--- title: "Panasonic vs Samsung: Which is searched more in New Zealand?" description: "Is Panasonic or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tv-brands/compare/panasonic-vs-samsung" publisher: "Brandwave" --- # Panasonic vs Samsung: Which is searched more in New Zealand? Is Panasonic or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Panasonic and Samsung - **Competitive set**: TV brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Panasonic Share of Search**: 3.6% - **Samsung Share of Search**: 11.5% ## Is Panasonic or Samsung more popular in search? - In September 2026, Samsung had more branded searches than Panasonic among TV brands in New Zealand. Samsung had about 5,050 branded searches, while Panasonic had 1,570. Samsung made up 11.5% of all TV brand searches we track, and Panasonic accounted for 3.6%. - Samsung was ahead of Panasonic in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Panasonic’s share of searches among TV brands in New Zealand moved from 5.2% to 3.6%, and its estimated monthly branded searches moved from 2K to 1.6K. - Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in New Zealand moved from 11.1% to 11.5%, and its estimated monthly branded searches moved from 4.3K to 5K. ## Top TV brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Samsung appeared in all five answers. Panasonic did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LG | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sony | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | TCL | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Hisense | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Veon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Panasonic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV brands - Asked ChatGPT "Which TV brand should I buy in New Zealand?": 1. LG, 2. Sony, 3. Samsung, 4. TCL, 5. Hisense - Asked ChatGPT "What are the best TV brands in New Zealand?": 1. Samsung, 2. LG, 3. Sony, 4. TCL, 5. Hisense - Asked ChatGPT "What's the best TV brand in New Zealand for a living room?": 1. Samsung, 2. LG, 3. Sony, 4. TCL - Searched Google, AI Overview "best tv brand": 1. Samsung, 2. LG, 3. Sony, 4. TCL, 5. Hisense - Searched Google, AI Overview "best smart tv": 1. Samsung, 2. LG, 3. Sony, 4. TCL, 5. Hisense Not named in any answer: Philips, Veon and Panasonic. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand TV brands in September 2026? - In September 2026, Samsung lost share of searches among TV brands in New Zealand, from 12.6% to 11.5%. - In September 2026, Panasonic lost share of searches among TV brands in New Zealand, from 4.2% to 3.6%. ## Month by month | Month | Panasonic estimated searches | Panasonic Share of Search | Panasonic rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 5.2% | 7 | 4.3K | 11.1% | 3 | | Nov 2025 | 1.9K | 4.2% | 7 | 5.2K | 11.2% | 3 | | Dec 2025 | 2.9K | 6.1% | 6 | 5.1K | 10.9% | 3 | | Jan 2026 | 2.4K | 5.9% | 7 | 4.3K | 10.6% | 3 | | Feb 2026 | 1.9K | 5.9% | 7 | 3.4K | 10.3% | 3 | | Mar 2026 | 1.9K | 5.2% | 7 | 4.3K | 11.6% | 3 | | Apr 2026 | 1.9K | 4.9% | 7 | 4.3K | 10.7% | 3 | | May 2026 | 1.9K | 4.5% | 7 | 5.3K | 12.3% | 3 | | Jun 2026 | 2K | 4.4% | 7 | 6.3K | 14% | 3 | | Jul 2026 | 1.7K | 3.8% | 8 | 6.1K | 13.8% | 3 | | Aug 2026 | 1.7K | 4.2% | 8 | 5.1K | 12.6% | 3 | | Sep 2026 | 1.6K | 3.6% | 8 | 5K | 11.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Panasonic’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Panasonic**: Measured on the search terms “panasonic oled tv”, “panasonic plasma tv”, “panasonic tv” and “panasonic viera tv”, summed into one figure. - **Samsung**: Measured on the search terms “samsung odyssey”, “samsung oled tv” and “samsung tv”, summed into one figure. - [Panasonic profile](/demand/nz/brands/panasonic) - [Samsung profile](/demand/nz/brands/samsung) - [All TV brands in New Zealand](/demand/nz/categories/nz-tv-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Panasonic or Samsung more popular in search? In September 2026, Samsung had more branded searches than Panasonic among TV brands in New Zealand. Samsung had about 5,050 branded searches, while Panasonic had 1,570. Samsung made up 11.5% of all TV brand searches we track, and Panasonic accounted for 3.6%. ## Cite this page Brandwave. "Panasonic vs Samsung: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-tv-brands/compare/panasonic-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tv-brands/compare/panasonic-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.