---
title: "Trailer brands in New Zealand: Which brands are most popular in search?"
description: "Compare utility trailer brands New Zealand households and businesses buy. Share of Search among Briford Trailers, Kea Trailers, Prescott Trailers and Trayla, the trailer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-trailer-brands"
publisher: "Brandwave"
---

# Trailer brands in New Zealand: Which brands are most popular in search?

Compare utility trailer brands New Zealand households and businesses buy. Share of Search among Briford Trailers, Kea Trailers, Prescott Trailers and Trayla, the trailer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Trailer brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Briford Trailers, 31.3%

## Which brand is most popular in search among trailer brands in New Zealand?

- Briford Trailers and Kea Trailers share the highest estimated Share of Search among trailer brands in New Zealand, at 31.3% and 31% in August 2026.
- Across the 11 months ending August 2026, Briford Trailers’ estimated Share of Search among trailer brands in New Zealand decreased from 35.7% to 31.3%.
- Across the 11 months ending August 2026, Kea Trailers’ estimated Share of Search among trailer brands in New Zealand increased from 28% to 31%.
- Across the 11 months ending August 2026, Prescott Trailers’ estimated Share of Search among trailer brands in New Zealand increased from 18.5% to 19.6%.
- Across the 11 months ending August 2026, Briford Trailers’ estimated Share of Search among trailer brands in New Zealand peaked at 35.8% in November 2025 and was lowest at 31.1% in June 2026.
- Across the 11 months ending August 2026, Kea Trailers’ estimated Share of Search among trailer brands in New Zealand peaked at 32.5% in December 2025 and was lowest at 28% in October 2025.
- Across the 11 months ending August 2026, Prescott Trailers’ estimated Share of Search among trailer brands in New Zealand peaked at 22.3% in June 2026 and was lowest at 16% in April 2026.
- Across the 11 months ending August 2026, Trayla’s estimated Share of Search among trailer brands in New Zealand peaked at 20.2% in July 2026 and was lowest at 12.6% in December 2025.
- Across the 11 months ending August 2026, Trayla held steady: its estimated Share of Search among trailer brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Briford Trailers vs Kea Trailers: compare search popularity](/demand/nz/compare/briford-trailers-vs-kea-trailers): 31.3% against 31% Share of Search.
- [Briford Trailers vs Prescott Trailers: compare search popularity](/demand/nz/compare/briford-trailers-vs-prescott-trailers): 31.3% against 19.6% Share of Search.
- [Briford Trailers vs Trayla: compare search popularity](/demand/nz/compare/briford-trailers-vs-trayla): 31.3% against 18.2% Share of Search.
- [Kea Trailers vs Prescott Trailers: compare search popularity](/demand/nz/compare/kea-trailers-vs-prescott-trailers): 31% against 19.6% Share of Search.
- [Kea Trailers vs Trayla: compare search popularity](/demand/nz/compare/kea-trailers-vs-trayla): 31% against 18.2% Share of Search.
- [Prescott Trailers vs Trayla: compare search popularity](/demand/nz/compare/prescott-trailers-vs-trayla): 19.6% against 18.2% Share of Search.

## How did search popularity change for New Zealand trailer brands in August 2026?

- In August 2026, Kea Trailers gained estimated Share of Search among trailer brands in New Zealand, from 29.4% to 31%.
- In August 2026, Trayla lost estimated Share of Search among trailer brands in New Zealand, from 20.2% to 18.2%.
- In August 2026, Prescott Trailers rose from 4th to 3rd among trailer brands in New Zealand.
- Estimated monthly branded searches for Briford Trailers in New Zealand fell 19.4% over 11 measured months, from 1.4K to 1.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Briford Trailers | 31.3% | 1.1K | -5.1% | Briford Trailers |
| 2 | Kea Trailers | 31% | 1.1K | 0.0% | Kea Trailers |
| 3 | Prescott Trailers | 19.6% | 700 | -2.8% | Prescott Trailers |
| 4 | Trayla | 18.2% | 650 | -14.5% | Trayla |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Briford Trailers | 1.4K | 35.7% | 1 |
| Oct 2025 | Kea Trailers | 1.1K | 28% | 2 |
| Oct 2025 | Prescott Trailers | 720 | 18.5% | 3 |
| Oct 2025 | Trayla | 690 | 17.7% | 4 |
| Nov 2025 | Briford Trailers | 1.4K | 35.8% | 1 |
| Nov 2025 | Kea Trailers | 1.1K | 29.2% | 2 |
| Nov 2025 | Prescott Trailers | 730 | 19.1% | 3 |
| Nov 2025 | Trayla | 610 | 15.9% | 4 |
| Dec 2025 | Briford Trailers | 1.2K | 34.5% | 1 |
| Dec 2025 | Kea Trailers | 1.1K | 32.5% | 2 |
| Dec 2025 | Prescott Trailers | 710 | 20.4% | 3 |
| Dec 2025 | Trayla | 440 | 12.6% | 4 |
| Jan 2026 | Briford Trailers | 1.4K | 33.6% | 1 |
| Jan 2026 | Kea Trailers | 1.1K | 28.4% | 2 |
| Jan 2026 | Prescott Trailers | 860 | 21.2% | 3 |
| Jan 2026 | Trayla | 680 | 16.8% | 4 |
| Feb 2026 | Briford Trailers | 1.2K | 31.9% | 1 |
| Feb 2026 | Kea Trailers | 1.2K | 31.4% | 2 |
| Feb 2026 | Prescott Trailers | 730 | 19.7% | 3 |
| Feb 2026 | Trayla | 630 | 17% | 4 |
| Mar 2026 | Briford Trailers | 1.3K | 31.4% | 1 |
| Mar 2026 | Kea Trailers | 1.2K | 29.2% | 2 |
| Mar 2026 | Prescott Trailers | 840 | 20.4% | 3 |
| Mar 2026 | Trayla | 780 | 19% | 4 |
| Apr 2026 | Briford Trailers | 1.2K | 33.5% | 1 |
| Apr 2026 | Kea Trailers | 1.1K | 30.9% | 2 |
| Apr 2026 | Trayla | 680 | 19.5% | 3 |
| Apr 2026 | Prescott Trailers | 560 | 16% | 4 |
| May 2026 | Briford Trailers | 1.1K | 31.3% | 1 |
| May 2026 | Kea Trailers | 1.1K | 30.7% | 2 |
| May 2026 | Prescott Trailers | 680 | 19% | 3 |
| May 2026 | Trayla | 680 | 19% | 4 |
| Jun 2026 | Briford Trailers | 1.2K | 31.1% | 1 |
| Jun 2026 | Kea Trailers | 1.1K | 28.2% | 2 |
| Jun 2026 | Prescott Trailers | 840 | 22.3% | 3 |
| Jun 2026 | Trayla | 690 | 18.4% | 4 |
| Jul 2026 | Briford Trailers | 1.2K | 31.3% | 1 |
| Jul 2026 | Kea Trailers | 1.1K | 29.4% | 2 |
| Jul 2026 | Trayla | 760 | 20.2% | 3 |
| Jul 2026 | Prescott Trailers | 720 | 19.1% | 4 |
| Aug 2026 | Briford Trailers | 1.1K | 31.3% | 1 |
| Aug 2026 | Kea Trailers | 1.1K | 31% | 2 |
| Aug 2026 | Prescott Trailers | 700 | 19.6% | 3 |
| Aug 2026 | Trayla | 650 | 18.2% | 4 |
| Sep 2026 | Briford Trailers | — | — | — |
| Sep 2026 | Kea Trailers | — | — | — |
| Sep 2026 | Prescott Trailers | — | — | — |
| Sep 2026 | Trayla | — | — | — |

## What is being compared

- **Briford Trailers**: Measured on the search terms “briford”, “briford 7x4”, “briford 8x4 single axle trailer”, “briford 8x4 trailer”, “briford co nz”, “briford shuttle trailer”, “briford tandem trailer”, “briford tipping trailers”, “briford trailer for sale”, “briford trailer price”, “briford trailer price list”, “briford trailer review”, “briford trailers”, “briford trailers near me”, “briford trailers new zealand”, “briford trailers price list”, “cost of briford trailers” and “trailer briford”, summed into one figure.
- **Kea Trailers**: Measured on the search terms “kea trailers”, “kea trailers near me”, “kea trailers new zealand”, “kea trailers nz”, “keatrailers” and “keatrailers co nz”, summed into one figure.
- **Prescott Trailers**: Measured on the search terms “prescott trailers”, “prescott trailers nz”, “prescott trailers price list” and “prescotttrailers”, summed into one figure.
- **Trayla**: Measured on the search terms “trayla”, “trayla nz”, “trayla trailer” and “trayla trailers reviews”, summed into one figure.

- [Briford Trailers](/demand/nz/brands/briford-trailers)
- [Kea Trailers](/demand/nz/brands/kea-trailers)
- [Prescott Trailers](/demand/nz/brands/prescott-trailers)
- [Trayla](/demand/nz/brands/trayla)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among trailer brands in New Zealand?

Briford Trailers and Kea Trailers share the highest estimated Share of Search among trailer brands in New Zealand, at 31.3% and 31% in August 2026.

## Cite this page

Brandwave. "Trailer brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-trailer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-trailer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.