--- title: "Moving truck rental companies in New Zealand: Which brands are most popular in search?" description: "Compare self-drive moving truck rental companies serving New Zealand households and businesses. Share of Search among HIREACE, Cross Country Rentals and Budget Trucks, the moving truck rental companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-truck-rental-companies" publisher: "Brandwave" --- # Moving truck rental companies in New Zealand: Which brands are most popular in search? Compare self-drive moving truck rental companies serving New Zealand households and businesses. Share of Search among HIREACE, Cross Country Rentals and Budget Trucks, the moving truck rental companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Moving truck rental companies - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: HIREACE, 62.1% ## Which brand is most popular in search among moving truck rental companies in New Zealand? - In August 2026, HIREACE was the most searched among moving truck rental companies in New Zealand, with an estimated 4.8K branded searches and 62.1% estimated Share of Search within this set. - Cross Country Rentals is in 2nd place, 27.7 percentage points behind at 34.4% Share of Search. - Across the 11 months ending August 2026, HIREACE’s estimated Share of Search among moving truck rental companies in New Zealand decreased from 63.7% to 62.1%. - Across the 11 months ending August 2026, Cross Country Rentals’ estimated Share of Search among moving truck rental companies in New Zealand increased from 32.6% to 34.4%. - Across the 11 months ending August 2026, HIREACE’s estimated Share of Search among moving truck rental companies in New Zealand peaked at 67.1% in July 2026 and was lowest at 60.4% in June 2026. - Across the 11 months ending August 2026, Cross Country Rentals’ estimated Share of Search among moving truck rental companies in New Zealand peaked at 36% in December 2025 and was lowest at 29.7% in July 2026. - Across the 11 months ending August 2026, Budget Trucks’ estimated Share of Search among moving truck rental companies in New Zealand peaked at 4.1% in June 2026 and was lowest at 3% in November 2025. - Across the 11 months ending August 2026, Budget Trucks held steady: its estimated Share of Search among moving truck rental companies in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [HIREACE vs Cross Country Rentals: compare search popularity](/demand/nz/compare/cross-country-rentals-vs-hireace): 62.1% against 34.4% Share of Search. - [HIREACE vs Budget Trucks: compare search popularity](/demand/nz/compare/budget-trucks-vs-hireace): 62.1% against 3.5% Share of Search. - [Cross Country Rentals vs Budget Trucks: compare search popularity](/demand/nz/compare/budget-trucks-vs-cross-country-rentals): 34.4% against 3.5% Share of Search. ## How did search popularity change for New Zealand moving truck rental companies in August 2026? - In August 2026, Cross Country Rentals gained estimated Share of Search among moving truck rental companies in New Zealand, from 29.7% to 34.4%. - In August 2026, HIREACE lost estimated Share of Search among moving truck rental companies in New Zealand, from 67.1% to 62.1%. - Estimated monthly branded searches for Budget Trucks in New Zealand fell 20.6% over 11 measured months, from 340 to 270 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | HIREACE | 62.1% | 4.8K | +0.6% | HIREACE | | 2 | Cross Country Rentals | 34.4% | 2.6K | +25.7% | Cross Country Rentals | | 3 | Budget Trucks | 3.5% | 270 | +22.7% | Budget Trucks | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | HIREACE | 5.8K | 63.7% | 1 | | Oct 2025 | Cross Country Rentals | 3K | 32.6% | 2 | | Oct 2025 | Budget Trucks | 340 | 3.7% | 3 | | Nov 2025 | HIREACE | 6K | 64.9% | 1 | | Nov 2025 | Cross Country Rentals | 3K | 32.1% | 2 | | Nov 2025 | Budget Trucks | 280 | 3% | 3 | | Dec 2025 | HIREACE | 5.1K | 60.9% | 1 | | Dec 2025 | Cross Country Rentals | 3K | 36% | 2 | | Dec 2025 | Budget Trucks | 260 | 3.1% | 3 | | Jan 2026 | HIREACE | 6K | 64.2% | 1 | | Jan 2026 | Cross Country Rentals | 3K | 32.3% | 2 | | Jan 2026 | Budget Trucks | 330 | 3.5% | 3 | | Feb 2026 | HIREACE | 5.8K | 62.7% | 1 | | Feb 2026 | Cross Country Rentals | 3.1K | 33.9% | 2 | | Feb 2026 | Budget Trucks | 310 | 3.4% | 3 | | Mar 2026 | HIREACE | 5.6K | 60.8% | 1 | | Mar 2026 | Cross Country Rentals | 3.3K | 35.7% | 2 | | Mar 2026 | Budget Trucks | 330 | 3.6% | 3 | | Apr 2026 | HIREACE | 4.8K | 61.9% | 1 | | Apr 2026 | Cross Country Rentals | 2.7K | 34.8% | 2 | | Apr 2026 | Budget Trucks | 250 | 3.2% | 3 | | May 2026 | HIREACE | 4.8K | 61% | 1 | | May 2026 | Cross Country Rentals | 2.8K | 35.9% | 2 | | May 2026 | Budget Trucks | 250 | 3.2% | 3 | | Jun 2026 | HIREACE | 4.5K | 60.4% | 1 | | Jun 2026 | Cross Country Rentals | 2.6K | 35.5% | 2 | | Jun 2026 | Budget Trucks | 310 | 4.1% | 3 | | Jul 2026 | HIREACE | 4.7K | 67.1% | 1 | | Jul 2026 | Cross Country Rentals | 2.1K | 29.7% | 2 | | Jul 2026 | Budget Trucks | 220 | 3.1% | 3 | | Aug 2026 | HIREACE | 4.8K | 62.1% | 1 | | Aug 2026 | Cross Country Rentals | 2.6K | 34.4% | 2 | | Aug 2026 | Budget Trucks | 270 | 3.5% | 3 | | Sep 2026 | Budget Trucks | — | — | — | | Sep 2026 | Cross Country Rentals | — | — | — | | Sep 2026 | HIREACE | — | — | — | ## What is being compared - **Budget Trucks**: Measured on the search terms “budget truck hire nz”, “budget truck rental”, “budget truck rental nz”, “budget trucks new zealand” and “budget trucks nz”, summed into one figure. - **Cross Country Rentals**: Measured on the search terms “cross country rentals”, “cross country rentals near me”, “cross country rentals new zealand” and “cross country rentals nz”, summed into one figure. - **HIREACE**: Measured on the search terms “henderson hireace”, “hireace”, “hireace airport”, “hireace car rental”, “hireace chch”, “hireace co nz”, “hireace lunn ave”, “hireace near me”, “hireace nz”, “hireace rental”, “hireace trailer”, “hireace trailer hire z”, “hireace trailer price”, “hireace trailer z”, “hireace truck”, “hireace truck hire”, “hireace truck rental”, “hireace van” and “hireace van rental”, summed into one figure. - [Budget Trucks](/demand/nz/brands/budget-trucks) - [Cross Country Rentals](/demand/nz/brands/cross-country-rentals) - [HIREACE](/demand/nz/brands/hireace) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among moving truck rental companies in New Zealand? In August 2026, HIREACE was the most searched among moving truck rental companies in New Zealand, with an estimated 4.8K branded searches and 62.1% estimated Share of Search within this set. ## Cite this page Brandwave. "Moving truck rental companies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-truck-rental-companies This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-truck-rental-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.