---
title: "Translation apps in New Zealand: Which are most popular?"
description: "Compare the translation apps teams use. Share of Search among Google Translate, QuillBot, DeepL, Reverso, Papago and Microsoft Translator, the translation apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-translation-apps"
publisher: "Brandwave"
---

# Translation apps in New Zealand: Which are most popular?

Compare the translation apps teams use. Share of Search among Google Translate, QuillBot, DeepL, Reverso, Papago and Microsoft Translator, the translation apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Translation apps
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Oct 2026
- **Highest Share of Search**: Google Translate, 93%

## Which brand is most popular in search among translation apps in New Zealand?

- In October 2026, Google Translate was the most searched among translation apps in New Zealand, with an estimated 470K branded searches, 93% of all searches for the six tracked by the Brandwave Brand Demand Index.
- QuillBot is in 2nd place, 88.9 percentage points behind at 4.1%.
- Across the 12 months ending October 2026, Google Translate’s share of searches among translation apps in New Zealand increased from 91.8% to 93%.
- Across the 12 months ending October 2026, DeepL’s share of searches among translation apps in New Zealand decreased from 3.5% to 2.3%.
- Across the 12 months ending October 2026, Google Translate’s share of searches among translation apps in New Zealand peaked at 93.7% in December 2025 and was lowest at 84.9% in July 2026.
- Across the 12 months ending October 2026, QuillBot’s share of searches among translation apps in New Zealand peaked at 8.1% in March 2026 and was lowest at 2.2% in December 2025.
- Across the 12 months ending October 2026, DeepL’s share of searches among translation apps in New Zealand peaked at 11.8% in July 2026 and was lowest at 2.3% in October 2026.
- Across the 12 months ending October 2026, QuillBot, Reverso, Papago and Microsoft Translator held steady: their share of searches among translation apps in New Zealand each moved less than 0.5 percentage points.

## Top translation apps in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Google Translate and DeepL appeared every time. Google Translate was recommended most often, coming first in every answer. DeepL was second, and Microsoft Translator was third. QuillBot, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Google Translate | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| DeepL | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Microsoft Translator | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Papago | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| QuillBot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Reverso | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about translation apps

- Asked ChatGPT "Which translation app should I use in New Zealand?": 1. Google Translate, 2. DeepL
- Asked ChatGPT "What are the best translation apps in New Zealand?": 1. Google Translate, 2. DeepL, 3. Microsoft Translator
- Asked ChatGPT "What's the best translation app in New Zealand for quick language help?": 1. Google Translate, 2. DeepL, 3. Microsoft Translator
- Searched Google, AI Overview "best translation app": 1. Google Translate, 2. DeepL, 3. Papago
- Searched Google, AI Overview "translate app": 1. Google Translate, 2. Microsoft Translator, 3. DeepL

Not named in any answer: QuillBot and Reverso.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Google Translate vs QuillBot: compare search popularity](/demand/nz/compare/google-translate-vs-quillbot): 93% against 4.1% Share of Search.
- [Google Translate vs DeepL: compare search popularity](/demand/nz/compare/deepl-vs-google-translate): 93% against 2.3% Share of Search.
- [QuillBot vs DeepL: compare search popularity](/demand/nz/compare/deepl-vs-quillbot): 4.1% against 2.3% Share of Search.

## How did search popularity change for New Zealand translation apps in October 2026?

- In October 2026, Google Translate gained share of searches among translation apps in New Zealand, from 90.8% to 93%.
- In October 2026, QuillBot lost share of searches among translation apps in New Zealand, from 5.8% to 4.1%.
- DeepL’s share of searches among translation apps in New Zealand has lost ground for 3 months in a row, from 11.8% to 2.3% in October 2026.
- Estimated monthly branded searches for Microsoft Translator in New Zealand fell 72% over 12 measured months, from 930 to 260 in October 2026.
- Estimated monthly branded searches for Reverso in New Zealand fell 44% over 12 measured months, from 3.1K to 1.7K in October 2026.
- Estimated monthly branded searches for Papago in New Zealand fell 39.1% over 12 measured months, from 1.4K to 840 in October 2026.

## Which translation apps do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Translate | 93% | 470K | -0.4% | Google |
| 2 | QuillBot | 4.1% | 20.7K | -31.1% | QuillBot |
| 3 | DeepL | 2.3% | 11.8K | -18.5% | DeepL |
| 4 | Reverso | 0.34% | 1.7K | -9.5% | Reverso |
| 5 | Papago | 0.17% | 840 | -14.3% | NAVER |
| 6 | Microsoft Translator | 0.05% | 260 | +8.3% | Microsoft |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Google Translate | 577K | 91.8% | 1 |
| Nov 2025 | QuillBot | 24.6K | 3.9% | 2 |
| Nov 2025 | DeepL | 21.7K | 3.5% | 3 |
| Nov 2025 | Reverso | 3.1K | 0.49% | 4 |
| Nov 2025 | Papago | 1.4K | 0.22% | 5 |
| Nov 2025 | Microsoft Translator | 930 | 0.15% | 6 |
| Dec 2025 | Google Translate | 471K | 93.7% | 1 |
| Dec 2025 | DeepL | 16.7K | 3.3% | 2 |
| Dec 2025 | QuillBot | 10.8K | 2.2% | 3 |
| Dec 2025 | Reverso | 2.5K | 0.5% | 4 |
| Dec 2025 | Papago | 1.2K | 0.24% | 5 |
| Dec 2025 | Microsoft Translator | 620 | 0.12% | 6 |
| Jan 2026 | Google Translate | 475K | 93.6% | 1 |
| Jan 2026 | DeepL | 16.7K | 3.3% | 2 |
| Jan 2026 | QuillBot | 11K | 2.2% | 3 |
| Jan 2026 | Reverso | 2.5K | 0.5% | 4 |
| Jan 2026 | Papago | 1.6K | 0.31% | 5 |
| Jan 2026 | Microsoft Translator | 630 | 0.12% | 6 |
| Feb 2026 | Google Translate | 493K | 91% | 1 |
| Feb 2026 | DeepL | 23.5K | 4.3% | 2 |
| Feb 2026 | QuillBot | 20.7K | 3.8% | 3 |
| Feb 2026 | Reverso | 2.4K | 0.44% | 4 |
| Feb 2026 | Papago | 1.8K | 0.33% | 5 |
| Feb 2026 | Microsoft Translator | 530 | 0.1% | 6 |
| Mar 2026 | Google Translate | 599K | 86.2% | 1 |
| Mar 2026 | QuillBot | 56.3K | 8.1% | 2 |
| Mar 2026 | DeepL | 34.4K | 4.9% | 3 |
| Mar 2026 | Reverso | 3.1K | 0.45% | 4 |
| Mar 2026 | Papago | 1.9K | 0.27% | 5 |
| Mar 2026 | Microsoft Translator | 440 | 0.06% | 6 |
| Apr 2026 | Google Translate | 500K | 88.8% | 1 |
| Apr 2026 | QuillBot | 32.2K | 5.7% | 2 |
| Apr 2026 | DeepL | 26.9K | 4.8% | 3 |
| Apr 2026 | Reverso | 2.8K | 0.5% | 4 |
| Apr 2026 | Papago | 1.1K | 0.2% | 5 |
| Apr 2026 | Microsoft Translator | 210 | 0.04% | 6 |
| May 2026 | Google Translate | 633K | 87.2% | 1 |
| May 2026 | DeepL | 47.9K | 6.6% | 2 |
| May 2026 | QuillBot | 41K | 5.6% | 3 |
| May 2026 | Reverso | 2.5K | 0.34% | 4 |
| May 2026 | Papago | 1.5K | 0.21% | 5 |
| May 2026 | Microsoft Translator | 210 | 0.03% | 6 |
| Jun 2026 | Google Translate | 770K | 89.2% | 1 |
| Jun 2026 | DeepL | 55.3K | 6.4% | 2 |
| Jun 2026 | QuillBot | 33.8K | 3.9% | 3 |
| Jun 2026 | Reverso | 2.2K | 0.25% | 4 |
| Jun 2026 | Papago | 1.5K | 0.17% | 5 |
| Jun 2026 | Microsoft Translator | 330 | 0.04% | 6 |
| Jul 2026 | Google Translate | 619K | 84.9% | 1 |
| Jul 2026 | DeepL | 86.1K | 11.8% | 2 |
| Jul 2026 | QuillBot | 19.7K | 2.7% | 3 |
| Jul 2026 | Reverso | 2.1K | 0.29% | 4 |
| Jul 2026 | Papago | 1.6K | 0.22% | 5 |
| Jul 2026 | Microsoft Translator | 370 | 0.05% | 6 |
| Aug 2026 | Google Translate | 593K | 86.6% | 1 |
| Aug 2026 | DeepL | 45.2K | 6.6% | 2 |
| Aug 2026 | QuillBot | 39.7K | 5.8% | 3 |
| Aug 2026 | Microsoft Translator | 2.5K | 0.37% | 4 |
| Aug 2026 | Reverso | 2.4K | 0.35% | 5 |
| Aug 2026 | Papago | 1.7K | 0.25% | 6 |
| Sep 2026 | Google Translate | 472K | 90.8% | 1 |
| Sep 2026 | QuillBot | 30K | 5.8% | 2 |
| Sep 2026 | DeepL | 14.5K | 2.8% | 3 |
| Sep 2026 | Reverso | 1.9K | 0.37% | 4 |
| Sep 2026 | Papago | 980 | 0.19% | 5 |
| Sep 2026 | Microsoft Translator | 240 | 0.05% | 6 |
| Oct 2026 | Google Translate | 470K | 93% | 1 |
| Oct 2026 | QuillBot | 20.7K | 4.1% | 2 |
| Oct 2026 | DeepL | 11.8K | 2.3% | 3 |
| Oct 2026 | Reverso | 1.7K | 0.34% | 4 |
| Oct 2026 | Papago | 840 | 0.17% | 5 |
| Oct 2026 | Microsoft Translator | 260 | 0.05% | 6 |

## How are branded searches counted for translation apps?

- **DeepL**: Measured on the search terms “deepl”, “deepl translate” and “translate deepl”, summed into one figure.
- **Google Translate**: Measured on the search terms “eng to fil google translate”, “google translate”, “google translate add on chrome”, “google translate app”, “google translate app android”, “google translate eng to hin”, “google translate english”, “google translate english to china”, “google translate english to espanol”, “google translate english to japan”, “google translate english to sinhala”, “google translate near me”, “google translate new zealand”, “google translate nz”, “google translate online”, “google translate site”, “google translate translate”, “googletranslate”, “googletranslate translate” and “translate google com”, summed into one figure.
- **Microsoft Translator**: Measured on the search terms “app microsoft translator”, “microsoft translator”, “microsoft translator app”, “microsoft translator online”, “microsoft translator translate”, “microsofttranslator” and “microsofttranslator translate”, summed into one figure.
- **Papago**: Measured on the search terms “papago”, “papago golf club” and “papago translate”, summed into one figure.
- **QuillBot**: Measured on the search terms “paraphrase quillbot”, “quillbot”, “quillbot ai”, “quillbot ai paraphrasing”, “quillbot ai summarizer”, “quillbot paraphrase”, “quillbot paraphrase tool”, “quillbot paraphrasing”, “quillbot paraphrasing tool”, “quillbot sentence rewriter” and “quillbot summarizer”, summed into one figure.
- **Reverso**: Measured on the search terms “jgl reverso”, “reverso”, “reverso context”, “reverso translate” and “uno reverso”, summed into one figure.

- [DeepL](/demand/nz/brands/deepl)
- [Google Translate](/demand/nz/brands/google-translate)
- [Microsoft Translator](/demand/nz/brands/microsoft-translator)
- [Papago](/demand/nz/brands/papago)
- [QuillBot](/demand/nz/brands/quillbot)
- [Reverso](/demand/nz/brands/reverso)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among translation apps in New Zealand?

In October 2026, Google Translate was the most searched among translation apps in New Zealand, with an estimated 470K branded searches, 93% of all searches for the six tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Translation apps in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-translation-apps

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-translation-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.