---
title: "Travel eSIM providers in New Zealand: Which brands are most popular in search?"
description: "Compare the travel eSIM providers New Zealanders take overseas. Share of Search among Airalo, Holafly, Saily, Nomad eSIM and Ubigi, the travel eSIM providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-travel-esim-providers"
publisher: "Brandwave"
---

# Travel eSIM providers in New Zealand: Which brands are most popular in search?

Compare the travel eSIM providers New Zealanders take overseas. Share of Search among Airalo, Holafly, Saily, Nomad eSIM and Ubigi, the travel eSIM providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Travel eSIM providers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Airalo, 53.3%

## Which brand is most popular in search among travel eSIM providers in New Zealand?

- In August 2026, Airalo was the most searched among travel eSIM providers in New Zealand, with an estimated 13.8K branded searches and 53.3% estimated Share of Search within this set.
- Holafly is in 2nd place, 35.1 percentage points behind at 18.2% Share of Search.
- Across the 11 months ending August 2026, Airalo’s estimated Share of Search among travel eSIM providers in New Zealand decreased from 54.9% to 53.3%.
- Across the 11 months ending August 2026, Holafly’s estimated Share of Search among travel eSIM providers in New Zealand decreased from 22% to 18.2%.
- Across the 11 months ending August 2026, Saily’s estimated Share of Search among travel eSIM providers in New Zealand increased from 10.1% to 14%.
- Across the 11 months ending August 2026, Nomad eSIM’s estimated Share of Search among travel eSIM providers in New Zealand increased from 6% to 7.9%.
- Across the 11 months ending August 2026, Airalo’s estimated Share of Search among travel eSIM providers in New Zealand peaked at 58% in November 2025 and was lowest at 48% in April 2026.
- Across the 11 months ending August 2026, Holafly’s estimated Share of Search among travel eSIM providers in New Zealand peaked at 25.7% in March 2026 and was lowest at 18.2% in August 2026.
- Across the 11 months ending August 2026, Saily’s estimated Share of Search among travel eSIM providers in New Zealand peaked at 18.5% in April 2026 and was lowest at 8.6% in January 2026.
- Across the 11 months ending August 2026, Nomad eSIM’s estimated Share of Search among travel eSIM providers in New Zealand peaked at 7.9% in August 2026 and was lowest at 5.2% in March 2026.
- Across the 11 months ending August 2026, Ubigi’s estimated Share of Search among travel eSIM providers in New Zealand peaked at 7.1% in January 2026 and was lowest at 5.2% in December 2025.
- Across the 11 months ending August 2026, Nomad eSIM rose from 5th to 4th among travel eSIM providers in New Zealand.
- Across the 11 months ending August 2026, Ubigi fell from 4th to 5th among travel eSIM providers in New Zealand.

## Compare search popularity between leading brands

- [Airalo vs Holafly: compare search popularity](/demand/nz/compare/airalo-vs-holafly): 53.3% against 18.2% Share of Search.
- [Airalo vs Saily: compare search popularity](/demand/nz/compare/airalo-vs-saily): 53.3% against 14% Share of Search.
- [Airalo vs Nomad eSIM: compare search popularity](/demand/nz/compare/airalo-vs-nomad-esim-nz): 53.3% against 7.9% Share of Search.
- [Airalo vs Ubigi: compare search popularity](/demand/nz/compare/airalo-vs-ubigi): 53.3% against 6.5% Share of Search.
- [Holafly vs Saily: compare search popularity](/demand/nz/compare/holafly-vs-saily): 18.2% against 14% Share of Search.
- [Holafly vs Nomad eSIM: compare search popularity](/demand/nz/compare/holafly-vs-nomad-esim-nz): 18.2% against 7.9% Share of Search.
- [Holafly vs Ubigi: compare search popularity](/demand/nz/compare/holafly-vs-ubigi): 18.2% against 6.5% Share of Search.
- [Saily vs Nomad eSIM: compare search popularity](/demand/nz/compare/nomad-esim-nz-vs-saily): 14% against 7.9% Share of Search.
- [Saily vs Ubigi: compare search popularity](/demand/nz/compare/saily-vs-ubigi): 14% against 6.5% Share of Search.
- [Nomad eSIM vs Ubigi: compare search popularity](/demand/nz/compare/nomad-esim-nz-vs-ubigi): 7.9% against 6.5% Share of Search.

## How did search popularity change for New Zealand travel eSIM providers in August 2026?

- In August 2026, Ubigi gained estimated Share of Search among travel eSIM providers in New Zealand, from 5.3% to 6.5%.
- In August 2026, Airalo gained estimated Share of Search among travel eSIM providers in New Zealand, from 52.4% to 53.3%.
- In August 2026, Nomad eSIM gained estimated Share of Search among travel eSIM providers in New Zealand, from 7.2% to 7.9%.
- In August 2026, Holafly lost estimated Share of Search among travel eSIM providers in New Zealand, from 19.8% to 18.2%.
- In August 2026, Saily lost estimated Share of Search among travel eSIM providers in New Zealand, from 15.3% to 14%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Airalo | 53.3% | 13.8K | +10.9% | Airalo |
| 2 | Holafly | 18.2% | 4.7K | +0.2% | Holafly |
| 3 | Saily | 14% | 3.6K | 0.0% | Saily |
| 4 | Nomad eSIM | 7.9% | 2K | +18.6% | Nomad eSIM |
| 5 | Ubigi | 6.5% | 1.7K | +35.2% | Ubigi |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Airalo | 10.4K | 54.9% | 1 |
| Oct 2025 | Holafly | 4.2K | 22% | 2 |
| Oct 2025 | Saily | 1.9K | 10.1% | 3 |
| Oct 2025 | Ubigi | 1.3K | 7% | 4 |
| Oct 2025 | Nomad eSIM | 1.1K | 6% | 5 |
| Nov 2025 | Airalo | 12.1K | 58% | 1 |
| Nov 2025 | Holafly | 4.1K | 19.8% | 2 |
| Nov 2025 | Saily | 1.9K | 9.1% | 3 |
| Nov 2025 | Nomad eSIM | 1.4K | 6.8% | 4 |
| Nov 2025 | Ubigi | 1.3K | 6.3% | 5 |
| Dec 2025 | Airalo | 12.5K | 56.3% | 1 |
| Dec 2025 | Holafly | 5.2K | 23.3% | 2 |
| Dec 2025 | Saily | 1.9K | 8.6% | 3 |
| Dec 2025 | Nomad eSIM | 1.5K | 6.6% | 4 |
| Dec 2025 | Ubigi | 1.1K | 5.2% | 5 |
| Jan 2026 | Airalo | 10.7K | 56.5% | 1 |
| Jan 2026 | Holafly | 4.1K | 21.9% | 2 |
| Jan 2026 | Saily | 1.6K | 8.6% | 3 |
| Jan 2026 | Ubigi | 1.3K | 7.1% | 4 |
| Jan 2026 | Nomad eSIM | 1.1K | 6% | 5 |
| Feb 2026 | Airalo | 9.2K | 52.7% | 1 |
| Feb 2026 | Holafly | 4.5K | 25.6% | 2 |
| Feb 2026 | Saily | 1.6K | 9.3% | 3 |
| Feb 2026 | Ubigi | 1.1K | 6.6% | 4 |
| Feb 2026 | Nomad eSIM | 1K | 5.8% | 5 |
| Mar 2026 | Airalo | 11K | 51.2% | 1 |
| Mar 2026 | Holafly | 5.5K | 25.7% | 2 |
| Mar 2026 | Saily | 2.4K | 11.3% | 3 |
| Mar 2026 | Ubigi | 1.4K | 6.6% | 4 |
| Mar 2026 | Nomad eSIM | 1.1K | 5.2% | 5 |
| Apr 2026 | Airalo | 11.5K | 48% | 1 |
| Apr 2026 | Holafly | 5.1K | 21.4% | 2 |
| Apr 2026 | Saily | 4.4K | 18.5% | 3 |
| Apr 2026 | Nomad eSIM | 1.5K | 6.1% | 4 |
| Apr 2026 | Ubigi | 1.4K | 6.1% | 5 |
| May 2026 | Airalo | 12.4K | 52.5% | 1 |
| May 2026 | Holafly | 5.4K | 22.9% | 2 |
| May 2026 | Saily | 2.9K | 12.4% | 3 |
| May 2026 | Nomad eSIM | 1.5K | 6.2% | 4 |
| May 2026 | Ubigi | 1.4K | 6.1% | 5 |
| Jun 2026 | Airalo | 13.6K | 51.5% | 1 |
| Jun 2026 | Holafly | 5.1K | 19.4% | 2 |
| Jun 2026 | Saily | 4.4K | 16.9% | 3 |
| Jun 2026 | Nomad eSIM | 1.8K | 6.9% | 4 |
| Jun 2026 | Ubigi | 1.4K | 5.4% | 5 |
| Jul 2026 | Airalo | 12.4K | 52.4% | 1 |
| Jul 2026 | Holafly | 4.7K | 19.8% | 2 |
| Jul 2026 | Saily | 3.6K | 15.3% | 3 |
| Jul 2026 | Nomad eSIM | 1.7K | 7.2% | 4 |
| Jul 2026 | Ubigi | 1.3K | 5.3% | 5 |
| Aug 2026 | Airalo | 13.8K | 53.3% | 1 |
| Aug 2026 | Holafly | 4.7K | 18.2% | 2 |
| Aug 2026 | Saily | 3.6K | 14% | 3 |
| Aug 2026 | Nomad eSIM | 2K | 7.9% | 4 |
| Aug 2026 | Ubigi | 1.7K | 6.5% | 5 |
| Sep 2026 | Airalo | — | — | — |
| Sep 2026 | Holafly | — | — | — |
| Sep 2026 | Nomad eSIM | — | — | — |
| Sep 2026 | Saily | — | — | — |
| Sep 2026 | Ubigi | — | — | — |

## What is being compared

- **Airalo**: Measured on the search terms “airalo”, “airalo app”, “airalo com”, “airalo e sim”, “airalo esim”, “airalo esim app”, “airalo esim plans”, “airalo esim review”, “airalo esims”, “airalo near me”, “airalo new zealand”, “airalo nz”, “airalo online”, “airalo review”, “airalo sim”, “airalo sim card”, “airalo travel esim” and “esim airalo”, summed into one figure.
- **Holafly**: Measured on the search terms “esim holafly”, “esim holafly com”, “holafly”, “holafly data”, “holafly esim”, “holafly near me”, “holafly new zealand”, “holafly nz” and “holafly travel esim”, summed into one figure.
- **Nomad eSIM**: Measured on the search terms “getnomad app”, “nomad esim data”, “nomad esim near me”, “nomad esim new zealand”, “nomad esim nz”, “nomad esim review” and “nomadesim”, summed into one figure.
- **Saily**: Measured on the search terms “saily data”, “saily esim” and “saily travel esim”, summed into one figure.
- **Ubigi**: Measured on the search terms “cellulardata ubigi com”, “ubigi”, “ubigi data”, “ubigi esim”, “ubigi esim review”, “ubigi near me”, “ubigi new zealand”, “ubigi nz” and “ubigi travel esim”, summed into one figure.

- [Airalo](/demand/nz/brands/airalo)
- [Holafly](/demand/nz/brands/holafly)
- [Nomad eSIM](/demand/nz/brands/nomad-esim-nz)
- [Saily](/demand/nz/brands/saily)
- [Ubigi](/demand/nz/brands/ubigi)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among travel eSIM providers in New Zealand?

In August 2026, Airalo was the most searched among travel eSIM providers in New Zealand, with an estimated 13.8K branded searches and 53.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Travel eSIM providers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-travel-esim-providers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-travel-esim-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.