--- title: "Breville vs De'Longhi: Which is searched more in New Zealand?" description: "Is Breville or De'Longhi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toaster oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-toaster-oven-brands/compare/breville-vs-delonghi" publisher: "Brandwave" --- # Breville vs De'Longhi: Which is searched more in New Zealand? Is Breville or De'Longhi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toaster oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breville and De'Longhi - **Competitive set**: Toaster oven brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Breville Share of Search**: 46.4% - **De'Longhi Share of Search**: 21.1% ## Is Breville or De'Longhi more popular in search? - In September 2026, Breville had more branded searches than De'Longhi among toaster oven brands in New Zealand. Breville had about 13,500 branded searches, while De'Longhi had 6,150. Breville made up 46.4% of all toaster oven brand searches we track, and De'Longhi accounted for 21.1%. - Breville was ahead of De'Longhi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Breville’s share of searches among toaster oven brands in New Zealand moved from 46.6% to 46.4%, and its estimated monthly branded searches moved from 11.9K to 13.5K. - Across the 12 months ending September 2026, De'Longhi’s share of searches among toaster oven brands in New Zealand moved from 18.7% to 21.1%, and its estimated monthly branded searches moved from 4.8K to 6.2K. ## Top toaster oven brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. De'Longhi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Breville | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Russell Hobbs | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ninja | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | De'Longhi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toaster oven brands - Asked ChatGPT "Which toaster oven brand should I buy in New Zealand?": 1. Breville, 2. Russell Hobbs - Asked ChatGPT "What are the best toaster oven brands in New Zealand?": 1. Breville, 2. Russell Hobbs, 3. Ninja - Asked ChatGPT "What's the best toaster oven brand in New Zealand for everyday cooking?": 1. Breville, 2. Russell Hobbs - Searched Google, AI Overview "toaster oven nz": 1. Russell Hobbs, 2. Ninja - Searched Google, AI Overview "best countertop oven": named none of the brands we track Not named in any answer: KitchenAid and De'Longhi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand toaster oven brands in September 2026? - In September 2026, KitchenAid overtook De'Longhi to rank 2nd among toaster oven brands in New Zealand, with 22.4% of the searches. - In September 2026, De'Longhi lost share of searches among toaster oven brands in New Zealand, from 23.7% to 21.1%. - Estimated monthly branded searches for Breville in New Zealand rose 12.9% over 12 measured months, from 11.9K to 13.5K in September 2026. ## Month by month | Month | Breville estimated searches | Breville Share of Search | Breville rank | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.9K | 46.6% | 1 | 4.8K | 18.7% | 3 | | Nov 2025 | 14.7K | 42.6% | 1 | 5.3K | 15.4% | 3 | | Dec 2025 | 14.5K | 41.5% | 1 | 5.8K | 16.4% | 3 | | Jan 2026 | 12.2K | 43.9% | 1 | 5.1K | 18.5% | 3 | | Feb 2026 | 9.7K | 43.5% | 1 | 4.3K | 19.2% | 3 | | Mar 2026 | 10.9K | 45.3% | 1 | 4.8K | 20.1% | 3 | | Apr 2026 | 13.2K | 46.8% | 1 | 6.2K | 21.8% | 3 | | May 2026 | 14.8K | 48.3% | 1 | 6.8K | 22.3% | 2 | | Jun 2026 | 14.3K | 48.1% | 1 | 6.6K | 22.1% | 2 | | Jul 2026 | 14.9K | 47.7% | 1 | 7K | 22.5% | 2 | | Aug 2026 | 14.2K | 46.3% | 1 | 7.3K | 23.7% | 2 | | Sep 2026 | 13.5K | 46.4% | 1 | 6.2K | 21.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Breville’s and De'Longhi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breville**: Measured on the search terms “breville”, “breville air fry”, “breville barista express”, “breville barista pro”, “breville barista touch”, “breville bread maker”, “breville descaler”, “breville double boiler”, “breville juicer”, “breville milk frother” and “breville oracle”, summed into one figure. - **De'Longhi**: Measured on the search terms “de longhi”, “delonghi”, “delonghi dedica”, “delonghi descaler”, “delonghi ecodecalk descaler”, “delonghi eletta explore”, “delonghi la specialista”, “delonghi magnifica”, “delonghi magnifica evo” and “espresso delonghi machine”, summed into one figure. - [Breville profile](/demand/nz/brands/breville) - [De'Longhi profile](/demand/nz/brands/delonghi) - [All toaster oven brands in New Zealand](/demand/nz/categories/nz-toaster-oven-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Breville or De'Longhi more popular in search? In September 2026, Breville had more branded searches than De'Longhi among toaster oven brands in New Zealand. Breville had about 13,500 branded searches, while De'Longhi had 6,150. Breville made up 46.4% of all toaster oven brand searches we track, and De'Longhi accounted for 21.1%. ## Cite this page Brandwave. "Breville vs De'Longhi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-toaster-oven-brands/compare/breville-vs-delonghi This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-toaster-oven-brands/compare/breville-vs-delonghi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.