--- title: "Fergus vs ServiceM8: Which is more popular in New Zealand?" description: "Is Fergus or ServiceM8 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the trade and field-service job management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-trade-job-management-software/compare/fergus-vs-servicem8" publisher: "Brandwave" --- # Fergus vs ServiceM8: Which is more popular in New Zealand? Is Fergus or ServiceM8 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the trade and field-service job management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fergus and ServiceM8 - **Competitive set**: Trade and field-service job management software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fergus Share of Search**: 8.8% - **ServiceM8 Share of Search**: 10.6% ## Is Fergus or ServiceM8 more popular in search? - In September 2026, ServiceM8 had more branded searches than Fergus among trade and field-service job management software in New Zealand. ServiceM8 had about 1,020 branded searches, while Fergus had 850. ServiceM8 made up 10.6% of all trade and field-service job management software searches we track, and Fergus accounted for 8.8%. - ServiceM8 was ahead of Fergus in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, Fergus’ share of searches among trade and field-service job management software in New Zealand moved from 10% to 8.8%, and its estimated monthly branded searches moved from 900 to 850. - Across the 11 months ending September 2026, ServiceM8’s share of searches among trade and field-service job management software in New Zealand moved from 11.2% to 10.6%, and its estimated monthly branded searches held steady at 1K. ## Top trade and field-service job management software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ServiceM8 appeared in all five answers. Fergus was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fergus was listed before ServiceM8 in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tradify | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ServiceM8 | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Fergus | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | NextMinute | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | AroFlo | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Simpro | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about trade and field-service job management software - Asked ChatGPT "Which field job management app should I use in New Zealand?": 1. Tradify, 2. Fergus, 3. ServiceM8, 4. NextMinute - Asked ChatGPT "What are the best field job management apps in New Zealand?": 1. Tradify, 2. Fergus, 3. ServiceM8, 4. NextMinute, 5. AroFlo, 6. Simpro - Asked ChatGPT "What's the best field job management app in New Zealand for a small trade team?": 1. Tradify, 2. Fergus, 3. ServiceM8 - Searched Google, AI Overview "field job management software": 1. ServiceM8, 2. Tradify, 3. Simpro - Searched Google, AI Overview "best job management app": 1. Tradify, 2. Fergus, 3. ServiceM8, 4. NextMinute, 5. AroFlo Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand trade and field-service job management software in September 2026? - In September 2026, Fergus overtook AroFlo to rank 4th among trade and field-service job management software in New Zealand, with 8.8% of the searches. ## How has branded search for Fergus and ServiceM8 changed in New Zealand over the last 12 months? | Month | Fergus estimated searches | Fergus Share of Search | Fergus rank | ServiceM8 estimated searches | ServiceM8 Share of Search | ServiceM8 rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 900 | 10% | 4 | 1K | 11.2% | 3 | | Dec 2025 | 610 | 9% | 4 | 890 | 13.2% | 3 | | Jan 2026 | 760 | 8.4% | 4 | 1K | 11.1% | 3 | | Feb 2026 | 940 | 9.7% | 4 | 1K | 10.4% | 3 | | Mar 2026 | 900 | 7.6% | 4 | 1.3K | 11% | 3 | | Apr 2026 | 690 | 7% | 4 | 1.3K | 13.3% | 3 | | May 2026 | 830 | 7.7% | 4 | 1K | 9.4% | 3 | | Jun 2026 | 840 | 8.2% | 4 | 1.3K | 12.8% | 3 | | Jul 2026 | 830 | 8.7% | 4 | 1K | 10.6% | 3 | | Aug 2026 | 750 | 7.7% | 5 | 1K | 10.4% | 3 | | Sep 2026 | 850 | 8.8% | 4 | 1K | 10.6% | 3 | | Oct 2026 | — | — | — | — | — | — | ## How are Fergus’ and ServiceM8’s branded searches counted? Brandwave collects information about searches that people make online using Fergus’ and ServiceM8’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fergus**: Measured on the search terms “fergus app”, “Fergus Go”, “fergus job management”, “fergus nz”, “Fergus software”, “Fergus Software Ltd” and “fergus software nz”, summed into one figure. - **ServiceM8**: Measured on the search terms “service m8”, “ServiceM8” and “servicem8 app”, summed into one figure. - [Fergus profile](/demand/nz/brands/fergus) - [ServiceM8 profile](/demand/nz/brands/servicem8) - [All trade and field-service job management software in New Zealand](/demand/nz/categories/nz-trade-job-management-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fergus or ServiceM8 more popular in search? In September 2026, ServiceM8 had more branded searches than Fergus among trade and field-service job management software in New Zealand. ServiceM8 had about 1,020 branded searches, while Fergus had 850. ServiceM8 made up 10.6% of all trade and field-service job management software searches we track, and Fergus accounted for 8.8%. ## Cite this page Brandwave. "Fergus vs ServiceM8: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-trade-job-management-software/compare/fergus-vs-servicem8 This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-trade-job-management-software/compare/fergus-vs-servicem8. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.