---
title: "TV and streaming services in New Zealand: Which brands are most popular in search?"
description: "Compare television broadcasters and video streaming services competing for New Zealand viewers, using branded searches made in New Zealand. Share of Search among Netflix, TVNZ+, Sky, Disney+, Sky Sport Now, Prime Video, Sky Go, ThreeNow, Māori+ and Neon, the TV and streaming services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tv-and-streaming"
publisher: "Brandwave"
---

# TV and streaming services in New Zealand: Which brands are most popular in search?

Compare television broadcasters and video streaming services competing for New Zealand viewers, using branded searches made in New Zealand. Share of Search among Netflix, TVNZ+, Sky, Disney+, Sky Sport Now, Prime Video, Sky Go, ThreeNow, Māori+ and Neon, the TV and streaming services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: TV and streaming services
- **Market**: New Zealand
- **Brands compared**: 10
- **Month measured**: Aug 2026
- **Highest Share of Search**: Netflix, 22.9%

## Which brand is most popular in search among TV and streaming services in New Zealand?

- In August 2026, Netflix was the most searched among TV and streaming services in New Zealand, with an estimated 289K branded searches and 22.9% estimated Share of Search within this set.
- TVNZ+ is in 2nd place, 0.8 percentage points behind at 22% Share of Search.
- Across the 11 months ending August 2026, Netflix’s estimated Share of Search among TV and streaming services in New Zealand decreased from 26.9% to 22.9%.
- Across the 11 months ending August 2026, TVNZ+’s estimated Share of Search among TV and streaming services in New Zealand decreased from 23.5% to 22%.
- Across the 11 months ending August 2026, Disney+’s estimated Share of Search among TV and streaming services in New Zealand increased from 9.1% to 10%.
- Across the 11 months ending August 2026, Sky Sport Now’s estimated Share of Search among TV and streaming services in New Zealand increased from 6.3% to 9.2%.
- Across the 11 months ending August 2026, Prime Video’s estimated Share of Search among TV and streaming services in New Zealand increased from 7.5% to 8.7%.
- Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among TV and streaming services in New Zealand decreased from 6.5% to 5.5%.
- Across the 11 months ending August 2026, ThreeNow’s estimated Share of Search among TV and streaming services in New Zealand increased from 3.8% to 4.8%.
- Across the 11 months ending August 2026, Netflix’s estimated Share of Search among TV and streaming services in New Zealand peaked at 30.1% in December 2025 and was lowest at 15.9% in June 2026.
- Across the 11 months ending August 2026, TVNZ+’s estimated Share of Search among TV and streaming services in New Zealand peaked at 43.5% in June 2026 and was lowest at 21.5% in March 2026.
- Across the 11 months ending August 2026, Sky’s estimated Share of Search among TV and streaming services in New Zealand peaked at 15% in February 2026 and was lowest at 9.9% in June 2026.
- Across the 11 months ending August 2026, Disney+’s estimated Share of Search among TV and streaming services in New Zealand peaked at 10% in August 2026 and was lowest at 6.5% in June 2026.
- Across the 11 months ending August 2026, Sky Sport Now’s estimated Share of Search among TV and streaming services in New Zealand peaked at 9.2% in August 2026 and was lowest at 3.2% in December 2025.
- Across the 11 months ending August 2026, Prime Video’s estimated Share of Search among TV and streaming services in New Zealand peaked at 9.1% in May 2026 and was lowest at 6.6% in March 2026.
- Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among TV and streaming services in New Zealand peaked at 6.5% in October 2025 and was lowest at 3.9% in December 2025.
- Across the 11 months ending August 2026, ThreeNow’s estimated Share of Search among TV and streaming services in New Zealand peaked at 6.9% in February 2026 and was lowest at 2.7% in June 2026.
- Across the 11 months ending August 2026, Māori+’s estimated Share of Search among TV and streaming services in New Zealand peaked at 3.5% in March 2026 and was lowest at 0.8% in December 2025.
- Across the 11 months ending August 2026, Neon’s estimated Share of Search among TV and streaming services in New Zealand peaked at 3.1% in May 2026 and was lowest at 1.5% in November 2025.
- Across the 11 months ending August 2026, Sky Sport Now rose from 7th to 5th among TV and streaming services in New Zealand.
- Across the 11 months ending August 2026, Prime Video fell from 5th to 6th among TV and streaming services in New Zealand.
- Across the 11 months ending August 2026, Sky Go fell from 6th to 7th among TV and streaming services in New Zealand.
- Across the 11 months ending August 2026, Māori+ rose from 10th to 9th among TV and streaming services in New Zealand.
- Across the 11 months ending August 2026, Neon fell from 9th to 10th among TV and streaming services in New Zealand.
- Across the 11 months ending August 2026, Sky held steady: its estimated Share of Search among TV and streaming services in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Netflix vs TVNZ+: compare search popularity](/demand/nz/compare/netflix-vs-tvnz-plus): 22.9% against 22% Share of Search.
- [Netflix vs Sky: compare search popularity](/demand/nz/compare/netflix-vs-sky): 22.9% against 13.5% Share of Search.
- [Netflix vs Disney+: compare search popularity](/demand/nz/compare/disney-plus-vs-netflix): 22.9% against 10% Share of Search.
- [Netflix vs Sky Sport Now: compare search popularity](/demand/nz/compare/netflix-vs-sky-sport-now): 22.9% against 9.2% Share of Search.
- [TVNZ+ vs Sky: compare search popularity](/demand/nz/compare/sky-vs-tvnz-plus): 22% against 13.5% Share of Search.
- [TVNZ+ vs Disney+: compare search popularity](/demand/nz/compare/disney-plus-vs-tvnz-plus): 22% against 10% Share of Search.
- [TVNZ+ vs Sky Sport Now: compare search popularity](/demand/nz/compare/sky-sport-now-vs-tvnz-plus): 22% against 9.2% Share of Search.
- [Sky vs Disney+: compare search popularity](/demand/nz/compare/disney-plus-vs-sky): 13.5% against 10% Share of Search.
- [Sky vs Sky Sport Now: compare search popularity](/demand/nz/compare/sky-vs-sky-sport-now): 13.5% against 9.2% Share of Search.
- [Disney+ vs Sky Sport Now: compare search popularity](/demand/nz/compare/disney-plus-vs-sky-sport-now): 10% against 9.2% Share of Search.

## How did search popularity change for New Zealand TV and streaming services in August 2026?

- In August 2026, Netflix overtook TVNZ+ to take the highest estimated Share of Search among TV and streaming services in New Zealand, at 22.9%.
- In August 2026, Disney+ overtook Sky Sport Now to rank 4th among TV and streaming services in New Zealand, at 10%.
- In August 2026, Sky gained estimated Share of Search among TV and streaming services in New Zealand, from 11.2% to 13.5%.
- In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%.
- In August 2026, ThreeNow gained estimated Share of Search among TV and streaming services in New Zealand, from 3.8% to 4.8%.
- In August 2026, TVNZ+ lost estimated Share of Search among TV and streaming services in New Zealand, from 33.9% to 22%.
- In August 2026, Māori+ lost estimated Share of Search among TV and streaming services in New Zealand, from 2.3% to 1.7%.
- Estimated monthly branded searches for Sky Sport Now in New Zealand rose 44% over 11 measured months, from 80.5K to 116K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Netflix | 22.9% | 289K | +0.2% | Netflix |
| 2 | TVNZ+ | 22% | 279K | -48.9% | TVNZ |
| 3 | Sky | 13.5% | 171K | -5.1% | Sky |
| 4 | Disney+ | 10% | 127K | -2.1% | The Walt Disney Company |
| 5 | Sky Sport Now | 9.2% | 116K | -18.3% | Sky |
| 6 | Prime Video | 8.7% | 110K | -3.4% | Amazon |
| 7 | Sky Go | 5.5% | 70.1K | -18.7% | Sky |
| 8 | ThreeNow | 4.8% | 61.1K | -0.7% | Sky |
| 9 | Māori+ | 1.7% | 21.1K | -42.7% | Whakaata Māori |
| 10 | Neon | 1.6% | 20.8K | -19.6% | Sky |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Netflix | 344K | 26.9% | 1 |
| Oct 2025 | TVNZ+ | 301K | 23.5% | 2 |
| Oct 2025 | Sky | 173K | 13.5% | 3 |
| Oct 2025 | Disney+ | 117K | 9.1% | 4 |
| Oct 2025 | Prime Video | 96.5K | 7.5% | 5 |
| Oct 2025 | Sky Go | 82.7K | 6.5% | 6 |
| Oct 2025 | Sky Sport Now | 80.5K | 6.3% | 7 |
| Oct 2025 | ThreeNow | 48.4K | 3.8% | 8 |
| Oct 2025 | Neon | 21.1K | 1.7% | 9 |
| Oct 2025 | Māori+ | 15K | 1.2% | 10 |
| Nov 2025 | TVNZ+ | 303K | 25.4% | 1 |
| Nov 2025 | Netflix | 289K | 24.2% | 2 |
| Nov 2025 | Sky | 167K | 14% | 3 |
| Nov 2025 | Disney+ | 103K | 8.6% | 4 |
| Nov 2025 | Prime Video | 82.8K | 6.9% | 5 |
| Nov 2025 | Sky Go | 68.1K | 5.7% | 6 |
| Nov 2025 | Sky Sport Now | 67K | 5.6% | 7 |
| Nov 2025 | ThreeNow | 60.1K | 5% | 8 |
| Nov 2025 | Māori+ | 37.6K | 3.1% | 9 |
| Nov 2025 | Neon | 17.6K | 1.5% | 10 |
| Dec 2025 | Netflix | 352K | 30.1% | 1 |
| Dec 2025 | TVNZ+ | 311K | 26.6% | 2 |
| Dec 2025 | Sky | 129K | 11% | 3 |
| Dec 2025 | Disney+ | 117K | 10% | 4 |
| Dec 2025 | Prime Video | 97.2K | 8.3% | 5 |
| Dec 2025 | ThreeNow | 48.8K | 4.2% | 6 |
| Dec 2025 | Sky Go | 46K | 3.9% | 7 |
| Dec 2025 | Sky Sport Now | 37.4K | 3.2% | 8 |
| Dec 2025 | Neon | 23K | 2% | 9 |
| Dec 2025 | Māori+ | 9.4K | 0.8% | 10 |
| Jan 2026 | Netflix | 353K | 28.5% | 1 |
| Jan 2026 | TVNZ+ | 308K | 24.9% | 2 |
| Jan 2026 | Sky | 144K | 11.6% | 3 |
| Jan 2026 | Disney+ | 117K | 9.5% | 4 |
| Jan 2026 | Prime Video | 107K | 8.6% | 5 |
| Jan 2026 | ThreeNow | 60K | 4.9% | 6 |
| Jan 2026 | Sky Go | 57.2K | 4.6% | 7 |
| Jan 2026 | Sky Sport Now | 47.8K | 3.9% | 8 |
| Jan 2026 | Neon | 26.6K | 2.2% | 9 |
| Jan 2026 | Māori+ | 16.7K | 1.4% | 10 |
| Feb 2026 | Netflix | 290K | 24.3% | 1 |
| Feb 2026 | TVNZ+ | 278K | 23.2% | 2 |
| Feb 2026 | Sky | 179K | 15% | 3 |
| Feb 2026 | Disney+ | 93.4K | 7.8% | 4 |
| Feb 2026 | Prime Video | 83.8K | 7% | 5 |
| Feb 2026 | ThreeNow | 82.4K | 6.9% | 6 |
| Feb 2026 | Sky Sport Now | 70.1K | 5.9% | 7 |
| Feb 2026 | Sky Go | 69.8K | 5.8% | 8 |
| Feb 2026 | Māori+ | 25.1K | 2.1% | 9 |
| Feb 2026 | Neon | 23.1K | 1.9% | 10 |
| Mar 2026 | Netflix | 346K | 26.4% | 1 |
| Mar 2026 | TVNZ+ | 282K | 21.5% | 2 |
| Mar 2026 | Sky | 168K | 12.9% | 3 |
| Mar 2026 | Disney+ | 112K | 8.6% | 4 |
| Mar 2026 | Prime Video | 86.7K | 6.6% | 5 |
| Mar 2026 | Sky Go | 83.3K | 6.4% | 6 |
| Mar 2026 | ThreeNow | 82.2K | 6.3% | 7 |
| Mar 2026 | Sky Sport Now | 71.7K | 5.5% | 8 |
| Mar 2026 | Māori+ | 46K | 3.5% | 9 |
| Mar 2026 | Neon | 31.4K | 2.4% | 10 |
| Apr 2026 | TVNZ+ | 346K | 26.3% | 1 |
| Apr 2026 | Netflix | 291K | 22.1% | 2 |
| Apr 2026 | Sky | 153K | 11.6% | 3 |
| Apr 2026 | Disney+ | 115K | 8.7% | 4 |
| Apr 2026 | Prime Video | 106K | 8% | 5 |
| Apr 2026 | Sky Sport Now | 85.5K | 6.5% | 6 |
| Apr 2026 | Sky Go | 83.7K | 6.4% | 7 |
| Apr 2026 | ThreeNow | 72.8K | 5.5% | 8 |
| Apr 2026 | Neon | 34.4K | 2.6% | 9 |
| Apr 2026 | Māori+ | 30.8K | 2.3% | 10 |
| May 2026 | TVNZ+ | 346K | 25.7% | 1 |
| May 2026 | Netflix | 292K | 21.7% | 2 |
| May 2026 | Sky | 172K | 12.8% | 3 |
| May 2026 | Prime Video | 123K | 9.1% | 4 |
| May 2026 | Disney+ | 115K | 8.5% | 5 |
| May 2026 | Sky Sport Now | 92.7K | 6.9% | 6 |
| May 2026 | Sky Go | 84.4K | 6.3% | 7 |
| May 2026 | ThreeNow | 49.5K | 3.7% | 8 |
| May 2026 | Neon | 42.2K | 3.1% | 9 |
| May 2026 | Māori+ | 30.8K | 2.3% | 10 |
| Jun 2026 | TVNZ+ | 792K | 43.5% | 1 |
| Jun 2026 | Netflix | 290K | 15.9% | 2 |
| Jun 2026 | Sky | 180K | 9.9% | 3 |
| Jun 2026 | Prime Video | 128K | 7% | 4 |
| Jun 2026 | Disney+ | 118K | 6.5% | 5 |
| Jun 2026 | Sky Sport Now | 110K | 6% | 6 |
| Jun 2026 | Sky Go | 85.5K | 4.7% | 7 |
| Jun 2026 | ThreeNow | 48.9K | 2.7% | 8 |
| Jun 2026 | Neon | 37.1K | 2% | 9 |
| Jun 2026 | Māori+ | 30.8K | 1.7% | 10 |
| Jul 2026 | TVNZ+ | 547K | 33.9% | 1 |
| Jul 2026 | Netflix | 289K | 17.9% | 2 |
| Jul 2026 | Sky | 181K | 11.2% | 3 |
| Jul 2026 | Sky Sport Now | 142K | 8.8% | 4 |
| Jul 2026 | Disney+ | 130K | 8% | 5 |
| Jul 2026 | Prime Video | 114K | 7.1% | 6 |
| Jul 2026 | Sky Go | 86.3K | 5.4% | 7 |
| Jul 2026 | ThreeNow | 61.6K | 3.8% | 8 |
| Jul 2026 | Māori+ | 36.8K | 2.3% | 9 |
| Jul 2026 | Neon | 25.9K | 1.6% | 10 |
| Aug 2026 | Netflix | 289K | 22.9% | 1 |
| Aug 2026 | TVNZ+ | 279K | 22% | 2 |
| Aug 2026 | Sky | 171K | 13.5% | 3 |
| Aug 2026 | Disney+ | 127K | 10% | 4 |
| Aug 2026 | Sky Sport Now | 116K | 9.2% | 5 |
| Aug 2026 | Prime Video | 110K | 8.7% | 6 |
| Aug 2026 | Sky Go | 70.1K | 5.5% | 7 |
| Aug 2026 | ThreeNow | 61.1K | 4.8% | 8 |
| Aug 2026 | Māori+ | 21.1K | 1.7% | 9 |
| Aug 2026 | Neon | 20.8K | 1.6% | 10 |
| Sep 2026 | Disney+ | — | — | — |
| Sep 2026 | Māori+ | — | — | — |
| Sep 2026 | Neon | — | — | — |
| Sep 2026 | Netflix | — | — | — |
| Sep 2026 | Prime Video | — | — | — |
| Sep 2026 | Sky | — | — | — |
| Sep 2026 | Sky Go | — | — | — |
| Sep 2026 | Sky Sport Now | — | — | — |
| Sep 2026 | ThreeNow | — | — | — |
| Sep 2026 | TVNZ+ | — | — | — |

## What is being compared

- **Disney+**: Measured on the search terms “Disney Plus”, “disney plus app”, “disney plus nz”, “disney plus plans”, “disney plus subscription”, “disney plus subscription nz”, “Disney+” and “disneyplus”, summed into one figure.
- **Māori+**: Measured on the search terms “Māori Plus”, “maori television”, “Māori TV” and “Whakaata Māori”, summed into one figure.
- **Neon**: Measured on the search terms “neon new zealand”, “neon nz”, “neon on tv”, “neon streamer”, “neon streaming”, “neon subscription”, “neon subscription nz”, “neon television”, “Neon TV”, “neon tv new zealand”, “neon tv nz” and “neon tv subscription”, summed into one figure.
- **Netflix**: Measured on the search terms “Netflix”, “netflix new zealand”, “netflix nz”, “netflix subscribers” and “netflix subscription”, summed into one figure.
- **Prime Video**: Measured on the search terms “amazon prime instant video”, “Amazon Prime Video”, “amazon prime video new zealand”, “amazon prime video nz”, “Prime Video”, “prime video and amazon prime”, “prime video new zealand”, “prime video nz”, “prime video nz subscription”, “prime video subscription” and “prime video subscription nz”, summed into one figure.
- **Sky**: Measured on the search terms “Sky”, “sky box”, “sky box nz”, “sky new zealand”, “sky nz”, “sky nz tv guide”, “sky open”, “sky open tv guide”, “sky pod”, “sky sport”, “sky sport nz”, “sky sports nz”, “Sky TV”, “sky tv guide”, “sky tv guide new zealand”, “sky tv guide nz”, “sky tv guide.nz”, “sky tv new zealand”, “sky tv nz”, “sky tv nz guide”, “sky tv packages”, “sky tv schedule today”, “tv guide for sky”, “tv guide nz sky”, “tv guide on sky” and “tv guide sky nz”, summed into one figure.
- **Sky Go**: Measured on the search terms “my sky go”, “Sky Go”, “sky go app”, “sky go app nz”, “sky go cost”, “sky go how much”, “sky go live sport”, “sky go near me”, “sky go now”, “sky go nz”, “sky go nz app”, “sky go on demand”, “sky go online”, “sky go sky sports”, “sky go subscription”, “sky go tv”, “sky go tv guide”, “skygo co nz”, “skygo live sport”, “skygo stream” and “tv guide sky go”, summed into one figure.
- **Sky Sport Now**: Measured on the search terms “contact sky sport now”, “my sky sport now”, “Sky Sport Now”, “sky sport now all blacks”, “sky sport now app”, “sky sport now contact”, “sky sport now cost”, “sky sport now day pass”, “sky sport now deal”, “sky sport now discount”, “sky sport now free trial”, “sky sport now guide”, “sky sport now issues”, “sky sport now live stream”, “sky sport now month pass”, “sky sport now new zealand”, “sky sport now nz”, “sky sport now pass”, “sky sport now pay per view”, “sky sport now plans”, “sky sport now price”, “sky sport now rugby”, “sky sport now schedule”, “sky sport now subscription”, “sky sport now trial”, “sky sport now tv guide”, “sky sport now ufc”, “sky sport now website”, “sky sports now”, “skysportnow co nz” and “www sky sport now”, summed into one figure.
- **ThreeNow**: Measured on the search terms “three now”, “three now app”, “three now nz”, “three now on demand”, “three now on-demand”, “three now tv”, “three now tv guide”, “three nz”, “three tv”, “ThreeNow”, “threenow app”, “threenow nz”, “threenow on demand”, “threenow on-demand”, “threenow tv”, “threenow tv guide”, “TV3”, “tv3 nz”, “tvnz 3” and “tvnz three”, summed into one figure.
- **TVNZ+**: Measured on the search terms “tv guide tvnz”, “tv one”, “TVNZ”, “tvnz 1”, “tvnz 2”, “tvnz app”, “tvnz breakfast”, “tvnz co nz”, “tvnz duke”, “tvnz fifa world cup”, “tvnz freeview”, “tvnz freeview guide”, “tvnz guide”, “tvnz guide freeview”, “tvnz guide nz”, “tvnz live”, “tvnz new zealand”, “tvnz nz”, “tvnz on demand”, “tvnz ondemand”, “tvnz one”, “tvnz one on demand”, “tvnz passes”, “tvnz plus”, “tvnz series”, “tvnz tv guide”, “tvnz world cup”, “tvnz world cup pass”, “TVNZ+” and “tvnz+ app”, summed into one figure.

- [Disney+](/demand/nz/brands/disney-plus)
- [Māori+](/demand/nz/brands/maori-plus)
- [Neon](/demand/nz/brands/neon)
- [Netflix](/demand/nz/brands/netflix)
- [Prime Video](/demand/nz/brands/prime-video)
- [Sky](/demand/nz/brands/sky)
- [Sky Go](/demand/nz/brands/sky-go)
- [Sky Sport Now](/demand/nz/brands/sky-sport-now)
- [ThreeNow](/demand/nz/brands/threenow)
- [TVNZ+](/demand/nz/brands/tvnz-plus)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among TV and streaming services in New Zealand?

In August 2026, Netflix was the most searched among TV and streaming services in New Zealand, with an estimated 289K branded searches and 22.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "TV and streaming services in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tv-and-streaming

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tv-and-streaming. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.