---
title: "Truck brands in New Zealand: Which brands are most popular in search?"
description: "Compare the truck brands New Zealand transport and trade businesses buy. Share of Search among Kenworth, Scania, Hino, Fuso, Isuzu Trucks, UD Trucks and DAF, the truck brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-truck-brands"
publisher: "Brandwave"
---

# Truck brands in New Zealand: Which brands are most popular in search?

Compare the truck brands New Zealand transport and trade businesses buy. Share of Search among Kenworth, Scania, Hino, Fuso, Isuzu Trucks, UD Trucks and DAF, the truck brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Truck brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kenworth, 36%

## Which brand is most popular in search among truck brands in New Zealand?

- In August 2026, Kenworth was the most searched among truck brands in New Zealand, with an estimated 3.8K branded searches and 36% estimated Share of Search within this set.
- Scania is in 2nd place, 12.7 percentage points behind at 23.3% Share of Search.
- Across the 11 months ending August 2026, Kenworth’s estimated Share of Search among truck brands in New Zealand increased from 30.1% to 36%.
- Across the 11 months ending August 2026, Scania’s estimated Share of Search among truck brands in New Zealand decreased from 28.9% to 23.3%.
- Across the 11 months ending August 2026, Hino’s estimated Share of Search among truck brands in New Zealand decreased from 15.4% to 14.5%.
- Across the 11 months ending August 2026, Kenworth’s estimated Share of Search among truck brands in New Zealand peaked at 36% in August 2026 and was lowest at 29.5% in November 2025.
- Across the 11 months ending August 2026, Hino’s estimated Share of Search among truck brands in New Zealand peaked at 17.1% in April 2026 and was lowest at 12.9% in November 2025.
- Across the 11 months ending August 2026, Fuso’s estimated Share of Search among truck brands in New Zealand peaked at 18.2% in November 2025 and was lowest at 11.8% in August 2026.
- Across the 11 months ending August 2026, Isuzu Trucks’ estimated Share of Search among truck brands in New Zealand peaked at 6.5% in March 2026 and was lowest at 5.3% in November 2025.
- Across the 11 months ending August 2026, UD Trucks’ estimated Share of Search among truck brands in New Zealand peaked at 6.7% in February 2026 and was lowest at 5.1% in November 2025.
- Across the 11 months ending August 2026, Isuzu Trucks rose from 6th to 5th among truck brands in New Zealand.
- Across the 11 months ending August 2026, UD Trucks fell from 5th to 6th among truck brands in New Zealand.
- Across the 11 months ending August 2026, Fuso and DAF held steady: their estimated Share of Search among truck brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kenworth vs Scania: compare search popularity](/demand/nz/compare/kenworth-vs-scania): 36% against 23.3% Share of Search.
- [Kenworth vs Hino: compare search popularity](/demand/nz/compare/hino-vs-kenworth): 36% against 14.5% Share of Search.
- [Kenworth vs Fuso: compare search popularity](/demand/nz/compare/fuso-vs-kenworth): 36% against 11.8% Share of Search.
- [Kenworth vs Isuzu Trucks: compare search popularity](/demand/nz/compare/isuzu-trucks-vs-kenworth): 36% against 5.9% Share of Search.
- [Scania vs Hino: compare search popularity](/demand/nz/compare/hino-vs-scania): 23.3% against 14.5% Share of Search.
- [Scania vs Fuso: compare search popularity](/demand/nz/compare/fuso-vs-scania): 23.3% against 11.8% Share of Search.
- [Scania vs Isuzu Trucks: compare search popularity](/demand/nz/compare/isuzu-trucks-vs-scania): 23.3% against 5.9% Share of Search.
- [Hino vs Fuso: compare search popularity](/demand/nz/compare/fuso-vs-hino): 14.5% against 11.8% Share of Search.
- [Hino vs Isuzu Trucks: compare search popularity](/demand/nz/compare/hino-vs-isuzu-trucks): 14.5% against 5.9% Share of Search.
- [Fuso vs Isuzu Trucks: compare search popularity](/demand/nz/compare/fuso-vs-isuzu-trucks): 11.8% against 5.9% Share of Search.

## How did search popularity change for New Zealand truck brands in August 2026?

- In August 2026, Kenworth gained estimated Share of Search among truck brands in New Zealand, from 34.5% to 36%.
- In August 2026, Hino lost estimated Share of Search among truck brands in New Zealand, from 15.3% to 14.5%.
- In August 2026, Fuso lost estimated Share of Search among truck brands in New Zealand, from 12.3% to 11.8%.
- Estimated monthly branded searches for Scania in New Zealand fell 27.1% over 11 measured months, from 3.4K to 2.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kenworth | 36% | 3.8K | +12.4% | Kenworth |
| 2 | Scania | 23.3% | 2.5K | +6.0% | Scania |
| 3 | Hino | 14.5% | 1.5K | +2.7% | Hino |
| 4 | Fuso | 11.8% | 1.3K | +3.3% | Fuso |
| 5 | Isuzu Trucks | 5.9% | 620 | +1.6% | Isuzu Trucks |
| 6 | UD Trucks | 5.9% | 620 | +12.7% | UD Trucks |
| 7 | DAF | 2.6% | 280 | +16.7% | DAF |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kenworth | 3.5K | 30.1% | 1 |
| Oct 2025 | Scania | 3.4K | 28.9% | 2 |
| Oct 2025 | Hino | 1.8K | 15.4% | 3 |
| Oct 2025 | Fuso | 1.4K | 12.2% | 4 |
| Oct 2025 | UD Trucks | 670 | 5.7% | 5 |
| Oct 2025 | Isuzu Trucks | 640 | 5.4% | 6 |
| Oct 2025 | DAF | 270 | 2.3% | 7 |
| Nov 2025 | Kenworth | 3.5K | 29.5% | 1 |
| Nov 2025 | Scania | 3.2K | 26.9% | 2 |
| Nov 2025 | Fuso | 2.2K | 18.2% | 3 |
| Nov 2025 | Hino | 1.5K | 12.9% | 4 |
| Nov 2025 | Isuzu Trucks | 630 | 5.3% | 5 |
| Nov 2025 | UD Trucks | 610 | 5.1% | 6 |
| Nov 2025 | DAF | 270 | 2.3% | 7 |
| Dec 2025 | Kenworth | 3K | 31.6% | 1 |
| Dec 2025 | Scania | 2.5K | 26.2% | 2 |
| Dec 2025 | Fuso | 1.3K | 14.3% | 3 |
| Dec 2025 | Hino | 1.3K | 13.7% | 4 |
| Dec 2025 | UD Trucks | 550 | 5.9% | 5 |
| Dec 2025 | Isuzu Trucks | 500 | 5.4% | 6 |
| Dec 2025 | DAF | 270 | 2.9% | 7 |
| Jan 2026 | Kenworth | 3.3K | 32.3% | 1 |
| Jan 2026 | Scania | 2.7K | 25.9% | 2 |
| Jan 2026 | Fuso | 1.4K | 13.7% | 3 |
| Jan 2026 | Hino | 1.4K | 13.7% | 4 |
| Jan 2026 | Isuzu Trucks | 650 | 6.3% | 5 |
| Jan 2026 | UD Trucks | 550 | 5.3% | 6 |
| Jan 2026 | DAF | 280 | 2.7% | 7 |
| Feb 2026 | Kenworth | 3.1K | 30.9% | 1 |
| Feb 2026 | Scania | 2.5K | 24.9% | 2 |
| Feb 2026 | Fuso | 1.5K | 14.8% | 3 |
| Feb 2026 | Hino | 1.4K | 14.3% | 4 |
| Feb 2026 | UD Trucks | 670 | 6.7% | 5 |
| Feb 2026 | Isuzu Trucks | 620 | 6.2% | 6 |
| Feb 2026 | DAF | 230 | 2.3% | 7 |
| Mar 2026 | Kenworth | 4K | 31.2% | 1 |
| Mar 2026 | Scania | 3.2K | 25.3% | 2 |
| Mar 2026 | Fuso | 1.9K | 14.8% | 3 |
| Mar 2026 | Hino | 1.7K | 13.5% | 4 |
| Mar 2026 | UD Trucks | 840 | 6.6% | 5 |
| Mar 2026 | Isuzu Trucks | 830 | 6.5% | 6 |
| Mar 2026 | DAF | 280 | 2.2% | 7 |
| Apr 2026 | Kenworth | 3.2K | 31.5% | 1 |
| Apr 2026 | Scania | 2.5K | 24.6% | 2 |
| Apr 2026 | Hino | 1.7K | 17.1% | 3 |
| Apr 2026 | Fuso | 1.3K | 12.4% | 4 |
| Apr 2026 | UD Trucks | 620 | 6.2% | 5 |
| Apr 2026 | Isuzu Trucks | 550 | 5.5% | 6 |
| Apr 2026 | DAF | 280 | 2.8% | 7 |
| May 2026 | Kenworth | 3.4K | 31.7% | 1 |
| May 2026 | Scania | 2.7K | 25.4% | 2 |
| May 2026 | Hino | 1.8K | 16.6% | 3 |
| May 2026 | Fuso | 1.3K | 11.9% | 4 |
| May 2026 | Isuzu Trucks | 680 | 6.3% | 5 |
| May 2026 | UD Trucks | 610 | 5.6% | 6 |
| May 2026 | DAF | 280 | 2.6% | 7 |
| Jun 2026 | Kenworth | 3.4K | 32.4% | 1 |
| Jun 2026 | Scania | 2.7K | 25.8% | 2 |
| Jun 2026 | Hino | 1.7K | 15.8% | 3 |
| Jun 2026 | Fuso | 1.3K | 11.9% | 4 |
| Jun 2026 | Isuzu Trucks | 620 | 5.9% | 5 |
| Jun 2026 | UD Trucks | 560 | 5.3% | 6 |
| Jun 2026 | DAF | 290 | 2.8% | 7 |
| Jul 2026 | Kenworth | 3.4K | 34.5% | 1 |
| Jul 2026 | Scania | 2.3K | 23.7% | 2 |
| Jul 2026 | Hino | 1.5K | 15.3% | 3 |
| Jul 2026 | Fuso | 1.2K | 12.3% | 4 |
| Jul 2026 | Isuzu Trucks | 610 | 6.2% | 5 |
| Jul 2026 | UD Trucks | 550 | 5.6% | 6 |
| Jul 2026 | DAF | 240 | 2.4% | 7 |
| Aug 2026 | Kenworth | 3.8K | 36% | 1 |
| Aug 2026 | Scania | 2.5K | 23.3% | 2 |
| Aug 2026 | Hino | 1.5K | 14.5% | 3 |
| Aug 2026 | Fuso | 1.3K | 11.8% | 4 |
| Aug 2026 | Isuzu Trucks | 620 | 5.9% | 5 |
| Aug 2026 | UD Trucks | 620 | 5.9% | 6 |
| Aug 2026 | DAF | 280 | 2.6% | 7 |
| Sep 2026 | DAF | — | — | — |
| Sep 2026 | Fuso | — | — | — |
| Sep 2026 | Hino | — | — | — |
| Sep 2026 | Isuzu Trucks | — | — | — |
| Sep 2026 | Kenworth | — | — | — |
| Sep 2026 | Scania | — | — | — |
| Sep 2026 | UD Trucks | — | — | — |

## What is being compared

- **DAF**: Measured on the search terms “daf truck” and “daf trucks for sale”, summed into one figure.
- **Fuso**: Measured on the search terms “fuso”, “fuso 4x4 canter”, “fuso buses”, “fuso canter”, “fuso canter 616”, “fuso co nz”, “fuso fighter”, “fuso near me”, “fuso new zealand”, “fuso nz”, “fuso truck”, “fuso trucks for sale”, “mitsu fuso” and “mitsu fuso canter”, summed into one figure.
- **Hino**: Measured on the search terms “hino”, “hino 300”, “hino 500”, “hino 700”, “hino co nz”, “hino dutro”, “hino dutro truck”, “hino for sale”, “hino near me”, “hino nz”, “hino ranger”, “hino truck” and “motor hino”, summed into one figure.
- **Isuzu Trucks**: Measured on the search terms “isuzu truck”, “isuzu trucks for sale” and “isuzu trucks trucks”, summed into one figure.
- **Kenworth**: Measured on the search terms “c509 kenworth”, “k104 kenworth”, “k220 kenworth”, “kenworth”, “kenworth com au”, “kenworth emblem”, “kenworth k100”, “kenworth k108”, “kenworth k200”, “kenworth k220”, “kenworth near me”, “kenworth nz”, “kenworth t610”, “kenworth t659”, “kenworth t680”, “kenworth t909”, “kenworth truck”, “kenworth trucks for sale” and “kenworth w900”, summed into one figure.
- **Scania**: Measured on the search terms “770 scania”, “scania”, “scania buses”, “scania com”, “scania group”, “scania lorry for sale”, “scania merchandise”, “scania near me”, “scania nz”, “scania online”, “scania r620”, “scania truck”, “scania v8”, “scania wellington” and “truck rc scania”, summed into one figure.
- **UD Trucks**: Measured on the search terms “ud trucks”, “ud trucks near me”, “ud trucks nz”, “ud trucks trucks for sale”, “udtrucks” and “udtrucks com”, summed into one figure.

- [DAF](/demand/nz/brands/daf)
- [Fuso](/demand/nz/brands/fuso)
- [Hino](/demand/nz/brands/hino)
- [Isuzu Trucks](/demand/nz/brands/isuzu-trucks)
- [Kenworth](/demand/nz/brands/kenworth)
- [Scania](/demand/nz/brands/scania)
- [UD Trucks](/demand/nz/brands/ud-trucks)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among truck brands in New Zealand?

In August 2026, Kenworth was the most searched among truck brands in New Zealand, with an estimated 3.8K branded searches and 36% estimated Share of Search within this set.

## Cite this page

Brandwave. "Truck brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-truck-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-truck-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.