--- title: "Adidas vs Under Armour: Which is searched more in New Zealand?" description: "Is Adidas or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Turf shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-turf-shoes-brands/compare/adidas-vs-under-armour" publisher: "Brandwave" --- # Adidas vs Under Armour: Which is searched more in New Zealand? Is Adidas or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Turf shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and Under Armour - **Competitive set**: Turf shoes brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adidas Share of Search**: 30.8% - **Under Armour Share of Search**: 3.8% ## Is Adidas or Under Armour more popular in search? - In September 2026, Adidas had more branded searches than Under Armour among turf shoes brands in New Zealand. Adidas had about 67,000 branded searches, while Under Armour had 8,370. Adidas made up 30.8% of all turf shoes brand searches we track, and Under Armour accounted for 3.8%. - Adidas was ahead of Under Armour in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among turf shoes brands in New Zealand moved from 30.1% to 30.8%, and its estimated monthly branded searches moved from 60.5K to 67K. - Across the 12 months ending September 2026, Under Armour’s share of searches among turf shoes brands in New Zealand moved from 4.4% to 3.8%, and its estimated monthly branded searches moved from 8.8K to 8.4K. ## Top turf shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adidas appeared in all five answers. Under Armour did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adidas | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mizuno | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | New Balance | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Under Armour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about turf shoes brands - Asked ChatGPT "Which turf shoes brand should I buy in New Zealand?": 1. Adidas, 2. Nike, 3. New Balance - Asked ChatGPT "What are the best turf shoes brands in New Zealand?": 1. Adidas, 2. Nike, 3. New Balance, 4. Mizuno - Asked ChatGPT "What's the best turf shoes brand in New Zealand for artificial grass?": 1. Adidas, 2. Nike, 3. Mizuno - Searched Google, AI Overview "best turf shoes": 1. Adidas, 2. Nike - Searched Google, AI Overview "turf shoes brands": 1. Adidas, 2. Nike, 3. Mizuno Not named in any answer: Under Armour. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand turf shoes brands in September 2026? - In September 2026, Adidas gained share of searches among turf shoes brands in New Zealand, from 30.1% to 30.8%. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Under Armour estimated searches | Under Armour Share of Search | Under Armour rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 30.1% | 2 | 8.8K | 4.4% | 4 | | Nov 2025 | 80.5K | 30.8% | 2 | 10.9K | 4.2% | 4 | | Dec 2025 | 70.7K | 27.9% | 2 | 11K | 4.3% | 4 | | Jan 2026 | 54.2K | 26.5% | 3 | 8.9K | 4.3% | 4 | | Feb 2026 | 50.6K | 29% | 2 | 7K | 4% | 4 | | Mar 2026 | 65.5K | 31.4% | 2 | 7K | 3.4% | 4 | | Apr 2026 | 62.8K | 30.2% | 2 | 8.4K | 4% | 4 | | May 2026 | 72.1K | 30.8% | 3 | 8.4K | 3.6% | 4 | | Jun 2026 | 70.5K | 29.9% | 3 | 8.3K | 3.5% | 4 | | Jul 2026 | 70.7K | 31.5% | 2 | 9.9K | 4.4% | 4 | | Aug 2026 | 68.9K | 30.1% | 2 | 9.4K | 4.1% | 4 | | Sep 2026 | 67K | 30.8% | 2 | 8.4K | 3.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search terms “adidas”, “adidas adizero”, “adidas campus”, “adidas gazelle”, “adidas jacket”, “adidas logos”, “adidas originals”, “adidas outlets”, “adidas predator”, “adidas samba”, “adidas samba og”, “adidas slides”, “adidas spezial”, “adidas superstar” and “adidas trackpants”, summed into one figure. - **Under Armour**: Measured on the search terms “pants under armour”, “under armour”, “under armour apparel”, “under armour caps”, “under armour heatgear”, “under armour outlet”, “under armour sale”, “under armour shorts”, “under armour slides”, “under armour underwear”, “under armour westgate”, “underarmour”, “underarmour compression” and “underarmour hovr”, summed into one figure. - [Adidas profile](/demand/nz/brands/adidas) - [Under Armour profile](/demand/nz/brands/under-armour) - [All turf shoes brands in New Zealand](/demand/nz/categories/nz-turf-shoes-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or Under Armour more popular in search? In September 2026, Adidas had more branded searches than Under Armour among turf shoes brands in New Zealand. Adidas had about 67,000 branded searches, while Under Armour had 8,370. Adidas made up 30.8% of all turf shoes brand searches we track, and Under Armour accounted for 3.8%. ## Cite this page Brandwave. "Adidas vs Under Armour: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-turf-shoes-brands/compare/adidas-vs-under-armour This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-turf-shoes-brands/compare/adidas-vs-under-armour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.