---
title: "Tree spade attachment brands in New Zealand: Which are searched most?"
description: "Compare the tree spade attachment brands people buy. Share of Search among John Deere, Kubota, Bobcat, Earthworm Attachments, Dutchman Industries and Big John Tree Transplanter, the tree spade attachment brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tree-spade-attachment-brands"
publisher: "Brandwave"
---

# Tree spade attachment brands in New Zealand: Which are searched most?

Compare the tree spade attachment brands people buy. Share of Search among John Deere, Kubota, Bobcat, Earthworm Attachments, Dutchman Industries and Big John Tree Transplanter, the tree spade attachment brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tree spade attachment brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: John Deere, 65.1%

## Which brand is most popular in search among tree spade attachment brands in New Zealand?

- In September 2026, John Deere was the most searched among tree spade attachment brands in New Zealand, with an estimated 3.4K branded searches, 65.1% of all searches for the six we track.
- Kubota is in 2nd place, 35.8 percentage points behind at 29.3%.
- Across the 12 months ending September 2026, John Deere’s share of searches among tree spade attachment brands in New Zealand decreased from 70.5% to 65.1%.
- Across the 12 months ending September 2026, Kubota’s share of searches among tree spade attachment brands in New Zealand increased from 24.9% to 29.3%.
- Across the 12 months ending September 2026, Earthworm Attachments’ share of searches among tree spade attachment brands in New Zealand increased from 1.8% to 2.7%.
- Across the 12 months ending September 2026, John Deere’s share of searches among tree spade attachment brands in New Zealand peaked at 71.5% in December 2025 and was lowest at 53.9% in March 2026.
- Across the 12 months ending September 2026, Kubota’s share of searches among tree spade attachment brands in New Zealand peaked at 41.2% in March 2026 and was lowest at 24.9% in October 2025.
- Across the 12 months ending September 2026, Bobcat’s share of searches among tree spade attachment brands in New Zealand peaked at 3.3% in August 2026 and was lowest at 1.5% in December 2025.
- Across the 12 months ending September 2026, Earthworm Attachments’ share of searches among tree spade attachment brands in New Zealand peaked at 3.2% in July 2026 and was lowest at 1.8% in October 2025.
- Across the 12 months ending September 2026, Dutchman Industries rose from 6th to 5th among tree spade attachment brands in New Zealand.
- Across the 12 months ending September 2026, Big John Tree Transplanter fell from 5th to 6th among tree spade attachment brands in New Zealand.
- Across the 12 months ending September 2026, Bobcat held steady: its share of searches among tree spade attachment brands in New Zealand moved less than 0.5 percentage points.

## Top tree spade attachment brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bobcat, Dutchman Industries and Big John Tree Transplanter were mentioned most often, in three of the five answers. Big John Tree Transplanter was recommended most often, coming first in two out of three answers that gave a list. Dutchman Industries was second, and Earthworm Attachments was third. John Deere, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Big John Tree Transplanter | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Dutchman Industries | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Earthworm Attachments | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Bobcat | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| John Deere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kubota | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about tree spade attachment brands

- Asked ChatGPT "Which tree spade attachment brand should I buy in New Zealand?": 1. Bobcat
- Asked ChatGPT "What are the best tree spade attachment brands in New Zealand?": 1. Big John Tree Transplanter, 2. Dutchman Industries, 3. Earthworm Attachments, 4. Bobcat
- Asked ChatGPT "What's the best tree spade attachment brand in New Zealand for landscaping equipment?": 1. Dutchman Industries, 2. Big John Tree Transplanter, 3. Earthworm Attachments
- Searched Google, AI Overview "tree spade attachment brands": 1. Big John Tree Transplanter, 2. Dutchman Industries
- Searched Google, AI Overview "best tree spade attachment": 1. Bobcat

Not named in any answer: John Deere and Kubota.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [John Deere vs Kubota: compare search popularity](/demand/nz/compare/john-deere-vs-kubota): 65.1% against 29.3% Share of Search.
- [John Deere vs Bobcat: compare search popularity](/demand/nz/compare/bobcat-vs-john-deere): 65.1% against 2.7% Share of Search.
- [John Deere vs Earthworm Attachments: compare search popularity](/demand/nz/compare/earthworm-attachments-vs-john-deere): 65.1% against 2.7% Share of Search.
- [Kubota vs Bobcat: compare search popularity](/demand/nz/compare/bobcat-vs-kubota): 29.3% against 2.7% Share of Search.
- [Kubota vs Earthworm Attachments: compare search popularity](/demand/nz/compare/earthworm-attachments-vs-kubota): 29.3% against 2.7% Share of Search.
- [Bobcat vs Earthworm Attachments: compare search popularity](/demand/nz/compare/bobcat-vs-earthworm-attachments): 2.7% Share of Search each.

## How did search popularity change for New Zealand tree spade attachment brands in September 2026?

- In September 2026, John Deere gained share of searches among tree spade attachment brands in New Zealand, from 64.4% to 65.1%.
- In September 2026, Bobcat lost share of searches among tree spade attachment brands in New Zealand, from 3.3% to 2.7%.
- In September 2026, Dutchman Industries rose from 6th to 5th among tree spade attachment brands in New Zealand.
- In September 2026, Big John Tree Transplanter fell from 5th to 6th among tree spade attachment brands in New Zealand.
- Estimated monthly branded searches for Earthworm Attachments in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | John Deere | 65.1% | 3.4K | +1.5% | John Deere |
| 2 | Kubota | 29.3% | 1.5K | -0.6% | Kubota |
| 3 | Bobcat | 2.7% | 140 | -17.6% | Bobcat Company |
| 4 | Earthworm Attachments | 2.7% | 140 | 0.0% | Earthworm Attachments |
| 5 | Dutchman Industries | 0.19% | 10 | — | Dutchman Industries |
| 6 | Big John Tree Transplanter | 0% | 0 | — | Big John Tree Transplanter |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | John Deere | 4.3K | 70.5% | 1 |
| Oct 2025 | Kubota | 1.5K | 24.9% | 2 |
| Oct 2025 | Bobcat | 170 | 2.8% | 3 |
| Oct 2025 | Earthworm Attachments | 110 | 1.8% | 4 |
| Oct 2025 | Big John Tree Transplanter | 0 | 0% | 5 |
| Oct 2025 | Dutchman Industries | 0 | 0% | 6 |
| Nov 2025 | John Deere | 4.2K | 66% | 1 |
| Nov 2025 | Kubota | 1.8K | 28.6% | 2 |
| Nov 2025 | Bobcat | 170 | 2.7% | 3 |
| Nov 2025 | Earthworm Attachments | 170 | 2.7% | 4 |
| Nov 2025 | Big John Tree Transplanter | 0 | 0% | 5 |
| Nov 2025 | Dutchman Industries | 0 | 0% | 6 |
| Dec 2025 | John Deere | 4.2K | 71.5% | 1 |
| Dec 2025 | Kubota | 1.5K | 25.1% | 2 |
| Dec 2025 | Earthworm Attachments | 110 | 1.9% | 3 |
| Dec 2025 | Bobcat | 90 | 1.5% | 4 |
| Dec 2025 | Big John Tree Transplanter | 0 | 0% | 5 |
| Dec 2025 | Dutchman Industries | 0 | 0% | 6 |
| Jan 2026 | John Deere | 3.5K | 67% | 1 |
| Jan 2026 | Kubota | 1.5K | 28.8% | 2 |
| Jan 2026 | Bobcat | 110 | 2.1% | 3 |
| Jan 2026 | Earthworm Attachments | 110 | 2.1% | 4 |
| Jan 2026 | Big John Tree Transplanter | 0 | 0% | 5 |
| Jan 2026 | Dutchman Industries | 0 | 0% | 6 |
| Feb 2026 | John Deere | 3.4K | 61.5% | 1 |
| Feb 2026 | Kubota | 1.9K | 33.8% | 2 |
| Feb 2026 | Earthworm Attachments | 140 | 2.6% | 3 |
| Feb 2026 | Bobcat | 110 | 2% | 4 |
| Feb 2026 | Big John Tree Transplanter | 10 | 0.18% | 5 |
| Feb 2026 | Dutchman Industries | 0 | 0% | 6 |
| Mar 2026 | John Deere | 3.5K | 53.9% | 1 |
| Mar 2026 | Kubota | 2.7K | 41.2% | 2 |
| Mar 2026 | Earthworm Attachments | 170 | 2.6% | 3 |
| Mar 2026 | Bobcat | 140 | 2.2% | 4 |
| Mar 2026 | Big John Tree Transplanter | 10 | 0.15% | 5 |
| Mar 2026 | Dutchman Industries | 0 | 0% | 6 |
| Apr 2026 | John Deere | 3.4K | 62.5% | 1 |
| Apr 2026 | Kubota | 1.8K | 33.2% | 2 |
| Apr 2026 | Bobcat | 110 | 2% | 3 |
| Apr 2026 | Earthworm Attachments | 110 | 2% | 4 |
| Apr 2026 | Big John Tree Transplanter | 10 | 0.18% | 5 |
| Apr 2026 | Dutchman Industries | 0 | 0% | 6 |
| May 2026 | John Deere | 3.4K | 61.2% | 1 |
| May 2026 | Kubota | 1.9K | 33.7% | 2 |
| May 2026 | Bobcat | 140 | 2.5% | 3 |
| May 2026 | Earthworm Attachments | 140 | 2.5% | 4 |
| May 2026 | Big John Tree Transplanter | 0 | 0% | 5 |
| May 2026 | Dutchman Industries | 0 | 0% | 6 |
| Jun 2026 | John Deere | 3.4K | 57.6% | 1 |
| Jun 2026 | Kubota | 2.2K | 36.5% | 2 |
| Jun 2026 | Bobcat | 170 | 2.9% | 3 |
| Jun 2026 | Earthworm Attachments | 170 | 2.9% | 4 |
| Jun 2026 | Big John Tree Transplanter | 10 | 0.17% | 5 |
| Jun 2026 | Dutchman Industries | 0 | 0% | 6 |
| Jul 2026 | John Deere | 2.9K | 65.8% | 1 |
| Jul 2026 | Kubota | 1.2K | 27.5% | 2 |
| Jul 2026 | Bobcat | 140 | 3.2% | 3 |
| Jul 2026 | Earthworm Attachments | 140 | 3.2% | 4 |
| Jul 2026 | Dutchman Industries | 10 | 0.23% | 5 |
| Jul 2026 | Big John Tree Transplanter | 0 | 0% | 6 |
| Aug 2026 | John Deere | 3.4K | 64.4% | 1 |
| Aug 2026 | Kubota | 1.6K | 29.6% | 2 |
| Aug 2026 | Bobcat | 170 | 3.3% | 3 |
| Aug 2026 | Earthworm Attachments | 140 | 2.7% | 4 |
| Aug 2026 | Big John Tree Transplanter | 0 | 0% | 5 |
| Aug 2026 | Dutchman Industries | 0 | 0% | 6 |
| Sep 2026 | John Deere | 3.4K | 65.1% | 1 |
| Sep 2026 | Kubota | 1.5K | 29.3% | 2 |
| Sep 2026 | Bobcat | 140 | 2.7% | 3 |
| Sep 2026 | Earthworm Attachments | 140 | 2.7% | 4 |
| Sep 2026 | Dutchman Industries | 10 | 0.19% | 5 |
| Sep 2026 | Big John Tree Transplanter | 0 | 0% | 6 |

## What is being compared

- **Big John Tree Transplanter**: Measured on the search term “big john tree transplanter”.
- **Bobcat**: Measured on the search term “bobcat digger”.
- **Dutchman Industries**: Measured on the search term “dutchman industries”.
- **Earthworm Attachments**: Measured on the search term “earthworm attachments”.
- **John Deere**: Measured on the search terms “brandt john deere”, “john deere”, “john deere caps”, “john deere excavators”, “john deere gator” and “johndeere”, summed into one figure.
- **Kubota**: Measured on the search terms “kubota”, “kubota digger”, “kubota rtv”, “kubota skid steer” and “kubota zero turn”, summed into one figure.

- [Big John Tree Transplanter](/demand/nz/brands/big-john-tree-transplanter)
- [Bobcat](/demand/nz/brands/bobcat)
- [Dutchman Industries](/demand/nz/brands/dutchman-industries)
- [Earthworm Attachments](/demand/nz/brands/earthworm-attachments)
- [John Deere](/demand/nz/brands/john-deere)
- [Kubota](/demand/nz/brands/kubota)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tree spade attachment brands in New Zealand?

In September 2026, John Deere was the most searched among tree spade attachment brands in New Zealand, with an estimated 3.4K branded searches, 65.1% of all searches for the six we track.

## Cite this page

Brandwave. "Tree spade attachment brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-tree-spade-attachment-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tree-spade-attachment-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.