--- title: "Fergus vs Tradify: Which is more popular in New Zealand?" description: "Is Fergus or Tradify more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the trade and field-service job management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-trade-job-management-software/compare/fergus-vs-tradify" publisher: "Brandwave" --- # Fergus vs Tradify: Which is more popular in New Zealand? Is Fergus or Tradify more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the trade and field-service job management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fergus and Tradify - **Competitive set**: Trade and field-service job management software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fergus Share of Search**: 8.8% - **Tradify Share of Search**: 46.3% ## Is Fergus or Tradify more popular in search? - In September 2026, Tradify had more branded searches than Fergus among trade and field-service job management software in New Zealand. Tradify had about 4,450 branded searches, while Fergus had 850. Tradify made up 46.3% of all trade and field-service job management software searches we track, and Fergus accounted for 8.8%. - Tradify was ahead of Fergus in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, Fergus’ share of searches among trade and field-service job management software in New Zealand moved from 10% to 8.8%, and its estimated monthly branded searches moved from 900 to 850. - Across the 11 months ending September 2026, Tradify’s share of searches among trade and field-service job management software in New Zealand moved from 40.6% to 46.3%, and its estimated monthly branded searches moved from 3.7K to 4.5K. ## Top trade and field-service job management software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tradify appeared in all five answers. Fergus was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tradify was listed before Fergus in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tradify | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ServiceM8 | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Fergus | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | NextMinute | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | AroFlo | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Simpro | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about trade and field-service job management software - Asked ChatGPT "Which field job management app should I use in New Zealand?": 1. Tradify, 2. Fergus, 3. ServiceM8, 4. NextMinute - Asked ChatGPT "What are the best field job management apps in New Zealand?": 1. Tradify, 2. Fergus, 3. ServiceM8, 4. NextMinute, 5. AroFlo, 6. Simpro - Asked ChatGPT "What's the best field job management app in New Zealand for a small trade team?": 1. Tradify, 2. Fergus, 3. ServiceM8 - Searched Google, AI Overview "field job management software": 1. ServiceM8, 2. Tradify, 3. Simpro - Searched Google, AI Overview "best job management app": 1. Tradify, 2. Fergus, 3. ServiceM8, 4. NextMinute, 5. AroFlo Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand trade and field-service job management software in September 2026? - In September 2026, Fergus overtook AroFlo to rank 4th among trade and field-service job management software in New Zealand, with 8.8% of the searches. - In September 2026, Tradify gained share of searches among trade and field-service job management software in New Zealand, from 45.7% to 46.3%. ## How has branded search for Fergus and Tradify changed in New Zealand over the last 12 months? | Month | Fergus estimated searches | Fergus Share of Search | Fergus rank | Tradify estimated searches | Tradify Share of Search | Tradify rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 900 | 10% | 4 | 3.7K | 40.6% | 1 | | Dec 2025 | 610 | 9% | 4 | 3K | 43.7% | 1 | | Jan 2026 | 760 | 8.4% | 4 | 4.5K | 49.2% | 1 | | Feb 2026 | 940 | 9.7% | 4 | 4.5K | 46.3% | 1 | | Mar 2026 | 900 | 7.6% | 4 | 5.5K | 46.5% | 1 | | Apr 2026 | 690 | 7% | 4 | 4.5K | 45.1% | 1 | | May 2026 | 830 | 7.7% | 4 | 5.5K | 50.9% | 1 | | Jun 2026 | 840 | 8.2% | 4 | 4.5K | 43.8% | 1 | | Jul 2026 | 830 | 8.7% | 4 | 4.4K | 46.7% | 1 | | Aug 2026 | 750 | 7.7% | 5 | 4.4K | 45.7% | 1 | | Sep 2026 | 850 | 8.8% | 4 | 4.5K | 46.3% | 1 | | Oct 2026 | — | — | — | — | — | — | ## How are Fergus’ and Tradify’s branded searches counted? Brandwave collects information about searches that people make online using Fergus’ and Tradify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fergus**: Measured on the search terms “fergus app”, “Fergus Go”, “fergus job management”, “fergus nz”, “Fergus software”, “Fergus Software Ltd” and “fergus software nz”, summed into one figure. - **Tradify**: Measured on the search terms “Tradify”, “tradify app” and “tradifyhq”, summed into one figure. - [Fergus profile](/demand/nz/brands/fergus) - [Tradify profile](/demand/nz/brands/tradify) - [All trade and field-service job management software in New Zealand](/demand/nz/categories/nz-trade-job-management-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fergus or Tradify more popular in search? In September 2026, Tradify had more branded searches than Fergus among trade and field-service job management software in New Zealand. Tradify had about 4,450 branded searches, while Fergus had 850. Tradify made up 46.3% of all trade and field-service job management software searches we track, and Fergus accounted for 8.8%. ## Cite this page Brandwave. "Fergus vs Tradify: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-trade-job-management-software/compare/fergus-vs-tradify This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-trade-job-management-software/compare/fergus-vs-tradify. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.