--- title: "De'Longhi vs Russell Hobbs: Which is searched more in New Zealand?" description: "Is De'Longhi or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toaster oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-toaster-oven-brands/compare/delonghi-vs-russell-hobbs" publisher: "Brandwave" --- # De'Longhi vs Russell Hobbs: Which is searched more in New Zealand? Is De'Longhi or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toaster oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: De'Longhi and Russell Hobbs - **Competitive set**: Toaster oven brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **De'Longhi Share of Search**: 21.1% - **Russell Hobbs Share of Search**: 5.7% ## Is De'Longhi or Russell Hobbs more popular in search? - In September 2026, De'Longhi had more branded searches than Russell Hobbs among toaster oven brands in New Zealand. De'Longhi had about 6,150 branded searches, while Russell Hobbs had 1,650. De'Longhi made up 21.1% of all toaster oven brand searches we track, and Russell Hobbs accounted for 5.7%. - De'Longhi was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, De'Longhi’s share of searches among toaster oven brands in New Zealand moved from 18.7% to 21.1%, and its estimated monthly branded searches moved from 4.8K to 6.2K. - Across the 12 months ending September 2026, Russell Hobbs’ share of searches among toaster oven brands in New Zealand moved from 5.2% to 5.7%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top toaster oven brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Russell Hobbs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. De'Longhi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Breville | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Russell Hobbs | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ninja | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | De'Longhi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toaster oven brands - Asked ChatGPT "Which toaster oven brand should I buy in New Zealand?": 1. Breville, 2. Russell Hobbs - Asked ChatGPT "What are the best toaster oven brands in New Zealand?": 1. Breville, 2. Russell Hobbs, 3. Ninja - Asked ChatGPT "What's the best toaster oven brand in New Zealand for everyday cooking?": 1. Breville, 2. Russell Hobbs - Searched Google, AI Overview "toaster oven nz": 1. Russell Hobbs, 2. Ninja - Searched Google, AI Overview "best countertop oven": named none of the brands we track Not named in any answer: KitchenAid and De'Longhi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand toaster oven brands in September 2026? - In September 2026, KitchenAid overtook De'Longhi to rank 2nd among toaster oven brands in New Zealand, with 22.4% of the searches. - In September 2026, De'Longhi lost share of searches among toaster oven brands in New Zealand, from 23.7% to 21.1%. - Russell Hobbs’ share of searches among toaster oven brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.7% in September 2026. ## Month by month | Month | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.8K | 18.7% | 3 | 1.3K | 5.2% | 4 | | Nov 2025 | 5.3K | 15.4% | 3 | 1.5K | 4.5% | 4 | | Dec 2025 | 5.8K | 16.4% | 3 | 1.5K | 4.3% | 4 | | Jan 2026 | 5.1K | 18.5% | 3 | 1.3K | 4.7% | 4 | | Feb 2026 | 4.3K | 19.2% | 3 | 1.1K | 4.9% | 4 | | Mar 2026 | 4.8K | 20.1% | 3 | 1.2K | 4.8% | 4 | | Apr 2026 | 6.2K | 21.8% | 3 | 1.4K | 4.8% | 4 | | May 2026 | 6.8K | 22.3% | 2 | 1.4K | 4.7% | 4 | | Jun 2026 | 6.6K | 22.1% | 2 | 1.4K | 4.9% | 4 | | Jul 2026 | 7K | 22.5% | 2 | 1.7K | 5.3% | 4 | | Aug 2026 | 7.3K | 23.7% | 2 | 1.6K | 5.4% | 4 | | Sep 2026 | 6.2K | 21.1% | 3 | 1.6K | 5.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using De'Longhi’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **De'Longhi**: Measured on the search terms “de longhi”, “delonghi”, “delonghi dedica”, “delonghi descaler”, “delonghi ecodecalk descaler”, “delonghi eletta explore”, “delonghi la specialista”, “delonghi magnifica”, “delonghi magnifica evo” and “espresso delonghi machine”, summed into one figure. - **Russell Hobbs**: Measured on the search terms “multicooker russell hobbs”, “russell hobbs”, “russell hobbs chopper”, “russell hobbs jug” and “russellhobbs”, summed into one figure. - [De'Longhi profile](/demand/nz/brands/delonghi) - [Russell Hobbs profile](/demand/nz/brands/russell-hobbs) - [All toaster oven brands in New Zealand](/demand/nz/categories/nz-toaster-oven-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is De'Longhi or Russell Hobbs more popular in search? In September 2026, De'Longhi had more branded searches than Russell Hobbs among toaster oven brands in New Zealand. De'Longhi had about 6,150 branded searches, while Russell Hobbs had 1,650. De'Longhi made up 21.1% of all toaster oven brand searches we track, and Russell Hobbs accounted for 5.7%. ## Cite this page Brandwave. "De'Longhi vs Russell Hobbs: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-toaster-oven-brands/compare/delonghi-vs-russell-hobbs This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-toaster-oven-brands/compare/delonghi-vs-russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.