---
title: "Trekking pole brands in New Zealand: Which are searched most?"
description: "Compare the trekking pole brands New Zealanders buy. Share of Search among Black Diamond, Leki and Komperdell, the trekking pole brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-trekking-pole-brands"
publisher: "Brandwave"
---

# Trekking pole brands in New Zealand: Which are searched most?

Compare the trekking pole brands New Zealanders buy. Share of Search among Black Diamond, Leki and Komperdell, the trekking pole brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Trekking pole brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Black Diamond, 92.7%

## Which brand is most popular in search among trekking pole brands in New Zealand?

- In September 2026, Black Diamond was the most searched among trekking pole brands in New Zealand, with an estimated 1.9K branded searches, 92.7% of all searches for the three we track.
- Leki is in 2nd place, 85.9 percentage points behind at 6.8%.
- Across the 12 months ending September 2026, Black Diamond’s share of searches among trekking pole brands in New Zealand increased from 89% to 92.7%.
- Across the 12 months ending September 2026, Leki’s share of searches among trekking pole brands in New Zealand decreased from 9.6% to 6.8%.
- Across the 12 months ending September 2026, Komperdell’s share of searches among trekking pole brands in New Zealand decreased from 1.4% to 0.49%.
- Across the 12 months ending September 2026, Black Diamond’s share of searches among trekking pole brands in New Zealand peaked at 92.7% in September 2026 and was lowest at 82.8% in January 2026.
- Across the 12 months ending September 2026, Leki’s share of searches among trekking pole brands in New Zealand peaked at 15.3% in January 2026 and was lowest at 6.8% in September 2026.
- Across the 12 months ending September 2026, Komperdell’s share of searches among trekking pole brands in New Zealand peaked at 1.9% in November 2025 and was lowest at 0.49% in September 2026.

## Top trekking pole brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Leki appeared every time. Black Diamond was recommended most often, coming first in all three answers that gave a list. Leki was second, and Komperdell was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Black Diamond | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Leki | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Komperdell | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about trekking pole brands

- Asked ChatGPT "Which trekking pole brand should I buy in New Zealand?": 1. Black Diamond, 2. Leki
- Asked ChatGPT "What are the best trekking pole brands in New Zealand?": 1. Black Diamond, 2. Leki, 3. Komperdell
- Asked ChatGPT "What's the best trekking pole brand in New Zealand for hiking and tramping?": 1. Black Diamond, 2. Leki
- Searched Google, AI Overview "trekking poles nz": 1. Leki
- Searched Google, AI Overview "lightweight trekking poles": 1. Black Diamond, 2. Leki

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Black Diamond vs Leki: compare search popularity](/demand/nz/compare/black-diamond-vs-leki): 92.7% against 6.8% Share of Search.

## How did search popularity change for New Zealand trekking pole brands in September 2026?

- In September 2026, Black Diamond gained share of searches among trekking pole brands in New Zealand, from 90% to 92.7%.
- In September 2026, Leki lost share of searches among trekking pole brands in New Zealand, from 8.5% to 6.8%.
- In September 2026, Komperdell lost share of searches among trekking pole brands in New Zealand, from 1.4% to 0.49%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Black Diamond | 92.7% | 1.9K | 0.0% | Black Diamond |
| 2 | Leki | 6.8% | 140 | -22.2% | Leki |
| 3 | Komperdell | 0.49% | 10 | -66.7% | Komperdell |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Black Diamond | 1.3K | 89% | 1 |
| Oct 2025 | Leki | 140 | 9.6% | 2 |
| Oct 2025 | Komperdell | 20 | 1.4% | 3 |
| Nov 2025 | Black Diamond | 1.3K | 84.4% | 1 |
| Nov 2025 | Leki | 210 | 13.6% | 2 |
| Nov 2025 | Komperdell | 30 | 1.9% | 3 |
| Dec 2025 | Black Diamond | 1.3K | 85.5% | 1 |
| Dec 2025 | Leki | 210 | 13.8% | 2 |
| Dec 2025 | Komperdell | 10 | 0.66% | 3 |
| Jan 2026 | Black Diamond | 1.3K | 82.8% | 1 |
| Jan 2026 | Leki | 240 | 15.3% | 2 |
| Jan 2026 | Komperdell | 30 | 1.9% | 3 |
| Feb 2026 | Black Diamond | 1.3K | 82.8% | 1 |
| Feb 2026 | Leki | 240 | 15.3% | 2 |
| Feb 2026 | Komperdell | 30 | 1.9% | 3 |
| Mar 2026 | Black Diamond | 1.3K | 84.4% | 1 |
| Mar 2026 | Leki | 210 | 13.6% | 2 |
| Mar 2026 | Komperdell | 30 | 1.9% | 3 |
| Apr 2026 | Black Diamond | 1.3K | 84.4% | 1 |
| Apr 2026 | Leki | 210 | 13.6% | 2 |
| Apr 2026 | Komperdell | 30 | 1.9% | 3 |
| May 2026 | Black Diamond | 1.6K | 89.4% | 1 |
| May 2026 | Leki | 180 | 10.1% | 2 |
| May 2026 | Komperdell | 10 | 0.56% | 3 |
| Jun 2026 | Black Diamond | 1.6K | 90.9% | 1 |
| Jun 2026 | Leki | 140 | 8% | 2 |
| Jun 2026 | Komperdell | 20 | 1.1% | 3 |
| Jul 2026 | Black Diamond | 1.6K | 88.4% | 1 |
| Jul 2026 | Leki | 180 | 9.9% | 2 |
| Jul 2026 | Komperdell | 30 | 1.7% | 3 |
| Aug 2026 | Black Diamond | 1.9K | 90% | 1 |
| Aug 2026 | Leki | 180 | 8.5% | 2 |
| Aug 2026 | Komperdell | 30 | 1.4% | 3 |
| Sep 2026 | Black Diamond | 1.9K | 92.7% | 1 |
| Sep 2026 | Leki | 140 | 6.8% | 2 |
| Sep 2026 | Komperdell | 10 | 0.49% | 3 |

## What is being compared

- **Black Diamond**: Measured on the search term “black diamond”.
- **Komperdell**: Measured on the search terms “komperdell” and “komperdell trekking poles”, summed into one figure.
- **Leki**: Measured on the search terms “leki” and “leki trekking poles”, summed into one figure.

- [Black Diamond](/demand/nz/brands/black-diamond)
- [Komperdell](/demand/nz/brands/komperdell)
- [Leki](/demand/nz/brands/leki)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among trekking pole brands in New Zealand?

In September 2026, Black Diamond was the most searched among trekking pole brands in New Zealand, with an estimated 1.9K branded searches, 92.7% of all searches for the three we track.

## Cite this page

Brandwave. "Trekking pole brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-trekking-pole-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-trekking-pole-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.