---
title: "Trading card games in New Zealand: Which brands are most popular in search?"
description: "Compare the trading card games New Zealand collectors and players buy. Share of Search among Pokémon TCG, Magic: The Gathering, Yu-Gi-Oh!, One Piece Card Game and Disney Lorcana, the trading card games Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-trading-card-games"
publisher: "Brandwave"
---

# Trading card games in New Zealand: Which brands are most popular in search?

Compare the trading card games New Zealand collectors and players buy. Share of Search among Pokémon TCG, Magic: The Gathering, Yu-Gi-Oh!, One Piece Card Game and Disney Lorcana, the trading card games Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Trading card games
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Pokémon TCG, 52.3%

## Which brand is most popular in search among trading card games in New Zealand?

- In August 2026, Pokémon TCG was the most searched among trading card games in New Zealand, with an estimated 41K branded searches and 52.3% estimated Share of Search within this set.
- Magic: The Gathering is in 2nd place, 20.6 percentage points behind at 31.7% Share of Search.
- Across the 11 months ending August 2026, Pokémon TCG’s estimated Share of Search among trading card games in New Zealand decreased from 53% to 52.3%.
- Across the 11 months ending August 2026, Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand increased from 30.6% to 31.7%.
- Across the 11 months ending August 2026, Yu-Gi-Oh!’s estimated Share of Search among trading card games in New Zealand decreased from 11% to 8.4%.
- Across the 11 months ending August 2026, One Piece Card Game’s estimated Share of Search among trading card games in New Zealand increased from 3.2% to 4.5%.
- Across the 11 months ending August 2026, Disney Lorcana’s estimated Share of Search among trading card games in New Zealand increased from 2.2% to 3.1%.
- Across the 11 months ending August 2026, Pokémon TCG’s estimated Share of Search among trading card games in New Zealand peaked at 61.3% in April 2026 and was lowest at 47.9% in January 2026.
- Across the 11 months ending August 2026, Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand peaked at 33% in November 2025 and was lowest at 24.3% in April 2026.
- Across the 11 months ending August 2026, Yu-Gi-Oh!’s estimated Share of Search among trading card games in New Zealand peaked at 11% in November 2025 and was lowest at 8.4% in August 2026.
- Across the 11 months ending August 2026, One Piece Card Game’s estimated Share of Search among trading card games in New Zealand peaked at 8.4% in January 2026 and was lowest at 3.1% in November 2025.
- Across the 11 months ending August 2026, Disney Lorcana’s estimated Share of Search among trading card games in New Zealand peaked at 4.3% in July 2026 and was lowest at 1.2% in March 2026.

## Compare search popularity between leading brands

- [Pokémon TCG vs Magic: The Gathering: compare search popularity](/demand/nz/compare/magic-the-gathering-vs-pokemon-tcg): 52.3% against 31.7% Share of Search.
- [Pokémon TCG vs Yu-Gi-Oh!: compare search popularity](/demand/nz/compare/pokemon-tcg-vs-yu-gi-oh): 52.3% against 8.4% Share of Search.
- [Pokémon TCG vs One Piece Card Game: compare search popularity](/demand/nz/compare/one-piece-card-game-vs-pokemon-tcg): 52.3% against 4.5% Share of Search.
- [Pokémon TCG vs Disney Lorcana: compare search popularity](/demand/nz/compare/disney-lorcana-vs-pokemon-tcg): 52.3% against 3.1% Share of Search.
- [Magic: The Gathering vs Yu-Gi-Oh!: compare search popularity](/demand/nz/compare/magic-the-gathering-vs-yu-gi-oh): 31.7% against 8.4% Share of Search.
- [Magic: The Gathering vs One Piece Card Game: compare search popularity](/demand/nz/compare/magic-the-gathering-vs-one-piece-card-game): 31.7% against 4.5% Share of Search.
- [Magic: The Gathering vs Disney Lorcana: compare search popularity](/demand/nz/compare/disney-lorcana-vs-magic-the-gathering): 31.7% against 3.1% Share of Search.
- [Yu-Gi-Oh! vs One Piece Card Game: compare search popularity](/demand/nz/compare/one-piece-card-game-vs-yu-gi-oh): 8.4% against 4.5% Share of Search.
- [Yu-Gi-Oh! vs Disney Lorcana: compare search popularity](/demand/nz/compare/disney-lorcana-vs-yu-gi-oh): 8.4% against 3.1% Share of Search.
- [One Piece Card Game vs Disney Lorcana: compare search popularity](/demand/nz/compare/disney-lorcana-vs-one-piece-card-game): 4.5% against 3.1% Share of Search.

## How did search popularity change for New Zealand trading card games in August 2026?

- In August 2026, Pokémon TCG gained estimated Share of Search among trading card games in New Zealand, from 50.2% to 52.3%.
- In August 2026, Disney Lorcana lost estimated Share of Search among trading card games in New Zealand, from 4.3% to 3.1%.
- In August 2026, Yu-Gi-Oh! lost estimated Share of Search among trading card games in New Zealand, from 9.3% to 8.4%.
- Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand has gained ground for 3 months in a row, from 25.7% to 31.7% in August 2026.
- Estimated monthly branded searches for One Piece Card Game in New Zealand rose 139.9% over 11 measured months, from 1.5K to 3.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Pokémon TCG | 52.3% | 41K | +9.0% | Pokémon TCG |
| 2 | Magic: The Gathering | 31.7% | 24.8K | +5.5% | Magic: The Gathering |
| 3 | Yu-Gi-Oh! | 8.4% | 6.6K | -5.7% | Yu-Gi-Oh! |
| 4 | One Piece Card Game | 4.5% | 3.5K | +0.3% | One Piece Card Game |
| 5 | Disney Lorcana | 3.1% | 2.5K | -23.0% | Disney Lorcana |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pokémon TCG | 24.6K | 53% | 1 |
| Oct 2025 | Magic: The Gathering | 14.2K | 30.6% | 2 |
| Oct 2025 | Yu-Gi-Oh! | 5.1K | 11% | 3 |
| Oct 2025 | One Piece Card Game | 1.5K | 3.2% | 4 |
| Oct 2025 | Disney Lorcana | 1K | 2.2% | 5 |
| Nov 2025 | Pokémon TCG | 23.3K | 50.8% | 1 |
| Nov 2025 | Magic: The Gathering | 15.2K | 33% | 2 |
| Nov 2025 | Yu-Gi-Oh! | 5.1K | 11% | 3 |
| Nov 2025 | One Piece Card Game | 1.4K | 3.1% | 4 |
| Nov 2025 | Disney Lorcana | 910 | 2% | 5 |
| Dec 2025 | Pokémon TCG | 26.4K | 55% | 1 |
| Dec 2025 | Magic: The Gathering | 14.2K | 29.6% | 2 |
| Dec 2025 | Yu-Gi-Oh! | 4.9K | 10.2% | 3 |
| Dec 2025 | One Piece Card Game | 1.7K | 3.6% | 4 |
| Dec 2025 | Disney Lorcana | 850 | 1.8% | 5 |
| Jan 2026 | Pokémon TCG | 24.9K | 47.9% | 1 |
| Jan 2026 | Magic: The Gathering | 16.3K | 31.4% | 2 |
| Jan 2026 | Yu-Gi-Oh! | 5.2K | 10.1% | 3 |
| Jan 2026 | One Piece Card Game | 4.3K | 8.4% | 4 |
| Jan 2026 | Disney Lorcana | 1.2K | 2.3% | 5 |
| Feb 2026 | Pokémon TCG | 29.6K | 55.2% | 1 |
| Feb 2026 | Magic: The Gathering | 14.7K | 27.5% | 2 |
| Feb 2026 | Yu-Gi-Oh! | 5.1K | 9.6% | 3 |
| Feb 2026 | One Piece Card Game | 3.3K | 6.2% | 4 |
| Feb 2026 | Disney Lorcana | 810 | 1.5% | 5 |
| Mar 2026 | Pokémon TCG | 37.4K | 58.9% | 1 |
| Mar 2026 | Magic: The Gathering | 16.5K | 25.9% | 2 |
| Mar 2026 | Yu-Gi-Oh! | 5.9K | 9.3% | 3 |
| Mar 2026 | One Piece Card Game | 3K | 4.7% | 4 |
| Mar 2026 | Disney Lorcana | 770 | 1.2% | 5 |
| Apr 2026 | Pokémon TCG | 38.3K | 61.3% | 1 |
| Apr 2026 | Magic: The Gathering | 15.2K | 24.3% | 2 |
| Apr 2026 | Yu-Gi-Oh! | 5.6K | 9% | 3 |
| Apr 2026 | One Piece Card Game | 2.5K | 4% | 4 |
| Apr 2026 | Disney Lorcana | 850 | 1.4% | 5 |
| May 2026 | Pokémon TCG | 44.3K | 60.5% | 1 |
| May 2026 | Magic: The Gathering | 18.8K | 25.7% | 2 |
| May 2026 | Yu-Gi-Oh! | 6.3K | 8.5% | 3 |
| May 2026 | One Piece Card Game | 2.7K | 3.7% | 4 |
| May 2026 | Disney Lorcana | 1.2K | 1.7% | 5 |
| Jun 2026 | Pokémon TCG | 45K | 58.3% | 1 |
| Jun 2026 | Magic: The Gathering | 20.2K | 26.2% | 2 |
| Jun 2026 | Yu-Gi-Oh! | 6.7K | 8.7% | 3 |
| Jun 2026 | One Piece Card Game | 3.2K | 4.1% | 4 |
| Jun 2026 | Disney Lorcana | 2K | 2.6% | 5 |
| Jul 2026 | Pokémon TCG | 37.6K | 50.2% | 1 |
| Jul 2026 | Magic: The Gathering | 23.5K | 31.4% | 2 |
| Jul 2026 | Yu-Gi-Oh! | 7K | 9.3% | 3 |
| Jul 2026 | One Piece Card Game | 3.5K | 4.7% | 4 |
| Jul 2026 | Disney Lorcana | 3.2K | 4.3% | 5 |
| Aug 2026 | Pokémon TCG | 41K | 52.3% | 1 |
| Aug 2026 | Magic: The Gathering | 24.8K | 31.7% | 2 |
| Aug 2026 | Yu-Gi-Oh! | 6.6K | 8.4% | 3 |
| Aug 2026 | One Piece Card Game | 3.5K | 4.5% | 4 |
| Aug 2026 | Disney Lorcana | 2.5K | 3.1% | 5 |
| Sep 2026 | Disney Lorcana | — | — | — |
| Sep 2026 | Magic: The Gathering | — | — | — |
| Sep 2026 | One Piece Card Game | — | — | — |
| Sep 2026 | Pokémon TCG | — | — | — |
| Sep 2026 | Yu-Gi-Oh! | — | — | — |

## What is being compared

- **Disney Lorcana**: Measured on the search terms “disney lorcana card”, “disney lorcana near me”, “disney lorcana nz”, “disney lorcana online”, “disney lorcana tcg”, “disney lorcana trading card game”, “disneylorcana”, “disneylorcana com”, “disneys lorcana”, “lorcana”, “lorcana card” and “lorcana set”, summed into one figure.
- **Magic: The Gathering**: Measured on the search terms “magic the gathering nz”, “magic the gathering online”, “magic the gathering tcg”, “magic wizards com”, “mtg”, “mtg card prices”, “mtg cards”, “mtg commander”, “mtg deck builder”, “mtg edh decks”, “mtg game”, “mtg magic”, “mtg near me”, “mtg secret lair” and “mtg singles”, summed into one figure.
- **One Piece Card Game**: Measured on the search terms “en onepiece cardgame com”, “one piece card game”, “one piece card game cards”, “one piece card game near me”, “one piece card game nz”, “one piece card game online”, “one piece card game starter deck”, “one piece tcg”, “one piece tcg card”, “one piece tcg card list”, “one piece tcg near me”, “one piece tcg online”, “one piece tcg sim”, “one piece tcg single”, “one piece tcg starter deck”, “onepiececardgame” and “tcg one piece card game”, summed into one figure.
- **Pokémon TCG**: Measured on the search terms “cool pokemon cards”, “japanese pokemon cards”, “most valuable pokemon cards”, “pokemon cards”, “pokemon cards cost”, “pokemon cards for sale”, “pokemon cards kmart”, “pokemon cards near me”, “pokemon com”, “pokemon tcg”, “pokemon tcg cards”, “pokemon tcg charizard”, “pokemon tcg game”, “pokemon tcg live”, “pokemon tcg near me”, “pokemon tcg new zealand”, “pokemon tcg nz”, “pokemon tcg online”, “pokemon tcg singles”, “pokemon tcg tcg”, “pokemontcg”, “pokemontcg cards”, “psa graded pokemon cards”, “rare pokemon cards” and “tcgplayer pokemon cards”, summed into one figure.
- **Yu-Gi-Oh!**: Measured on the search terms “most expensive yugioh card”, “yami from yugioh”, “yu gi oh”, “yu gi oh cards”, “yu gi oh gx”, “yu gi oh near me”, “yu gi oh nz”, “yu gi oh online”, “yu gi oh ps1”, “yu gi oh tcg”, “yugioh”, “yugioh card com”, “yugioh cards”, “yugioh dark magician”, “yugioh decks”, “yugioh duelist of the roses”, “yugioh god cards”, “yugioh meta”, “yugioh nz”, “yugioh singles”, “yugioh structure decks”, “yugioh tcg” and “yugioh winged dragon of ra”, summed into one figure.

- [Disney Lorcana](/demand/nz/brands/disney-lorcana)
- [Magic: The Gathering](/demand/nz/brands/magic-the-gathering)
- [One Piece Card Game](/demand/nz/brands/one-piece-card-game)
- [Pokémon TCG](/demand/nz/brands/pokemon-tcg)
- [Yu-Gi-Oh!](/demand/nz/brands/yu-gi-oh)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among trading card games in New Zealand?

In August 2026, Pokémon TCG was the most searched among trading card games in New Zealand, with an estimated 41K branded searches and 52.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Trading card games in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-trading-card-games

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-trading-card-games. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.