---
title: "Transactional email services in New Zealand: Which brands are most popular in search?"
description: "Compare the email sending APIs New Zealand developers use for receipts, sign-ins and notifications. Share of Search among SendGrid, Mailgun, Resend, Amazon SES, Mailjet and Postmark, the transactional email services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-transactional-email-services"
publisher: "Brandwave"
---

# Transactional email services in New Zealand: Which brands are most popular in search?

Compare the email sending APIs New Zealand developers use for receipts, sign-ins and notifications. Share of Search among SendGrid, Mailgun, Resend, Amazon SES, Mailjet and Postmark, the transactional email services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Transactional email services
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: SendGrid, 52.4%

## Which brand is most popular in search among transactional email services in New Zealand?

- In August 2026, SendGrid was the most searched among transactional email services in New Zealand, with an estimated 1.4K branded searches and 52.4% estimated Share of Search within this set.
- Mailgun is in 2nd place, 30 percentage points behind at 22.3% Share of Search.
- Across the 11 months ending August 2026, SendGrid’s estimated Share of Search among transactional email services in New Zealand decreased from 54.7% to 52.4%.
- Across the 11 months ending August 2026, Mailgun’s estimated Share of Search among transactional email services in New Zealand decreased from 23.4% to 22.3%.
- Across the 11 months ending August 2026, Resend’s estimated Share of Search among transactional email services in New Zealand increased from 3% to 9.9%.
- Across the 11 months ending August 2026, Mailjet’s estimated Share of Search among transactional email services in New Zealand decreased from 8.7% to 5.5%.
- Across the 11 months ending August 2026, SendGrid’s estimated Share of Search among transactional email services in New Zealand peaked at 56.6% in May 2026 and was lowest at 48.7% in July 2026.
- Across the 11 months ending August 2026, Mailgun’s estimated Share of Search among transactional email services in New Zealand peaked at 24.6% in November 2025 and was lowest at 19.8% in May 2026.
- Across the 11 months ending August 2026, Resend’s estimated Share of Search among transactional email services in New Zealand peaked at 12.5% in July 2026 and was lowest at 3% in October 2025.
- Across the 11 months ending August 2026, Amazon SES’s estimated Share of Search among transactional email services in New Zealand peaked at 9.8% in June 2026 and was lowest at 7% in January 2026.
- Across the 11 months ending August 2026, Mailjet’s estimated Share of Search among transactional email services in New Zealand peaked at 9.6% in December 2025 and was lowest at 4.2% in April 2026.
- Across the 11 months ending August 2026, Postmark’s estimated Share of Search among transactional email services in New Zealand peaked at 2.1% in June 2026 and was lowest at 1.1% in March 2026.
- Across the 11 months ending August 2026, Resend rose from 5th to 3rd among transactional email services in New Zealand.
- Across the 11 months ending August 2026, Mailjet fell from 3rd to 5th among transactional email services in New Zealand.
- Across the 11 months ending August 2026, Amazon SES and Postmark held steady: their estimated Share of Search among transactional email services in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [SendGrid vs Mailgun: compare search popularity](/demand/nz/compare/mailgun-vs-sendgrid-nz): 52.4% against 22.3% Share of Search.
- [SendGrid vs Resend: compare search popularity](/demand/nz/compare/resend-vs-sendgrid-nz): 52.4% against 9.9% Share of Search.
- [SendGrid vs Amazon SES: compare search popularity](/demand/nz/compare/amazon-ses-vs-sendgrid-nz): 52.4% against 8.4% Share of Search.
- [SendGrid vs Mailjet: compare search popularity](/demand/nz/compare/mailjet-vs-sendgrid-nz): 52.4% against 5.5% Share of Search.
- [Mailgun vs Resend: compare search popularity](/demand/nz/compare/mailgun-vs-resend): 22.3% against 9.9% Share of Search.
- [Mailgun vs Amazon SES: compare search popularity](/demand/nz/compare/amazon-ses-vs-mailgun): 22.3% against 8.4% Share of Search.
- [Mailgun vs Mailjet: compare search popularity](/demand/nz/compare/mailgun-vs-mailjet): 22.3% against 5.5% Share of Search.
- [Resend vs Amazon SES: compare search popularity](/demand/nz/compare/amazon-ses-vs-resend): 9.9% against 8.4% Share of Search.
- [Resend vs Mailjet: compare search popularity](/demand/nz/compare/mailjet-vs-resend): 9.9% against 5.5% Share of Search.
- [Amazon SES vs Mailjet: compare search popularity](/demand/nz/compare/amazon-ses-vs-mailjet): 8.4% against 5.5% Share of Search.

## How did search popularity change for New Zealand transactional email services in August 2026?

- In August 2026, SendGrid gained estimated Share of Search among transactional email services in New Zealand, from 48.7% to 52.4%.
- In August 2026, Resend lost estimated Share of Search among transactional email services in New Zealand, from 12.5% to 9.9%.
- In August 2026, Amazon SES lost estimated Share of Search among transactional email services in New Zealand, from 9.1% to 8.4%.
- In August 2026, Mailjet lost estimated Share of Search among transactional email services in New Zealand, from 6% to 5.5%.
- Mailgun’s estimated Share of Search among transactional email services in New Zealand has gained ground for 3 months in a row, from 19.8% to 22.3% in August 2026.
- Estimated monthly branded searches for Postmark in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | SendGrid | 52.4% | 1.4K | +26.5% | SendGrid |
| 2 | Mailgun | 22.3% | 610 | +19.6% | Mailgun |
| 3 | Resend | 9.9% | 270 | -6.9% | Resend |
| 4 | Amazon SES | 8.4% | 230 | +9.5% | Amazon |
| 5 | Mailjet | 5.5% | 150 | +7.1% | Mailjet |
| 6 | Postmark | 1.5% | 40 | 0.0% | ActiveCampaign |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SendGrid | 1.4K | 54.7% | 1 |
| Oct 2025 | Mailgun | 620 | 23.4% | 2 |
| Oct 2025 | Mailjet | 230 | 8.7% | 3 |
| Oct 2025 | Amazon SES | 220 | 8.3% | 4 |
| Oct 2025 | Resend | 80 | 3% | 5 |
| Oct 2025 | Postmark | 50 | 1.9% | 6 |
| Nov 2025 | SendGrid | 1.4K | 55.1% | 1 |
| Nov 2025 | Mailgun | 630 | 24.6% | 2 |
| Nov 2025 | Amazon SES | 180 | 7% | 3 |
| Nov 2025 | Mailjet | 180 | 7% | 4 |
| Nov 2025 | Resend | 120 | 4.7% | 5 |
| Nov 2025 | Postmark | 40 | 1.6% | 6 |
| Dec 2025 | SendGrid | 1.1K | 55.1% | 1 |
| Dec 2025 | Mailgun | 410 | 20.7% | 2 |
| Dec 2025 | Mailjet | 190 | 9.6% | 3 |
| Dec 2025 | Amazon SES | 150 | 7.6% | 4 |
| Dec 2025 | Resend | 100 | 5.1% | 5 |
| Dec 2025 | Postmark | 40 | 2% | 6 |
| Jan 2026 | SendGrid | 1.4K | 54.5% | 1 |
| Jan 2026 | Mailgun | 630 | 24.5% | 2 |
| Jan 2026 | Amazon SES | 180 | 7% | 3 |
| Jan 2026 | Mailjet | 180 | 7% | 4 |
| Jan 2026 | Resend | 130 | 5.1% | 5 |
| Jan 2026 | Postmark | 50 | 1.9% | 6 |
| Feb 2026 | SendGrid | 1.4K | 53.6% | 1 |
| Feb 2026 | Mailgun | 630 | 24.1% | 2 |
| Feb 2026 | Amazon SES | 240 | 9.2% | 3 |
| Feb 2026 | Resend | 160 | 6.1% | 4 |
| Feb 2026 | Mailjet | 150 | 5.7% | 5 |
| Feb 2026 | Postmark | 30 | 1.1% | 6 |
| Mar 2026 | SendGrid | 1.4K | 51.8% | 1 |
| Mar 2026 | Mailgun | 620 | 22.1% | 2 |
| Mar 2026 | Amazon SES | 260 | 9.3% | 3 |
| Mar 2026 | Resend | 240 | 8.6% | 4 |
| Mar 2026 | Mailjet | 200 | 7.1% | 5 |
| Mar 2026 | Postmark | 30 | 1.1% | 6 |
| Apr 2026 | SendGrid | 1.4K | 54.8% | 1 |
| Apr 2026 | Mailgun | 610 | 23.2% | 2 |
| Apr 2026 | Amazon SES | 240 | 9.1% | 3 |
| Apr 2026 | Resend | 190 | 7.2% | 4 |
| Apr 2026 | Mailjet | 110 | 4.2% | 5 |
| Apr 2026 | Postmark | 40 | 1.5% | 6 |
| May 2026 | SendGrid | 1.5K | 56.6% | 1 |
| May 2026 | Mailgun | 510 | 19.8% | 2 |
| May 2026 | Amazon SES | 210 | 8.1% | 3 |
| May 2026 | Resend | 210 | 8.1% | 4 |
| May 2026 | Mailjet | 150 | 5.8% | 5 |
| May 2026 | Postmark | 40 | 1.6% | 6 |
| Jun 2026 | SendGrid | 1.2K | 49.8% | 1 |
| Jun 2026 | Mailgun | 510 | 21.7% | 2 |
| Jun 2026 | Resend | 240 | 10.2% | 3 |
| Jun 2026 | Amazon SES | 230 | 9.8% | 4 |
| Jun 2026 | Mailjet | 150 | 6.4% | 5 |
| Jun 2026 | Postmark | 50 | 2.1% | 6 |
| Jul 2026 | SendGrid | 1.1K | 48.7% | 1 |
| Jul 2026 | Mailgun | 510 | 22% | 2 |
| Jul 2026 | Resend | 290 | 12.5% | 3 |
| Jul 2026 | Amazon SES | 210 | 9.1% | 4 |
| Jul 2026 | Mailjet | 140 | 6% | 5 |
| Jul 2026 | Postmark | 40 | 1.7% | 6 |
| Aug 2026 | SendGrid | 1.4K | 52.4% | 1 |
| Aug 2026 | Mailgun | 610 | 22.3% | 2 |
| Aug 2026 | Resend | 270 | 9.9% | 3 |
| Aug 2026 | Amazon SES | 230 | 8.4% | 4 |
| Aug 2026 | Mailjet | 150 | 5.5% | 5 |
| Aug 2026 | Postmark | 40 | 1.5% | 6 |
| Sep 2026 | Amazon SES | — | — | — |
| Sep 2026 | Mailgun | — | — | — |
| Sep 2026 | Mailjet | — | — | — |
| Sep 2026 | Postmark | — | — | — |
| Sep 2026 | Resend | — | — | — |
| Sep 2026 | SendGrid | — | — | — |

## What is being compared

- **Amazon SES**: Measured on the search terms “amazon ses”, “amazon ses smtp”, “amazon ses transactional email”, “amazonses”, “amazonses smtp”, “aws amazon com” and “aws ses”, summed into one figure.
- **Mailgun**: Measured on the search terms “mailgun”, “mailgun com”, “mailgun email api”, “mailgun smtp” and “mailgun transactional email”, summed into one figure.
- **Mailjet**: Measured on the search terms “mailjet”, “mailjet com”, “mailjet smtp” and “mailjet transactional email”, summed into one figure.
- **Postmark**: Measured on the search terms “postmark email api”, “postmark smtp”, “postmark transactional email” and “postmarkapp”, summed into one figure.
- **Resend**: Measured on the search terms “resend api”, “resend email”, “resend email api”, “resend email sending”, “resend smtp” and “resend transactional email”, summed into one figure.
- **SendGrid**: Measured on the search terms “sendgrid”, “sendgrid com”, “sendgrid cost”, “sendgrid email api”, “sendgrid email sending”, “sendgrid smtp”, “sendgrid transactional email” and “sendgrid what is”, summed into one figure.

- [Amazon SES](/demand/nz/brands/amazon-ses)
- [Mailgun](/demand/nz/brands/mailgun)
- [Mailjet](/demand/nz/brands/mailjet)
- [Postmark](/demand/nz/brands/postmark)
- [Resend](/demand/nz/brands/resend)
- [SendGrid](/demand/nz/brands/sendgrid-nz)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among transactional email services in New Zealand?

In August 2026, SendGrid was the most searched among transactional email services in New Zealand, with an estimated 1.4K branded searches and 52.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Transactional email services in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-transactional-email-services

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-transactional-email-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.