---
title: "Tradie finder sites in New Zealand: Which brands are most popular in search?"
description: "Compare the sites New Zealanders use to find and hire tradespeople. Share of Search among Builderscrack, Airtasker, NoCowboys, Yellow and Hire a Hubby, the tradie finder sites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tradie-finder-sites"
publisher: "Brandwave"
---

# Tradie finder sites in New Zealand: Which brands are most popular in search?

Compare the sites New Zealanders use to find and hire tradespeople. Share of Search among Builderscrack, Airtasker, NoCowboys, Yellow and Hire a Hubby, the tradie finder sites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tradie finder sites
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Builderscrack, 47.6%

## Which brand is most popular in search among tradie finder sites in New Zealand?

- In August 2026, Builderscrack was the most searched among tradie finder sites in New Zealand, with an estimated 4.5K branded searches and 47.6% estimated Share of Search within this set.
- Airtasker is in 2nd place, 30.5 percentage points behind at 17.1% Share of Search.
- Across the 11 months ending August 2026, Airtasker’s estimated Share of Search among tradie finder sites in New Zealand increased from 12.3% to 17.1%.
- Across the 11 months ending August 2026, NoCowboys’ estimated Share of Search among tradie finder sites in New Zealand decreased from 15.9% to 13.7%.
- Across the 11 months ending August 2026, Yellow’s estimated Share of Search among tradie finder sites in New Zealand decreased from 15.5% to 12.3%.
- Across the 11 months ending August 2026, Hire a Hubby’s estimated Share of Search among tradie finder sites in New Zealand increased from 8.5% to 9.3%.
- Across the 11 months ending August 2026, Builderscrack’s estimated Share of Search among tradie finder sites in New Zealand peaked at 52.8% in February 2026 and was lowest at 45.2% in December 2025.
- Across the 11 months ending August 2026, Airtasker’s estimated Share of Search among tradie finder sites in New Zealand peaked at 18.4% in December 2025 and was lowest at 12.3% in October 2025.
- Across the 11 months ending August 2026, NoCowboys’ estimated Share of Search among tradie finder sites in New Zealand peaked at 16.4% in November 2025 and was lowest at 13.1% in December 2025.
- Across the 11 months ending August 2026, Yellow’s estimated Share of Search among tradie finder sites in New Zealand peaked at 15.5% in October 2025 and was lowest at 10.3% in March 2026.
- Across the 11 months ending August 2026, Hire a Hubby’s estimated Share of Search among tradie finder sites in New Zealand peaked at 10.5% in April 2026 and was lowest at 7.4% in July 2026.
- Across the 11 months ending August 2026, Airtasker rose from 4th to 2nd among tradie finder sites in New Zealand.
- Across the 11 months ending August 2026, NoCowboys fell from 2nd to 3rd among tradie finder sites in New Zealand.
- Across the 11 months ending August 2026, Yellow fell from 3rd to 4th among tradie finder sites in New Zealand.
- Across the 11 months ending August 2026, Builderscrack held steady: its estimated Share of Search among tradie finder sites in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Builderscrack vs Airtasker: compare search popularity](/demand/nz/compare/airtasker-vs-builderscrack): 47.6% against 17.1% Share of Search.
- [Builderscrack vs NoCowboys: compare search popularity](/demand/nz/compare/builderscrack-vs-nocowboys): 47.6% against 13.7% Share of Search.
- [Builderscrack vs Yellow: compare search popularity](/demand/nz/compare/builderscrack-vs-yellow-nz): 47.6% against 12.3% Share of Search.
- [Builderscrack vs Hire a Hubby: compare search popularity](/demand/nz/compare/builderscrack-vs-hire-a-hubby): 47.6% against 9.3% Share of Search.
- [Airtasker vs NoCowboys: compare search popularity](/demand/nz/compare/airtasker-vs-nocowboys): 17.1% against 13.7% Share of Search.
- [Airtasker vs Yellow: compare search popularity](/demand/nz/compare/airtasker-vs-yellow-nz): 17.1% against 12.3% Share of Search.
- [Airtasker vs Hire a Hubby: compare search popularity](/demand/nz/compare/airtasker-vs-hire-a-hubby): 17.1% against 9.3% Share of Search.
- [NoCowboys vs Yellow: compare search popularity](/demand/nz/compare/nocowboys-vs-yellow-nz): 13.7% against 12.3% Share of Search.
- [NoCowboys vs Hire a Hubby: compare search popularity](/demand/nz/compare/hire-a-hubby-vs-nocowboys): 13.7% against 9.3% Share of Search.
- [Yellow vs Hire a Hubby: compare search popularity](/demand/nz/compare/hire-a-hubby-vs-yellow-nz): 12.3% against 9.3% Share of Search.

## How did search popularity change for New Zealand tradie finder sites in August 2026?

- In August 2026, Hire a Hubby gained estimated Share of Search among tradie finder sites in New Zealand, from 7.4% to 9.3%.
- In August 2026, NoCowboys lost estimated Share of Search among tradie finder sites in New Zealand, from 15.1% to 13.7%.
- Estimated monthly branded searches for Airtasker in New Zealand rose 14.2% over 11 measured months, from 1.4K to 1.6K in August 2026.
- Estimated monthly branded searches for Yellow in New Zealand fell 34.8% over 11 measured months, from 1.8K to 1.2K in August 2026.
- Estimated monthly branded searches for Builderscrack in New Zealand fell 18.7% over 11 measured months, from 5.5K to 4.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Builderscrack | 47.6% | 4.5K | -0.9% | Builderscrack |
| 2 | Airtasker | 17.1% | 1.6K | -0.6% | Airtasker |
| 3 | NoCowboys | 13.7% | 1.3K | -9.2% | NoCowboys |
| 4 | Yellow | 12.3% | 1.2K | -0.9% | Yellow |
| 5 | Hire a Hubby | 9.3% | 880 | +25.7% | Hire a Hubby |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Builderscrack | 5.5K | 47.9% | 1 |
| Oct 2025 | NoCowboys | 1.8K | 15.9% | 2 |
| Oct 2025 | Yellow | 1.8K | 15.5% | 3 |
| Oct 2025 | Airtasker | 1.4K | 12.3% | 4 |
| Oct 2025 | Hire a Hubby | 980 | 8.5% | 5 |
| Nov 2025 | Builderscrack | 5.5K | 49.6% | 1 |
| Nov 2025 | NoCowboys | 1.8K | 16.4% | 2 |
| Nov 2025 | Yellow | 1.4K | 12.8% | 3 |
| Nov 2025 | Airtasker | 1.4K | 12.7% | 4 |
| Nov 2025 | Hire a Hubby | 940 | 8.4% | 5 |
| Dec 2025 | Builderscrack | 3.7K | 45.2% | 1 |
| Dec 2025 | Airtasker | 1.5K | 18.4% | 2 |
| Dec 2025 | Yellow | 1.1K | 13.9% | 3 |
| Dec 2025 | NoCowboys | 1.1K | 13.1% | 4 |
| Dec 2025 | Hire a Hubby | 760 | 9.3% | 5 |
| Jan 2026 | Builderscrack | 5.5K | 50% | 1 |
| Jan 2026 | Airtasker | 1.9K | 17.4% | 2 |
| Jan 2026 | NoCowboys | 1.5K | 13.9% | 3 |
| Jan 2026 | Yellow | 1.2K | 10.5% | 4 |
| Jan 2026 | Hire a Hubby | 900 | 8.2% | 5 |
| Feb 2026 | Builderscrack | 5.5K | 52.8% | 1 |
| Feb 2026 | NoCowboys | 1.5K | 14.4% | 2 |
| Feb 2026 | Airtasker | 1.4K | 13.1% | 3 |
| Feb 2026 | Yellow | 1.1K | 10.9% | 4 |
| Feb 2026 | Hire a Hubby | 930 | 8.9% | 5 |
| Mar 2026 | Builderscrack | 5.5K | 49.8% | 1 |
| Mar 2026 | Airtasker | 1.8K | 16.1% | 2 |
| Mar 2026 | NoCowboys | 1.5K | 13.6% | 3 |
| Mar 2026 | Yellow | 1.1K | 10.3% | 4 |
| Mar 2026 | Hire a Hubby | 1.1K | 10.2% | 5 |
| Apr 2026 | Builderscrack | 4.5K | 46.9% | 1 |
| Apr 2026 | NoCowboys | 1.5K | 15.6% | 2 |
| Apr 2026 | Airtasker | 1.4K | 14.8% | 3 |
| Apr 2026 | Yellow | 1.2K | 12.1% | 4 |
| Apr 2026 | Hire a Hubby | 1K | 10.5% | 5 |
| May 2026 | Builderscrack | 4.5K | 47.1% | 1 |
| May 2026 | NoCowboys | 1.5K | 15.9% | 2 |
| May 2026 | Airtasker | 1.4K | 14.9% | 3 |
| May 2026 | Yellow | 1.2K | 12.2% | 4 |
| May 2026 | Hire a Hubby | 940 | 9.9% | 5 |
| Jun 2026 | Builderscrack | 4.5K | 47.3% | 1 |
| Jun 2026 | NoCowboys | 1.5K | 15.8% | 2 |
| Jun 2026 | Airtasker | 1.4K | 14.9% | 3 |
| Jun 2026 | Yellow | 1.2K | 12.7% | 4 |
| Jun 2026 | Hire a Hubby | 890 | 9.4% | 5 |
| Jul 2026 | Builderscrack | 4.5K | 47.9% | 1 |
| Jul 2026 | Airtasker | 1.6K | 17.2% | 2 |
| Jul 2026 | NoCowboys | 1.4K | 15.1% | 3 |
| Jul 2026 | Yellow | 1.2K | 12.4% | 4 |
| Jul 2026 | Hire a Hubby | 700 | 7.4% | 5 |
| Aug 2026 | Builderscrack | 4.5K | 47.6% | 1 |
| Aug 2026 | Airtasker | 1.6K | 17.1% | 2 |
| Aug 2026 | NoCowboys | 1.3K | 13.7% | 3 |
| Aug 2026 | Yellow | 1.2K | 12.3% | 4 |
| Aug 2026 | Hire a Hubby | 880 | 9.3% | 5 |
| Sep 2026 | Airtasker | — | — | — |
| Sep 2026 | Builderscrack | — | — | — |
| Sep 2026 | Hire a Hubby | — | — | — |
| Sep 2026 | NoCowboys | — | — | — |
| Sep 2026 | Yellow | — | — | — |

## What is being compared

- **Airtasker**: Measured on the search terms “airtasker”, “airtasker com”, “airtasker near me”, “airtasker nz” and “airtasker reviews”, summed into one figure.
- **Builderscrack**: Measured on the search terms “builderscrack”, “builderscrack new zealand” and “builderscrack reviews”, summed into one figure.
- **Hire a Hubby**: Measured on the search terms “hire a hubby”, “hire a hubby near me”, “hire a hubby nz”, “hire a hubby reviews”, “hireahubby” and “hireahubby co nz”, summed into one figure.
- **NoCowboys**: Measured on the search terms “no cowboys”, “nocowboys”, “nocowboys builders”, “nocowboys co nz” and “nocowboys nz”, summed into one figure.
- **Yellow**: Measured on the search terms “yellow nz”, “yellow pages nz phone numbers”, “yellow pages nz residential”, “yellow pages nz search” and “yellow tradies”, summed into one figure.

- [Airtasker](/demand/nz/brands/airtasker)
- [Builderscrack](/demand/nz/brands/builderscrack)
- [Hire a Hubby](/demand/nz/brands/hire-a-hubby)
- [NoCowboys](/demand/nz/brands/nocowboys)
- [Yellow](/demand/nz/brands/yellow-nz)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tradie finder sites in New Zealand?

In August 2026, Builderscrack was the most searched among tradie finder sites in New Zealand, with an estimated 4.5K branded searches and 47.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Tradie finder sites in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tradie-finder-sites

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tradie-finder-sites. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.