--- title: "Cactus Outdoor vs Rab: Which is searched more in New Zealand?" description: "Is Cactus Outdoor or Rab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tramping pack brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tramping-pack-brands/compare/cactus-outdoor-vs-rab" publisher: "Brandwave" --- # Cactus Outdoor vs Rab: Which is searched more in New Zealand? Is Cactus Outdoor or Rab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tramping pack brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cactus Outdoor and Rab - **Competitive set**: Tramping pack brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cactus Outdoor Share of Search**: 3.8% - **Rab Share of Search**: 0.13% ## Is Cactus Outdoor or Rab more popular in search? - In September 2026, Cactus Outdoor had more branded searches than Rab among tramping pack brands in New Zealand. Cactus Outdoor had about 4,400 branded searches, while Rab had 150. Cactus Outdoor made up 3.8% of all tramping pack brand searches we track, and Rab accounted for 0.13%. - Cactus Outdoor was ahead of Rab in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cactus Outdoor’s share of searches among tramping pack brands in New Zealand moved from 4.3% to 3.8%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, Rab’s share of searches among tramping pack brands in New Zealand moved from 0.09% to 0.13%, and its estimated monthly branded searches moved from 110 to 150. ## Top tramping pack brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rab was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cactus Outdoor did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Osprey | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Deuter | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Macpac | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Rab | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Gregory | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kathmandu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cactus Outdoor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aarn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tramping pack brands - Asked ChatGPT "Which tramping pack brand should I buy in New Zealand?": 1. Macpac, 2. Osprey, 3. Deuter, 4. Gregory - Asked ChatGPT "What are the best tramping pack brands in New Zealand?": 1. Osprey, 2. Macpac, 3. Deuter, 4. Gregory, 5. Rab - Asked ChatGPT "What's the best tramping pack brand in New Zealand for long day walks?": 1. Osprey, 2. Deuter, 3. Macpac, 4. Rab - Searched Google, AI Overview "best tramping pack": 1. Deuter, 2. Osprey - Searched Google, AI Overview "tramping pack brands nz": 1. Macpac, 2. Osprey, 3. Deuter, 4. Rab Not named in any answer: Kathmandu, Cactus Outdoor and Aarn. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand tramping pack brands in September 2026? - Estimated monthly branded searches for Rab in New Zealand rose 36.4% over 12 measured months, from 110 to 150 in September 2026. - Estimated monthly branded searches for Cactus Outdoor in New Zealand fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | Cactus Outdoor estimated searches | Cactus Outdoor Share of Search | Cactus Outdoor rank | Rab estimated searches | Rab Share of Search | Rab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 4.3% | 3 | 110 | 0.09% | 8 | | Nov 2025 | 4.4K | 2.7% | 3 | 120 | 0.07% | 7 | | Dec 2025 | 4.4K | 2.4% | 3 | 110 | 0.06% | 8 | | Jan 2026 | 5.4K | 3.4% | 3 | 130 | 0.08% | 8 | | Feb 2026 | 4.4K | 3.5% | 3 | 120 | 0.09% | 8 | | Mar 2026 | 6.6K | 4.3% | 3 | 160 | 0.11% | 7 | | Apr 2026 | 6.6K | 3.9% | 3 | 160 | 0.1% | 7 | | May 2026 | 6.6K | 4.3% | 3 | 130 | 0.08% | 7 | | Jun 2026 | 6.6K | 3.6% | 3 | 130 | 0.07% | 7 | | Jul 2026 | 6.6K | 3.9% | 3 | 140 | 0.08% | 7 | | Aug 2026 | 5.4K | 3.9% | 3 | 160 | 0.12% | 7 | | Sep 2026 | 4.4K | 3.8% | 3 | 150 | 0.13% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Cactus Outdoor’s and Rab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cactus Outdoor**: Measured on the search term “cactus outdoor”. - **Rab**: Measured on the search terms “rab backpack” and “rab pack”, summed into one figure. - [Cactus Outdoor profile](/demand/nz/brands/cactus-outdoor) - [Rab profile](/demand/nz/brands/rab) - [All tramping pack brands in New Zealand](/demand/nz/categories/nz-tramping-pack-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cactus Outdoor or Rab more popular in search? In September 2026, Cactus Outdoor had more branded searches than Rab among tramping pack brands in New Zealand. Cactus Outdoor had about 4,400 branded searches, while Rab had 150. Cactus Outdoor made up 3.8% of all tramping pack brand searches we track, and Rab accounted for 0.13%. ## Cite this page Brandwave. "Cactus Outdoor vs Rab: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-tramping-pack-brands/compare/cactus-outdoor-vs-rab This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tramping-pack-brands/compare/cactus-outdoor-vs-rab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.