--- title: "Ninja vs Russell Hobbs: Which is searched more in New Zealand?" description: "Is Ninja or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toaster oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-toaster-oven-brands/compare/ninja-kitchen-vs-russell-hobbs" publisher: "Brandwave" --- # Ninja vs Russell Hobbs: Which is searched more in New Zealand? Is Ninja or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toaster oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ninja and Russell Hobbs - **Competitive set**: Toaster oven brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ninja Share of Search**: 4.4% - **Russell Hobbs Share of Search**: 5.7% ## Is Ninja or Russell Hobbs more popular in search? - In September 2026, Russell Hobbs had more branded searches than Ninja among toaster oven brands in New Zealand. Russell Hobbs had about 1,650 branded searches, while Ninja had 1,270. Russell Hobbs made up 5.7% of all toaster oven brand searches we track, and Ninja accounted for 4.4%. - Russell Hobbs was ahead of Ninja in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ninja’s share of searches among toaster oven brands in New Zealand moved from 3.6% to 4.4%, and its estimated monthly branded searches moved from 930 to 1.3K. - Across the 12 months ending September 2026, Russell Hobbs’ share of searches among toaster oven brands in New Zealand moved from 5.2% to 5.7%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top toaster oven brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Russell Hobbs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ninja was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Russell Hobbs was listed before Ninja in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Breville | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Russell Hobbs | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ninja | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | De'Longhi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toaster oven brands - Asked ChatGPT "Which toaster oven brand should I buy in New Zealand?": 1. Breville, 2. Russell Hobbs - Asked ChatGPT "What are the best toaster oven brands in New Zealand?": 1. Breville, 2. Russell Hobbs, 3. Ninja - Asked ChatGPT "What's the best toaster oven brand in New Zealand for everyday cooking?": 1. Breville, 2. Russell Hobbs - Searched Google, AI Overview "toaster oven nz": 1. Russell Hobbs, 2. Ninja - Searched Google, AI Overview "best countertop oven": named none of the brands we track Not named in any answer: KitchenAid and De'Longhi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand toaster oven brands in September 2026? - In September 2026, Ninja gained share of searches among toaster oven brands in New Zealand, from 3.7% to 4.4%. - Russell Hobbs’ share of searches among toaster oven brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.7% in September 2026. ## Month by month | Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 930 | 3.6% | 5 | 1.3K | 5.2% | 4 | | Nov 2025 | 1.5K | 4.3% | 5 | 1.5K | 4.5% | 4 | | Dec 2025 | 1.5K | 4.2% | 5 | 1.5K | 4.3% | 4 | | Jan 2026 | 1.3K | 4.6% | 5 | 1.3K | 4.7% | 4 | | Feb 2026 | 930 | 4.2% | 5 | 1.1K | 4.9% | 4 | | Mar 2026 | 800 | 3.3% | 5 | 1.2K | 4.8% | 4 | | Apr 2026 | 1.1K | 4% | 5 | 1.4K | 4.8% | 4 | | May 2026 | 1.1K | 3.7% | 5 | 1.4K | 4.7% | 4 | | Jun 2026 | 1.1K | 3.8% | 5 | 1.4K | 4.9% | 4 | | Jul 2026 | 1.3K | 4% | 5 | 1.7K | 5.3% | 4 | | Aug 2026 | 1.1K | 3.7% | 5 | 1.6K | 5.4% | 4 | | Sep 2026 | 1.3K | 4.4% | 5 | 1.6K | 5.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Ninja’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ninja**: Measured on the search terms “ninja blast” and “ninja foodi”, summed into one figure. - **Russell Hobbs**: Measured on the search terms “multicooker russell hobbs”, “russell hobbs”, “russell hobbs chopper”, “russell hobbs jug” and “russellhobbs”, summed into one figure. - [Ninja profile](/demand/nz/brands/ninja-kitchen) - [Russell Hobbs profile](/demand/nz/brands/russell-hobbs) - [All toaster oven brands in New Zealand](/demand/nz/categories/nz-toaster-oven-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ninja or Russell Hobbs more popular in search? In September 2026, Russell Hobbs had more branded searches than Ninja among toaster oven brands in New Zealand. Russell Hobbs had about 1,650 branded searches, while Ninja had 1,270. Russell Hobbs made up 5.7% of all toaster oven brand searches we track, and Ninja accounted for 4.4%. ## Cite this page Brandwave. "Ninja vs Russell Hobbs: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-toaster-oven-brands/compare/ninja-kitchen-vs-russell-hobbs This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-toaster-oven-brands/compare/ninja-kitchen-vs-russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.