---
title: "Travel insurers in New Zealand: Which brands are most popular in search?"
description: "Compare travel insurance providers selling cover to New Zealand travellers, using branded searches made in New Zealand. Share of Search among AMI Insurance, Tower Insurance, State Insurance, Southern Cross Travel Insurance, AA Travel Insurance, 1Cover, Cover-More, Allianz Travel and World Nomads, the travel insurers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-travel-insurers"
publisher: "Brandwave"
---

# Travel insurers in New Zealand: Which brands are most popular in search?

Compare travel insurance providers selling cover to New Zealand travellers, using branded searches made in New Zealand. Share of Search among AMI Insurance, Tower Insurance, State Insurance, Southern Cross Travel Insurance, AA Travel Insurance, 1Cover, Cover-More, Allianz Travel and World Nomads, the travel insurers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: travel insurers
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Aug 2026
- **Highest Share of Search**: AMI Insurance, 27.9%

## Which brand is most popular in search among travel insurers in New Zealand?

- In August 2026, AMI Insurance was the most searched among travel insurers in New Zealand, with an estimated 67.8K branded searches and 27.9% estimated Share of Search within this set.
- Tower Insurance is in 2nd place, 2.7 percentage points behind at 25.1% Share of Search.
- Across the 11 months ending August 2026, AMI Insurance’s estimated Share of Search among travel insurers in New Zealand decreased from 30.4% to 27.9%.
- Across the 11 months ending August 2026, Tower Insurance’s estimated Share of Search among travel insurers in New Zealand increased from 22.7% to 25.1%.
- Across the 11 months ending August 2026, State Insurance’s estimated Share of Search among travel insurers in New Zealand decreased from 21.9% to 20.2%.
- Across the 11 months ending August 2026, Southern Cross Travel Insurance’s estimated Share of Search among travel insurers in New Zealand increased from 13.7% to 15.2%.
- Across the 11 months ending August 2026, AA Travel Insurance’s estimated Share of Search among travel insurers in New Zealand decreased from 3.7% to 3.2%.
- Across the 11 months ending August 2026, Allianz Travel’s estimated Share of Search among travel insurers in New Zealand increased from 1.4% to 2.4%.
- Across the 11 months ending August 2026, AMI Insurance’s estimated Share of Search among travel insurers in New Zealand peaked at 30.4% in October 2025 and was lowest at 26.9% in January 2026.
- Across the 11 months ending August 2026, Tower Insurance’s estimated Share of Search among travel insurers in New Zealand peaked at 26% in April 2026 and was lowest at 21.4% in March 2026.
- Across the 11 months ending August 2026, State Insurance’s estimated Share of Search among travel insurers in New Zealand peaked at 23.2% in January 2026 and was lowest at 20.2% in August 2026.
- Across the 11 months ending August 2026, Southern Cross Travel Insurance’s estimated Share of Search among travel insurers in New Zealand peaked at 15.8% in March 2026 and was lowest at 13.1% in February 2026.
- Across the 11 months ending August 2026, 1Cover’s estimated Share of Search among travel insurers in New Zealand peaked at 4.1% in March 2026 and was lowest at 2.7% in December 2025.
- Across the 11 months ending August 2026, Allianz Travel’s estimated Share of Search among travel insurers in New Zealand peaked at 2.9% in July 2026 and was lowest at 1.4% in October 2025.
- Across the 11 months ending August 2026, 1Cover, Cover-More and World Nomads held steady: their estimated Share of Search among travel insurers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [AMI Insurance vs Tower Insurance: compare search popularity](/demand/nz/compare/ami-insurance-vs-tower-insurance): 27.9% against 25.1% Share of Search.
- [AMI Insurance vs State Insurance: compare search popularity](/demand/nz/compare/ami-insurance-vs-state-insurance): 27.9% against 20.2% Share of Search.
- [AMI Insurance vs Southern Cross Travel Insurance: compare search popularity](/demand/nz/compare/ami-insurance-vs-southern-cross-travel-insurance): 27.9% against 15.2% Share of Search.
- [AMI Insurance vs AA Travel Insurance: compare search popularity](/demand/nz/compare/aa-travel-insurance-vs-ami-insurance): 27.9% against 3.2% Share of Search.
- [Tower Insurance vs State Insurance: compare search popularity](/demand/nz/compare/state-insurance-vs-tower-insurance): 25.1% against 20.2% Share of Search.
- [Tower Insurance vs Southern Cross Travel Insurance: compare search popularity](/demand/nz/compare/southern-cross-travel-insurance-vs-tower-insurance): 25.1% against 15.2% Share of Search.
- [Tower Insurance vs AA Travel Insurance: compare search popularity](/demand/nz/compare/aa-travel-insurance-vs-tower-insurance): 25.1% against 3.2% Share of Search.
- [State Insurance vs Southern Cross Travel Insurance: compare search popularity](/demand/nz/compare/southern-cross-travel-insurance-vs-state-insurance): 20.2% against 15.2% Share of Search.
- [State Insurance vs AA Travel Insurance: compare search popularity](/demand/nz/compare/aa-travel-insurance-vs-state-insurance): 20.2% against 3.2% Share of Search.
- [Southern Cross Travel Insurance vs AA Travel Insurance: compare search popularity](/demand/nz/compare/aa-travel-insurance-vs-southern-cross-travel-insurance): 15.2% against 3.2% Share of Search.

## How did search popularity change for New Zealand travel insurers in August 2026?

- In August 2026, Allianz Travel lost estimated Share of Search among travel insurers in New Zealand, from 2.9% to 2.4%.
- In August 2026, Cover-More rose from 8th to 7th among travel insurers in New Zealand.
- Estimated monthly branded searches for Southern Cross Travel Insurance in New Zealand rose 21.3% over 11 measured months, from 30.5K to 37K in August 2026.
- Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026.
- Estimated monthly branded searches for World Nomads in New Zealand rose 19.8% over 11 measured months, from 860 to 1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | AMI Insurance | 27.9% | 67.8K | +0.5% | IAG New Zealand |
| 2 | Tower Insurance | 25.1% | 61.2K | +2.7% | Tower |
| 3 | State Insurance | 20.2% | 49.1K | +0.9% | IAG New Zealand |
| 4 | Southern Cross Travel Insurance | 15.2% | 37K | +0.1% | Southern Cross Travel Insurance |
| 5 | AA Travel Insurance | 3.2% | 7.8K | 0.0% | NZ Automobile Association |
| 6 | 1Cover | 3.1% | 7.6K | +4.5% | 1Cover |
| 7 | Cover-More | 2.5% | 6.1K | +17.7% | Cover-More |
| 8 | Allianz Travel | 2.4% | 5.8K | -18.0% | Allianz Partners |
| 9 | World Nomads | 0.42% | 1K | -1.0% | World Nomads Group |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AMI Insurance | 67.9K | 30.4% | 1 |
| Oct 2025 | Tower Insurance | 50.8K | 22.7% | 2 |
| Oct 2025 | State Insurance | 48.9K | 21.9% | 3 |
| Oct 2025 | Southern Cross Travel Insurance | 30.5K | 13.7% | 4 |
| Oct 2025 | AA Travel Insurance | 8.3K | 3.7% | 5 |
| Oct 2025 | 1Cover | 7.3K | 3.3% | 6 |
| Oct 2025 | Cover-More | 5.9K | 2.7% | 7 |
| Oct 2025 | Allianz Travel | 3.1K | 1.4% | 8 |
| Oct 2025 | World Nomads | 860 | 0.38% | 9 |
| Nov 2025 | AMI Insurance | 67.7K | 29% | 1 |
| Nov 2025 | Tower Insurance | 59.9K | 25.7% | 2 |
| Nov 2025 | State Insurance | 48.4K | 20.7% | 3 |
| Nov 2025 | Southern Cross Travel Insurance | 30.8K | 13.2% | 4 |
| Nov 2025 | AA Travel Insurance | 8.3K | 3.6% | 5 |
| Nov 2025 | 1Cover | 7.3K | 3.1% | 6 |
| Nov 2025 | Cover-More | 5.8K | 2.5% | 7 |
| Nov 2025 | Allianz Travel | 4.4K | 1.9% | 8 |
| Nov 2025 | World Nomads | 1K | 0.43% | 9 |
| Dec 2025 | AMI Insurance | 67.3K | 29.5% | 1 |
| Dec 2025 | Tower Insurance | 59.3K | 26% | 2 |
| Dec 2025 | State Insurance | 48.2K | 21.1% | 3 |
| Dec 2025 | Southern Cross Travel Insurance | 30.4K | 13.3% | 4 |
| Dec 2025 | AA Travel Insurance | 7.8K | 3.4% | 5 |
| Dec 2025 | 1Cover | 6.2K | 2.7% | 6 |
| Dec 2025 | Cover-More | 4.5K | 2% | 7 |
| Dec 2025 | Allianz Travel | 3.5K | 1.6% | 8 |
| Dec 2025 | World Nomads | 990 | 0.43% | 9 |
| Jan 2026 | AMI Insurance | 68.6K | 26.9% | 1 |
| Jan 2026 | Tower Insurance | 59.9K | 23.5% | 2 |
| Jan 2026 | State Insurance | 59.3K | 23.2% | 3 |
| Jan 2026 | Southern Cross Travel Insurance | 36.9K | 14.5% | 4 |
| Jan 2026 | 1Cover | 9.3K | 3.6% | 5 |
| Jan 2026 | AA Travel Insurance | 8.3K | 3.3% | 6 |
| Jan 2026 | Cover-More | 7K | 2.8% | 7 |
| Jan 2026 | Allianz Travel | 4.7K | 1.8% | 8 |
| Jan 2026 | World Nomads | 1.3K | 0.49% | 9 |
| Feb 2026 | AMI Insurance | 68.3K | 29.1% | 1 |
| Feb 2026 | Tower Insurance | 59.9K | 25.5% | 2 |
| Feb 2026 | State Insurance | 48.8K | 20.8% | 3 |
| Feb 2026 | Southern Cross Travel Insurance | 30.6K | 13.1% | 4 |
| Feb 2026 | AA Travel Insurance | 8.3K | 3.5% | 5 |
| Feb 2026 | 1Cover | 7.5K | 3.2% | 6 |
| Feb 2026 | Cover-More | 6K | 2.6% | 7 |
| Feb 2026 | Allianz Travel | 3.9K | 1.6% | 8 |
| Feb 2026 | World Nomads | 1.2K | 0.52% | 9 |
| Mar 2026 | AMI Insurance | 82.7K | 28.6% | 1 |
| Mar 2026 | Tower Insurance | 61.7K | 21.4% | 2 |
| Mar 2026 | State Insurance | 59.2K | 20.5% | 3 |
| Mar 2026 | Southern Cross Travel Insurance | 45.6K | 15.8% | 4 |
| Mar 2026 | 1Cover | 11.9K | 4.1% | 5 |
| Mar 2026 | AA Travel Insurance | 10.2K | 3.5% | 6 |
| Mar 2026 | Allianz Travel | 8.4K | 2.9% | 7 |
| Mar 2026 | Cover-More | 7.5K | 2.6% | 8 |
| Mar 2026 | World Nomads | 1.7K | 0.6% | 9 |
| Apr 2026 | AMI Insurance | 67.7K | 29.1% | 1 |
| Apr 2026 | Tower Insurance | 60.5K | 26% | 2 |
| Apr 2026 | State Insurance | 48.5K | 20.8% | 3 |
| Apr 2026 | Southern Cross Travel Insurance | 30.7K | 13.2% | 4 |
| Apr 2026 | 1Cover | 7.3K | 3.1% | 5 |
| Apr 2026 | AA Travel Insurance | 6.8K | 2.9% | 6 |
| Apr 2026 | Cover-More | 5K | 2.1% | 7 |
| Apr 2026 | Allianz Travel | 4.8K | 2.1% | 8 |
| Apr 2026 | World Nomads | 1.4K | 0.59% | 9 |
| May 2026 | AMI Insurance | 67.5K | 28.1% | 1 |
| May 2026 | Tower Insurance | 59.7K | 24.9% | 2 |
| May 2026 | State Insurance | 48.8K | 20.3% | 3 |
| May 2026 | Southern Cross Travel Insurance | 36.9K | 15.4% | 4 |
| May 2026 | AA Travel Insurance | 7.8K | 3.2% | 5 |
| May 2026 | 1Cover | 7.7K | 3.2% | 6 |
| May 2026 | Allianz Travel | 5.4K | 2.2% | 7 |
| May 2026 | Cover-More | 5.2K | 2.2% | 8 |
| May 2026 | World Nomads | 1.1K | 0.48% | 9 |
| Jun 2026 | AMI Insurance | 67.7K | 27.7% | 1 |
| Jun 2026 | Tower Insurance | 59.6K | 24.4% | 2 |
| Jun 2026 | State Insurance | 49.9K | 20.4% | 3 |
| Jun 2026 | Southern Cross Travel Insurance | 37K | 15.2% | 4 |
| Jun 2026 | 1Cover | 8.9K | 3.6% | 5 |
| Jun 2026 | AA Travel Insurance | 7.8K | 3.2% | 6 |
| Jun 2026 | Allianz Travel | 6.2K | 2.5% | 7 |
| Jun 2026 | Cover-More | 5.8K | 2.4% | 8 |
| Jun 2026 | World Nomads | 1.2K | 0.48% | 9 |
| Jul 2026 | AMI Insurance | 67.5K | 28% | 1 |
| Jul 2026 | Tower Insurance | 59.6K | 24.7% | 2 |
| Jul 2026 | State Insurance | 48.6K | 20.2% | 3 |
| Jul 2026 | Southern Cross Travel Insurance | 37K | 15.3% | 4 |
| Jul 2026 | AA Travel Insurance | 7.8K | 3.2% | 5 |
| Jul 2026 | 1Cover | 7.3K | 3% | 6 |
| Jul 2026 | Allianz Travel | 7K | 2.9% | 7 |
| Jul 2026 | Cover-More | 5.2K | 2.2% | 8 |
| Jul 2026 | World Nomads | 1K | 0.43% | 9 |
| Aug 2026 | AMI Insurance | 67.8K | 27.9% | 1 |
| Aug 2026 | Tower Insurance | 61.2K | 25.1% | 2 |
| Aug 2026 | State Insurance | 49.1K | 20.2% | 3 |
| Aug 2026 | Southern Cross Travel Insurance | 37K | 15.2% | 4 |
| Aug 2026 | AA Travel Insurance | 7.8K | 3.2% | 5 |
| Aug 2026 | 1Cover | 7.6K | 3.1% | 6 |
| Aug 2026 | Cover-More | 6.1K | 2.5% | 7 |
| Aug 2026 | Allianz Travel | 5.8K | 2.4% | 8 |
| Aug 2026 | World Nomads | 1K | 0.42% | 9 |
| Sep 2026 | 1Cover | — | — | — |
| Sep 2026 | AA Travel Insurance | — | — | — |
| Sep 2026 | Allianz Travel | — | — | — |
| Sep 2026 | AMI Insurance | — | — | — |
| Sep 2026 | Cover-More | — | — | — |
| Sep 2026 | Southern Cross Travel Insurance | — | — | — |
| Sep 2026 | State Insurance | — | — | — |
| Sep 2026 | Tower Insurance | — | — | — |
| Sep 2026 | World Nomads | — | — | — |

## What is being compared

- **1Cover**: Measured on the search terms “1 cover travel insurance”, “1Cover”, “1cover insurance”, “1cover insurance nz”, “1cover nz”, “1cover nz travel insurance”, “1cover travel insurance”, “1cover travel insurance nz”, “one cover travel insurance” and “travel insurance 1cover”, summed into one figure.
- **AA Travel Insurance**: Measured on the search terms “aa holiday insurance”, “aa insurance travel”, “aa nz travel insurance”, “AA Travel Insurance”, “aa travel insurance nz” and “travel insurance aa nz”, summed into one figure.
- **Allianz Travel**: Measured on the search terms “allianz insurance travel”, “allianz nz travel insurance”, “allianz partners travel insurance”, “allianz travel”, “Allianz Travel Insurance”, “allianz travel insurance new zealand”, “allianz travel insurance nz”, “allianz travel nz”, “travel insurance allianz”, “worldcare insurance”, “worldcare nz”, “worldcare travel insurance” and “worldcare travel insurance nz”, summed into one figure.
- **AMI Insurance**: Measured on the search terms “ami car insurance”, “ami car insurance new zealand”, “ami car insurance nz”, “ami comprehensive car insurance”, “ami content insurance”, “ami contents insurance”, “ami home and contents insurance”, “ami home insurance”, “ami house insurance”, “AMI Insurance”, “ami insurance auckland”, “ami insurance car”, “ami insurance christchurch”, “ami insurance contents”, “ami insurance hornby”, “ami insurance near me”, “ami insurance new zealand”, “ami insurance nz”, “ami insurance travel”, “ami insurance wellington”, “ami landlord insurance”, “ami nz car insurance”, “ami travel insurance”, “ami travel insurance nz”, “car insurance ami”, “home insurance ami”, “house insurance ami”, “insurance ami”, “travel insurance ami” and “travel insurance nz ami”, summed into one figure.
- **Cover-More**: Measured on the search terms “cover more”, “cover more insurance”, “cover more insurance nz”, “cover more nz”, “cover more travel insurance”, “cover more travel insurance nz”, “Cover-More”, “cover-more new zealand”, “cover-more nz”, “cover-more travel insurance”, “cover-more travel insurance nz”, “covermore”, “covermore nz” and “covermore travel insurance”, summed into one figure.
- **Southern Cross Travel Insurance**: Measured on the search terms “SCTI”, “scti nz”, “scti travel insurance”, “southern cross domestic travel insurance”, “southern cross insurance travel”, “southern cross international travel insurance”, “southern cross nz travel insurance”, “southern cross travel”, “Southern Cross Travel Insurance”, “southern cross travel insurance domestic”, “southern cross travel insurance nz”, “travel insurance southern cross” and “travel insurance southern cross nz”, summed into one figure.
- **State Insurance**: Measured on the search terms “car insurance by state”, “contents insurance state”, “home insurance state”, “house insurance state”, “state car insurance”, “state car insurance nz”, “state contents insurance”, “state home insurance”, “state house insurance”, “State Insurance”, “state insurance car”, “state insurance contents”, “state insurance home insurance”, “state insurance house insurance”, “state insurance new zealand”, “state insurance nz”, “state insurance travel”, “state insurance travel insurance”, “state landlord insurance”, “state travel insurance”, “state travel insurance nz”, “state vehicle insurance” and “travel insurance state”, summed into one figure.
- **Tower Insurance**: Measured on the search terms “car insurance tower”, “contents insurance tower”, “home insurance tower”, “tower boat insurance”, “tower car insurance”, “tower car insurance nz”, “tower contents insurance”, “tower home and contents insurance”, “tower home insurance”, “tower house insurance”, “Tower Insurance”, “tower insurance auckland”, “tower insurance car”, “tower insurance company new zealand”, “tower insurance house”, “tower insurance new zealand”, “tower insurance nz”, “tower insurance travel”, “tower insurance travel insurance”, “tower landlord insurance”, “tower travel insurance”, “tower travel insurance nz”, “tower vehicle insurance” and “travel insurance tower”, summed into one figure.
- **World Nomads**: Measured on the search terms “nomads world”, “travel insurance world nomads”, “World Nomads”, “world nomads insurance”, “world nomads nz”, “world nomads travel insurance”, “world nomads travel insurance nz” and “worldnomads”, summed into one figure.

- [1Cover](/demand/nz/brands/1cover)
- [AA Travel Insurance](/demand/nz/brands/aa-travel-insurance)
- [Allianz Travel](/demand/nz/brands/allianz-travel)
- [AMI Insurance](/demand/nz/brands/ami-insurance)
- [Cover-More](/demand/nz/brands/cover-more)
- [Southern Cross Travel Insurance](/demand/nz/brands/southern-cross-travel-insurance)
- [State Insurance](/demand/nz/brands/state-insurance)
- [Tower Insurance](/demand/nz/brands/tower-insurance)
- [World Nomads](/demand/nz/brands/world-nomads)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among travel insurers in New Zealand?

In August 2026, AMI Insurance was the most searched among travel insurers in New Zealand, with an estimated 67.8K branded searches and 27.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Travel insurers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-travel-insurers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-travel-insurers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.