---
title: "Tramping pack brands in New Zealand: Which are searched most?"
description: "Compare the tramping pack brands New Zealand trampers carry. Share of Search among Kathmandu, Macpac, Cactus Outdoor, Aarn, Osprey, Deuter, Rab and Gregory, the tramping pack brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tramping-pack-brands"
publisher: "Brandwave"
---

# Tramping pack brands in New Zealand: Which are searched most?

Compare the tramping pack brands New Zealand trampers carry. Share of Search among Kathmandu, Macpac, Cactus Outdoor, Aarn, Osprey, Deuter, Rab and Gregory, the tramping pack brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tramping pack brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Kathmandu, 50.3%

## Which brand is most popular in search among tramping pack brands in New Zealand?

- In September 2026, Kathmandu was the most searched among tramping pack brands in New Zealand, with an estimated 57.6K branded searches, 50.3% of all searches for the eight we track.
- Macpac is in 2nd place, 5.4 percentage points behind at 44.9%.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among tramping pack brands in New Zealand increased from 46% to 50.3%.
- Across the 12 months ending September 2026, Macpac’s share of searches among tramping pack brands in New Zealand decreased from 48.7% to 44.9%.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among tramping pack brands in New Zealand peaked at 52.1% in July 2026 and was lowest at 46% in October 2025.
- Across the 12 months ending September 2026, Macpac’s share of searches among tramping pack brands in New Zealand peaked at 49.2% in February 2026 and was lowest at 43.3% in July 2026.
- Across the 12 months ending September 2026, Cactus Outdoor’s share of searches among tramping pack brands in New Zealand peaked at 4.3% in March 2026 and was lowest at 2.4% in December 2025.
- Across the 12 months ending September 2026, Kathmandu rose from 2nd to 1st among tramping pack brands in New Zealand.
- Across the 12 months ending September 2026, Macpac fell from 1st to 2nd among tramping pack brands in New Zealand.
- Across the 12 months ending September 2026, Osprey rose from 6th to 5th among tramping pack brands in New Zealand.
- Across the 12 months ending September 2026, Deuter fell from 5th to 6th among tramping pack brands in New Zealand.
- Across the 12 months ending September 2026, Rab rose from 8th to 7th among tramping pack brands in New Zealand.
- Across the 12 months ending September 2026, Gregory fell from 7th to 8th among tramping pack brands in New Zealand.
- Across the 12 months ending September 2026, Cactus Outdoor and Aarn held steady: their share of searches among tramping pack brands in New Zealand each moved less than 0.5 percentage points.

## Top tramping pack brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Osprey and Deuter appeared every time. Osprey was recommended most often, coming first in two out of five answers. Deuter was second, and Macpac was third. Kathmandu, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Osprey | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Deuter | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Macpac | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Rab | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Gregory | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Kathmandu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cactus Outdoor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aarn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about tramping pack brands

- Asked ChatGPT "Which tramping pack brand should I buy in New Zealand?": 1. Macpac, 2. Osprey, 3. Deuter, 4. Gregory
- Asked ChatGPT "What are the best tramping pack brands in New Zealand?": 1. Osprey, 2. Macpac, 3. Deuter, 4. Gregory, 5. Rab
- Asked ChatGPT "What's the best tramping pack brand in New Zealand for long day walks?": 1. Osprey, 2. Deuter, 3. Macpac, 4. Rab
- Searched Google, AI Overview "best tramping pack": 1. Deuter, 2. Osprey
- Searched Google, AI Overview "tramping pack brands nz": 1. Macpac, 2. Osprey, 3. Deuter, 4. Rab

Not named in any answer: Kathmandu, Cactus Outdoor and Aarn.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Kathmandu vs Macpac: compare search popularity](/demand/nz/compare/kathmandu-vs-macpac): 50.3% against 44.9% Share of Search.
- [Kathmandu vs Cactus Outdoor: compare search popularity](/demand/nz/compare/cactus-outdoor-vs-kathmandu): 50.3% against 3.8% Share of Search.
- [Macpac vs Cactus Outdoor: compare search popularity](/demand/nz/compare/cactus-outdoor-vs-macpac): 44.9% against 3.8% Share of Search.

## How did search popularity change for New Zealand tramping pack brands in September 2026?

- In September 2026, Kathmandu lost share of searches among tramping pack brands in New Zealand, from 50.8% to 50.3%.
- Estimated monthly branded searches for Osprey in New Zealand rose 52.9% over 12 measured months, from 170 to 260 in September 2026.
- Estimated monthly branded searches for Rab in New Zealand rose 36.4% over 12 measured months, from 110 to 150 in September 2026.
- Estimated monthly branded searches for Gregory in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
- Estimated monthly branded searches for Aarn in New Zealand fell 22.6% over 12 measured months, from 530 to 410 in September 2026.
- Estimated monthly branded searches for Cactus Outdoor in New Zealand fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
- Estimated monthly branded searches for Macpac in New Zealand fell 15.4% over 12 measured months, from 60.8K to 51.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kathmandu | 50.3% | 57.6K | -17.6% | KATHMANDU LIMITED |
| 2 | Macpac | 44.9% | 51.4K | -15.9% | MACPAC NEW ZEALAND LIMITED |
| 3 | Cactus Outdoor | 3.8% | 4.4K | -18.5% | Cactus Outdoor |
| 4 | Aarn | 0.36% | 410 | +5.1% | Aarn |
| 5 | Osprey | 0.23% | 260 | -18.8% | Osprey |
| 6 | Deuter | 0.18% | 210 | +23.5% | Deuter |
| 7 | Rab | 0.13% | 150 | -6.3% | Rab |
| 8 | Gregory | 0.12% | 140 | +7.7% | Gregory |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Macpac | 60.8K | 48.7% | 1 |
| Oct 2025 | Kathmandu | 57.4K | 46% | 2 |
| Oct 2025 | Cactus Outdoor | 5.4K | 4.3% | 3 |
| Oct 2025 | Aarn | 530 | 0.43% | 4 |
| Oct 2025 | Deuter | 210 | 0.17% | 5 |
| Oct 2025 | Osprey | 170 | 0.14% | 6 |
| Oct 2025 | Gregory | 120 | 0.1% | 7 |
| Oct 2025 | Rab | 110 | 0.09% | 8 |
| Nov 2025 | Kathmandu | 84.7K | 51.5% | 1 |
| Nov 2025 | Macpac | 74K | 45% | 2 |
| Nov 2025 | Cactus Outdoor | 4.4K | 2.7% | 3 |
| Nov 2025 | Aarn | 530 | 0.32% | 4 |
| Nov 2025 | Deuter | 260 | 0.16% | 5 |
| Nov 2025 | Osprey | 260 | 0.16% | 6 |
| Nov 2025 | Rab | 120 | 0.07% | 7 |
| Nov 2025 | Gregory | 100 | 0.06% | 8 |
| Dec 2025 | Macpac | 91.9K | 49.1% | 1 |
| Dec 2025 | Kathmandu | 89.6K | 47.9% | 2 |
| Dec 2025 | Cactus Outdoor | 4.4K | 2.4% | 3 |
| Dec 2025 | Aarn | 500 | 0.27% | 4 |
| Dec 2025 | Osprey | 260 | 0.14% | 5 |
| Dec 2025 | Deuter | 210 | 0.11% | 6 |
| Dec 2025 | Gregory | 140 | 0.07% | 7 |
| Dec 2025 | Rab | 110 | 0.06% | 8 |
| Jan 2026 | Macpac | 76.5K | 48.5% | 1 |
| Jan 2026 | Kathmandu | 74.2K | 47.1% | 2 |
| Jan 2026 | Cactus Outdoor | 5.4K | 3.4% | 3 |
| Jan 2026 | Aarn | 760 | 0.48% | 4 |
| Jan 2026 | Osprey | 260 | 0.16% | 5 |
| Jan 2026 | Deuter | 210 | 0.13% | 6 |
| Jan 2026 | Gregory | 180 | 0.11% | 7 |
| Jan 2026 | Rab | 130 | 0.08% | 8 |
| Feb 2026 | Macpac | 62.5K | 49.2% | 1 |
| Feb 2026 | Kathmandu | 59K | 46.3% | 2 |
| Feb 2026 | Cactus Outdoor | 4.4K | 3.5% | 3 |
| Feb 2026 | Aarn | 590 | 0.46% | 4 |
| Feb 2026 | Osprey | 260 | 0.2% | 5 |
| Feb 2026 | Deuter | 210 | 0.17% | 6 |
| Feb 2026 | Gregory | 150 | 0.12% | 7 |
| Feb 2026 | Rab | 120 | 0.09% | 8 |
| Mar 2026 | Macpac | 74K | 48.6% | 1 |
| Mar 2026 | Kathmandu | 70.3K | 46.2% | 2 |
| Mar 2026 | Cactus Outdoor | 6.6K | 4.3% | 3 |
| Mar 2026 | Aarn | 590 | 0.39% | 4 |
| Mar 2026 | Deuter | 260 | 0.17% | 5 |
| Mar 2026 | Osprey | 260 | 0.17% | 6 |
| Mar 2026 | Rab | 160 | 0.11% | 7 |
| Mar 2026 | Gregory | 150 | 0.1% | 8 |
| Apr 2026 | Kathmandu | 84.9K | 50.5% | 1 |
| Apr 2026 | Macpac | 75.3K | 44.8% | 2 |
| Apr 2026 | Cactus Outdoor | 6.6K | 3.9% | 3 |
| Apr 2026 | Aarn | 590 | 0.35% | 4 |
| Apr 2026 | Osprey | 260 | 0.15% | 5 |
| Apr 2026 | Deuter | 210 | 0.12% | 6 |
| Apr 2026 | Rab | 160 | 0.1% | 7 |
| Apr 2026 | Gregory | 100 | 0.06% | 8 |
| May 2026 | Macpac | 74.8K | 48.2% | 1 |
| May 2026 | Kathmandu | 72.2K | 46.6% | 2 |
| May 2026 | Cactus Outdoor | 6.6K | 4.3% | 3 |
| May 2026 | Aarn | 800 | 0.52% | 4 |
| May 2026 | Osprey | 260 | 0.17% | 5 |
| May 2026 | Deuter | 210 | 0.14% | 6 |
| May 2026 | Rab | 130 | 0.08% | 7 |
| May 2026 | Gregory | 110 | 0.07% | 8 |
| Jun 2026 | Macpac | 87.4K | 48.1% | 1 |
| Jun 2026 | Kathmandu | 86.5K | 47.6% | 2 |
| Jun 2026 | Cactus Outdoor | 6.6K | 3.6% | 3 |
| Jun 2026 | Aarn | 560 | 0.31% | 4 |
| Jun 2026 | Osprey | 210 | 0.12% | 5 |
| Jun 2026 | Deuter | 140 | 0.08% | 6 |
| Jun 2026 | Rab | 130 | 0.07% | 7 |
| Jun 2026 | Gregory | 90 | 0.05% | 8 |
| Jul 2026 | Kathmandu | 87.7K | 52.1% | 1 |
| Jul 2026 | Macpac | 72.9K | 43.3% | 2 |
| Jul 2026 | Cactus Outdoor | 6.6K | 3.9% | 3 |
| Jul 2026 | Aarn | 570 | 0.34% | 4 |
| Jul 2026 | Osprey | 320 | 0.19% | 5 |
| Jul 2026 | Deuter | 140 | 0.08% | 6 |
| Jul 2026 | Rab | 140 | 0.08% | 7 |
| Jul 2026 | Gregory | 70 | 0.04% | 8 |
| Aug 2026 | Kathmandu | 69.9K | 50.8% | 1 |
| Aug 2026 | Macpac | 61.1K | 44.4% | 2 |
| Aug 2026 | Cactus Outdoor | 5.4K | 3.9% | 3 |
| Aug 2026 | Aarn | 390 | 0.28% | 4 |
| Aug 2026 | Osprey | 320 | 0.23% | 5 |
| Aug 2026 | Deuter | 170 | 0.12% | 6 |
| Aug 2026 | Rab | 160 | 0.12% | 7 |
| Aug 2026 | Gregory | 130 | 0.09% | 8 |
| Sep 2026 | Kathmandu | 57.6K | 50.3% | 1 |
| Sep 2026 | Macpac | 51.4K | 44.9% | 2 |
| Sep 2026 | Cactus Outdoor | 4.4K | 3.8% | 3 |
| Sep 2026 | Aarn | 410 | 0.36% | 4 |
| Sep 2026 | Osprey | 260 | 0.23% | 5 |
| Sep 2026 | Deuter | 210 | 0.18% | 6 |
| Sep 2026 | Rab | 150 | 0.13% | 7 |
| Sep 2026 | Gregory | 140 | 0.12% | 8 |

## What is being compared

- **Aarn**: Measured on the search terms “aarn” and “aarn packs”, summed into one figure.
- **Cactus Outdoor**: Measured on the search term “cactus outdoor”.
- **Deuter**: Measured on the search term “deuter”.
- **Gregory**: Measured on the search terms “gregory backpack” and “gregory packs”, summed into one figure.
- **Kathmandu**: Measured on the search terms “Kathmandu”, “kathmandu bayfair”, “kathmandu beach shelter”, “kathmandu beach trolley”, “kathmandu botany”, “kathmandu gloves”, “kathmandu lyall bay”, “kathmandu northland”, “kathmandu outlet”, “kathmandu retreat 280”, “kathmandu retreat 80”, “kathmandu socks”, “kathmandu st lukes”, “kathmandu sylvia park”, “kathmandu tower junction”, “kathmandu trolley”, “kathmandu vest”, “kathmandu waitakere” and “kathmandu westgate”, summed into one figure.
- **Macpac**: Measured on the search terms “Macpac”, “macpac bags”, “macpac colombo st”, “macpac fleece”, “macpac outlet”, “macpac packs”, “macpac queen st”, “macpac queensgate”, “macpac sale”, “macpac st lukes”, “macpac te rapa”, “macpac tents”, “macpac tower junction”, “macpac vest” and “macpac westgate”, summed into one figure.
- **Osprey**: Measured on the search term “osprey bag”.
- **Rab**: Measured on the search terms “rab backpack” and “rab pack”, summed into one figure.

- [Aarn](/demand/nz/brands/aarn)
- [Cactus Outdoor](/demand/nz/brands/cactus-outdoor)
- [Deuter](/demand/nz/brands/deuter)
- [Gregory](/demand/nz/brands/gregory-backpacks)
- [Kathmandu](/demand/nz/brands/kathmandu)
- [Macpac](/demand/nz/brands/macpac)
- [Osprey](/demand/nz/brands/osprey)
- [Rab](/demand/nz/brands/rab)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tramping pack brands in New Zealand?

In September 2026, Kathmandu was the most searched among tramping pack brands in New Zealand, with an estimated 57.6K branded searches, 50.3% of all searches for the eight we track.

## Cite this page

Brandwave. "Tramping pack brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-tramping-pack-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tramping-pack-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.