---
title: "Tour operators in New Zealand: Which brands are most popular in search?"
description: "Compare the tour operators travellers book for guided trips around New Zealand and overseas. Share of Search among Flying Kiwi, Contiki, RealNZ, Intrepid Travel, G Adventures, Topdeck, Kiwi Experience, Haka Tours and Stray, the tour operators Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tour-operators"
publisher: "Brandwave"
---

# Tour operators in New Zealand: Which brands are most popular in search?

Compare the tour operators travellers book for guided trips around New Zealand and overseas. Share of Search among Flying Kiwi, Contiki, RealNZ, Intrepid Travel, G Adventures, Topdeck, Kiwi Experience, Haka Tours and Stray, the tour operators Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tour operators
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Aug 2026
- **Highest Share of Search**: Flying Kiwi, 27.7%

## Which brand is most popular in search among tour operators in New Zealand?

- In August 2026, Flying Kiwi was the most searched among tour operators in New Zealand, with an estimated 9.9K branded searches and 27.7% estimated Share of Search within this set.
- Contiki is in 2nd place, 6 percentage points behind at 21.7% Share of Search.
- Across the 11 months ending August 2026, Flying Kiwi’s estimated Share of Search among tour operators in New Zealand increased from 8.7% to 27.7%.
- Across the 11 months ending August 2026, Contiki’s estimated Share of Search among tour operators in New Zealand decreased from 24.3% to 21.7%.
- Across the 11 months ending August 2026, RealNZ’s estimated Share of Search among tour operators in New Zealand decreased from 28% to 20.9%.
- Across the 11 months ending August 2026, Intrepid Travel’s estimated Share of Search among tour operators in New Zealand decreased from 15.9% to 15.2%.
- Across the 11 months ending August 2026, G Adventures’ estimated Share of Search among tour operators in New Zealand decreased from 11.1% to 8.4%.
- Across the 11 months ending August 2026, Topdeck’s estimated Share of Search among tour operators in New Zealand decreased from 4% to 2.9%.
- Across the 11 months ending August 2026, Kiwi Experience’s estimated Share of Search among tour operators in New Zealand decreased from 6.2% to 2.7%.
- Across the 11 months ending August 2026, Haka Tours’ estimated Share of Search among tour operators in New Zealand decreased from 1.2% to 0.39%.
- Across the 11 months ending August 2026, Flying Kiwi’s estimated Share of Search among tour operators in New Zealand peaked at 27.7% in August 2026 and was lowest at 1.6% in January 2026.
- Across the 11 months ending August 2026, Contiki’s estimated Share of Search among tour operators in New Zealand peaked at 25.6% in July 2026 and was lowest at 19.3% in March 2026.
- Across the 11 months ending August 2026, RealNZ’s estimated Share of Search among tour operators in New Zealand peaked at 31.7% in December 2025 and was lowest at 18.2% in June 2026.
- Across the 11 months ending August 2026, Intrepid Travel’s estimated Share of Search among tour operators in New Zealand peaked at 23.5% in January 2026 and was lowest at 14.6% in March 2026.
- Across the 11 months ending August 2026, G Adventures’ estimated Share of Search among tour operators in New Zealand peaked at 12.1% in February 2026 and was lowest at 8.4% in August 2026.
- Across the 11 months ending August 2026, Topdeck’s estimated Share of Search among tour operators in New Zealand peaked at 4% in October 2025 and was lowest at 2.6% in March 2026.
- Across the 11 months ending August 2026, Kiwi Experience’s estimated Share of Search among tour operators in New Zealand peaked at 8.3% in February 2026 and was lowest at 2.4% in June 2026.
- Across the 11 months ending August 2026, Haka Tours’ estimated Share of Search among tour operators in New Zealand peaked at 4.9% in April 2026 and was lowest at 0.39% in August 2026.
- Across the 11 months ending August 2026, Flying Kiwi rose from 5th to 1st among tour operators in New Zealand.
- Across the 11 months ending August 2026, RealNZ fell from 1st to 3rd among tour operators in New Zealand.
- Across the 11 months ending August 2026, Intrepid Travel fell from 3rd to 4th among tour operators in New Zealand.
- Across the 11 months ending August 2026, G Adventures fell from 4th to 5th among tour operators in New Zealand.
- Across the 11 months ending August 2026, Topdeck rose from 7th to 6th among tour operators in New Zealand.
- Across the 11 months ending August 2026, Kiwi Experience fell from 6th to 7th among tour operators in New Zealand.
- Across the 11 months ending August 2026, Stray held steady: its estimated Share of Search among tour operators in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Flying Kiwi vs Contiki: compare search popularity](/demand/nz/compare/contiki-vs-flying-kiwi): 27.7% against 21.7% Share of Search.
- [Flying Kiwi vs RealNZ: compare search popularity](/demand/nz/compare/flying-kiwi-vs-realnz): 27.7% against 20.9% Share of Search.
- [Flying Kiwi vs Intrepid Travel: compare search popularity](/demand/nz/compare/flying-kiwi-vs-intrepid-travel): 27.7% against 15.2% Share of Search.
- [Flying Kiwi vs G Adventures: compare search popularity](/demand/nz/compare/flying-kiwi-vs-g-adventures): 27.7% against 8.4% Share of Search.
- [Contiki vs RealNZ: compare search popularity](/demand/nz/compare/contiki-vs-realnz): 21.7% against 20.9% Share of Search.
- [Contiki vs Intrepid Travel: compare search popularity](/demand/nz/compare/contiki-vs-intrepid-travel): 21.7% against 15.2% Share of Search.
- [Contiki vs G Adventures: compare search popularity](/demand/nz/compare/contiki-vs-g-adventures): 21.7% against 8.4% Share of Search.
- [RealNZ vs Intrepid Travel: compare search popularity](/demand/nz/compare/intrepid-travel-vs-realnz): 20.9% against 15.2% Share of Search.
- [RealNZ vs G Adventures: compare search popularity](/demand/nz/compare/g-adventures-vs-realnz): 20.9% against 8.4% Share of Search.
- [Intrepid Travel vs G Adventures: compare search popularity](/demand/nz/compare/g-adventures-vs-intrepid-travel): 15.2% against 8.4% Share of Search.

## How did search popularity change for New Zealand tour operators in August 2026?

- In August 2026, Flying Kiwi overtook RealNZ to take the highest estimated Share of Search among tour operators in New Zealand, at 27.7%.
- In August 2026, Contiki lost estimated Share of Search among tour operators in New Zealand, from 25.6% to 21.7%.
- In August 2026, G Adventures lost estimated Share of Search among tour operators in New Zealand, from 11.6% to 8.4%.
- In August 2026, RealNZ lost estimated Share of Search among tour operators in New Zealand, from 23.5% to 20.9%.
- In August 2026, Intrepid Travel lost estimated Share of Search among tour operators in New Zealand, from 15.7% to 15.2%.
- Haka Tours’ estimated Share of Search among tour operators in New Zealand has lost ground for 3 months in a row, from 0.91% to 0.39% in August 2026.
- Estimated monthly branded searches for Kiwi Experience in New Zealand fell 53.8% over 11 measured months, from 2.1K to 960 in August 2026.
- Estimated monthly branded searches for Stray in New Zealand fell 52.9% over 11 measured months, from 170 to 80 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Flying Kiwi | 27.7% | 9.9K | +82.9% | Flying Kiwi |
| 2 | Contiki | 21.7% | 7.8K | -3.2% | Contiki |
| 3 | RealNZ | 20.9% | 7.5K | +1.5% | RealNZ |
| 4 | Intrepid Travel | 15.2% | 5.4K | +9.9% | Intrepid Travel |
| 5 | G Adventures | 8.4% | 3K | -18.0% | G Adventures |
| 6 | Topdeck | 2.9% | 1K | +12.0% | Topdeck |
| 7 | Kiwi Experience | 2.7% | 960 | +21.5% | Kiwi Experience |
| 8 | Haka Tours | 0.39% | 140 | -22.2% | Haka Tours |
| 9 | Stray | 0.22% | 80 | -20.0% | Stray |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | RealNZ | 9.4K | 28% | 1 |
| Oct 2025 | Contiki | 8.1K | 24.3% | 2 |
| Oct 2025 | Intrepid Travel | 5.3K | 15.9% | 3 |
| Oct 2025 | G Adventures | 3.7K | 11.1% | 4 |
| Oct 2025 | Flying Kiwi | 2.9K | 8.7% | 5 |
| Oct 2025 | Kiwi Experience | 2.1K | 6.2% | 6 |
| Oct 2025 | Topdeck | 1.4K | 4% | 7 |
| Oct 2025 | Haka Tours | 390 | 1.2% | 8 |
| Oct 2025 | Stray | 170 | 0.51% | 9 |
| Nov 2025 | RealNZ | 9.9K | 25.8% | 1 |
| Nov 2025 | Contiki | 8.2K | 21.4% | 2 |
| Nov 2025 | Intrepid Travel | 7K | 18.2% | 3 |
| Nov 2025 | Flying Kiwi | 4.5K | 11.6% | 4 |
| Nov 2025 | G Adventures | 4.4K | 11.4% | 5 |
| Nov 2025 | Kiwi Experience | 2.6K | 6.7% | 6 |
| Nov 2025 | Topdeck | 1.3K | 3.5% | 7 |
| Nov 2025 | Haka Tours | 340 | 0.89% | 8 |
| Nov 2025 | Stray | 160 | 0.42% | 9 |
| Dec 2025 | RealNZ | 12.1K | 31.7% | 1 |
| Dec 2025 | Contiki | 8.1K | 21.3% | 2 |
| Dec 2025 | Intrepid Travel | 6.5K | 17.1% | 3 |
| Dec 2025 | G Adventures | 3.8K | 9.9% | 4 |
| Dec 2025 | Flying Kiwi | 3.6K | 9.6% | 5 |
| Dec 2025 | Kiwi Experience | 2.6K | 6.9% | 6 |
| Dec 2025 | Topdeck | 1K | 2.7% | 7 |
| Dec 2025 | Haka Tours | 210 | 0.55% | 8 |
| Dec 2025 | Stray | 100 | 0.26% | 9 |
| Jan 2026 | RealNZ | 12.3K | 26.1% | 1 |
| Jan 2026 | Contiki | 11.3K | 24.1% | 2 |
| Jan 2026 | Intrepid Travel | 11K | 23.5% | 3 |
| Jan 2026 | G Adventures | 5.7K | 12% | 4 |
| Jan 2026 | Kiwi Experience | 3.9K | 8.2% | 5 |
| Jan 2026 | Topdeck | 1.6K | 3.5% | 6 |
| Jan 2026 | Flying Kiwi | 750 | 1.6% | 7 |
| Jan 2026 | Haka Tours | 230 | 0.49% | 8 |
| Jan 2026 | Stray | 180 | 0.38% | 9 |
| Feb 2026 | RealNZ | 10K | 26.5% | 1 |
| Feb 2026 | Intrepid Travel | 7.9K | 21% | 2 |
| Feb 2026 | Contiki | 7.5K | 19.8% | 3 |
| Feb 2026 | G Adventures | 4.5K | 12.1% | 4 |
| Feb 2026 | Kiwi Experience | 3.1K | 8.3% | 5 |
| Feb 2026 | Flying Kiwi | 3K | 7.8% | 6 |
| Feb 2026 | Topdeck | 1.3K | 3.5% | 7 |
| Feb 2026 | Haka Tours | 180 | 0.48% | 8 |
| Feb 2026 | Stray | 150 | 0.4% | 9 |
| Mar 2026 | RealNZ | 10K | 28.5% | 1 |
| Mar 2026 | Contiki | 6.8K | 19.3% | 2 |
| Mar 2026 | Flying Kiwi | 5.5K | 15.5% | 3 |
| Mar 2026 | Intrepid Travel | 5.1K | 14.6% | 4 |
| Mar 2026 | G Adventures | 3.7K | 10.6% | 5 |
| Mar 2026 | Kiwi Experience | 2.6K | 7.5% | 6 |
| Mar 2026 | Topdeck | 920 | 2.6% | 7 |
| Mar 2026 | Haka Tours | 330 | 0.94% | 8 |
| Mar 2026 | Stray | 170 | 0.48% | 9 |
| Apr 2026 | RealNZ | 9.4K | 28.7% | 1 |
| Apr 2026 | Contiki | 7.6K | 23.3% | 2 |
| Apr 2026 | Intrepid Travel | 5.1K | 15.5% | 3 |
| Apr 2026 | G Adventures | 3.5K | 10.7% | 4 |
| Apr 2026 | Flying Kiwi | 2.9K | 9% | 5 |
| Apr 2026 | Haka Tours | 1.6K | 4.9% | 6 |
| Apr 2026 | Kiwi Experience | 1.4K | 4.4% | 7 |
| Apr 2026 | Topdeck | 1K | 3.1% | 8 |
| Apr 2026 | Stray | 110 | 0.34% | 9 |
| May 2026 | Flying Kiwi | 8.1K | 22.5% | 1 |
| May 2026 | Contiki | 8K | 22.1% | 2 |
| May 2026 | RealNZ | 7.6K | 21.1% | 3 |
| May 2026 | Intrepid Travel | 6.2K | 17.2% | 4 |
| May 2026 | G Adventures | 3.7K | 10.3% | 5 |
| May 2026 | Topdeck | 1K | 2.9% | 6 |
| May 2026 | Kiwi Experience | 950 | 2.6% | 7 |
| May 2026 | Haka Tours | 330 | 0.91% | 8 |
| May 2026 | Stray | 120 | 0.33% | 9 |
| Jun 2026 | Flying Kiwi | 8.1K | 24.2% | 1 |
| Jun 2026 | Contiki | 8K | 23.9% | 2 |
| Jun 2026 | RealNZ | 6.1K | 18.2% | 3 |
| Jun 2026 | Intrepid Travel | 5.4K | 16.1% | 4 |
| Jun 2026 | G Adventures | 3.7K | 10.9% | 5 |
| Jun 2026 | Topdeck | 1K | 3.1% | 6 |
| Jun 2026 | Kiwi Experience | 790 | 2.4% | 7 |
| Jun 2026 | Haka Tours | 270 | 0.8% | 8 |
| Jun 2026 | Stray | 120 | 0.36% | 9 |
| Jul 2026 | Contiki | 8K | 25.6% | 1 |
| Jul 2026 | RealNZ | 7.4K | 23.5% | 2 |
| Jul 2026 | Flying Kiwi | 5.4K | 17.3% | 3 |
| Jul 2026 | Intrepid Travel | 5K | 15.7% | 4 |
| Jul 2026 | G Adventures | 3.7K | 11.6% | 5 |
| Jul 2026 | Topdeck | 920 | 2.9% | 6 |
| Jul 2026 | Kiwi Experience | 790 | 2.5% | 7 |
| Jul 2026 | Haka Tours | 180 | 0.57% | 8 |
| Jul 2026 | Stray | 100 | 0.32% | 9 |
| Aug 2026 | Flying Kiwi | 9.9K | 27.7% | 1 |
| Aug 2026 | Contiki | 7.8K | 21.7% | 2 |
| Aug 2026 | RealNZ | 7.5K | 20.9% | 3 |
| Aug 2026 | Intrepid Travel | 5.4K | 15.2% | 4 |
| Aug 2026 | G Adventures | 3K | 8.4% | 5 |
| Aug 2026 | Topdeck | 1K | 2.9% | 6 |
| Aug 2026 | Kiwi Experience | 960 | 2.7% | 7 |
| Aug 2026 | Haka Tours | 140 | 0.39% | 8 |
| Aug 2026 | Stray | 80 | 0.22% | 9 |
| Sep 2026 | Contiki | — | — | — |
| Sep 2026 | Flying Kiwi | — | — | — |
| Sep 2026 | G Adventures | — | — | — |
| Sep 2026 | Haka Tours | — | — | — |
| Sep 2026 | Intrepid Travel | — | — | — |
| Sep 2026 | Kiwi Experience | — | — | — |
| Sep 2026 | RealNZ | — | — | — |
| Sep 2026 | Stray | — | — | — |
| Sep 2026 | Topdeck | — | — | — |

## What is being compared

- **Contiki**: Measured on the search terms “african contiki”, “contiki”, “contiki com”, “contiki euro”, “contiki european tours”, “contiki for over 50s”, “contiki my”, “contiki near me”, “contiki nz”, “contiki online”, “contiki tour”, “contiki trip” and “euro contiki”, summed into one figure.
- **Flying Kiwi**: Measured on the search terms “flying kiwi”, “flying kiwi near me”, “flyingkiwi”, “flyingkiwi com” and “the flying kiwi”, summed into one figure.
- **G Adventures**: Measured on the search terms “g adventures”, “g adventures ca”, “g adventures near me”, “g adventures new zealand”, “g adventures nz”, “g adventures tour”, “g adventures trip”, “gadventures”, “gadventures com”, “gadventures nz” and “gadventures tour”, summed into one figure.
- **Haka Tours**: Measured on the search terms “haka tours”, “haka tours near me”, “hakatours” and “hakatours com”, summed into one figure.
- **Intrepid Travel**: Measured on the search terms “intrepid travel”, “intrepid travel family tours”, “intrepid travel for seniors”, “intrepid travel near me”, “intrepid travel nz”, “intrepid travel tour”, “intrepid travel urban adventures”, “intrepidtravel” and “intrepidtravel com”, summed into one figure.
- **Kiwi Experience**: Measured on the search terms “kiwi experience”, “kiwi experience near me”, “kiwi experience reviews”, “kiwi experience timetable”, “kiwi experience tour”, “kiwiexperience”, “kiwiexperience com” and “the kiwi experience”, summed into one figure.
- **RealNZ**: Measured on the search terms “real nz”, “realnz”, “realnz com”, “realnz cruises”, “realnz doubtful sound”, “realnz earnslaw”, “realnz jet boat”, “realnz near me”, “realnz nz”, “realnz rafting”, “realnz rafting base”, “realnz tours”, “realnz walter peak” and “tss earnslaw realnz”, summed into one figure.
- **Stray**: Measured on the search terms “stray bus”, “stray nz”, “stray tour” and “stray travel”, summed into one figure.
- **Topdeck**: Measured on the search terms “topdeck”, “topdeck near me”, “topdeck new zealand”, “topdeck nz” and “topdeck trip”, summed into one figure.

- [Contiki](/demand/nz/brands/contiki)
- [Flying Kiwi](/demand/nz/brands/flying-kiwi)
- [G Adventures](/demand/nz/brands/g-adventures)
- [Haka Tours](/demand/nz/brands/haka-tours)
- [Intrepid Travel](/demand/nz/brands/intrepid-travel)
- [Kiwi Experience](/demand/nz/brands/kiwi-experience)
- [RealNZ](/demand/nz/brands/realnz)
- [Stray](/demand/nz/brands/stray)
- [Topdeck](/demand/nz/brands/topdeck)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tour operators in New Zealand?

In August 2026, Flying Kiwi was the most searched among tour operators in New Zealand, with an estimated 9.9K branded searches and 27.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Tour operators in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-tour-operators

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tour-operators. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.