---
title: "Tripod brands in New Zealand: Which are searched most?"
description: "Compare the tripod brands New Zealanders buy. Share of Search among Peak Design, Manfrotto, Joby, Benro and Gitzo, the tripod brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tripod-brands"
publisher: "Brandwave"
---

# Tripod brands in New Zealand: Which are searched most?

Compare the tripod brands New Zealanders buy. Share of Search among Peak Design, Manfrotto, Joby, Benro and Gitzo, the tripod brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tripod brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Peak Design, 48.8%

## Which brand is most popular in search among tripod brands in New Zealand?

- In September 2026, Peak Design was the most searched among tripod brands in New Zealand, with an estimated 590 branded searches, 48.8% of all searches for the five we track.
- Manfrotto is in 2nd place, 24 percentage points behind at 24.8%.
- Across the 12 months ending September 2026, Peak Design’s share of searches among tripod brands in New Zealand increased from 47.7% to 48.8%.
- Across the 12 months ending September 2026, Manfrotto’s share of searches among tripod brands in New Zealand increased from 19.9% to 24.8%.
- Across the 12 months ending September 2026, Joby’s share of searches among tripod brands in New Zealand decreased from 24.5% to 14.9%.
- Across the 12 months ending September 2026, Benro’s share of searches among tripod brands in New Zealand increased from 5.3% to 9.9%.
- Across the 12 months ending September 2026, Gitzo’s share of searches among tripod brands in New Zealand decreased from 2.6% to 1.7%.
- Across the 12 months ending September 2026, Peak Design’s share of searches among tripod brands in New Zealand peaked at 58.7% in August 2026 and was lowest at 39.1% in January 2026.
- Across the 12 months ending September 2026, Manfrotto’s share of searches among tripod brands in New Zealand peaked at 25.2% in July 2026 and was lowest at 19.1% in April 2026.
- Across the 12 months ending September 2026, Joby’s share of searches among tripod brands in New Zealand peaked at 29.1% in January 2026 and was lowest at 12.7% in August 2026.
- Across the 12 months ending September 2026, Gitzo’s share of searches among tripod brands in New Zealand peaked at 3.7% in April 2026 and was lowest at 1.3% in May 2026.
- Across the 12 months ending September 2026, Manfrotto rose from 3rd to 2nd among tripod brands in New Zealand.
- Across the 12 months ending September 2026, Joby fell from 2nd to 3rd among tripod brands in New Zealand.

## Top tripod brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Manfrotto appeared every time. Benro was recommended most often, coming first in two out of four answers that gave a list. Manfrotto was second, and Gitzo was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Benro | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Manfrotto | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Gitzo | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Joby | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Peak Design | 5th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about tripod brands

- Asked ChatGPT "Which tripod brand should I buy in New Zealand?": 1. Benro, 2. Manfrotto, 3. Gitzo
- Asked ChatGPT "What are the best tripod brands in New Zealand?": 1. Manfrotto, 2. Benro, 3. Peak Design, 4. Gitzo, 5. Joby
- Asked ChatGPT "What's the best tripod brand in New Zealand for a camera?": 1. Manfrotto, 2. Benro, 3. Gitzo, 4. Peak Design
- Searched Google, AI Overview "camera tripod nz": 1. Manfrotto
- Searched Google, AI Overview "tripod nz": 1. Benro, 2. Joby, 3. Manfrotto

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Peak Design vs Manfrotto: compare search popularity](/demand/nz/compare/manfrotto-vs-peak-design): 48.8% against 24.8% Share of Search.
- [Peak Design vs Joby: compare search popularity](/demand/nz/compare/joby-vs-peak-design): 48.8% against 14.9% Share of Search.
- [Peak Design vs Benro: compare search popularity](/demand/nz/compare/benro-vs-peak-design): 48.8% against 9.9% Share of Search.
- [Manfrotto vs Joby: compare search popularity](/demand/nz/compare/joby-vs-manfrotto): 24.8% against 14.9% Share of Search.
- [Manfrotto vs Benro: compare search popularity](/demand/nz/compare/benro-vs-manfrotto): 24.8% against 9.9% Share of Search.
- [Joby vs Benro: compare search popularity](/demand/nz/compare/benro-vs-joby): 14.9% against 9.9% Share of Search.

## How did search popularity change for New Zealand tripod brands in September 2026?

- In September 2026, Manfrotto gained share of searches among tripod brands in New Zealand, from 20% to 24.8%.
- In September 2026, Benro gained share of searches among tripod brands in New Zealand, from 6% to 9.9%.
- In September 2026, Joby gained share of searches among tripod brands in New Zealand, from 12.7% to 14.9%.
- In September 2026, Peak Design lost share of searches among tripod brands in New Zealand, from 58.7% to 48.8%.
- In September 2026, Gitzo lost share of searches among tripod brands in New Zealand, from 2.7% to 1.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Peak Design | 48.8% | 590 | -33.0% | Peak Design |
| 2 | Manfrotto | 24.8% | 300 | 0.0% | Manfrotto |
| 3 | Joby | 14.9% | 180 | -5.3% | Joby |
| 4 | Benro | 9.9% | 120 | +33.3% | Benro |
| 5 | Gitzo | 1.7% | 20 | -50.0% | Gitzo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Peak Design | 720 | 47.7% | 1 |
| Oct 2025 | Joby | 370 | 24.5% | 2 |
| Oct 2025 | Manfrotto | 300 | 19.9% | 3 |
| Oct 2025 | Benro | 80 | 5.3% | 4 |
| Oct 2025 | Gitzo | 40 | 2.6% | 5 |
| Nov 2025 | Peak Design | 880 | 53% | 1 |
| Nov 2025 | Manfrotto | 370 | 22.3% | 2 |
| Nov 2025 | Joby | 280 | 16.9% | 3 |
| Nov 2025 | Benro | 100 | 6% | 4 |
| Nov 2025 | Gitzo | 30 | 1.8% | 5 |
| Dec 2025 | Peak Design | 720 | 52.9% | 1 |
| Dec 2025 | Manfrotto | 280 | 20.6% | 2 |
| Dec 2025 | Joby | 220 | 16.2% | 3 |
| Dec 2025 | Benro | 100 | 7.4% | 4 |
| Dec 2025 | Gitzo | 40 | 2.9% | 5 |
| Jan 2026 | Peak Design | 590 | 39.1% | 1 |
| Jan 2026 | Joby | 440 | 29.1% | 2 |
| Jan 2026 | Manfrotto | 370 | 24.5% | 3 |
| Jan 2026 | Benro | 80 | 5.3% | 4 |
| Jan 2026 | Gitzo | 30 | 2% | 5 |
| Feb 2026 | Peak Design | 590 | 45.7% | 1 |
| Feb 2026 | Manfrotto | 320 | 24.8% | 2 |
| Feb 2026 | Joby | 250 | 19.4% | 3 |
| Feb 2026 | Benro | 90 | 7% | 4 |
| Feb 2026 | Gitzo | 40 | 3.1% | 5 |
| Mar 2026 | Peak Design | 720 | 51.1% | 1 |
| Mar 2026 | Manfrotto | 320 | 22.7% | 2 |
| Mar 2026 | Joby | 260 | 18.4% | 3 |
| Mar 2026 | Benro | 90 | 6.4% | 4 |
| Mar 2026 | Gitzo | 20 | 1.4% | 5 |
| Apr 2026 | Peak Design | 720 | 52.9% | 1 |
| Apr 2026 | Manfrotto | 260 | 19.1% | 2 |
| Apr 2026 | Joby | 240 | 17.6% | 3 |
| Apr 2026 | Benro | 90 | 6.6% | 4 |
| Apr 2026 | Gitzo | 50 | 3.7% | 5 |
| May 2026 | Peak Design | 590 | 39.1% | 1 |
| May 2026 | Joby | 410 | 27.2% | 2 |
| May 2026 | Manfrotto | 370 | 24.5% | 3 |
| May 2026 | Benro | 120 | 7.9% | 4 |
| May 2026 | Gitzo | 20 | 1.3% | 5 |
| Jun 2026 | Peak Design | 590 | 45.4% | 1 |
| Jun 2026 | Joby | 280 | 21.5% | 2 |
| Jun 2026 | Manfrotto | 280 | 21.5% | 3 |
| Jun 2026 | Benro | 110 | 8.5% | 4 |
| Jun 2026 | Gitzo | 40 | 3.1% | 5 |
| Jul 2026 | Peak Design | 590 | 46.5% | 1 |
| Jul 2026 | Manfrotto | 320 | 25.2% | 2 |
| Jul 2026 | Joby | 240 | 18.9% | 3 |
| Jul 2026 | Benro | 80 | 6.3% | 4 |
| Jul 2026 | Gitzo | 40 | 3.1% | 5 |
| Aug 2026 | Peak Design | 880 | 58.7% | 1 |
| Aug 2026 | Manfrotto | 300 | 20% | 2 |
| Aug 2026 | Joby | 190 | 12.7% | 3 |
| Aug 2026 | Benro | 90 | 6% | 4 |
| Aug 2026 | Gitzo | 40 | 2.7% | 5 |
| Sep 2026 | Peak Design | 590 | 48.8% | 1 |
| Sep 2026 | Manfrotto | 300 | 24.8% | 2 |
| Sep 2026 | Joby | 180 | 14.9% | 3 |
| Sep 2026 | Benro | 120 | 9.9% | 4 |
| Sep 2026 | Gitzo | 20 | 1.7% | 5 |

## What is being compared

- **Benro**: Measured on the search terms “benro” and “benro tripod”, summed into one figure.
- **Gitzo**: Measured on the search terms “gitzo” and “gitzo tripod”, summed into one figure.
- **Joby**: Measured on the search terms “joby” and “joby gorillapod”, summed into one figure.
- **Manfrotto**: Measured on the search terms “manfrotto” and “manfrotto tripod”, summed into one figure.
- **Peak Design**: Measured on the search term “peak design”.

- [Benro](/demand/nz/brands/benro)
- [Gitzo](/demand/nz/brands/gitzo)
- [Joby](/demand/nz/brands/joby)
- [Manfrotto](/demand/nz/brands/manfrotto)
- [Peak Design](/demand/nz/brands/peak-design)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tripod brands in New Zealand?

In September 2026, Peak Design was the most searched among tripod brands in New Zealand, with an estimated 590 branded searches, 48.8% of all searches for the five we track.

## Cite this page

Brandwave. "Tripod brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-tripod-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tripod-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.