--- title: "Kmart NZ vs Mighty Ape: Which is searched more in New Zealand?" description: "Is Kmart NZ or Mighty Ape more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-toy-retailers/compare/kmart-nz-vs-mighty-ape" publisher: "Brandwave" --- # Kmart NZ vs Mighty Ape: Which is searched more in New Zealand? Is Kmart NZ or Mighty Ape more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kmart NZ and Mighty Ape - **Competitive set**: Toy retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kmart NZ Share of Search**: 69.3% - **Mighty Ape Share of Search**: 7.2% ## Is Kmart NZ or Mighty Ape more popular in search? - In September 2026, Kmart NZ had more branded searches than Mighty Ape among toy retailers in New Zealand. Kmart NZ had about 1.1 million branded searches, while Mighty Ape had 113,000. Kmart NZ made up 69.3% of all toy retailer searches we track, and Mighty Ape accounted for 7.2%. - Kmart NZ was ahead of Mighty Ape in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kmart NZ’s share of searches among toy retailers in New Zealand moved from 64.4% to 69.3%, and its estimated monthly branded searches moved from 1.2M to 1.1M. - Across the 12 months ending September 2026, Mighty Ape’s share of searches among toy retailers in New Zealand moved from 7.4% to 7.2%, and its estimated monthly branded searches moved from 139K to 113K. ## Top toy retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Kmart NZ was mentioned in two out of three: in two of the three ChatGPT answers. Mighty Ape was mentioned in one out of three: in one of the three ChatGPT answers. Kmart NZ was listed before Mighty Ape in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Toyworld | 1st | 3 of 3 | 3 of 3 | | The Warehouse | 2nd | 3 of 3 | 3 of 3 | | Kmart NZ | 3rd | 2 of 3 | 2 of 3 | | Farmers | 4th | 3 of 3 | 3 of 3 | | Kidzstuffonline | 5th | 2 of 3 | 2 of 3 | | Mighty Ape | 6th | 1 of 3 | 1 of 3 | | Pop Mart | Not ranked | 0 of 3 | 0 of 3 | | Animal Kingdoms | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about toy retailers - Asked ChatGPT "Which toy retailer should I shop at in New Zealand?": 1. Kmart NZ, 2. The Warehouse, 3. Toyworld, 4. Farmers, 5. Mighty Ape - Asked ChatGPT "What are the best toy retailers in New Zealand?": 1. Toyworld, 2. The Warehouse, 3. Farmers, 4. Kmart NZ, 5. Kidzstuffonline - Asked ChatGPT "What's the best toy retailer in New Zealand for kids gifts?": 1. Toyworld, 2. The Warehouse, 3. Kidzstuffonline, 4. Farmers Not named in any answer: Pop Mart and Animal Kingdoms. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand toy retailers in September 2026? - Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.4% over 12 measured months, from 139K to 113K in September 2026. ## Month by month | Month | Kmart NZ estimated searches | Kmart NZ Share of Search | Kmart NZ rank | Mighty Ape estimated searches | Mighty Ape Share of Search | Mighty Ape rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 64.4% | 1 | 139K | 7.4% | 3 | | Nov 2025 | 1.4M | 64% | 1 | 207K | 9.2% | 3 | | Dec 2025 | 1.5M | 60.4% | 1 | 253K | 10.1% | 3 | | Jan 2026 | 1.2M | 64.3% | 1 | 139K | 7.3% | 3 | | Feb 2026 | 1M | 63.3% | 1 | 114K | 7.1% | 3 | | Mar 2026 | 1.2M | 67.1% | 1 | 114K | 6.5% | 3 | | Apr 2026 | 1.3M | 68.8% | 1 | 113K | 6.2% | 3 | | May 2026 | 1.1M | 64.7% | 1 | 113K | 6.9% | 3 | | Jun 2026 | 1.1M | 68.8% | 1 | 113K | 7.2% | 3 | | Jul 2026 | 1.1M | 69.5% | 1 | 113K | 7.2% | 3 | | Aug 2026 | 1.1M | 68.9% | 1 | 113K | 7.2% | 3 | | Sep 2026 | 1.1M | 69.3% | 1 | 113K | 7.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Kmart NZ’s and Mighty Ape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kmart NZ**: Measured on the search terms “air fryer kmart”, “bicycle kmart nz”, “hastings kmart”, “Kmart”, “kmart albany nz”, “kmart bayfair”, “kmart botany”, “kmart co nz”, “kmart dresses”, “kmart fan”, “kmart manukau”, “kmart nz”, “kmart nz chairs”, “kmart nz dunedin”, “kmart petone”, “kmart rotorua nz”, “kmart st lukes”, “kmart sylvia park”, “kmart te rapa”, “kmartnz”, “richmond kmart”, “shoes rack kmart” and “sylvia park kmart”, summed into one figure. - **Mighty Ape**: Measured on the search terms “Mighty Ape”, “mighty ape address”, “mighty ape app”, “mighty ape games”, “mighty ape hours”, “mighty ape jellycat”, “mighty ape lego”, “mighty ape mobile”, “mighty ape phones”, “mighty ape pokemon”, “mighty ape sale”, “mighty ape silverdale”, “mighty ape toys” and “the mighty ape”, summed into one figure. - [Kmart NZ profile](/demand/nz/brands/kmart-nz) - [Mighty Ape profile](/demand/nz/brands/mighty-ape) - [All toy retailers in New Zealand](/demand/nz/categories/nz-toy-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kmart NZ or Mighty Ape more popular in search? In September 2026, Kmart NZ had more branded searches than Mighty Ape among toy retailers in New Zealand. Kmart NZ had about 1.1 million branded searches, while Mighty Ape had 113,000. Kmart NZ made up 69.3% of all toy retailer searches we track, and Mighty Ape accounted for 7.2%. ## Cite this page Brandwave. "Kmart NZ vs Mighty Ape: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-toy-retailers/compare/kmart-nz-vs-mighty-ape This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-toy-retailers/compare/kmart-nz-vs-mighty-ape. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.