---
title: "Truck tyre brands in New Zealand: Which are most popular?"
description: "Compare the truck tyre brands New Zealanders buy. Share of Search among Bridgestone, Michelin, Pirelli, Hankook, Goodyear, Maxxis and Continental, the truck tyre brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-truck-tires-brands"
publisher: "Brandwave"
---

# Truck tyre brands in New Zealand: Which are most popular?

Compare the truck tyre brands New Zealanders buy. Share of Search among Bridgestone, Michelin, Pirelli, Hankook, Goodyear, Maxxis and Continental, the truck tyre brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Truck tyre brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Oct 2026
- **Highest Share of Search**: Bridgestone, 64.3%

## Which brand is most popular in search among truck tyre brands in New Zealand?

- In October 2026, Bridgestone was the most searched among truck tyre brands in New Zealand, with an estimated 12.2K branded searches, 64.3% of all searches for the seven tracked by the Brandwave Brand Demand Index.
- Michelin is in 2nd place, 50 percentage points behind at 14.3%.
- Across the 12 months ending October 2026, Bridgestone’s share of searches among truck tyre brands in New Zealand decreased from 74.2% to 64.3%.
- Across the 12 months ending October 2026, Michelin’s share of searches among truck tyre brands in New Zealand increased from 11.1% to 14.3%.
- Across the 12 months ending October 2026, Pirelli’s share of searches among truck tyre brands in New Zealand increased from 7% to 12.2%.
- Across the 12 months ending October 2026, Hankook’s share of searches among truck tyre brands in New Zealand increased from 2.2% to 3.5%.
- Across the 12 months ending October 2026, Bridgestone’s share of searches among truck tyre brands in New Zealand peaked at 79.2% in December 2025 and was lowest at 50.5% in July 2026.
- Across the 12 months ending October 2026, Michelin’s share of searches among truck tyre brands in New Zealand peaked at 37% in July 2026 and was lowest at 7.2% in December 2025.
- Across the 12 months ending October 2026, Pirelli’s share of searches among truck tyre brands in New Zealand peaked at 12.2% in October 2026 and was lowest at 5.6% in July 2026.
- Across the 12 months ending October 2026, Hankook’s share of searches among truck tyre brands in New Zealand peaked at 3.5% in October 2026 and was lowest at 1.9% in December 2025.
- Across the 12 months ending October 2026, Goodyear’s share of searches among truck tyre brands in New Zealand peaked at 4.3% in February 2026 and was lowest at 2.8% in July 2026.
- Across the 12 months ending October 2026, Maxxis’ share of searches among truck tyre brands in New Zealand peaked at 2.9% in May 2026 and was lowest at 1.7% in January 2026.
- Across the 12 months ending October 2026, Hankook rose from 6th to 4th among truck tyre brands in New Zealand.
- Across the 12 months ending October 2026, Goodyear fell from 4th to 5th among truck tyre brands in New Zealand.
- Across the 12 months ending October 2026, Maxxis fell from 5th to 6th among truck tyre brands in New Zealand.
- Across the 12 months ending October 2026, Continental held steady: its share of searches among truck tyre brands in New Zealand moved less than 0.5 percentage points.

## Top truck tyre brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bridgestone appeared every time. Michelin was recommended most often, coming first in all four answers that gave a list. Bridgestone was second, and Goodyear was third. Pirelli, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Michelin | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Bridgestone | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Goodyear | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Continental | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Hankook | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Pirelli | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Maxxis | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about truck tyre brands

- Asked ChatGPT "Which truck tyre brand should I buy in New Zealand?": 1. Michelin, 2. Bridgestone, 3. Continental, 4. Goodyear, 5. Hankook
- Asked ChatGPT "What are the best truck tyre brands in New Zealand?": 1. Michelin, 2. Bridgestone, 3. Goodyear, 4. Continental, 5. Hankook
- Asked ChatGPT "What's the best truck tyre brand in New Zealand for heavy-duty vehicles?": 1. Michelin, 2. Bridgestone, 3. Goodyear, 4. Continental
- Searched Google, AI Overview "best truck tyres": 1. Michelin, 2. Bridgestone, 3. Hankook
- Searched Google, AI Overview "heavy duty truck tyres": 1. Bridgestone, 2. Maxxis

Not named in any answer: Pirelli.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Bridgestone vs Michelin: compare search popularity](/demand/nz/compare/bridgestone-vs-michelin): 64.3% against 14.3% Share of Search.
- [Bridgestone vs Pirelli: compare search popularity](/demand/nz/compare/bridgestone-vs-pirelli): 64.3% against 12.2% Share of Search.
- [Bridgestone vs Hankook: compare search popularity](/demand/nz/compare/bridgestone-vs-hankook): 64.3% against 3.5% Share of Search.
- [Bridgestone vs Goodyear: compare search popularity](/demand/nz/compare/bridgestone-vs-goodyear): 64.3% against 3.1% Share of Search.
- [Michelin vs Pirelli: compare search popularity](/demand/nz/compare/michelin-vs-pirelli): 14.3% against 12.2% Share of Search.
- [Michelin vs Hankook: compare search popularity](/demand/nz/compare/hankook-vs-michelin): 14.3% against 3.5% Share of Search.
- [Michelin vs Goodyear: compare search popularity](/demand/nz/compare/goodyear-vs-michelin): 14.3% against 3.1% Share of Search.
- [Pirelli vs Hankook: compare search popularity](/demand/nz/compare/hankook-vs-pirelli): 12.2% against 3.5% Share of Search.
- [Pirelli vs Goodyear: compare search popularity](/demand/nz/compare/goodyear-vs-pirelli): 12.2% against 3.1% Share of Search.
- [Hankook vs Goodyear: compare search popularity](/demand/nz/compare/goodyear-vs-hankook): 3.5% against 3.1% Share of Search.

## How did search popularity change for New Zealand truck tyre brands in October 2026?

- In October 2026, Pirelli gained share of searches among truck tyre brands in New Zealand, from 8.3% to 12.2%.
- In October 2026, Bridgestone lost share of searches among truck tyre brands in New Zealand, from 67.6% to 64.3%.
- Michelin’s share of searches among truck tyre brands in New Zealand has lost ground for 3 months in a row, from 37% to 14.3% in October 2026.
- Estimated monthly branded searches for Hankook in New Zealand rose 34% over 12 measured months, from 500 to 670 in October 2026.
- Estimated monthly branded searches for Continental in New Zealand fell 25% over 12 measured months, from 40 to 30 in October 2026.
- Estimated monthly branded searches for Maxxis in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in October 2026.
- Estimated monthly branded searches for Goodyear in New Zealand fell 11.9% over 12 measured months, from 670 to 590 in October 2026.

## Which truck tyre brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bridgestone | 64.3% | 12.2K | +2.3% | Bridgestone |
| 2 | Michelin | 14.3% | 2.7K | +4.2% | Michelin |
| 3 | Pirelli | 12.2% | 2.3K | +58.2% | Pirelli |
| 4 | Hankook | 3.5% | 670 | +13.6% | Hankook |
| 5 | Goodyear | 3.1% | 590 | +5.4% | Goodyear |
| 6 | Maxxis | 2.5% | 480 | 0.0% | Maxxis |
| 7 | Continental | 0.16% | 30 | -25.0% | Continental |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Bridgestone | 17.2K | 74.2% | 1 |
| Nov 2025 | Michelin | 2.6K | 11.1% | 2 |
| Nov 2025 | Pirelli | 1.6K | 7% | 3 |
| Nov 2025 | Goodyear | 670 | 2.9% | 4 |
| Nov 2025 | Maxxis | 590 | 2.5% | 5 |
| Nov 2025 | Hankook | 500 | 2.2% | 6 |
| Nov 2025 | Continental | 40 | 0.17% | 7 |
| Dec 2025 | Bridgestone | 17K | 79.2% | 1 |
| Dec 2025 | Michelin | 1.6K | 7.2% | 2 |
| Dec 2025 | Pirelli | 1.3K | 6% | 3 |
| Dec 2025 | Goodyear | 800 | 3.7% | 4 |
| Dec 2025 | Hankook | 410 | 1.9% | 5 |
| Dec 2025 | Maxxis | 390 | 1.8% | 6 |
| Dec 2025 | Continental | 30 | 0.14% | 7 |
| Jan 2026 | Bridgestone | 17.4K | 76.8% | 1 |
| Jan 2026 | Michelin | 2.1K | 9.2% | 2 |
| Jan 2026 | Pirelli | 1.3K | 5.9% | 3 |
| Jan 2026 | Goodyear | 800 | 3.5% | 4 |
| Jan 2026 | Hankook | 610 | 2.7% | 5 |
| Jan 2026 | Maxxis | 390 | 1.7% | 6 |
| Jan 2026 | Continental | 20 | 0.09% | 7 |
| Feb 2026 | Bridgestone | 14.3K | 75.8% | 1 |
| Feb 2026 | Michelin | 1.6K | 8.2% | 2 |
| Feb 2026 | Pirelli | 1.3K | 6.6% | 3 |
| Feb 2026 | Goodyear | 810 | 4.3% | 4 |
| Feb 2026 | Hankook | 520 | 2.8% | 5 |
| Feb 2026 | Maxxis | 390 | 2.1% | 6 |
| Feb 2026 | Continental | 40 | 0.21% | 7 |
| Mar 2026 | Bridgestone | 14.7K | 74.6% | 1 |
| Mar 2026 | Michelin | 1.7K | 8.5% | 2 |
| Mar 2026 | Pirelli | 1.4K | 7.1% | 3 |
| Mar 2026 | Goodyear | 820 | 4.2% | 4 |
| Mar 2026 | Hankook | 590 | 3% | 5 |
| Mar 2026 | Maxxis | 480 | 2.4% | 6 |
| Mar 2026 | Continental | 50 | 0.25% | 7 |
| Apr 2026 | Bridgestone | 12.1K | 72% | 1 |
| Apr 2026 | Michelin | 1.7K | 10.3% | 2 |
| Apr 2026 | Pirelli | 1.3K | 7.8% | 3 |
| Apr 2026 | Goodyear | 710 | 4.2% | 4 |
| Apr 2026 | Hankook | 540 | 3.2% | 5 |
| Apr 2026 | Maxxis | 390 | 2.3% | 6 |
| Apr 2026 | Continental | 30 | 0.18% | 7 |
| May 2026 | Bridgestone | 11.8K | 70.5% | 1 |
| May 2026 | Michelin | 1.9K | 11.5% | 2 |
| May 2026 | Pirelli | 1.2K | 7.4% | 3 |
| May 2026 | Goodyear | 680 | 4.1% | 4 |
| May 2026 | Hankook | 570 | 3.4% | 5 |
| May 2026 | Maxxis | 480 | 2.9% | 6 |
| May 2026 | Continental | 40 | 0.24% | 7 |
| Jun 2026 | Bridgestone | 12K | 58.8% | 1 |
| Jun 2026 | Michelin | 5.2K | 25.2% | 2 |
| Jun 2026 | Pirelli | 1.5K | 7.2% | 3 |
| Jun 2026 | Goodyear | 700 | 3.4% | 4 |
| Jun 2026 | Hankook | 580 | 2.8% | 5 |
| Jun 2026 | Maxxis | 480 | 2.4% | 6 |
| Jun 2026 | Continental | 30 | 0.15% | 7 |
| Jul 2026 | Bridgestone | 12.1K | 50.5% | 1 |
| Jul 2026 | Michelin | 8.9K | 37% | 2 |
| Jul 2026 | Pirelli | 1.4K | 5.6% | 3 |
| Jul 2026 | Goodyear | 670 | 2.8% | 4 |
| Jul 2026 | Hankook | 490 | 2% | 5 |
| Jul 2026 | Maxxis | 480 | 2% | 6 |
| Jul 2026 | Continental | 20 | 0.08% | 7 |
| Aug 2026 | Bridgestone | 12K | 66% | 1 |
| Aug 2026 | Michelin | 3.1K | 17.2% | 2 |
| Aug 2026 | Pirelli | 1.4K | 7.4% | 3 |
| Aug 2026 | Goodyear | 680 | 3.7% | 4 |
| Aug 2026 | Hankook | 610 | 3.3% | 5 |
| Aug 2026 | Maxxis | 390 | 2.1% | 6 |
| Aug 2026 | Continental | 40 | 0.22% | 7 |
| Sep 2026 | Bridgestone | 11.9K | 67.6% | 1 |
| Sep 2026 | Michelin | 2.6K | 14.7% | 2 |
| Sep 2026 | Pirelli | 1.5K | 8.3% | 3 |
| Sep 2026 | Hankook | 590 | 3.3% | 4 |
| Sep 2026 | Goodyear | 560 | 3.2% | 5 |
| Sep 2026 | Maxxis | 480 | 2.7% | 6 |
| Sep 2026 | Continental | 40 | 0.23% | 7 |
| Oct 2026 | Bridgestone | 12.2K | 64.3% | 1 |
| Oct 2026 | Michelin | 2.7K | 14.3% | 2 |
| Oct 2026 | Pirelli | 2.3K | 12.2% | 3 |
| Oct 2026 | Hankook | 670 | 3.5% | 4 |
| Oct 2026 | Goodyear | 590 | 3.1% | 5 |
| Oct 2026 | Maxxis | 480 | 2.5% | 6 |
| Oct 2026 | Continental | 30 | 0.16% | 7 |

## How are branded searches counted for truck tyre brands?

- **Bridgestone**: Measured on the search terms “bridgestone”, “bridgestone adelaide road”, “bridgestone dueler”, “bridgestone ecopia”, “bridgestone moorhouse”, “bridgestone potenza”, “bridgestone potenza sport”, “bridgestone select”, “bridgestone st lukes”, “bridgestone turanza”, “bridgestone turanza 6” and “bridgestone wairakei road”, summed into one figure.
- **Continental**: Measured on the search term “continental car tyres”.
- **Goodyear**: Measured on the search terms “goodyear”, “goodyear automotive”, “goodyear efficientgrip” and “goodyear optilife”, summed into one figure.
- **Hankook**: Measured on the search terms “hankook”, “hankook dynapro”, “hankook dynapro mt”, “hankook ion evo”, “hankook kinergy”, “hankook kinergy st” and “hankook ventus”, summed into one figure.
- **Maxxis**: Measured on the search term “maxxis”.
- **Michelin**: Measured on the search terms “michelin”, “michelin anakee adventure”, “michelin e primacy”, “michelin pilot sport”, “michelin primacy”, “michelin primacy 4”, “michelin primacy 5” and “michelin primacy suv”, summed into one figure.
- **Pirelli**: Measured on the search terms “pirelli”, “pirelli angel gt”, “pirelli cinturato”, “pirelli cinturato rosso”, “pirelli p”, “pirelli powergy”, “pirelli scorpion” and “pirelli scorpion verde”, summed into one figure.

- [Bridgestone](/demand/nz/brands/bridgestone)
- [Continental](/demand/nz/brands/continental)
- [Goodyear](/demand/nz/brands/goodyear)
- [Hankook](/demand/nz/brands/hankook)
- [Maxxis](/demand/nz/brands/maxxis)
- [Michelin](/demand/nz/brands/michelin)
- [Pirelli](/demand/nz/brands/pirelli)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among truck tyre brands in New Zealand?

In October 2026, Bridgestone was the most searched among truck tyre brands in New Zealand, with an estimated 12.2K branded searches, 64.3% of all searches for the seven tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Truck tyre brands in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-truck-tires-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-truck-tires-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.