---
title: "Tutoring providers in New Zealand: Which brands are most popular in search?"
description: "Compare the tutoring and after-school learning providers New Zealand families use. Share of Search among Kip McGrath, Kumon, NumberWorks'nWords and Cluey Learning, the tutoring providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tutoring-providers"
publisher: "Brandwave"
---

# Tutoring providers in New Zealand: Which brands are most popular in search?

Compare the tutoring and after-school learning providers New Zealand families use. Share of Search among Kip McGrath, Kumon, NumberWorks'nWords and Cluey Learning, the tutoring providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tutoring providers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kip McGrath, 50.7%

## Which brand is most popular in search among tutoring providers in New Zealand?

- In August 2026, Kip McGrath was the most searched among tutoring providers in New Zealand, with an estimated 6.6K branded searches and 50.7% estimated Share of Search within this set.
- Kumon is in 2nd place, 16.9 percentage points behind at 33.8% Share of Search.
- Across the 11 months ending August 2026, Kip McGrath’s estimated Share of Search among tutoring providers in New Zealand increased from 40.9% to 50.7%.
- Across the 11 months ending August 2026, Kumon’s estimated Share of Search among tutoring providers in New Zealand decreased from 37.7% to 33.8%.
- Across the 11 months ending August 2026, NumberWorks'nWords’ estimated Share of Search among tutoring providers in New Zealand decreased from 12.2% to 8.1%.
- Across the 11 months ending August 2026, Cluey Learning’s estimated Share of Search among tutoring providers in New Zealand decreased from 9.2% to 7.4%.
- Across the 11 months ending August 2026, Kip McGrath’s estimated Share of Search among tutoring providers in New Zealand peaked at 50.7% in August 2026 and was lowest at 29.1% in January 2026.
- Across the 11 months ending August 2026, Kumon’s estimated Share of Search among tutoring providers in New Zealand peaked at 49.9% in January 2026 and was lowest at 33.8% in August 2026.
- Across the 11 months ending August 2026, NumberWorks'nWords’ estimated Share of Search among tutoring providers in New Zealand peaked at 13.6% in November 2025 and was lowest at 7.5% in July 2026.
- Across the 11 months ending August 2026, Cluey Learning’s estimated Share of Search among tutoring providers in New Zealand peaked at 11.1% in January 2026 and was lowest at 7.4% in July 2026.

## Compare search popularity between leading brands

- [Kip McGrath vs Kumon: compare search popularity](/demand/nz/compare/kip-mcgrath-vs-kumon): 50.7% against 33.8% Share of Search.
- [Kip McGrath vs NumberWorks'nWords: compare search popularity](/demand/nz/compare/kip-mcgrath-vs-numberworksnwords): 50.7% against 8.1% Share of Search.
- [Kip McGrath vs Cluey Learning: compare search popularity](/demand/nz/compare/cluey-learning-vs-kip-mcgrath): 50.7% against 7.4% Share of Search.
- [Kumon vs NumberWorks'nWords: compare search popularity](/demand/nz/compare/kumon-vs-numberworksnwords): 33.8% against 8.1% Share of Search.
- [Kumon vs Cluey Learning: compare search popularity](/demand/nz/compare/cluey-learning-vs-kumon): 33.8% against 7.4% Share of Search.
- [NumberWorks'nWords vs Cluey Learning: compare search popularity](/demand/nz/compare/cluey-learning-vs-numberworksnwords): 8.1% against 7.4% Share of Search.

## How did search popularity change for New Zealand tutoring providers in August 2026?

- In August 2026, Kip McGrath gained estimated Share of Search among tutoring providers in New Zealand, from 44.8% to 50.7%.
- In August 2026, NumberWorks'nWords gained estimated Share of Search among tutoring providers in New Zealand, from 7.5% to 8.1%.
- In August 2026, Kumon lost estimated Share of Search among tutoring providers in New Zealand, from 40.2% to 33.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kip McGrath | 50.7% | 6.6K | +20.3% | Kip McGrath |
| 2 | Kumon | 33.8% | 4.4K | -10.6% | Kumon |
| 3 | NumberWorks'nWords | 8.1% | 1.1K | +14.1% | NumberWorks'nWords |
| 4 | Cluey Learning | 7.4% | 960 | +6.7% | Cluey Learning |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kip McGrath | 4.5K | 40.9% | 1 |
| Oct 2025 | Kumon | 4.1K | 37.7% | 2 |
| Oct 2025 | NumberWorks'nWords | 1.3K | 12.2% | 3 |
| Oct 2025 | Cluey Learning | 1K | 9.2% | 4 |
| Nov 2025 | Kumon | 4.1K | 41.3% | 1 |
| Nov 2025 | Kip McGrath | 3.6K | 36.3% | 2 |
| Nov 2025 | NumberWorks'nWords | 1.3K | 13.6% | 3 |
| Nov 2025 | Cluey Learning | 860 | 8.7% | 4 |
| Dec 2025 | Kumon | 3.3K | 46.8% | 1 |
| Dec 2025 | Kip McGrath | 2.4K | 34.1% | 2 |
| Dec 2025 | NumberWorks'nWords | 750 | 10.6% | 3 |
| Dec 2025 | Cluey Learning | 600 | 8.5% | 4 |
| Jan 2026 | Kumon | 4.6K | 49.9% | 1 |
| Jan 2026 | Kip McGrath | 2.7K | 29.1% | 2 |
| Jan 2026 | Cluey Learning | 1K | 11.1% | 3 |
| Jan 2026 | NumberWorks'nWords | 900 | 9.8% | 4 |
| Feb 2026 | Kumon | 5.2K | 41% | 1 |
| Feb 2026 | Kip McGrath | 4.8K | 37.6% | 2 |
| Feb 2026 | Cluey Learning | 1.4K | 10.8% | 3 |
| Feb 2026 | NumberWorks'nWords | 1.3K | 10.6% | 4 |
| Mar 2026 | Kip McGrath | 5.7K | 42% | 1 |
| Mar 2026 | Kumon | 5.2K | 38.3% | 2 |
| Mar 2026 | NumberWorks'nWords | 1.4K | 9.9% | 3 |
| Mar 2026 | Cluey Learning | 1.3K | 9.8% | 4 |
| Apr 2026 | Kumon | 4.4K | 43.4% | 1 |
| Apr 2026 | Kip McGrath | 3.9K | 38.2% | 2 |
| Apr 2026 | Cluey Learning | 960 | 9.5% | 3 |
| Apr 2026 | NumberWorks'nWords | 910 | 9% | 4 |
| May 2026 | Kip McGrath | 5.5K | 45.8% | 1 |
| May 2026 | Kumon | 4.5K | 37.5% | 2 |
| May 2026 | NumberWorks'nWords | 1K | 8.7% | 3 |
| May 2026 | Cluey Learning | 960 | 8% | 4 |
| Jun 2026 | Kip McGrath | 5.3K | 42.7% | 1 |
| Jun 2026 | Kumon | 5.1K | 41.2% | 2 |
| Jun 2026 | NumberWorks'nWords | 1K | 8.4% | 3 |
| Jun 2026 | Cluey Learning | 960 | 7.7% | 4 |
| Jul 2026 | Kip McGrath | 5.5K | 44.8% | 1 |
| Jul 2026 | Kumon | 4.9K | 40.2% | 2 |
| Jul 2026 | NumberWorks'nWords | 920 | 7.5% | 3 |
| Jul 2026 | Cluey Learning | 900 | 7.4% | 4 |
| Aug 2026 | Kip McGrath | 6.6K | 50.7% | 1 |
| Aug 2026 | Kumon | 4.4K | 33.8% | 2 |
| Aug 2026 | NumberWorks'nWords | 1.1K | 8.1% | 3 |
| Aug 2026 | Cluey Learning | 960 | 7.4% | 4 |
| Sep 2026 | Cluey Learning | — | — | — |
| Sep 2026 | Kip McGrath | — | — | — |
| Sep 2026 | Kumon | — | — | — |
| Sep 2026 | NumberWorks'nWords | — | — | — |

## What is being compared

- **Cluey Learning**: Measured on the search terms “cluey”, “cluey learning”, “cluey learning near me”, “cluey learning new zealand”, “cluey learning nz”, “cluey learning reviews”, “cluey learning tutor”, “cluey tutoring” and “clueylearning”, summed into one figure.
- **Kip McGrath**: Measured on the search terms “kip mcgrath”, “kip mcgrath centres”, “kip mcgrath cost”, “kip mcgrath education centre near me”, “kip mcgrath henderson”, “kip mcgrath lower hutt”, “kip mcgrath maths tutoring”, “kip mcgrath near me”, “kip mcgrath nz”, “kip mcgrath online”, “kip mcgrath tutor”, “kip mcgrath westgate”, “kipmcgrath”, “kipmcgrath co nz” and “kipmcgrath nz”, summed into one figure.
- **Kumon**: Measured on the search terms “kumon”, “kumon co nz”, “kumon cost”, “kumon fractions”, “kumon lessons”, “kumon math”, “kumon math program”, “kumon maths & english”, “kumon maths tutoring”, “kumon near me”, “kumon nz”, “kumon online”, “kumon royal oak” and “kumon tutor”, summed into one figure.
- **NumberWorks'nWords**: Measured on the search terms “numberworks”, “numberworks com”, “numberworks n words” and “numberworks nwords”, summed into one figure.

- [Cluey Learning](/demand/nz/brands/cluey-learning)
- [Kip McGrath](/demand/nz/brands/kip-mcgrath)
- [Kumon](/demand/nz/brands/kumon)
- [NumberWorks'nWords](/demand/nz/brands/numberworksnwords)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tutoring providers in New Zealand?

In August 2026, Kip McGrath was the most searched among tutoring providers in New Zealand, with an estimated 6.6K branded searches and 50.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Tutoring providers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tutoring-providers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tutoring-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.