---
title: "TV brands in New Zealand: Which brands are most popular in search?"
description: "Compare the TV brands New Zealanders buy. Share of Search among Sony, Samsung, Philips, LG, Hisense, TCL, Panasonic and Veon, the TV brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tv-brands"
publisher: "Brandwave"
---

# TV brands in New Zealand: Which brands are most popular in search?

Compare the TV brands New Zealanders buy. Share of Search among Sony, Samsung, Philips, LG, Hisense, TCL, Panasonic and Veon, the TV brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: TV brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sony, 38.5%

## Which brand is most popular in search among TV brands in New Zealand?

- In August 2026, Sony was the most searched among TV brands in New Zealand, with an estimated 42.6K branded searches and 38.5% estimated Share of Search within this set.
- Samsung is in 2nd place, 19.4 percentage points behind at 19.1% Share of Search.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among TV brands in New Zealand decreased from 42% to 38.5%.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among TV brands in New Zealand increased from 18.4% to 19.1%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among TV brands in New Zealand increased from 15.2% to 17.4%.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among TV brands in New Zealand increased from 10.1% to 11.5%.
- Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among TV brands in New Zealand decreased from 4.2% to 3.4%.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among TV brands in New Zealand peaked at 44.6% in November 2025 and was lowest at 36.3% in April 2026.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among TV brands in New Zealand peaked at 19.4% in June 2026 and was lowest at 16.6% in December 2025.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among TV brands in New Zealand peaked at 17.4% in August 2026 and was lowest at 13.5% in March 2026.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among TV brands in New Zealand peaked at 15.2% in March 2026 and was lowest at 8.4% in December 2025.
- Across the 11 months ending August 2026, Hisense’s estimated Share of Search among TV brands in New Zealand peaked at 5.6% in April 2026 and was lowest at 4.2% in November 2025.
- Across the 11 months ending August 2026, TCL’s estimated Share of Search among TV brands in New Zealand peaked at 4.6% in January 2026 and was lowest at 3.6% in July 2026.
- Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among TV brands in New Zealand peaked at 4.7% in January 2026 and was lowest at 3.4% in August 2026.
- Across the 11 months ending August 2026, TCL rose from 7th to 6th among TV brands in New Zealand.
- Across the 11 months ending August 2026, Panasonic fell from 6th to 7th among TV brands in New Zealand.
- Across the 11 months ending August 2026, Hisense and Veon held steady: their estimated Share of Search among TV brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sony vs Samsung: compare search popularity](/demand/nz/compare/samsung-vs-sony): 38.5% against 19.1% Share of Search.
- [Sony vs Philips: compare search popularity](/demand/nz/compare/philips-vs-sony): 38.5% against 17.4% Share of Search.
- [Sony vs LG: compare search popularity](/demand/nz/compare/lg-vs-sony): 38.5% against 11.5% Share of Search.
- [Sony vs Hisense: compare search popularity](/demand/nz/compare/hisense-vs-sony): 38.5% against 4.3% Share of Search.
- [Samsung vs Philips: compare search popularity](/demand/nz/compare/philips-vs-samsung): 19.1% against 17.4% Share of Search.
- [Samsung vs LG: compare search popularity](/demand/nz/compare/lg-vs-samsung): 19.1% against 11.5% Share of Search.
- [Samsung vs Hisense: compare search popularity](/demand/nz/compare/hisense-vs-samsung): 19.1% against 4.3% Share of Search.
- [Philips vs LG: compare search popularity](/demand/nz/compare/lg-vs-philips): 17.4% against 11.5% Share of Search.
- [Philips vs Hisense: compare search popularity](/demand/nz/compare/hisense-vs-philips): 17.4% against 4.3% Share of Search.
- [LG vs Hisense: compare search popularity](/demand/nz/compare/hisense-vs-lg): 11.5% against 4.3% Share of Search.

## How did search popularity change for New Zealand TV brands in August 2026?

- In August 2026, Philips gained estimated Share of Search among TV brands in New Zealand, from 16.6% to 17.4%.
- In August 2026, LG lost estimated Share of Search among TV brands in New Zealand, from 12.2% to 11.5%.
- In August 2026, Hisense lost estimated Share of Search among TV brands in New Zealand, from 4.8% to 4.3%.
- In August 2026, TCL rose from 7th to 6th among TV brands in New Zealand.
- In August 2026, Panasonic fell from 6th to 7th among TV brands in New Zealand.
- Estimated monthly branded searches for Veon in New Zealand rose 26.2% over 11 measured months, from 1.9K to 2.4K in August 2026.
- Estimated monthly branded searches for Samsung in New Zealand rose 19.4% over 11 measured months, from 17.8K to 21.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sony | 38.5% | 42.6K | +0.2% | Sony |
| 2 | Samsung | 19.1% | 21.2K | +0.8% | Samsung |
| 3 | Philips | 17.4% | 19.3K | +4.8% | Philips |
| 4 | LG | 11.5% | 12.8K | -5.9% | LG |
| 5 | Hisense | 4.3% | 4.8K | -10.6% | Hisense |
| 6 | TCL | 3.6% | 4K | +1.0% | TCL |
| 7 | Panasonic | 3.4% | 3.8K | -7.8% | Panasonic |
| 8 | Veon | 2.2% | 2.4K | +26.2% | Veon |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sony | 40.6K | 42% | 1 |
| Oct 2025 | Samsung | 17.8K | 18.4% | 2 |
| Oct 2025 | Philips | 14.7K | 15.2% | 3 |
| Oct 2025 | LG | 9.7K | 10.1% | 4 |
| Oct 2025 | Hisense | 4.4K | 4.5% | 5 |
| Oct 2025 | Panasonic | 4K | 4.2% | 6 |
| Oct 2025 | TCL | 3.6K | 3.7% | 7 |
| Oct 2025 | Veon | 1.9K | 2% | 8 |
| Nov 2025 | Sony | 52.7K | 44.6% | 1 |
| Nov 2025 | Samsung | 20.3K | 17.2% | 2 |
| Nov 2025 | Philips | 18.7K | 15.8% | 3 |
| Nov 2025 | LG | 10.4K | 8.8% | 4 |
| Nov 2025 | Hisense | 5K | 4.2% | 5 |
| Nov 2025 | TCL | 4.6K | 3.9% | 6 |
| Nov 2025 | Panasonic | 4.6K | 3.9% | 7 |
| Nov 2025 | Veon | 1.9K | 1.6% | 8 |
| Dec 2025 | Sony | 50.2K | 43.2% | 1 |
| Dec 2025 | Philips | 19.3K | 16.6% | 2 |
| Dec 2025 | Samsung | 19.3K | 16.6% | 3 |
| Dec 2025 | LG | 9.8K | 8.4% | 4 |
| Dec 2025 | Hisense | 5.5K | 4.7% | 5 |
| Dec 2025 | Panasonic | 5.4K | 4.6% | 6 |
| Dec 2025 | TCL | 4.5K | 3.8% | 7 |
| Dec 2025 | Veon | 2.4K | 2.1% | 8 |
| Jan 2026 | Sony | 38.1K | 38% | 1 |
| Jan 2026 | Samsung | 18.9K | 18.9% | 2 |
| Jan 2026 | Philips | 15.7K | 15.6% | 3 |
| Jan 2026 | LG | 10.8K | 10.8% | 4 |
| Jan 2026 | Hisense | 5.4K | 5.4% | 5 |
| Jan 2026 | Panasonic | 4.7K | 4.7% | 6 |
| Jan 2026 | TCL | 4.6K | 4.6% | 7 |
| Jan 2026 | Veon | 1.9K | 1.9% | 8 |
| Feb 2026 | Sony | 33.1K | 38.3% | 1 |
| Feb 2026 | Samsung | 16.3K | 18.8% | 2 |
| Feb 2026 | Philips | 13.1K | 15.2% | 3 |
| Feb 2026 | LG | 11K | 12.7% | 4 |
| Feb 2026 | Panasonic | 3.9K | 4.5% | 5 |
| Feb 2026 | Hisense | 3.8K | 4.4% | 6 |
| Feb 2026 | TCL | 3.6K | 4.2% | 7 |
| Feb 2026 | Veon | 1.6K | 1.9% | 8 |
| Mar 2026 | Sony | 37.1K | 38% | 1 |
| Mar 2026 | Samsung | 18.2K | 18.7% | 2 |
| Mar 2026 | LG | 14.8K | 15.2% | 3 |
| Mar 2026 | Philips | 13.2K | 13.5% | 4 |
| Mar 2026 | Hisense | 4.7K | 4.8% | 5 |
| Mar 2026 | TCL | 4K | 4.1% | 6 |
| Mar 2026 | Panasonic | 3.9K | 4% | 7 |
| Mar 2026 | Veon | 1.6K | 1.7% | 8 |
| Apr 2026 | Sony | 37.1K | 36.3% | 1 |
| Apr 2026 | Samsung | 19.6K | 19.2% | 2 |
| Apr 2026 | Philips | 17.3K | 16.9% | 3 |
| Apr 2026 | LG | 12.3K | 12% | 4 |
| Apr 2026 | Hisense | 5.8K | 5.6% | 5 |
| Apr 2026 | TCL | 4.5K | 4.4% | 6 |
| Apr 2026 | Panasonic | 3.9K | 3.8% | 7 |
| Apr 2026 | Veon | 1.9K | 1.9% | 8 |
| May 2026 | Sony | 41.8K | 37.8% | 1 |
| May 2026 | Samsung | 20.6K | 18.7% | 2 |
| May 2026 | Philips | 18.9K | 17.1% | 3 |
| May 2026 | LG | 13.8K | 12.5% | 4 |
| May 2026 | Hisense | 5K | 4.5% | 5 |
| May 2026 | TCL | 4.5K | 4.1% | 6 |
| May 2026 | Panasonic | 4K | 3.6% | 7 |
| May 2026 | Veon | 1.9K | 1.7% | 8 |
| Jun 2026 | Sony | 42.5K | 37.4% | 1 |
| Jun 2026 | Samsung | 22.1K | 19.4% | 2 |
| Jun 2026 | Philips | 18.4K | 16.2% | 3 |
| Jun 2026 | LG | 14.6K | 12.8% | 4 |
| Jun 2026 | Hisense | 5.6K | 5% | 5 |
| Jun 2026 | TCL | 4.3K | 3.8% | 6 |
| Jun 2026 | Panasonic | 4.1K | 3.6% | 7 |
| Jun 2026 | Veon | 1.9K | 1.7% | 8 |
| Jul 2026 | Sony | 42.6K | 38.4% | 1 |
| Jul 2026 | Samsung | 21K | 19% | 2 |
| Jul 2026 | Philips | 18.4K | 16.6% | 3 |
| Jul 2026 | LG | 13.6K | 12.2% | 4 |
| Jul 2026 | Hisense | 5.4K | 4.8% | 5 |
| Jul 2026 | Panasonic | 4.1K | 3.7% | 6 |
| Jul 2026 | TCL | 3.9K | 3.6% | 7 |
| Jul 2026 | Veon | 1.9K | 1.7% | 8 |
| Aug 2026 | Sony | 42.6K | 38.5% | 1 |
| Aug 2026 | Samsung | 21.2K | 19.1% | 2 |
| Aug 2026 | Philips | 19.3K | 17.4% | 3 |
| Aug 2026 | LG | 12.8K | 11.5% | 4 |
| Aug 2026 | Hisense | 4.8K | 4.3% | 5 |
| Aug 2026 | TCL | 4K | 3.6% | 6 |
| Aug 2026 | Panasonic | 3.8K | 3.4% | 7 |
| Aug 2026 | Veon | 2.4K | 2.2% | 8 |
| Sep 2026 | Hisense | — | — | — |
| Sep 2026 | LG | — | — | — |
| Sep 2026 | Panasonic | — | — | — |
| Sep 2026 | Philips | — | — | — |
| Sep 2026 | Samsung | — | — | — |
| Sep 2026 | Sony | — | — | — |
| Sep 2026 | TCL | — | — | — |
| Sep 2026 | Veon | — | — | — |

## What is being compared

- **Hisense**: Measured on the search terms “hisense”, “hisense 100 inch tv”, “hisense 40 inch tv”, “hisense 417l bottom mount fridge”, “hisense 50 inch tv”, “hisense 55 inch tv”, “hisense 65 inch tv”, “hisense 75 inch tv”, “hisense 85 inch tv”, “hisense bar fridge”, “hisense brand”, “hisense french door fridge”, “hisense fridge”, “hisense fridge freezer”, “hisense near me”, “hisense new zealand”, “hisense nz”, “hisense oled tv”, “hisense tv”, “hisense u7”, “hisense u7q”, “hisense u8” and “tv hisense 32 inch”, summed into one figure.
- **LG**: Measured on the search terms “lg 10kg washing machine”, “lg 24 inch monitor”, “lg 32 inch monitor”, “lg 34 inch ultrawide monitor”, “lg 4k monitor”, “lg 5k monitor”, “lg 7 5 kg washing machine”, “lg curved monitor”, “lg direct drive washing machine”, “lg dishwasher”, “lg dryer”, “lg dryer washer”, “lg french door fridge”, “lg fridge”, “lg fridge freezer”, “lg gaming monitor”, “lg inverter direct drive washing machine”, “lg monitor”, “lg monitor 27 inch”, “lg oled monitor”, “lg oled tv”, “lg oven”, “lg stackable washer dryer”, “lg thinq washing machine”, “lg top load washing machine”, “lg top loader”, “lg tv”, “lg ultrafine monitor”, “lg ultragear”, “lg ultragear 27”, “lg ultragear gaming monitor”, “lg ultragear monitor”, “lg ultrawide monitor”, “lg washing dryer combo”, “lg washing machine”, “lg washing machine 7kg”, “lg washing machine 8kg”, “lg washing machine 9 kg” and “lg washing machine repairing”, summed into one figure.
- **Panasonic**: Measured on the search terms “panasonic 40 inch tv”, “panasonic 42 inch tv”, “panasonic 50 inch tv”, “panasonic 55 inch tv”, “panasonic 65 inch tv”, “panasonic 75 inch tv”, “panasonic air conditioner”, “panasonic heat pump”, “panasonic oled tv”, “panasonic plasma tv”, “panasonic tv”, “panasonic tv 32”, “panasonic tv 32 inch”, “panasonic tv 43 inch”, “panasonic tv 55”, “panasonic tv 65”, “panasonic viera tv” and “screen mirroring panasonic tv”, summed into one figure.
- **Philips**: Measured on the search terms “china philips”, “philips”, “philips 55 inch tv”, “philips 65 inch tv”, “philips 75 inch tv”, “philips air filter”, “philips air fryer”, “philips air fryer briscoes”, “philips air fryer white”, “philips air fryer xl”, “philips air fryer xxl”, “philips air purifier”, “philips airfryer”, “philips airfryer philips”, “philips airfryer rapid air technology”, “philips ambilight tv”, “philips avent bottles”, “philips avent soothie pacifier”, “philips avent sterilizer”, “philips blender”, “philips hue”, “philips hue bridge”, “philips hue bulbs”, “philips hue lights”, “philips hue tv”, “philips kettle”, “philips light bulbs”, “philips lumea”, “philips mixer”, “philips near me”, “philips new zealand”, “philips nz”, “philips oled tv”, “philips one blade”, “philips one blade replacement”, “philips oneblade”, “philips online”, “philips purifier”, “philips razor”, “philips shaver”, “philips sonic air”, “philips toaster”, “philips toothbrush”, “philips trimmer” and “philips tv”, summed into one figure.
- **Samsung**: Measured on the search terms “8kg samsung washing machine”, “monitor samsung gaming”, “samsung 11kg washing machine”, “samsung 12kg washing machine”, “samsung 27 curved monitor”, “samsung 27 inch monitor”, “samsung 4k monitor”, “samsung 9kg washing machine”, “samsung curved monitor”, “samsung digital inverter washing machine”, “samsung dishdrawer”, “samsung dishwasher”, “samsung dryer”, “samsung french door fridge”, “samsung fridge”, “samsung fridge freezer”, “samsung integrated dishwasher”, “samsung monitor”, “samsung odyssey”, “samsung odyssey g3”, “samsung odyssey g5”, “samsung odyssey g5 27”, “samsung odyssey g5 32”, “samsung odyssey g6”, “samsung odyssey g7”, “samsung odyssey g9”, “samsung oled tv”, “samsung oven”, “samsung top load washing machine”, “samsung top loader”, “samsung tv”, “samsung washer dryer”, “samsung washer dryer combo”, “samsung washing machine” and “samsung washing machine repairing”, summed into one figure.
- **Sony**: Measured on the search terms “best sony headphones”, “fx3 sony”, “new sony headphones”, “sony”, “sony 100 inch tv”, “sony 32 inch tv”, “sony 40 inch tv”, “sony 43 inch tv”, “sony 4k tv”, “sony 50 inch tv”, “sony 55 inch tv”, “sony 75 inch tv”, “sony 85 inch tv”, “sony a6400”, “sony a6700”, “sony android tv”, “sony bluetooth headphones”, “sony bravia 32 inch tv”, “sony bravia tv”, “sony bravia tv 55 inch”, “sony camara”, “sony car audio”, “sony car stereo”, “sony co nz”, “sony cyber shot”, “sony earbuds”, “sony earphones”, “sony ev e10”, “sony headphones”, “sony headphones wh 1000xm4”, “sony headphones wh 1000xm5”, “sony headphones xm4”, “sony headphones xm5”, “sony in ear headphones”, “sony led tv”, “sony lens”, “sony mirrorless”, “sony mx4 headphones”, “sony near me”, “sony noise cancelling earbuds”, “sony nz”, “sony oled tv”, “sony online”, “sony tv”, “sony tv sale”, “sony wh 1000xm4”, “sony wh 1000xm4 headphones”, “sony wh 1000xm5”, “sony wh 1000xm6”, “sony white headphones”, “sony wired earphones”, “sony wired headphones”, “sony wireless earbuds”, “sony wireless headphones”, “sony xm4”, “sony xm4 headphones”, “sony xm5”, “sony xm5 headphones” and “sony xm6”, summed into one figure.
- **TCL**: Measured on the search terms “tcl”, “tcl 403”, “tcl 55”, “tcl 55 inch”, “tcl 65”, “tcl 65 inch”, “tcl 75”, “tcl 75 inch”, “tcl chinese theatres”, “tcl com”, “tcl flip 2”, “tcl near me”, “tcl nxtpaper”, “tcl nz”, “tcl oled tv”, “tcl online”, “tcl q led”, “tcl qm8”, “tcl roku tvs”, “tcl tab8” and “tcl tv”, summed into one figure.
- **Veon**: Measured on the search terms “veon television” and “veon tv”, summed into one figure.

- [Hisense](/demand/nz/brands/hisense)
- [LG](/demand/nz/brands/lg)
- [Panasonic](/demand/nz/brands/panasonic)
- [Philips](/demand/nz/brands/philips)
- [Samsung](/demand/nz/brands/samsung)
- [Sony](/demand/nz/brands/sony)
- [TCL](/demand/nz/brands/tcl)
- [Veon](/demand/nz/brands/veon)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among TV brands in New Zealand?

In August 2026, Sony was the most searched among TV brands in New Zealand, with an estimated 42.6K branded searches and 38.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "TV brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tv-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tv-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.