--- title: "Fenix vs Ledlenser: Which is searched more in New Zealand?" description: "Is Fenix or Ledlenser more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Torch brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-torch-brands/compare/fenix-vs-ledlenser" publisher: "Brandwave" --- # Fenix vs Ledlenser: Which is searched more in New Zealand? Is Fenix or Ledlenser more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Torch brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fenix and Ledlenser - **Competitive set**: Torch brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fenix Share of Search**: 5.2% - **Ledlenser Share of Search**: 26.8% ## Is Fenix or Ledlenser more popular in search? - In September 2026, Ledlenser had more branded searches than Fenix among torch brands in New Zealand. Ledlenser had about 720 branded searches, while Fenix had 140. Ledlenser made up 26.8% of all torch brand searches we track, and Fenix accounted for 5.2%. - Ledlenser was ahead of Fenix in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fenix’s share of searches among torch brands in New Zealand moved from 3.8% to 5.2%, and its estimated monthly branded searches moved from 90 to 140. - Across the 12 months ending September 2026, Ledlenser’s share of searches among torch brands in New Zealand moved from 30.3% to 26.8%, and its estimated monthly branded searches held steady at 720. ## Top torch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fenix and Ledlenser were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fenix was listed before Ledlenser in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fenix | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Nitecore | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ledlenser | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Energizer | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Petzl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about torch brands - Asked ChatGPT "Which torch brand should I buy in New Zealand?": 1. Fenix, 2. Nitecore, 3. Ledlenser, 4. Energizer - Asked ChatGPT "What are the best torch brands in New Zealand?": 1. Fenix, 2. Ledlenser, 3. Nitecore, 4. Energizer - Asked ChatGPT "What's the best torch brand in New Zealand for everyday use?": 1. Fenix, 2. Ledlenser, 3. Nitecore, 4. Energizer - Searched Google, AI Overview "best torch nz": 1. Nitecore, 2. Fenix - Searched Google, AI Overview "rechargeable torch nz": 1. Energizer, 2. Ledlenser Not named in any answer: Petzl. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand torch brands in September 2026? - In September 2026, Petzl overtook Fenix to rank 4th among torch brands in New Zealand, with 11.9% of the searches. - In September 2026, Ledlenser gained share of searches among torch brands in New Zealand, from 22.7% to 26.8%. - In September 2026, Fenix lost share of searches among torch brands in New Zealand, from 8.9% to 5.2%. ## Month by month | Month | Fenix estimated searches | Fenix Share of Search | Fenix rank | Ledlenser estimated searches | Ledlenser Share of Search | Ledlenser rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 3.8% | 5 | 720 | 30.3% | 1 | | Nov 2025 | 110 | 4.5% | 5 | 720 | 29.6% | 1 | | Dec 2025 | 110 | 4.5% | 5 | 720 | 29.3% | 2 | | Jan 2026 | 90 | 3.8% | 5 | 590 | 25.2% | 2 | | Feb 2026 | 90 | 3.6% | 5 | 590 | 23.4% | 2 | | Mar 2026 | 110 | 3.8% | 5 | 880 | 30.2% | 2 | | Apr 2026 | 110 | 2.8% | 5 | 1.3K | 33.2% | 2 | | May 2026 | 210 | 5.5% | 5 | 1K | 26.2% | 2 | | Jun 2026 | 320 | 9.2% | 4 | 1K | 28.8% | 2 | | Jul 2026 | 320 | 7.7% | 4 | 1.3K | 31.1% | 2 | | Aug 2026 | 390 | 8.9% | 4 | 1K | 22.7% | 2 | | Sep 2026 | 140 | 5.2% | 5 | 720 | 26.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fenix’s and Ledlenser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fenix**: Measured on the search term “fenix torch”. - **Ledlenser**: Measured on the search term “ledlenser”. - [Fenix profile](/demand/nz/brands/fenix) - [Ledlenser profile](/demand/nz/brands/ledlenser) - [All torch brands in New Zealand](/demand/nz/categories/nz-torch-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fenix or Ledlenser more popular in search? In September 2026, Ledlenser had more branded searches than Fenix among torch brands in New Zealand. Ledlenser had about 720 branded searches, while Fenix had 140. Ledlenser made up 26.8% of all torch brand searches we track, and Fenix accounted for 5.2%. ## Cite this page Brandwave. "Fenix vs Ledlenser: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-torch-brands/compare/fenix-vs-ledlenser This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-torch-brands/compare/fenix-vs-ledlenser. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.