---
title: "Tyre brands in New Zealand: Which brands are most popular in search?"
description: "Compare the tyre brands New Zealand drivers fit to their cars, utes and SUVs. Share of Search among Bridgestone, Michelin, Pirelli, Goodyear, Hankook, Yokohama, Continental and Dunlop, the tyre brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tyre-brands"
publisher: "Brandwave"
---

# Tyre brands in New Zealand: Which brands are most popular in search?

Compare the tyre brands New Zealand drivers fit to their cars, utes and SUVs. Share of Search among Bridgestone, Michelin, Pirelli, Goodyear, Hankook, Yokohama, Continental and Dunlop, the tyre brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tyre brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bridgestone, 53.1%

## Which brand is most popular in search among tyre brands in New Zealand?

- In August 2026, Bridgestone was the most searched among tyre brands in New Zealand, with an estimated 20.8K branded searches and 53.1% estimated Share of Search within this set.
- Michelin is in 2nd place, 33.8 percentage points behind at 19.3% Share of Search.
- Across the 11 months ending August 2026, Bridgestone’s estimated Share of Search among tyre brands in New Zealand decreased from 62% to 53.1%.
- Across the 11 months ending August 2026, Michelin’s estimated Share of Search among tyre brands in New Zealand increased from 12.4% to 19.3%.
- Across the 11 months ending August 2026, Pirelli’s estimated Share of Search among tyre brands in New Zealand decreased from 7.6% to 6.9%.
- Across the 11 months ending August 2026, Yokohama’s estimated Share of Search among tyre brands in New Zealand increased from 2.6% to 4.3%.
- Across the 11 months ending August 2026, Continental’s estimated Share of Search among tyre brands in New Zealand increased from 2.7% to 3.7%.
- Across the 11 months ending August 2026, Bridgestone’s estimated Share of Search among tyre brands in New Zealand peaked at 65.4% in December 2025 and was lowest at 45.5% in June 2026.
- Across the 11 months ending August 2026, Michelin’s estimated Share of Search among tyre brands in New Zealand peaked at 31.1% in June 2026 and was lowest at 11.4% in December 2025.
- Across the 11 months ending August 2026, Pirelli’s estimated Share of Search among tyre brands in New Zealand peaked at 7.6% in October 2025 and was lowest at 6.1% in June 2026.
- Across the 11 months ending August 2026, Goodyear’s estimated Share of Search among tyre brands in New Zealand peaked at 7.1% in May 2026 and was lowest at 4.4% in July 2026.
- Across the 11 months ending August 2026, Hankook’s estimated Share of Search among tyre brands in New Zealand peaked at 5.8% in May 2026 and was lowest at 4.1% in December 2025.
- Across the 11 months ending August 2026, Yokohama’s estimated Share of Search among tyre brands in New Zealand peaked at 4.3% in August 2026 and was lowest at 2.4% in November 2025.
- Across the 11 months ending August 2026, Continental’s estimated Share of Search among tyre brands in New Zealand peaked at 3.7% in August 2026 and was lowest at 2.6% in January 2026.
- Across the 11 months ending August 2026, Yokohama rose from 7th to 6th among tyre brands in New Zealand.
- Across the 11 months ending August 2026, Continental fell from 6th to 7th among tyre brands in New Zealand.
- Across the 11 months ending August 2026, Goodyear, Hankook and Dunlop held steady: their estimated Share of Search among tyre brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bridgestone vs Michelin: compare search popularity](/demand/nz/compare/bridgestone-vs-michelin): 53.1% against 19.3% Share of Search.
- [Bridgestone vs Pirelli: compare search popularity](/demand/nz/compare/bridgestone-vs-pirelli): 53.1% against 6.9% Share of Search.
- [Bridgestone vs Goodyear: compare search popularity](/demand/nz/compare/bridgestone-vs-goodyear): 53.1% against 6% Share of Search.
- [Bridgestone vs Hankook: compare search popularity](/demand/nz/compare/bridgestone-vs-hankook): 53.1% against 5.4% Share of Search.
- [Michelin vs Pirelli: compare search popularity](/demand/nz/compare/michelin-vs-pirelli): 19.3% against 6.9% Share of Search.
- [Michelin vs Goodyear: compare search popularity](/demand/nz/compare/goodyear-vs-michelin): 19.3% against 6% Share of Search.
- [Michelin vs Hankook: compare search popularity](/demand/nz/compare/hankook-vs-michelin): 19.3% against 5.4% Share of Search.
- [Pirelli vs Goodyear: compare search popularity](/demand/nz/compare/goodyear-vs-pirelli): 6.9% against 6% Share of Search.
- [Pirelli vs Hankook: compare search popularity](/demand/nz/compare/hankook-vs-pirelli): 6.9% against 5.4% Share of Search.
- [Goodyear vs Hankook: compare search popularity](/demand/nz/compare/goodyear-vs-hankook): 6% against 5.4% Share of Search.

## How did search popularity change for New Zealand tyre brands in August 2026?

- In August 2026, Goodyear overtook Hankook to rank 4th among tyre brands in New Zealand, at 6%.
- In August 2026, Bridgestone gained estimated Share of Search among tyre brands in New Zealand, from 46.2% to 53.1%.
- In August 2026, Continental gained estimated Share of Search among tyre brands in New Zealand, from 2.7% to 3.7%.
- In August 2026, Pirelli gained estimated Share of Search among tyre brands in New Zealand, from 6.2% to 6.9%.
- In August 2026, Yokohama gained estimated Share of Search among tyre brands in New Zealand, from 3.7% to 4.3%.
- In August 2026, Hankook gained estimated Share of Search among tyre brands in New Zealand, from 4.9% to 5.4%.
- In August 2026, Michelin lost estimated Share of Search among tyre brands in New Zealand, from 31% to 19.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bridgestone | 53.1% | 20.8K | -3.9% | Bridgestone |
| 2 | Michelin | 19.3% | 7.6K | -47.8% | Michelin |
| 3 | Pirelli | 6.9% | 2.7K | -6.6% | Pirelli |
| 4 | Goodyear | 6% | 2.4K | +15.1% | Goodyear |
| 5 | Hankook | 5.4% | 2.1K | -7.5% | Hankook |
| 6 | Yokohama | 4.3% | 1.7K | -3.4% | Yokohama |
| 7 | Continental | 3.7% | 1.4K | +14.3% | Continental |
| 8 | Dunlop | 1.4% | 530 | +17.8% | Dunlop |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bridgestone | 24.3K | 62% | 1 |
| Oct 2025 | Michelin | 4.9K | 12.4% | 2 |
| Oct 2025 | Pirelli | 3K | 7.6% | 3 |
| Oct 2025 | Goodyear | 2.5K | 6.2% | 4 |
| Oct 2025 | Hankook | 2K | 5.1% | 5 |
| Oct 2025 | Continental | 1.1K | 2.7% | 6 |
| Oct 2025 | Yokohama | 1K | 2.6% | 7 |
| Oct 2025 | Dunlop | 490 | 1.2% | 8 |
| Nov 2025 | Bridgestone | 24.5K | 60.8% | 1 |
| Nov 2025 | Michelin | 6.3K | 15.6% | 2 |
| Nov 2025 | Pirelli | 3K | 7.3% | 3 |
| Nov 2025 | Goodyear | 2.2K | 5.6% | 4 |
| Nov 2025 | Hankook | 1.8K | 4.5% | 5 |
| Nov 2025 | Continental | 1.1K | 2.6% | 6 |
| Nov 2025 | Yokohama | 950 | 2.4% | 7 |
| Nov 2025 | Dunlop | 500 | 1.2% | 8 |
| Dec 2025 | Bridgestone | 25.4K | 65.4% | 1 |
| Dec 2025 | Michelin | 4.4K | 11.4% | 2 |
| Dec 2025 | Pirelli | 2.6K | 6.7% | 3 |
| Dec 2025 | Goodyear | 2.3K | 5.9% | 4 |
| Dec 2025 | Hankook | 1.6K | 4.1% | 5 |
| Dec 2025 | Continental | 1.1K | 2.9% | 6 |
| Dec 2025 | Yokohama | 930 | 2.4% | 7 |
| Dec 2025 | Dunlop | 500 | 1.3% | 8 |
| Jan 2026 | Bridgestone | 25.9K | 62.9% | 1 |
| Jan 2026 | Michelin | 5.4K | 13.1% | 2 |
| Jan 2026 | Pirelli | 2.8K | 6.7% | 3 |
| Jan 2026 | Goodyear | 2.3K | 5.7% | 4 |
| Jan 2026 | Hankook | 2K | 4.8% | 5 |
| Jan 2026 | Yokohama | 1.1K | 2.7% | 6 |
| Jan 2026 | Continental | 1.1K | 2.6% | 7 |
| Jan 2026 | Dunlop | 620 | 1.5% | 8 |
| Feb 2026 | Bridgestone | 22.3K | 61.6% | 1 |
| Feb 2026 | Michelin | 4.5K | 12.3% | 2 |
| Feb 2026 | Goodyear | 2.5K | 6.8% | 3 |
| Feb 2026 | Pirelli | 2.5K | 6.8% | 4 |
| Feb 2026 | Hankook | 1.8K | 5% | 5 |
| Feb 2026 | Yokohama | 1.1K | 3.1% | 6 |
| Feb 2026 | Continental | 1.1K | 2.9% | 7 |
| Feb 2026 | Dunlop | 530 | 1.5% | 8 |
| Mar 2026 | Bridgestone | 24.1K | 61% | 1 |
| Mar 2026 | Michelin | 4.9K | 12.5% | 2 |
| Mar 2026 | Pirelli | 2.6K | 6.7% | 3 |
| Mar 2026 | Goodyear | 2.6K | 6.6% | 4 |
| Mar 2026 | Hankook | 2.2K | 5.6% | 5 |
| Mar 2026 | Yokohama | 1.3K | 3.2% | 6 |
| Mar 2026 | Continental | 1.2K | 3% | 7 |
| Mar 2026 | Dunlop | 550 | 1.4% | 8 |
| Apr 2026 | Bridgestone | 21.2K | 59.8% | 1 |
| Apr 2026 | Michelin | 5K | 14.1% | 2 |
| Apr 2026 | Pirelli | 2.5K | 7% | 3 |
| Apr 2026 | Goodyear | 2.2K | 6.1% | 4 |
| Apr 2026 | Hankook | 2K | 5.7% | 5 |
| Apr 2026 | Yokohama | 1.1K | 3.1% | 6 |
| Apr 2026 | Continental | 1.1K | 3% | 7 |
| Apr 2026 | Dunlop | 450 | 1.3% | 8 |
| May 2026 | Bridgestone | 20.8K | 57.2% | 1 |
| May 2026 | Michelin | 5.5K | 15.1% | 2 |
| May 2026 | Goodyear | 2.6K | 7.1% | 3 |
| May 2026 | Pirelli | 2.4K | 6.6% | 4 |
| May 2026 | Hankook | 2.1K | 5.8% | 5 |
| May 2026 | Yokohama | 1.3K | 3.7% | 6 |
| May 2026 | Continental | 1.1K | 3.1% | 7 |
| May 2026 | Dunlop | 510 | 1.4% | 8 |
| Jun 2026 | Bridgestone | 21.4K | 45.5% | 1 |
| Jun 2026 | Michelin | 14.6K | 31.1% | 2 |
| Jun 2026 | Pirelli | 2.8K | 6.1% | 3 |
| Jun 2026 | Goodyear | 2.5K | 5.4% | 4 |
| Jun 2026 | Hankook | 2.4K | 5.1% | 5 |
| Jun 2026 | Yokohama | 1.4K | 3% | 6 |
| Jun 2026 | Continental | 1.3K | 2.8% | 7 |
| Jun 2026 | Dunlop | 500 | 1.1% | 8 |
| Jul 2026 | Bridgestone | 21.6K | 46.2% | 1 |
| Jul 2026 | Michelin | 14.5K | 31% | 2 |
| Jul 2026 | Pirelli | 2.9K | 6.2% | 3 |
| Jul 2026 | Hankook | 2.3K | 4.9% | 4 |
| Jul 2026 | Goodyear | 2K | 4.4% | 5 |
| Jul 2026 | Yokohama | 1.8K | 3.7% | 6 |
| Jul 2026 | Continental | 1.3K | 2.7% | 7 |
| Jul 2026 | Dunlop | 450 | 0.96% | 8 |
| Aug 2026 | Bridgestone | 20.8K | 53.1% | 1 |
| Aug 2026 | Michelin | 7.6K | 19.3% | 2 |
| Aug 2026 | Pirelli | 2.7K | 6.9% | 3 |
| Aug 2026 | Goodyear | 2.4K | 6% | 4 |
| Aug 2026 | Hankook | 2.1K | 5.4% | 5 |
| Aug 2026 | Yokohama | 1.7K | 4.3% | 6 |
| Aug 2026 | Continental | 1.4K | 3.7% | 7 |
| Aug 2026 | Dunlop | 530 | 1.4% | 8 |
| Sep 2026 | Bridgestone | — | — | — |
| Sep 2026 | Continental | — | — | — |
| Sep 2026 | Dunlop | — | — | — |
| Sep 2026 | Goodyear | — | — | — |
| Sep 2026 | Hankook | — | — | — |
| Sep 2026 | Michelin | — | — | — |
| Sep 2026 | Pirelli | — | — | — |
| Sep 2026 | Yokohama | — | — | — |

## What is being compared

- **Bridgestone**: Measured on the search terms “bridgestone”, “bridgestone adelaide road”, “bridgestone dueler”, “bridgestone dueler at 697”, “bridgestone ecopia”, “bridgestone ecopia tires”, “bridgestone ecopia tyres”, “bridgestone moorhouse”, “bridgestone new zealand”, “bridgestone nz”, “bridgestone online”, “bridgestone potenza”, “bridgestone potenza sport”, “bridgestone potenza tires”, “bridgestone potenza tyres”, “bridgestone select”, “bridgestone st lukes”, “bridgestone tires”, “bridgestone turanza”, “bridgestone turanza 6”, “bridgestone tyre”, “bridgestone tyre price”, “bridgestone tyres near me” and “bridgestone wairakei road”, summed into one figure.
- **Continental**: Measured on the search terms “continental car tyres”, “continental chicken noodle soup”, “continental cross contact tyres”, “continental cup a soup”, “continental moto tires”, “continental mtb tires”, “continental soup”, “continental tires”, “continental tyre”, “continental tyres near me” and “continental tyres price”, summed into one figure.
- **Dunlop**: Measured on the search terms “dunlop mc tires”, “dunlop tires”, “dunlop tyre” and “dunlop tyres near me”, summed into one figure.
- **Goodyear**: Measured on the search terms “goodyear”, “goodyear automotive”, “goodyear co nz”, “goodyear eagle f1”, “goodyear eagle f1 asymmetric 6”, “goodyear eagle f1 sport”, “goodyear efficientgrip”, “goodyear near me”, “goodyear new zealand”, “goodyear nz”, “goodyear optilife”, “goodyear tires”, “goodyear tyre”, “goodyear tyres near me” and “goodyear wellington”, summed into one figure.
- **Hankook**: Measured on the search terms “hankook”, “hankook dynapro”, “hankook dynapro at2”, “hankook dynapro hp2”, “hankook dynapro mt”, “hankook dynapro mt2”, “hankook ion evo”, “hankook ion evo as”, “hankook kinergy”, “hankook kinergy eco 2”, “hankook kinergy st”, “hankook near me”, “hankook nz”, “hankook online”, “hankook rs4”, “hankook tires”, “hankook tyre”, “hankook tyres near me”, “hankook tyres price”, “hankook ventus”, “hankook ventus prime4”, “hankook ventus rs4”, “hankook ventus s1 evo 3” and “hankook ventus s1 evo3”, summed into one figure.
- **Michelin**: Measured on the search terms “michelin”, “michelin anakee adventure”, “michelin co nz”, “michelin cross climate2”, “michelin e primacy”, “michelin energy xm2”, “michelin mtb tires”, “michelin near me”, “michelin new zealand”, “michelin nz”, “michelin pilot sport”, “michelin pilot sport 4”, “michelin pilot sport 4s”, “michelin pilot sport 5”, “michelin power 6”, “michelin primacy”, “michelin primacy 4”, “michelin primacy 5”, “michelin primacy suv”, “michelin ps5”, “michelin road6”, “michelin tires” and “michelin tyre”, summed into one figure.
- **Pirelli**: Measured on the search terms “pirelli”, “pirelli angel gt”, “pirelli cinturato”, “pirelli cinturato p7”, “pirelli cinturato rosso”, “pirelli com”, “pirelli f1 tire”, “pirelli mt21”, “pirelli near me”, “pirelli nz”, “pirelli p”, “pirelli p zero tires”, “pirelli powergy”, “pirelli scorpion”, “pirelli scorpion all terrain plus”, “pirelli scorpion rally str”, “pirelli scorpion tyres”, “pirelli scorpion verde”, “pirelli tires” and “pirelli tyre”, summed into one figure.
- **Yokohama**: Measured on the search terms “geolandar yokohama tires”, “yokohama geolandar at g015 tires”, “yokohama tires”, “yokohama tires g015”, “yokohama tires geolandar mt”, “yokohama tyre” and “yokohama tyre cost”, summed into one figure.

- [Bridgestone](/demand/nz/brands/bridgestone)
- [Continental](/demand/nz/brands/continental)
- [Dunlop](/demand/nz/brands/dunlop)
- [Goodyear](/demand/nz/brands/goodyear)
- [Hankook](/demand/nz/brands/hankook)
- [Michelin](/demand/nz/brands/michelin)
- [Pirelli](/demand/nz/brands/pirelli)
- [Yokohama](/demand/nz/brands/yokohama)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tyre brands in New Zealand?

In August 2026, Bridgestone was the most searched among tyre brands in New Zealand, with an estimated 20.8K branded searches and 53.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Tyre brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tyre-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tyre-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.