--- title: "John Deere vs Kubota: Which is searched more in New Zealand?" description: "Is John Deere or Kubota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tractor-brands/compare/john-deere-vs-kubota" publisher: "Brandwave" --- # John Deere vs Kubota: Which is searched more in New Zealand? Is John Deere or Kubota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: John Deere and Kubota - **Competitive set**: Tractor brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **John Deere Share of Search**: 33.6% - **Kubota Share of Search**: 16.2% ## Is John Deere or Kubota more popular in search? - In September 2026, John Deere had more branded searches than Kubota among tractor brands in New Zealand. John Deere had about 4,420 branded searches, while Kubota had 2,130. John Deere made up 33.6% of all tractor brand searches we track, and Kubota accounted for 16.2%. - John Deere was ahead of Kubota in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, John Deere’s share of searches among tractor brands in New Zealand moved from 37.6% to 33.6%, and its estimated monthly branded searches moved from 5.3K to 4.4K. - Across the 12 months ending September 2026, Kubota’s share of searches among tractor brands in New Zealand moved from 13.5% to 16.2%, and its estimated monthly branded searches moved from 1.9K to 2.1K. ## Top tractor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, John Deere and Kubota were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. John Deere was listed before Kubota in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Massey Ferguson | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | John Deere | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | New Holland | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Kubota | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Fendt | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Case IH | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | CLAAS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tractor brands - Asked ChatGPT "Which tractor brand should I buy in New Zealand?": 1. Kubota, 2. John Deere, 3. Massey Ferguson, 4. New Holland - Asked ChatGPT "What are the best tractor brands in New Zealand?": 1. John Deere, 2. Massey Ferguson, 3. Kubota, 4. New Holland, 5. Case IH, 6. Fendt - Asked ChatGPT "What's the best tractor brand in New Zealand for a mixed farm?": 1. John Deere, 2. Massey Ferguson, 3. New Holland, 4. Fendt, 5. Case IH, 6. Kubota - Searched Google, AI Overview "tractor brands nz": 1. John Deere, 2. New Holland, 3. Massey Ferguson, 4. Fendt, 5. Kubota - Searched Google, AI Overview "tractor for sale nz": 1. Massey Ferguson, 2. Fendt Not named in any answer: CLAAS. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tractor brands in September 2026? - In September 2026, John Deere lost share of searches among tractor brands in New Zealand, from 36.3% to 33.6%. - Estimated monthly branded searches for Kubota in New Zealand rose 11.5% over 12 measured months, from 1.9K to 2.1K in September 2026. ## Month by month | Month | John Deere estimated searches | John Deere Share of Search | John Deere rank | Kubota estimated searches | Kubota Share of Search | Kubota rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.3K | 37.6% | 1 | 1.9K | 13.5% | 3 | | Nov 2025 | 5.2K | 35.3% | 1 | 2.3K | 15.6% | 3 | | Dec 2025 | 5.2K | 40.3% | 1 | 2K | 15.2% | 3 | | Jan 2026 | 4.3K | 35.2% | 1 | 2K | 16% | 3 | | Feb 2026 | 4.4K | 33.1% | 1 | 2.3K | 17.7% | 3 | | Mar 2026 | 4.8K | 32.6% | 1 | 3.1K | 21.4% | 3 | | Apr 2026 | 4.4K | 34.6% | 1 | 2.4K | 18.9% | 3 | | May 2026 | 4.7K | 35.3% | 1 | 2.4K | 17.7% | 3 | | Jun 2026 | 4.7K | 32.2% | 1 | 2.8K | 18.9% | 3 | | Jul 2026 | 3.9K | 34.7% | 1 | 1.7K | 15% | 3 | | Aug 2026 | 4.7K | 36.3% | 1 | 2K | 15.8% | 3 | | Sep 2026 | 4.4K | 33.6% | 1 | 2.1K | 16.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using John Deere’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **John Deere**: Measured on the search terms “brandt john deere”, “john deere”, “john deere caps”, “john deere excavators”, “john deere gator”, “john deere tractor”, “johndeere” and “johndeere tractor”, summed into one figure. - **Kubota**: Measured on the search terms “kubota”, “kubota digger”, “kubota farm machinery”, “kubota rtv”, “kubota skid steer”, “kubota tractor” and “kubota zero turn”, summed into one figure. - [John Deere profile](/demand/nz/brands/john-deere) - [Kubota profile](/demand/nz/brands/kubota) - [All tractor brands in New Zealand](/demand/nz/categories/nz-tractor-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is John Deere or Kubota more popular in search? In September 2026, John Deere had more branded searches than Kubota among tractor brands in New Zealand. John Deere had about 4,420 branded searches, while Kubota had 2,130. John Deere made up 33.6% of all tractor brand searches we track, and Kubota accounted for 16.2%. ## Cite this page Brandwave. "John Deere vs Kubota: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-tractor-brands/compare/john-deere-vs-kubota This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tractor-brands/compare/john-deere-vs-kubota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.