--- title: "Tool pouch brands in New Zealand: Which are searched most?" description: "Compare the tool pouch brands people buy. Share of Search among DeWalt, Milwaukee, Leatherman, ToughBuilt, Veto Pro Pac and CLC, the tool pouch brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tool-pouch-brands" publisher: "Brandwave" --- # Tool pouch brands in New Zealand: Which are searched most? Compare the tool pouch brands people buy. Share of Search among DeWalt, Milwaukee, Leatherman, ToughBuilt, Veto Pro Pac and CLC, the tool pouch brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tool pouch brands - **Market**: New Zealand - **Brands compared**: 6 - **Month measured**: Sep 2026 - **Highest Share of Search**: DeWalt, 44.7% ## Which brand is most popular in search among tool pouch brands in New Zealand? - In September 2026, DeWalt was the most searched among tool pouch brands in New Zealand, with an estimated 5K branded searches, 44.7% of all searches for the six we track. - Milwaukee is in 2nd place, 18.3 percentage points behind at 26.4%. - Across the 12 months ending September 2026, DeWalt’s share of searches among tool pouch brands in New Zealand increased from 42.7% to 44.7%. - Across the 12 months ending September 2026, Milwaukee’s share of searches among tool pouch brands in New Zealand increased from 22.4% to 26.4%. - Across the 12 months ending September 2026, Leatherman’s share of searches among tool pouch brands in New Zealand decreased from 19.4% to 14.3%. - Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool pouch brands in New Zealand decreased from 7.3% to 6.4%. - Across the 12 months ending September 2026, DeWalt’s share of searches among tool pouch brands in New Zealand peaked at 52.6% in November 2025 and was lowest at 40.7% in August 2026. - Across the 12 months ending September 2026, Milwaukee’s share of searches among tool pouch brands in New Zealand peaked at 30.6% in August 2026 and was lowest at 20.2% in January 2026. - Across the 12 months ending September 2026, Leatherman’s share of searches among tool pouch brands in New Zealand peaked at 24.1% in December 2025 and was lowest at 11.7% in June 2026. - Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool pouch brands in New Zealand peaked at 7.9% in June 2026 and was lowest at 4.2% in November 2025. - Across the 12 months ending September 2026, Veto Pro Pac’s share of searches among tool pouch brands in New Zealand peaked at 6.2% in March 2026 and was lowest at 2.8% in November 2025. - Across the 12 months ending September 2026, CLC’s share of searches among tool pouch brands in New Zealand peaked at 3.4% in March 2026 and was lowest at 2.1% in December 2025. - Across the 12 months ending September 2026, Veto Pro Pac and CLC held steady: their share of searches among tool pouch brands in New Zealand each moved less than 0.5 percentage points. ## Top tool pouch brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Milwaukee and ToughBuilt were mentioned most often, in four of the five answers. ToughBuilt was recommended most often, coming first in one out of five answers. Veto Pro Pac was second, and Milwaukee and CLC tied for third. DeWalt, which ranked first in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ToughBuilt | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Veto Pro Pac | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Milwaukee | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | CLC | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Leatherman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tool pouch brands - Asked ChatGPT "Which tool pouch brand should I buy in New Zealand?": 1. CLC, 2. ToughBuilt, 3. Milwaukee - Asked ChatGPT "What are the best tool pouch brands in New Zealand?": 1. CLC, 2. ToughBuilt, 3. Veto Pro Pac - Asked ChatGPT "What's the best tool pouch brand in New Zealand for small tool storage?": 1. Veto Pro Pac, 2. Milwaukee, 3. ToughBuilt - Searched Google, AI Overview "best tool pouch": 1. ToughBuilt, 2. Milwaukee - Searched Google, AI Overview "heavy duty tool pouch": 1. Veto Pro Pac, 2. Milwaukee Not named in any answer: DeWalt and Leatherman. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 44.7% against 26.4% Share of Search. - [DeWalt vs Leatherman: compare search popularity](/demand/nz/compare/dewalt-vs-leatherman): 44.7% against 14.3% Share of Search. - [DeWalt vs ToughBuilt: compare search popularity](/demand/nz/compare/dewalt-vs-toughbuilt): 44.7% against 6.4% Share of Search. - [DeWalt vs Veto Pro Pac: compare search popularity](/demand/nz/compare/dewalt-vs-veto-pro-pac): 44.7% against 5.3% Share of Search. - [Milwaukee vs Leatherman: compare search popularity](/demand/nz/compare/leatherman-vs-milwaukee): 26.4% against 14.3% Share of Search. - [Milwaukee vs ToughBuilt: compare search popularity](/demand/nz/compare/milwaukee-vs-toughbuilt): 26.4% against 6.4% Share of Search. - [Milwaukee vs Veto Pro Pac: compare search popularity](/demand/nz/compare/milwaukee-vs-veto-pro-pac): 26.4% against 5.3% Share of Search. - [Leatherman vs ToughBuilt: compare search popularity](/demand/nz/compare/leatherman-vs-toughbuilt): 14.3% against 6.4% Share of Search. - [Leatherman vs Veto Pro Pac: compare search popularity](/demand/nz/compare/leatherman-vs-veto-pro-pac): 14.3% against 5.3% Share of Search. - [ToughBuilt vs Veto Pro Pac: compare search popularity](/demand/nz/compare/toughbuilt-vs-veto-pro-pac): 6.4% against 5.3% Share of Search. ## How did search popularity change for New Zealand tool pouch brands in September 2026? - In September 2026, DeWalt gained share of searches among tool pouch brands in New Zealand, from 40.7% to 44.7%. - In September 2026, Leatherman gained share of searches among tool pouch brands in New Zealand, from 13.1% to 14.3%. - In September 2026, Milwaukee lost share of searches among tool pouch brands in New Zealand, from 30.6% to 26.4%. - In September 2026, ToughBuilt lost share of searches among tool pouch brands in New Zealand, from 7.2% to 6.4%. - In September 2026, Veto Pro Pac lost share of searches among tool pouch brands in New Zealand, from 5.9% to 5.3%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | DeWalt | 44.7% | 5K | 0.0% | DeWalt | | 2 | Milwaukee | 26.4% | 3K | -21.3% | Milwaukee | | 3 | Leatherman | 14.3% | 1.6K | 0.0% | Leatherman | | 4 | ToughBuilt | 6.4% | 720 | -18.2% | ToughBuilt | | 5 | Veto Pro Pac | 5.3% | 590 | -18.1% | Veto Pro Pac | | 6 | CLC | 2.9% | 320 | 0.0% | CLC | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | DeWalt | 4.2K | 42.7% | 1 | | Oct 2025 | Milwaukee | 2.2K | 22.4% | 2 | | Oct 2025 | Leatherman | 1.9K | 19.4% | 3 | | Oct 2025 | ToughBuilt | 720 | 7.3% | 4 | | Oct 2025 | Veto Pro Pac | 480 | 4.9% | 5 | | Oct 2025 | CLC | 320 | 3.3% | 6 | | Nov 2025 | DeWalt | 6K | 52.6% | 1 | | Nov 2025 | Milwaukee | 2.5K | 21.5% | 2 | | Nov 2025 | Leatherman | 1.9K | 16.7% | 3 | | Nov 2025 | ToughBuilt | 480 | 4.2% | 4 | | Nov 2025 | Veto Pro Pac | 320 | 2.8% | 5 | | Nov 2025 | CLC | 260 | 2.3% | 6 | | Dec 2025 | DeWalt | 4.3K | 43.3% | 1 | | Dec 2025 | Leatherman | 2.4K | 24.1% | 2 | | Dec 2025 | Milwaukee | 2.1K | 21.4% | 3 | | Dec 2025 | ToughBuilt | 590 | 5.9% | 4 | | Dec 2025 | Veto Pro Pac | 320 | 3.2% | 5 | | Dec 2025 | CLC | 210 | 2.1% | 6 | | Jan 2026 | DeWalt | 4.2K | 47.9% | 1 | | Jan 2026 | Milwaukee | 1.8K | 20.2% | 2 | | Jan 2026 | Leatherman | 1.6K | 18.3% | 3 | | Jan 2026 | ToughBuilt | 590 | 6.7% | 4 | | Jan 2026 | Veto Pro Pac | 390 | 4.5% | 5 | | Jan 2026 | CLC | 210 | 2.4% | 6 | | Feb 2026 | DeWalt | 4.3K | 47.5% | 1 | | Feb 2026 | Milwaukee | 2.1K | 23.6% | 2 | | Feb 2026 | Leatherman | 1.3K | 14.3% | 3 | | Feb 2026 | ToughBuilt | 590 | 6.5% | 4 | | Feb 2026 | Veto Pro Pac | 480 | 5.3% | 5 | | Feb 2026 | CLC | 260 | 2.9% | 6 | | Mar 2026 | DeWalt | 4.5K | 47% | 1 | | Mar 2026 | Milwaukee | 2.3K | 23.7% | 2 | | Mar 2026 | Leatherman | 1.3K | 13.6% | 3 | | Mar 2026 | ToughBuilt | 590 | 6.2% | 4 | | Mar 2026 | Veto Pro Pac | 590 | 6.2% | 5 | | Mar 2026 | CLC | 320 | 3.4% | 6 | | Apr 2026 | DeWalt | 4.2K | 45.4% | 1 | | Apr 2026 | Milwaukee | 2.1K | 22.9% | 2 | | Apr 2026 | Leatherman | 1.6K | 17.3% | 3 | | Apr 2026 | ToughBuilt | 590 | 6.4% | 4 | | Apr 2026 | Veto Pro Pac | 480 | 5.2% | 5 | | Apr 2026 | CLC | 260 | 2.8% | 6 | | May 2026 | DeWalt | 4.3K | 42.1% | 1 | | May 2026 | Milwaukee | 2.7K | 26.3% | 2 | | May 2026 | Leatherman | 1.6K | 15.6% | 3 | | May 2026 | ToughBuilt | 720 | 7% | 4 | | May 2026 | Veto Pro Pac | 590 | 5.8% | 5 | | May 2026 | CLC | 320 | 3.1% | 6 | | Jun 2026 | DeWalt | 5.3K | 47.4% | 1 | | Jun 2026 | Milwaukee | 2.8K | 24.9% | 2 | | Jun 2026 | Leatherman | 1.3K | 11.7% | 3 | | Jun 2026 | ToughBuilt | 880 | 7.9% | 4 | | Jun 2026 | Veto Pro Pac | 590 | 5.3% | 5 | | Jun 2026 | CLC | 320 | 2.9% | 6 | | Jul 2026 | DeWalt | 4.3K | 43.3% | 1 | | Jul 2026 | Milwaukee | 2.6K | 26% | 2 | | Jul 2026 | Leatherman | 1.6K | 16% | 3 | | Jul 2026 | ToughBuilt | 720 | 7.2% | 4 | | Jul 2026 | Veto Pro Pac | 480 | 4.8% | 5 | | Jul 2026 | CLC | 260 | 2.6% | 6 | | Aug 2026 | DeWalt | 5K | 40.7% | 1 | | Aug 2026 | Milwaukee | 3.8K | 30.6% | 2 | | Aug 2026 | Leatherman | 1.6K | 13.1% | 3 | | Aug 2026 | ToughBuilt | 880 | 7.2% | 4 | | Aug 2026 | Veto Pro Pac | 720 | 5.9% | 5 | | Aug 2026 | CLC | 320 | 2.6% | 6 | | Sep 2026 | DeWalt | 5K | 44.7% | 1 | | Sep 2026 | Milwaukee | 3K | 26.4% | 2 | | Sep 2026 | Leatherman | 1.6K | 14.3% | 3 | | Sep 2026 | ToughBuilt | 720 | 6.4% | 4 | | Sep 2026 | Veto Pro Pac | 590 | 5.3% | 5 | | Sep 2026 | CLC | 320 | 2.9% | 6 | ## What is being compared - **CLC**: Measured on the search term “clc”. - **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure. - **Leatherman**: Measured on the search term “leatherman”. - **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure. - **ToughBuilt**: Measured on the search term “toughbuilt”. - **Veto Pro Pac**: Measured on the search term “veto pro pac”. - [CLC](/demand/nz/brands/clc) - [DeWalt](/demand/nz/brands/dewalt) - [Leatherman](/demand/nz/brands/leatherman) - [Milwaukee](/demand/nz/brands/milwaukee) - [ToughBuilt](/demand/nz/brands/toughbuilt) - [Veto Pro Pac](/demand/nz/brands/veto-pro-pac) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tool pouch brands in New Zealand? In September 2026, DeWalt was the most searched among tool pouch brands in New Zealand, with an estimated 5K branded searches, 44.7% of all searches for the six we track. ## Cite this page Brandwave. "Tool pouch brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-tool-pouch-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tool-pouch-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.