--- title: "Fiskars vs Stihl: Which is searched more in New Zealand?" description: "Is Fiskars or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tree loppers brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tree-loppers-brands/compare/fiskars-vs-stihl" publisher: "Brandwave" --- # Fiskars vs Stihl: Which is searched more in New Zealand? Is Fiskars or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tree loppers brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fiskars and Stihl - **Competitive set**: Tree loppers brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fiskars Share of Search**: 11.5% - **Stihl Share of Search**: 83.9% ## Is Fiskars or Stihl more popular in search? - In September 2026, Stihl had more branded searches than Fiskars among tree loppers brands in New Zealand. Stihl had about 7,080 branded searches, while Fiskars had 970. Stihl made up 83.9% of all tree loppers brand searches we track, and Fiskars accounted for 11.5%. - Stihl was ahead of Fiskars in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fiskars’ share of searches among tree loppers brands in New Zealand moved from 14.1% to 11.5%, and its estimated monthly branded searches moved from 1.2K to 970. - Across the 12 months ending September 2026, Stihl’s share of searches among tree loppers brands in New Zealand moved from 82.8% to 83.9%, and its estimated monthly branded searches moved from 7K to 7.1K. ## Top tree loppers brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fiskars appeared in all five answers. Stihl was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fiskars was listed before Stihl in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fiskars | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bahco | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Stihl | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about tree loppers brands - Asked ChatGPT "Which tree loppers brand should I buy in New Zealand?": 1. Fiskars, 2. Bahco - Asked ChatGPT "What are the best tree loppers brands in New Zealand?": 1. Fiskars, 2. Bahco, 3. Stihl - Asked ChatGPT "What's the best tree loppers brand in New Zealand for pruning branches?": 1. Fiskars, 2. Bahco - Searched Google, AI Overview "loppers nz": 1. Stihl, 2. Fiskars, 3. Bahco - Searched Google, AI Overview "garden loppers nz": 1. Fiskars Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tree loppers brands in September 2026? - Estimated monthly branded searches for Fiskars in New Zealand fell 18.5% over 12 measured months, from 1.2K to 970 in September 2026. ## Month by month | Month | Fiskars estimated searches | Fiskars Share of Search | Fiskars rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 14.1% | 2 | 7K | 82.8% | 1 | | Nov 2025 | 1.1K | 11.4% | 2 | 8.4K | 85.4% | 1 | | Dec 2025 | 1.3K | 12.8% | 2 | 8.4K | 83.3% | 1 | | Jan 2026 | 1.1K | 10.7% | 2 | 8.4K | 86% | 1 | | Feb 2026 | 850 | 8.8% | 2 | 8.5K | 87.9% | 1 | | Mar 2026 | 820 | 10.1% | 2 | 7K | 86% | 1 | | Apr 2026 | 870 | 10.5% | 2 | 7.1K | 85.6% | 1 | | May 2026 | 1.1K | 10.7% | 2 | 8.6K | 85.4% | 1 | | Jun 2026 | 1K | 12% | 2 | 7.1K | 83.4% | 1 | | Jul 2026 | 1.1K | 12.7% | 2 | 7.1K | 82.7% | 1 | | Aug 2026 | 960 | 11.2% | 2 | 7.2K | 84.2% | 1 | | Sep 2026 | 970 | 11.5% | 2 | 7.1K | 83.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Fiskars’ and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fiskars**: Measured on the search terms “fiskars”, “fiskars fabric shears”, “fiskars hedge shears”, “fiskars hole digger”, “fiskars pinking shears”, “fiskars pole trimmer”, “fiskars scissors” and “fiskars weed puller”, summed into one figure. - **Stihl**: Measured on the search terms “500i stihl” and “stihl”, summed into one figure. - [Fiskars profile](/demand/nz/brands/fiskars) - [Stihl profile](/demand/nz/brands/stihl) - [All tree loppers brands in New Zealand](/demand/nz/categories/nz-tree-loppers-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fiskars or Stihl more popular in search? In September 2026, Stihl had more branded searches than Fiskars among tree loppers brands in New Zealand. Stihl had about 7,080 branded searches, while Fiskars had 970. Stihl made up 83.9% of all tree loppers brand searches we track, and Fiskars accounted for 11.5%. ## Cite this page Brandwave. "Fiskars vs Stihl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-tree-loppers-brands/compare/fiskars-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tree-loppers-brands/compare/fiskars-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.