--- title: "LG vs Sony: Which is searched more in New Zealand?" description: "Is LG or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tv-brands/compare/lg-vs-sony" publisher: "Brandwave" --- # LG vs Sony: Which is searched more in New Zealand? Is LG or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LG and Sony - **Competitive set**: TV brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **LG Share of Search**: 10% - **Sony Share of Search**: 43.1% ## Is LG or Sony more popular in search? - In September 2026, Sony had more branded searches than LG among TV brands in New Zealand. Sony had about 18,900 branded searches, while LG had 4,360. Sony made up 43.1% of all TV brand searches we track, and LG accounted for 10%. - Sony was ahead of LG in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LG’s share of searches among TV brands in New Zealand moved from 6.7% to 10%, and its estimated monthly branded searches moved from 2.6K to 4.4K. - Across the 12 months ending September 2026, Sony’s share of searches among TV brands in New Zealand moved from 44.5% to 43.1%, and its estimated monthly branded searches moved from 17K to 18.9K. ## Top TV brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both LG and Sony showed up in all five answers. LG was listed before Sony in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LG | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sony | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | TCL | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Hisense | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Veon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Panasonic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV brands - Asked ChatGPT "Which TV brand should I buy in New Zealand?": 1. LG, 2. Sony, 3. Samsung, 4. TCL, 5. Hisense - Asked ChatGPT "What are the best TV brands in New Zealand?": 1. Samsung, 2. LG, 3. Sony, 4. TCL, 5. Hisense - Asked ChatGPT "What's the best TV brand in New Zealand for a living room?": 1. Samsung, 2. LG, 3. Sony, 4. TCL - Searched Google, AI Overview "best tv brand": 1. Samsung, 2. LG, 3. Sony, 4. TCL, 5. Hisense - Searched Google, AI Overview "best smart tv": 1. Samsung, 2. LG, 3. Sony, 4. TCL, 5. Hisense Not named in any answer: Philips, Veon and Panasonic. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand TV brands in September 2026? - In September 2026, LG overtook TCL to rank 4th among TV brands in New Zealand, with 10% of the searches. - In September 2026, Sony gained share of searches among TV brands in New Zealand, from 40% to 43.1%. ## Month by month | Month | LG estimated searches | LG Share of Search | LG rank | Sony estimated searches | Sony Share of Search | Sony rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.6K | 6.7% | 6 | 17K | 44.5% | 1 | | Nov 2025 | 2.7K | 5.9% | 6 | 22.3K | 47.9% | 1 | | Dec 2025 | 2.7K | 5.7% | 7 | 20.9K | 44.5% | 1 | | Jan 2026 | 2.6K | 6.4% | 6 | 16.1K | 40.2% | 1 | | Feb 2026 | 2.4K | 7.3% | 5 | 14.1K | 42.6% | 1 | | Mar 2026 | 2.5K | 6.8% | 6 | 15.8K | 43.3% | 1 | | Apr 2026 | 2.9K | 7.2% | 6 | 15.9K | 40.2% | 1 | | May 2026 | 3.6K | 8.3% | 4 | 17.3K | 40.1% | 1 | | Jun 2026 | 3.8K | 8.4% | 4 | 17.2K | 38.2% | 1 | | Jul 2026 | 4K | 9.1% | 4 | 17.7K | 40.1% | 1 | | Aug 2026 | 2.8K | 7% | 5 | 16.2K | 40% | 1 | | Sep 2026 | 4.4K | 10% | 4 | 18.9K | 43.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using LG’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LG**: Measured on the search terms “lg oled tv”, “lg tv”, “lg ultragear” and “lg ultragear 27”, summed into one figure. - **Sony**: Measured on the search terms “sony”, “sony android tv”, “sony bravia tv”, “sony camara”, “sony cyber shot”, “sony led tv”, “sony oled tv”, “sony tv”, “sony tv sale”, “sony wh 1000xm4”, “sony wh 1000xm5” and “sony wh 1000xm6”, summed into one figure. - [LG profile](/demand/nz/brands/lg) - [Sony profile](/demand/nz/brands/sony) - [All TV brands in New Zealand](/demand/nz/categories/nz-tv-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LG or Sony more popular in search? In September 2026, Sony had more branded searches than LG among TV brands in New Zealand. Sony had about 18,900 branded searches, while LG had 4,360. Sony made up 43.1% of all TV brand searches we track, and LG accounted for 10%. ## Cite this page Brandwave. "LG vs Sony: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-tv-brands/compare/lg-vs-sony This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tv-brands/compare/lg-vs-sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.