 2026 | Tyroola | 670 | 2.4% | 5 |
| May 2026 | Tony's Tyre & Auto Care | 13.3K | 46% | 1 |
| May 2026 | Bridgestone Tyre Centre | 7.1K | 24.4% | 2 |
| May 2026 | Advantage Tyre Solutions | 7K | 24.3% | 3 |
| May 2026 | Tyreland | 870 | 3% | 4 |
| May 2026 | Tyroola | 640 | 2.2% | 5 |
| Jun 2026 | Tony's Tyre & Auto Care | 14.2K | 48% | 1 |
| Jun 2026 | Bridgestone Tyre Centre | 7.2K | 24.4% | 2 |
| Jun 2026 | Advantage Tyre Solutions | 6.7K | 22.5% | 3 |
| Jun 2026 | Tyreland | 860 | 2.9% | 4 |
| Jun 2026 | Tyroola | 640 | 2.2% | 5 |
| Jul 2026 | Tony's Tyre & Auto Care | 14.1K | 45.8% | 1 |
| Jul 2026 | Bridgestone Tyre Centre | 8.4K | 27.1% | 2 |
| Jul 2026 | Advantage Tyre Solutions | 6.7K | 21.8% | 3 |
| Jul 2026 | Tyreland | 1K | 3.4% | 4 |
| Jul 2026 | Tyroola | 600 | 1.9% | 5 |
| Aug 2026 | Tony's Tyre & Auto Care | 13.2K | 44.3% | 1 |
| Aug 2026 | Bridgestone Tyre Centre | 8.4K | 28% | 2 |
| Aug 2026 | Advantage Tyre Solutions | 6.7K | 22.5% | 3 |
| Aug 2026 | Tyreland | 910 | 3% | 4 |
| Aug 2026 | Tyroola | 660 | 2.2% | 5 |
| Sep 2026 | Advantage Tyre Solutions | — | — | — |
| Sep 2026 | Bridgestone Tyre Centre | — | — | — |
| Sep 2026 | Tony's Tyre & Auto Care | — | — | — |
| Sep 2026 | Tyreland | — | — | — |
| Sep 2026 | Tyroola | — | — | — |

## What is being compared

- **Advantage Tyre Solutions**: Measured on the search terms “advantage tyre solutions”, “advantage tyre solutions near me”, “advantage tyres” and “beaurepaires”, summed into one figure.
- **Bridgestone Tyre Centre**: Measured on the search terms “bridgestone co nz”, “bridgestone tyre centre”, “bridgestone tyre centre huntly”, “bridgestone tyre centre moselle ave”, “bridgestone tyre centre near me”, “bridgestone tyre centre rowes tyres”, “bridgestone tyre centre st lukes”, “bridgestone tyre centre upper hutt”, “bridgestone tyre centre westgate” and “bridgestone tyres”, summed into one figure.
- **Tony's Tyre & Auto Care**: Measured on the search terms “tonys nz”, “tonys tyre”, “tonys tyre and auto care”, “tonys tyre near me”, “tonys tyre service”, “tonys tyre service botany”, “tonys tyre service glenfield”, “tonys tyre service hastings”, “tonys tyre service near me”, “tonys tyre service new lynn”, “tonys tyre service upper hutt”, “tonys tyre service wheel alignment”, “tonys tyre service wof”, “tonys tyres botany”, “tonys tyres glenfield”, “tonys tyres lower hutt”, “tonys tyres near me”, “tonys tyres new lynn”, “tonys tyres service”, “tonys tyres upper hutt” and “tonys tyres wof”, summed into one figure.
- **Tyreland**: Measured on the search terms “mobile tyreland”, “tyreland”, “tyreland near me”, “tyreland nz” and “tyreland tyres”, summed into one figure.
- **Tyroola**: Measured on the search terms “tyroola”, “tyroola near me”, “tyroola new zealand”, “tyroola nz” and “tyroola tyre”, summed into one figure.

- [Advantage Tyre Solutions](/demand/nz/brands/advantage-tyre-solutions)
- [Bridgestone Tyre Centre](/demand/nz/brands/bridgestone-tyre-centre)
- [Tony's Tyre & Auto Care](/demand/nz/brands/tonys-tyre-and-auto-care)
- [Tyreland](/demand/nz/brands/tyreland)
- [Tyroola](/demand/nz/brands/tyroola)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tyre retailers in New Zealand?

In August 2026, Tony's Tyre & Auto Care was the most searched among tyre retailers in New Zealand, with an estimated 13.2K branded searches and 44.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Tyre retailers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tyre-retailers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tyre-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.