---
title: "Translation tools in New Zealand: Which brands are most popular in search?"
description: "Compare the online translation tools New Zealanders translate text and documents with. Share of Search among Google Translate, DeepL, Reverso, Microsoft Translator and Papago, the translation tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-translation-tools"
publisher: "Brandwave"
---

# Translation tools in New Zealand: Which brands are most popular in search?

Compare the online translation tools New Zealanders translate text and documents with. Share of Search among Google Translate, DeepL, Reverso, Microsoft Translator and Papago, the translation tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Translation tools
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Google Translate, 92%

## Which brand is most popular in search among translation tools in New Zealand?

- In August 2026, Google Translate was the most searched among translation tools in New Zealand, with an estimated 598K branded searches and 92% estimated Share of Search within this set.
- DeepL is in 2nd place, 85 percentage points behind at 7% Share of Search.
- Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among translation tools in New Zealand decreased from 95.6% to 92%.
- Across the 11 months ending August 2026, DeepL’s estimated Share of Search among translation tools in New Zealand increased from 3.6% to 7%.
- Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among translation tools in New Zealand peaked at 95.7% in December 2025 and was lowest at 87.8% in July 2026.
- Across the 11 months ending August 2026, DeepL’s estimated Share of Search among translation tools in New Zealand peaked at 11.6% in July 2026 and was lowest at 3.4% in January 2026.
- Across the 11 months ending August 2026, Microsoft Translator rose from 5th to 4th among translation tools in New Zealand.
- Across the 11 months ending August 2026, Papago fell from 4th to 5th among translation tools in New Zealand.
- Across the 11 months ending August 2026, Reverso held steady: its estimated Share of Search among translation tools in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Google Translate vs DeepL: compare search popularity](/demand/nz/compare/deepl-vs-google-translate): 92% against 7% Share of Search.

## How did search popularity change for New Zealand translation tools in August 2026?

- In August 2026, Google Translate gained estimated Share of Search among translation tools in New Zealand, from 87.8% to 92%.
- In August 2026, DeepL lost estimated Share of Search among translation tools in New Zealand, from 11.6% to 7%.
- In August 2026, Microsoft Translator rose from 5th to 4th among translation tools in New Zealand.
- In August 2026, Papago fell from 4th to 5th among translation tools in New Zealand.
- Estimated monthly branded searches for Reverso in New Zealand fell 11.8% over 11 measured months, from 3K to 2.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Translate | 92% | 598K | -8.3% | Google |
| 2 | DeepL | 7% | 45.3K | -47.5% | DeepL |
| 3 | Reverso | 0.4% | 2.6K | +12.0% | Reverso |
| 4 | Microsoft Translator | 0.39% | 2.5K | +578.4% | Microsoft |
| 5 | Papago | 0.26% | 1.7K | +6.2% | NAVER |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Google Translate | 578K | 95.6% | 1 |
| Oct 2025 | DeepL | 21.8K | 3.6% | 2 |
| Oct 2025 | Reverso | 3K | 0.49% | 3 |
| Oct 2025 | Papago | 1.8K | 0.3% | 4 |
| Oct 2025 | Microsoft Translator | 360 | 0.06% | 5 |
| Nov 2025 | Google Translate | 577K | 95.5% | 1 |
| Nov 2025 | DeepL | 21.8K | 3.6% | 2 |
| Nov 2025 | Reverso | 3.2K | 0.53% | 3 |
| Nov 2025 | Papago | 1.4K | 0.24% | 4 |
| Nov 2025 | Microsoft Translator | 930 | 0.15% | 5 |
| Dec 2025 | Google Translate | 471K | 95.7% | 1 |
| Dec 2025 | DeepL | 16.8K | 3.4% | 2 |
| Dec 2025 | Reverso | 2.7K | 0.54% | 3 |
| Dec 2025 | Papago | 1.3K | 0.26% | 4 |
| Dec 2025 | Microsoft Translator | 620 | 0.13% | 5 |
| Jan 2026 | Google Translate | 475K | 95.6% | 1 |
| Jan 2026 | DeepL | 16.8K | 3.4% | 2 |
| Jan 2026 | Reverso | 2.7K | 0.55% | 3 |
| Jan 2026 | Papago | 1.7K | 0.33% | 4 |
| Jan 2026 | Microsoft Translator | 630 | 0.13% | 5 |
| Feb 2026 | Google Translate | 493K | 94.5% | 1 |
| Feb 2026 | DeepL | 23.6K | 4.5% | 2 |
| Feb 2026 | Reverso | 2.5K | 0.48% | 3 |
| Feb 2026 | Papago | 1.9K | 0.36% | 4 |
| Feb 2026 | Microsoft Translator | 530 | 0.1% | 5 |
| Mar 2026 | Google Translate | 599K | 93.7% | 1 |
| Mar 2026 | DeepL | 34.4K | 5.4% | 2 |
| Mar 2026 | Reverso | 3.3K | 0.52% | 3 |
| Mar 2026 | Papago | 1.9K | 0.3% | 4 |
| Mar 2026 | Microsoft Translator | 440 | 0.07% | 5 |
| Apr 2026 | Google Translate | 500K | 94.1% | 1 |
| Apr 2026 | DeepL | 26.9K | 5.1% | 2 |
| Apr 2026 | Reverso | 3K | 0.57% | 3 |
| Apr 2026 | Papago | 1.1K | 0.21% | 4 |
| Apr 2026 | Microsoft Translator | 210 | 0.04% | 5 |
| May 2026 | Google Translate | 655K | 92.6% | 1 |
| May 2026 | DeepL | 48K | 6.8% | 2 |
| May 2026 | Reverso | 2.7K | 0.38% | 3 |
| May 2026 | Papago | 1.5K | 0.22% | 4 |
| May 2026 | Microsoft Translator | 210 | 0.03% | 5 |
| Jun 2026 | Google Translate | 774K | 92.9% | 1 |
| Jun 2026 | DeepL | 55.3K | 6.6% | 2 |
| Jun 2026 | Reverso | 2.4K | 0.28% | 3 |
| Jun 2026 | Papago | 1.5K | 0.18% | 4 |
| Jun 2026 | Microsoft Translator | 330 | 0.04% | 5 |
| Jul 2026 | Google Translate | 652K | 87.8% | 1 |
| Jul 2026 | DeepL | 86.2K | 11.6% | 2 |
| Jul 2026 | Reverso | 2.3K | 0.32% | 3 |
| Jul 2026 | Papago | 1.6K | 0.22% | 4 |
| Jul 2026 | Microsoft Translator | 370 | 0.05% | 5 |
| Aug 2026 | Google Translate | 598K | 92% | 1 |
| Aug 2026 | DeepL | 45.3K | 7% | 2 |
| Aug 2026 | Reverso | 2.6K | 0.4% | 3 |
| Aug 2026 | Microsoft Translator | 2.5K | 0.39% | 4 |
| Aug 2026 | Papago | 1.7K | 0.26% | 5 |
| Sep 2026 | DeepL | — | — | — |
| Sep 2026 | Google Translate | — | — | — |
| Sep 2026 | Microsoft Translator | — | — | — |
| Sep 2026 | Papago | — | — | — |
| Sep 2026 | Reverso | — | — | — |

## What is being compared

- **DeepL**: Measured on the search terms “deepl”, “deepl com”, “deepl online”, “deepl translate” and “translate deepl”, summed into one figure.
- **Google Translate**: Measured on the search terms “eng to fil google translate”, “google translate”, “google translate add on chrome”, “google translate app”, “google translate app android”, “google translate eng to hin”, “google translate english”, “google translate english to china”, “google translate english to espanol”, “google translate english to japan”, “google translate english to sinhala”, “google translate near me”, “google translate new zealand”, “google translate nz”, “google translate online”, “google translate site”, “google translate translate”, “googletranslate”, “googletranslate translate” and “translate google com”, summed into one figure.
- **Microsoft Translator**: Measured on the search terms “app microsoft translator”, “microsoft translator”, “microsoft translator app”, “microsoft translator online”, “microsoft translator translate”, “microsofttranslator” and “microsofttranslator translate”, summed into one figure.
- **Papago**: Measured on the search terms “papago”, “papago golf club”, “papago naver com”, “papago near me”, “papago s1” and “papago translate”, summed into one figure.
- **Reverso**: Measured on the search terms “jgl reverso”, “reverso”, “reverso context”, “reverso near me”, “reverso net”, “reverso translate” and “uno reverso”, summed into one figure.

- [DeepL](/demand/nz/brands/deepl)
- [Google Translate](/demand/nz/brands/google-translate)
- [Microsoft Translator](/demand/nz/brands/microsoft-translator)
- [Papago](/demand/nz/brands/papago)
- [Reverso](/demand/nz/brands/reverso)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among translation tools in New Zealand?

In August 2026, Google Translate was the most searched among translation tools in New Zealand, with an estimated 598K branded searches and 92% estimated Share of Search within this set.

## Cite this page

Brandwave. "Translation tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-translation-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-translation-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.