--- title: "Macpac vs Osprey: Which is searched more in New Zealand?" description: "Is Macpac or Osprey more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tramping pack brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tramping-pack-brands/compare/macpac-vs-osprey" publisher: "Brandwave" --- # Macpac vs Osprey: Which is searched more in New Zealand? Is Macpac or Osprey more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tramping pack brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Macpac and Osprey - **Competitive set**: Tramping pack brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Macpac Share of Search**: 44.9% - **Osprey Share of Search**: 0.23% ## Is Macpac or Osprey more popular in search? - In September 2026, Macpac had more branded searches than Osprey among tramping pack brands in New Zealand. Macpac had about 51,400 branded searches, while Osprey had 260. Macpac made up 44.9% of all tramping pack brand searches we track, and Osprey accounted for 0.23%. - Macpac was ahead of Osprey in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Macpac’s share of searches among tramping pack brands in New Zealand moved from 48.7% to 44.9%, and its estimated monthly branded searches moved from 60.8K to 51.4K. - Across the 12 months ending September 2026, Osprey’s share of searches among tramping pack brands in New Zealand moved from 0.14% to 0.23%, and its estimated monthly branded searches moved from 170 to 260. ## Top tramping pack brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Osprey appeared in all five answers. Macpac was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Osprey was listed before Macpac in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Osprey | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Deuter | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Macpac | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Rab | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Gregory | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kathmandu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cactus Outdoor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aarn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tramping pack brands - Asked ChatGPT "Which tramping pack brand should I buy in New Zealand?": 1. Macpac, 2. Osprey, 3. Deuter, 4. Gregory - Asked ChatGPT "What are the best tramping pack brands in New Zealand?": 1. Osprey, 2. Macpac, 3. Deuter, 4. Gregory, 5. Rab - Asked ChatGPT "What's the best tramping pack brand in New Zealand for long day walks?": 1. Osprey, 2. Deuter, 3. Macpac, 4. Rab - Searched Google, AI Overview "best tramping pack": 1. Deuter, 2. Osprey - Searched Google, AI Overview "tramping pack brands nz": 1. Macpac, 2. Osprey, 3. Deuter, 4. Rab Not named in any answer: Kathmandu, Cactus Outdoor and Aarn. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand tramping pack brands in September 2026? - Estimated monthly branded searches for Osprey in New Zealand rose 52.9% over 12 measured months, from 170 to 260 in September 2026. - Estimated monthly branded searches for Macpac in New Zealand fell 15.4% over 12 measured months, from 60.8K to 51.4K in September 2026. ## Month by month | Month | Macpac estimated searches | Macpac Share of Search | Macpac rank | Osprey estimated searches | Osprey Share of Search | Osprey rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.8K | 48.7% | 1 | 170 | 0.14% | 6 | | Nov 2025 | 74K | 45% | 2 | 260 | 0.16% | 6 | | Dec 2025 | 91.9K | 49.1% | 1 | 260 | 0.14% | 5 | | Jan 2026 | 76.5K | 48.5% | 1 | 260 | 0.16% | 5 | | Feb 2026 | 62.5K | 49.2% | 1 | 260 | 0.2% | 5 | | Mar 2026 | 74K | 48.6% | 1 | 260 | 0.17% | 6 | | Apr 2026 | 75.3K | 44.8% | 2 | 260 | 0.15% | 5 | | May 2026 | 74.8K | 48.2% | 1 | 260 | 0.17% | 5 | | Jun 2026 | 87.4K | 48.1% | 1 | 210 | 0.12% | 5 | | Jul 2026 | 72.9K | 43.3% | 2 | 320 | 0.19% | 5 | | Aug 2026 | 61.1K | 44.4% | 2 | 320 | 0.23% | 5 | | Sep 2026 | 51.4K | 44.9% | 2 | 260 | 0.23% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Macpac’s and Osprey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Macpac**: Measured on the search terms “Macpac”, “macpac bags”, “macpac colombo st”, “macpac fleece”, “macpac outlet”, “macpac packs”, “macpac queen st”, “macpac queensgate”, “macpac sale”, “macpac st lukes”, “macpac te rapa”, “macpac tents”, “macpac tower junction”, “macpac vest” and “macpac westgate”, summed into one figure. - **Osprey**: Measured on the search term “osprey bag”. - [Macpac profile](/demand/nz/brands/macpac) - [Osprey profile](/demand/nz/brands/osprey) - [All tramping pack brands in New Zealand](/demand/nz/categories/nz-tramping-pack-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Macpac or Osprey more popular in search? In September 2026, Macpac had more branded searches than Osprey among tramping pack brands in New Zealand. Macpac had about 51,400 branded searches, while Osprey had 260. Macpac made up 44.9% of all tramping pack brand searches we track, and Osprey accounted for 0.23%. ## Cite this page Brandwave. "Macpac vs Osprey: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-tramping-pack-brands/compare/macpac-vs-osprey This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tramping-pack-brands/compare/macpac-vs-osprey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.