--- title: "Michelin vs Pirelli: Which is more popular in New Zealand?" description: "Is Michelin or Pirelli more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Truck tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-truck-tires-brands/compare/michelin-vs-pirelli" publisher: "Brandwave" --- # Michelin vs Pirelli: Which is more popular in New Zealand? Is Michelin or Pirelli more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Truck tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Michelin and Pirelli - **Competitive set**: Truck tyre brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Michelin Share of Search**: 14.3% - **Pirelli Share of Search**: 12.2% ## Is Michelin or Pirelli more popular in search? - In October 2026, Michelin had more branded searches than Pirelli among truck tyre brands in New Zealand. Michelin had about 2,710 branded searches, while Pirelli had 2,310. Michelin made up 14.3% of all truck tyre brand searches we track, and Pirelli accounted for 12.2%. - Michelin was ahead of Pirelli in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Michelin’s share of searches among truck tyre brands in New Zealand moved from 11.1% to 14.3%, and its estimated monthly branded searches moved from 2.6K to 2.7K. - Across the 12 months ending October 2026, Pirelli’s share of searches among truck tyre brands in New Zealand moved from 7% to 12.2%, and its estimated monthly branded searches moved from 1.6K to 2.3K. ## Top truck tyre brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Michelin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pirelli did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Michelin | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bridgestone | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Goodyear | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Continental | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Hankook | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Pirelli | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maxxis | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about truck tyre brands - Asked ChatGPT "Which truck tyre brand should I buy in New Zealand?": 1. Michelin, 2. Bridgestone, 3. Continental, 4. Goodyear, 5. Hankook - Asked ChatGPT "What are the best truck tyre brands in New Zealand?": 1. Michelin, 2. Bridgestone, 3. Goodyear, 4. Continental, 5. Hankook - Asked ChatGPT "What's the best truck tyre brand in New Zealand for heavy-duty vehicles?": 1. Michelin, 2. Bridgestone, 3. Goodyear, 4. Continental - Searched Google, AI Overview "best truck tyres": 1. Michelin, 2. Bridgestone, 3. Hankook - Searched Google, AI Overview "heavy duty truck tyres": 1. Bridgestone, 2. Maxxis Not named in any answer: Pirelli. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand truck tyre brands in October 2026? - In October 2026, Pirelli gained share of searches among truck tyre brands in New Zealand, from 8.3% to 12.2%. - Michelin’s share of searches among truck tyre brands in New Zealand has lost ground for 3 months in a row, from 37% to 14.3% in October 2026. ## How has branded search for Michelin and Pirelli changed in New Zealand over the last 12 months? | Month | Michelin estimated searches | Michelin Share of Search | Michelin rank | Pirelli estimated searches | Pirelli Share of Search | Pirelli rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.6K | 11.1% | 2 | 1.6K | 7% | 3 | | Dec 2025 | 1.6K | 7.2% | 2 | 1.3K | 6% | 3 | | Jan 2026 | 2.1K | 9.2% | 2 | 1.3K | 5.9% | 3 | | Feb 2026 | 1.6K | 8.2% | 2 | 1.3K | 6.6% | 3 | | Mar 2026 | 1.7K | 8.5% | 2 | 1.4K | 7.1% | 3 | | Apr 2026 | 1.7K | 10.3% | 2 | 1.3K | 7.8% | 3 | | May 2026 | 1.9K | 11.5% | 2 | 1.2K | 7.4% | 3 | | Jun 2026 | 5.2K | 25.2% | 2 | 1.5K | 7.2% | 3 | | Jul 2026 | 8.9K | 37% | 2 | 1.4K | 5.6% | 3 | | Aug 2026 | 3.1K | 17.2% | 2 | 1.4K | 7.4% | 3 | | Sep 2026 | 2.6K | 14.7% | 2 | 1.5K | 8.3% | 3 | | Oct 2026 | 2.7K | 14.3% | 2 | 2.3K | 12.2% | 3 | ## How are Michelin’s and Pirelli’s branded searches counted? Brandwave collects information about searches that people make online using Michelin’s and Pirelli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Michelin**: Measured on the search terms “michelin”, “michelin anakee adventure”, “michelin e primacy”, “michelin pilot sport”, “michelin primacy”, “michelin primacy 4”, “michelin primacy 5” and “michelin primacy suv”, summed into one figure. - **Pirelli**: Measured on the search terms “pirelli”, “pirelli angel gt”, “pirelli cinturato”, “pirelli cinturato rosso”, “pirelli p”, “pirelli powergy”, “pirelli scorpion” and “pirelli scorpion verde”, summed into one figure. - [Michelin profile](/demand/nz/brands/michelin) - [Pirelli profile](/demand/nz/brands/pirelli) - [All truck tyre brands in New Zealand](/demand/nz/categories/nz-truck-tires-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Michelin or Pirelli more popular in search? In October 2026, Michelin had more branded searches than Pirelli among truck tyre brands in New Zealand. Michelin had about 2,710 branded searches, while Pirelli had 2,310. Michelin made up 14.3% of all truck tyre brand searches we track, and Pirelli accounted for 12.2%. ## Cite this page Brandwave. "Michelin vs Pirelli: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-truck-tires-brands/compare/michelin-vs-pirelli This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-truck-tires-brands/compare/michelin-vs-pirelli. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.