---
title: "Tool belt brands in New Zealand: Which are searched most?"
description: "Compare the tool belt brands people buy. Share of Search among Makita, DeWalt, Milwaukee, ToughBuilt, Badger Tool Belts, Buckaroo, Occidental Leather and Diamondback Toolbelts, the tool belt brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tool-belt-brands"
publisher: "Brandwave"
---

# Tool belt brands in New Zealand: Which are searched most?

Compare the tool belt brands people buy. Share of Search among Makita, DeWalt, Milwaukee, ToughBuilt, Badger Tool Belts, Buckaroo, Occidental Leather and Diamondback Toolbelts, the tool belt brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tool belt brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 48.6%

## Which brand is most popular in search among tool belt brands in New Zealand?

- In September 2026, Makita was the most searched among tool belt brands in New Zealand, with an estimated 9.1K branded searches, 48.6% of all searches for the eight we track.
- DeWalt is in 2nd place, 21.9 percentage points behind at 26.6%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among tool belt brands in New Zealand increased from 14% to 15.8%.
- Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool belt brands in New Zealand decreased from 4.6% to 3.8%.
- Across the 12 months ending September 2026, Buckaroo’s share of searches among tool belt brands in New Zealand decreased from 3.7% to 2.1%.
- Across the 12 months ending September 2026, Makita’s share of searches among tool belt brands in New Zealand peaked at 50.7% in January 2026 and was lowest at 41.1% in November 2025.
- Across the 12 months ending September 2026, DeWalt’s share of searches among tool belt brands in New Zealand peaked at 32.4% in November 2025 and was lowest at 25.9% in May 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among tool belt brands in New Zealand peaked at 20.4% in August 2026 and was lowest at 12% in January 2026.
- Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool belt brands in New Zealand peaked at 4.9% in June 2026 and was lowest at 2.6% in November 2025.
- Across the 12 months ending September 2026, Badger Tool Belts’ share of searches among tool belt brands in New Zealand peaked at 3.5% in May 2026 and was lowest at 1.7% in December 2025.
- Across the 12 months ending September 2026, Buckaroo’s share of searches among tool belt brands in New Zealand peaked at 8.7% in November 2025 and was lowest at 2.1% in September 2026.
- Across the 12 months ending September 2026, Diamondback Toolbelts’ share of searches among tool belt brands in New Zealand peaked at 1.6% in May 2026 and was lowest at 0.05% in November 2025.
- Across the 12 months ending September 2026, Badger Tool Belts rose from 6th to 5th among tool belt brands in New Zealand.
- Across the 12 months ending September 2026, Buckaroo fell from 5th to 6th among tool belt brands in New Zealand.
- Across the 12 months ending September 2026, Makita, DeWalt, Occidental Leather and Diamondback Toolbelts held steady: their share of searches among tool belt brands in New Zealand each moved less than 0.5 percentage points.

## Top tool belt brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Occidental Leather was mentioned most often, in four of the five answers. Occidental Leather was recommended most often, coming first in three out of four answers that gave a list. ToughBuilt was second, and Badger Tool Belts was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Occidental Leather | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| ToughBuilt | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Badger Tool Belts | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| DeWalt | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Diamondback Toolbelts | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Buckaroo | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Makita | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Milwaukee | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about tool belt brands

- Asked ChatGPT "Which tool belt brand should I buy in New Zealand?": 1. Occidental Leather, 2. Buckaroo, 3. ToughBuilt, 4. Diamondback Toolbelts
- Asked ChatGPT "What are the best tool belt brands in New Zealand?": 1. Occidental Leather, 2. Diamondback Toolbelts, 3. Badger Tool Belts, 4. ToughBuilt, 5. Makita, 6. DeWalt
- Asked ChatGPT "What's the best tool belt brand in New Zealand for carrying tools on site?": 1. Occidental Leather, 2. Badger Tool Belts, 3. ToughBuilt, 4. Buckaroo
- Searched Google, AI Overview "best tool belt": 1. DeWalt, 2. Occidental Leather
- Searched Google, AI Overview "heavy duty tool belt": 1. DeWalt, 2. Makita, 3. Milwaukee

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 48.6% against 26.6% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 48.6% against 15.8% Share of Search.
- [Makita vs ToughBuilt: compare search popularity](/demand/nz/compare/makita-vs-toughbuilt): 48.6% against 3.8% Share of Search.
- [Makita vs Badger Tool Belts: compare search popularity](/demand/nz/compare/badger-tool-belts-vs-makita): 48.6% against 2.6% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 26.6% against 15.8% Share of Search.
- [DeWalt vs ToughBuilt: compare search popularity](/demand/nz/compare/dewalt-vs-toughbuilt): 26.6% against 3.8% Share of Search.
- [DeWalt vs Badger Tool Belts: compare search popularity](/demand/nz/compare/badger-tool-belts-vs-dewalt): 26.6% against 2.6% Share of Search.
- [Milwaukee vs ToughBuilt: compare search popularity](/demand/nz/compare/milwaukee-vs-toughbuilt): 15.8% against 3.8% Share of Search.
- [Milwaukee vs Badger Tool Belts: compare search popularity](/demand/nz/compare/badger-tool-belts-vs-milwaukee): 15.8% against 2.6% Share of Search.
- [ToughBuilt vs Badger Tool Belts: compare search popularity](/demand/nz/compare/badger-tool-belts-vs-toughbuilt): 3.8% against 2.6% Share of Search.

## How did search popularity change for New Zealand tool belt brands in September 2026?

- In September 2026, Makita gained share of searches among tool belt brands in New Zealand, from 41.3% to 48.6%.
- In September 2026, Milwaukee lost share of searches among tool belt brands in New Zealand, from 20.4% to 15.8%.
- In September 2026, ToughBuilt lost share of searches among tool belt brands in New Zealand, from 4.8% to 3.8%.
- In September 2026, Badger Tool Belts lost share of searches among tool belt brands in New Zealand, from 3.2% to 2.6%.
- In September 2026, Buckaroo lost share of searches among tool belt brands in New Zealand, from 2.6% to 2.1%.
- Diamondback Toolbelts’ share of searches among tool belt brands in New Zealand has lost ground for 3 months in a row, from 1.4% to 0.16% in September 2026.
- Estimated monthly branded searches for Occidental Leather in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.
- Estimated monthly branded searches for DeWalt in New Zealand rose 19.1% over 12 measured months, from 4.2K to 5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 48.6% | 9.1K | +19.7% | Makita |
| 2 | DeWalt | 26.6% | 5K | 0.0% | DeWalt |
| 3 | Milwaukee | 15.8% | 3K | -21.3% | Milwaukee |
| 4 | ToughBuilt | 3.8% | 720 | -18.2% | ToughBuilt |
| 5 | Badger Tool Belts | 2.6% | 480 | -18.6% | Badger Tool Belts |
| 6 | Buckaroo | 2.1% | 390 | -18.8% | Buckaroo |
| 7 | Occidental Leather | 0.37% | 70 | 0.0% | Occidental Leather |
| 8 | Diamondback Toolbelts | 0.16% | 30 | 0.0% | Diamondback Toolbelts |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 7.6K | 48.3% | 1 |
| Oct 2025 | DeWalt | 4.2K | 26.6% | 2 |
| Oct 2025 | Milwaukee | 2.2K | 14% | 3 |
| Oct 2025 | ToughBuilt | 720 | 4.6% | 4 |
| Oct 2025 | Buckaroo | 590 | 3.7% | 5 |
| Oct 2025 | Badger Tool Belts | 390 | 2.5% | 6 |
| Oct 2025 | Occidental Leather | 40 | 0.25% | 7 |
| Oct 2025 | Diamondback Toolbelts | 10 | 0.06% | 8 |
| Nov 2025 | Makita | 7.6K | 41.1% | 1 |
| Nov 2025 | DeWalt | 6K | 32.4% | 2 |
| Nov 2025 | Milwaukee | 2.5K | 13.3% | 3 |
| Nov 2025 | Buckaroo | 1.6K | 8.7% | 4 |
| Nov 2025 | ToughBuilt | 480 | 2.6% | 5 |
| Nov 2025 | Badger Tool Belts | 320 | 1.7% | 6 |
| Nov 2025 | Occidental Leather | 30 | 0.16% | 7 |
| Nov 2025 | Diamondback Toolbelts | 10 | 0.05% | 8 |
| Dec 2025 | Makita | 7.6K | 49.5% | 1 |
| Dec 2025 | DeWalt | 4.3K | 28.1% | 2 |
| Dec 2025 | Milwaukee | 2.1K | 13.9% | 3 |
| Dec 2025 | ToughBuilt | 590 | 3.8% | 4 |
| Dec 2025 | Buckaroo | 390 | 2.5% | 5 |
| Dec 2025 | Badger Tool Belts | 260 | 1.7% | 6 |
| Dec 2025 | Occidental Leather | 50 | 0.33% | 7 |
| Dec 2025 | Diamondback Toolbelts | 10 | 0.07% | 8 |
| Jan 2026 | Makita | 7.5K | 50.7% | 1 |
| Jan 2026 | DeWalt | 4.2K | 28.4% | 2 |
| Jan 2026 | Milwaukee | 1.8K | 12% | 3 |
| Jan 2026 | ToughBuilt | 590 | 4% | 4 |
| Jan 2026 | Buckaroo | 390 | 2.6% | 5 |
| Jan 2026 | Badger Tool Belts | 260 | 1.8% | 6 |
| Jan 2026 | Occidental Leather | 50 | 0.34% | 7 |
| Jan 2026 | Diamondback Toolbelts | 10 | 0.07% | 8 |
| Feb 2026 | Makita | 7.5K | 48.6% | 1 |
| Feb 2026 | DeWalt | 4.3K | 28.1% | 2 |
| Feb 2026 | Milwaukee | 2.1K | 14% | 3 |
| Feb 2026 | ToughBuilt | 590 | 3.8% | 4 |
| Feb 2026 | Badger Tool Belts | 390 | 2.5% | 5 |
| Feb 2026 | Buckaroo | 390 | 2.5% | 6 |
| Feb 2026 | Occidental Leather | 70 | 0.45% | 7 |
| Feb 2026 | Diamondback Toolbelts | 10 | 0.06% | 8 |
| Mar 2026 | Makita | 7.5K | 47.8% | 1 |
| Mar 2026 | DeWalt | 4.5K | 28.6% | 2 |
| Mar 2026 | Milwaukee | 2.3K | 14.4% | 3 |
| Mar 2026 | ToughBuilt | 590 | 3.8% | 4 |
| Mar 2026 | Badger Tool Belts | 390 | 2.5% | 5 |
| Mar 2026 | Buckaroo | 390 | 2.5% | 6 |
| Mar 2026 | Occidental Leather | 50 | 0.32% | 7 |
| Mar 2026 | Diamondback Toolbelts | 10 | 0.06% | 8 |
| Apr 2026 | Makita | 7.5K | 49.2% | 1 |
| Apr 2026 | DeWalt | 4.2K | 27.5% | 2 |
| Apr 2026 | Milwaukee | 2.1K | 13.9% | 3 |
| Apr 2026 | ToughBuilt | 590 | 3.9% | 4 |
| Apr 2026 | Badger Tool Belts | 390 | 2.6% | 5 |
| Apr 2026 | Buckaroo | 390 | 2.6% | 6 |
| Apr 2026 | Occidental Leather | 50 | 0.33% | 7 |
| Apr 2026 | Diamondback Toolbelts | 10 | 0.07% | 8 |
| May 2026 | Makita | 7.6K | 45.6% | 1 |
| May 2026 | DeWalt | 4.3K | 25.9% | 2 |
| May 2026 | Milwaukee | 2.7K | 16.2% | 3 |
| May 2026 | ToughBuilt | 720 | 4.3% | 4 |
| May 2026 | Badger Tool Belts | 590 | 3.5% | 5 |
| May 2026 | Buckaroo | 390 | 2.3% | 6 |
| May 2026 | Diamondback Toolbelts | 260 | 1.6% | 7 |
| May 2026 | Occidental Leather | 70 | 0.42% | 8 |
| Jun 2026 | Makita | 7.6K | 42.4% | 1 |
| Jun 2026 | DeWalt | 5.3K | 29.4% | 2 |
| Jun 2026 | Milwaukee | 2.8K | 15.5% | 3 |
| Jun 2026 | ToughBuilt | 880 | 4.9% | 4 |
| Jun 2026 | Badger Tool Belts | 590 | 3.3% | 5 |
| Jun 2026 | Buckaroo | 480 | 2.7% | 6 |
| Jun 2026 | Diamondback Toolbelts | 260 | 1.4% | 7 |
| Jun 2026 | Occidental Leather | 70 | 0.39% | 8 |
| Jul 2026 | Makita | 7.5K | 46.2% | 1 |
| Jul 2026 | DeWalt | 4.3K | 26.7% | 2 |
| Jul 2026 | Milwaukee | 2.6K | 16% | 3 |
| Jul 2026 | ToughBuilt | 720 | 4.4% | 4 |
| Jul 2026 | Badger Tool Belts | 480 | 3% | 5 |
| Jul 2026 | Buckaroo | 480 | 3% | 6 |
| Jul 2026 | Occidental Leather | 70 | 0.43% | 7 |
| Jul 2026 | Diamondback Toolbelts | 40 | 0.25% | 8 |
| Aug 2026 | Makita | 7.6K | 41.3% | 1 |
| Aug 2026 | DeWalt | 5K | 27.1% | 2 |
| Aug 2026 | Milwaukee | 3.8K | 20.4% | 3 |
| Aug 2026 | ToughBuilt | 880 | 4.8% | 4 |
| Aug 2026 | Badger Tool Belts | 590 | 3.2% | 5 |
| Aug 2026 | Buckaroo | 480 | 2.6% | 6 |
| Aug 2026 | Occidental Leather | 70 | 0.38% | 7 |
| Aug 2026 | Diamondback Toolbelts | 30 | 0.16% | 8 |
| Sep 2026 | Makita | 9.1K | 48.6% | 1 |
| Sep 2026 | DeWalt | 5K | 26.6% | 2 |
| Sep 2026 | Milwaukee | 3K | 15.8% | 3 |
| Sep 2026 | ToughBuilt | 720 | 3.8% | 4 |
| Sep 2026 | Badger Tool Belts | 480 | 2.6% | 5 |
| Sep 2026 | Buckaroo | 390 | 2.1% | 6 |
| Sep 2026 | Occidental Leather | 70 | 0.37% | 7 |
| Sep 2026 | Diamondback Toolbelts | 30 | 0.16% | 8 |

## What is being compared

- **Badger Tool Belts**: Measured on the search term “badger tool belts”.
- **Buckaroo**: Measured on the search term “buckaroo”.
- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **Diamondback Toolbelts**: Measured on the search term “diamondback toolbelts”.
- **Makita**: Measured on the search terms “makita” and “makita tool”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **Occidental Leather**: Measured on the search term “occidental leather”.
- **ToughBuilt**: Measured on the search term “toughbuilt”.

- [Badger Tool Belts](/demand/nz/brands/badger-tool-belts)
- [Buckaroo](/demand/nz/brands/buckaroo)
- [DeWalt](/demand/nz/brands/dewalt)
- [Diamondback Toolbelts](/demand/nz/brands/diamondback-toolbelts)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Occidental Leather](/demand/nz/brands/occidental-leather)
- [ToughBuilt](/demand/nz/brands/toughbuilt)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tool belt brands in New Zealand?

In September 2026, Makita was the most searched among tool belt brands in New Zealand, with an estimated 9.1K branded searches, 48.6% of all searches for the eight we track.

## Cite this page

Brandwave. "Tool belt brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-tool-belt-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tool-belt-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.