---
title: "Torch brands in New Zealand: Which are searched most?"
description: "Compare the torch and flashlight brands New Zealanders buy. Share of Search among Energizer, Ledlenser, Nitecore, Petzl and Fenix, the torch brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-torch-brands"
publisher: "Brandwave"
---

# Torch brands in New Zealand: Which are searched most?

Compare the torch and flashlight brands New Zealanders buy. Share of Search among Energizer, Ledlenser, Nitecore, Petzl and Fenix, the torch brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Torch brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Energizer, 35.7%

## Which brand is most popular in search among torch brands in New Zealand?

- In September 2026, Energizer was the most searched among torch brands in New Zealand, with an estimated 960 branded searches, 35.7% of all searches for the five we track.
- Ledlenser is in 2nd place, 8.9 percentage points behind at 26.8%.
- Across the 12 months ending September 2026, Energizer’s share of searches among torch brands in New Zealand increased from 29.4% to 35.7%.
- Across the 12 months ending September 2026, Ledlenser’s share of searches among torch brands in New Zealand decreased from 30.3% to 26.8%.
- Across the 12 months ending September 2026, Nitecore’s share of searches among torch brands in New Zealand decreased from 23.1% to 20.4%.
- Across the 12 months ending September 2026, Petzl’s share of searches among torch brands in New Zealand decreased from 13.4% to 11.9%.
- Across the 12 months ending September 2026, Fenix’s share of searches among torch brands in New Zealand increased from 3.8% to 5.2%.
- Across the 12 months ending September 2026, Energizer’s share of searches among torch brands in New Zealand peaked at 45.7% in August 2026 and was lowest at 26.3% in November 2025.
- Across the 12 months ending September 2026, Ledlenser’s share of searches among torch brands in New Zealand peaked at 33.2% in April 2026 and was lowest at 22.7% in August 2026.
- Across the 12 months ending September 2026, Nitecore’s share of searches among torch brands in New Zealand peaked at 23.5% in January 2026 and was lowest at 15.5% in August 2026.
- Across the 12 months ending September 2026, Petzl’s share of searches among torch brands in New Zealand peaked at 16% in November 2025 and was lowest at 6.6% in April 2026.
- Across the 12 months ending September 2026, Fenix’s share of searches among torch brands in New Zealand peaked at 9.2% in June 2026 and was lowest at 2.8% in April 2026.
- Across the 12 months ending September 2026, Energizer rose from 2nd to 1st among torch brands in New Zealand.
- Across the 12 months ending September 2026, Ledlenser fell from 1st to 2nd among torch brands in New Zealand.

## Top torch brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Energizer, Ledlenser, Nitecore and Fenix were mentioned most often, in four of the five answers. Fenix was recommended most often, coming first in three out of five answers. Nitecore was second, and Ledlenser was third. Petzl, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fenix | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Nitecore | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Ledlenser | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Energizer | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Petzl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about torch brands

- Asked ChatGPT "Which torch brand should I buy in New Zealand?": 1. Fenix, 2. Nitecore, 3. Ledlenser, 4. Energizer
- Asked ChatGPT "What are the best torch brands in New Zealand?": 1. Fenix, 2. Ledlenser, 3. Nitecore, 4. Energizer
- Asked ChatGPT "What's the best torch brand in New Zealand for everyday use?": 1. Fenix, 2. Ledlenser, 3. Nitecore, 4. Energizer
- Searched Google, AI Overview "best torch nz": 1. Nitecore, 2. Fenix
- Searched Google, AI Overview "rechargeable torch nz": 1. Energizer, 2. Ledlenser

Not named in any answer: Petzl.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Energizer vs Ledlenser: compare search popularity](/demand/nz/compare/energizer-vs-ledlenser): 35.7% against 26.8% Share of Search.
- [Energizer vs Nitecore: compare search popularity](/demand/nz/compare/energizer-vs-nitecore): 35.7% against 20.4% Share of Search.
- [Energizer vs Petzl: compare search popularity](/demand/nz/compare/energizer-vs-petzl): 35.7% against 11.9% Share of Search.
- [Energizer vs Fenix: compare search popularity](/demand/nz/compare/energizer-vs-fenix): 35.7% against 5.2% Share of Search.
- [Ledlenser vs Nitecore: compare search popularity](/demand/nz/compare/ledlenser-vs-nitecore): 26.8% against 20.4% Share of Search.
- [Ledlenser vs Petzl: compare search popularity](/demand/nz/compare/ledlenser-vs-petzl): 26.8% against 11.9% Share of Search.
- [Ledlenser vs Fenix: compare search popularity](/demand/nz/compare/fenix-vs-ledlenser): 26.8% against 5.2% Share of Search.
- [Nitecore vs Petzl: compare search popularity](/demand/nz/compare/nitecore-vs-petzl): 20.4% against 11.9% Share of Search.
- [Nitecore vs Fenix: compare search popularity](/demand/nz/compare/fenix-vs-nitecore): 20.4% against 5.2% Share of Search.
- [Petzl vs Fenix: compare search popularity](/demand/nz/compare/fenix-vs-petzl): 11.9% against 5.2% Share of Search.

## How did search popularity change for New Zealand torch brands in September 2026?

- In September 2026, Petzl overtook Fenix to rank 4th among torch brands in New Zealand, with 11.9% of the searches.
- In September 2026, Nitecore gained share of searches among torch brands in New Zealand, from 15.5% to 20.4%.
- In September 2026, Ledlenser gained share of searches among torch brands in New Zealand, from 22.7% to 26.8%.
- In September 2026, Energizer lost share of searches among torch brands in New Zealand, from 45.7% to 35.7%.
- In September 2026, Fenix lost share of searches among torch brands in New Zealand, from 8.9% to 5.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Energizer | 35.7% | 960 | -52.2% | Energizer |
| 2 | Ledlenser | 26.8% | 720 | -28.0% | Ledlenser |
| 3 | Nitecore | 20.4% | 550 | -19.1% | Nitecore |
| 4 | Petzl | 11.9% | 320 | 0.0% | Petzl |
| 5 | Fenix | 5.2% | 140 | -64.1% | Fenix |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ledlenser | 720 | 30.3% | 1 |
| Oct 2025 | Energizer | 700 | 29.4% | 2 |
| Oct 2025 | Nitecore | 550 | 23.1% | 3 |
| Oct 2025 | Petzl | 320 | 13.4% | 4 |
| Oct 2025 | Fenix | 90 | 3.8% | 5 |
| Nov 2025 | Ledlenser | 720 | 29.6% | 1 |
| Nov 2025 | Energizer | 640 | 26.3% | 2 |
| Nov 2025 | Nitecore | 570 | 23.5% | 3 |
| Nov 2025 | Petzl | 390 | 16% | 4 |
| Nov 2025 | Fenix | 110 | 4.5% | 5 |
| Dec 2025 | Energizer | 820 | 33.3% | 1 |
| Dec 2025 | Ledlenser | 720 | 29.3% | 2 |
| Dec 2025 | Nitecore | 550 | 22.4% | 3 |
| Dec 2025 | Petzl | 260 | 10.6% | 4 |
| Dec 2025 | Fenix | 110 | 4.5% | 5 |
| Jan 2026 | Energizer | 790 | 33.8% | 1 |
| Jan 2026 | Ledlenser | 590 | 25.2% | 2 |
| Jan 2026 | Nitecore | 550 | 23.5% | 3 |
| Jan 2026 | Petzl | 320 | 13.7% | 4 |
| Jan 2026 | Fenix | 90 | 3.8% | 5 |
| Feb 2026 | Energizer | 1.1K | 44.4% | 1 |
| Feb 2026 | Ledlenser | 590 | 23.4% | 2 |
| Feb 2026 | Nitecore | 460 | 18.3% | 3 |
| Feb 2026 | Petzl | 260 | 10.3% | 4 |
| Feb 2026 | Fenix | 90 | 3.6% | 5 |
| Mar 2026 | Energizer | 1.1K | 38.1% | 1 |
| Mar 2026 | Ledlenser | 880 | 30.2% | 2 |
| Mar 2026 | Nitecore | 550 | 18.9% | 3 |
| Mar 2026 | Petzl | 260 | 8.9% | 4 |
| Mar 2026 | Fenix | 110 | 3.8% | 5 |
| Apr 2026 | Energizer | 1.4K | 36.6% | 1 |
| Apr 2026 | Ledlenser | 1.3K | 33.2% | 2 |
| Apr 2026 | Nitecore | 810 | 20.7% | 3 |
| Apr 2026 | Petzl | 260 | 6.6% | 4 |
| Apr 2026 | Fenix | 110 | 2.8% | 5 |
| May 2026 | Energizer | 1.5K | 38.6% | 1 |
| May 2026 | Ledlenser | 1K | 26.2% | 2 |
| May 2026 | Nitecore | 810 | 21.3% | 3 |
| May 2026 | Petzl | 320 | 8.4% | 4 |
| May 2026 | Fenix | 210 | 5.5% | 5 |
| Jun 2026 | Energizer | 1.1K | 32.6% | 1 |
| Jun 2026 | Ledlenser | 1K | 28.8% | 2 |
| Jun 2026 | Nitecore | 700 | 20.2% | 3 |
| Jun 2026 | Fenix | 320 | 9.2% | 4 |
| Jun 2026 | Petzl | 320 | 9.2% | 5 |
| Jul 2026 | Energizer | 1.6K | 37.3% | 1 |
| Jul 2026 | Ledlenser | 1.3K | 31.1% | 2 |
| Jul 2026 | Nitecore | 680 | 16.3% | 3 |
| Jul 2026 | Fenix | 320 | 7.7% | 4 |
| Jul 2026 | Petzl | 320 | 7.7% | 5 |
| Aug 2026 | Energizer | 2K | 45.7% | 1 |
| Aug 2026 | Ledlenser | 1K | 22.7% | 2 |
| Aug 2026 | Nitecore | 680 | 15.5% | 3 |
| Aug 2026 | Fenix | 390 | 8.9% | 4 |
| Aug 2026 | Petzl | 320 | 7.3% | 5 |
| Sep 2026 | Energizer | 960 | 35.7% | 1 |
| Sep 2026 | Ledlenser | 720 | 26.8% | 2 |
| Sep 2026 | Nitecore | 550 | 20.4% | 3 |
| Sep 2026 | Petzl | 320 | 11.9% | 4 |
| Sep 2026 | Fenix | 140 | 5.2% | 5 |

## What is being compared

- **Energizer**: Measured on the search terms “bateri energizer aa”, “energizer”, “energizer aa max” and “energizer lithium aa”, summed into one figure.
- **Fenix**: Measured on the search term “fenix torch”.
- **Ledlenser**: Measured on the search term “ledlenser”.
- **Nitecore**: Measured on the search terms “nitecore” and “nitecore torch”, summed into one figure.
- **Petzl**: Measured on the search term “petzl”.

- [Energizer](/demand/nz/brands/energizer)
- [Fenix](/demand/nz/brands/fenix)
- [Ledlenser](/demand/nz/brands/ledlenser)
- [Nitecore](/demand/nz/brands/nitecore)
- [Petzl](/demand/nz/brands/petzl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among torch brands in New Zealand?

In September 2026, Energizer was the most searched among torch brands in New Zealand, with an estimated 960 branded searches, 35.7% of all searches for the five we track.

## Cite this page

Brandwave. "Torch brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-torch-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-torch-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.