---
title: "Toaster oven brands in New Zealand: Which are searched most?"
description: "Compare the toaster oven brands people buy. Share of Search among Breville, KitchenAid, De'Longhi, Russell Hobbs and Ninja, the toaster oven brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-toaster-oven-brands"
publisher: "Brandwave"
---

# Toaster oven brands in New Zealand: Which are searched most?

Compare the toaster oven brands people buy. Share of Search among Breville, KitchenAid, De'Longhi, Russell Hobbs and Ninja, the toaster oven brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Toaster oven brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Breville, 46.4%

## Which brand is most popular in search among toaster oven brands in New Zealand?

- In September 2026, Breville was the most searched among toaster oven brands in New Zealand, with an estimated 13.5K branded searches, 46.4% of all searches for the five we track.
- KitchenAid is in 2nd place, 23.9 percentage points behind at 22.4%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among toaster oven brands in New Zealand decreased from 25.8% to 22.4%.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among toaster oven brands in New Zealand increased from 18.7% to 21.1%.
- Across the 12 months ending September 2026, Ninja’s share of searches among toaster oven brands in New Zealand increased from 3.6% to 4.4%.
- Across the 12 months ending September 2026, Breville’s share of searches among toaster oven brands in New Zealand peaked at 48.3% in May 2026 and was lowest at 41.5% in December 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among toaster oven brands in New Zealand peaked at 33.5% in December 2025 and was lowest at 20.5% in July 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among toaster oven brands in New Zealand peaked at 23.7% in August 2026 and was lowest at 15.4% in November 2025.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among toaster oven brands in New Zealand peaked at 5.7% in September 2026 and was lowest at 4.3% in December 2025.
- Across the 12 months ending September 2026, Ninja’s share of searches among toaster oven brands in New Zealand peaked at 4.6% in January 2026 and was lowest at 3.3% in March 2026.
- Across the 12 months ending September 2026, Breville and Russell Hobbs held steady: their share of searches among toaster oven brands in New Zealand each moved less than 0.5 percentage points.

## Top toaster oven brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Russell Hobbs was mentioned most often, in four of the five answers. Breville was recommended most often, coming first in all three answers that gave a list. Russell Hobbs was second, and Ninja was third. KitchenAid, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Breville | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Russell Hobbs | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Ninja | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| De'Longhi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about toaster oven brands

- Asked ChatGPT "Which toaster oven brand should I buy in New Zealand?": 1. Breville, 2. Russell Hobbs
- Asked ChatGPT "What are the best toaster oven brands in New Zealand?": 1. Breville, 2. Russell Hobbs, 3. Ninja
- Asked ChatGPT "What's the best toaster oven brand in New Zealand for everyday cooking?": 1. Breville, 2. Russell Hobbs
- Searched Google, AI Overview "toaster oven nz": 1. Russell Hobbs, 2. Ninja
- Searched Google, AI Overview "best countertop oven": named none of the brands we track

Not named in any answer: KitchenAid and De'Longhi.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Breville vs KitchenAid: compare search popularity](/demand/nz/compare/breville-vs-kitchenaid): 46.4% against 22.4% Share of Search.
- [Breville vs De'Longhi: compare search popularity](/demand/nz/compare/breville-vs-delonghi): 46.4% against 21.1% Share of Search.
- [Breville vs Russell Hobbs: compare search popularity](/demand/nz/compare/breville-vs-russell-hobbs): 46.4% against 5.7% Share of Search.
- [Breville vs Ninja: compare search popularity](/demand/nz/compare/breville-vs-ninja-kitchen): 46.4% against 4.4% Share of Search.
- [KitchenAid vs De'Longhi: compare search popularity](/demand/nz/compare/delonghi-vs-kitchenaid): 22.4% against 21.1% Share of Search.
- [KitchenAid vs Russell Hobbs: compare search popularity](/demand/nz/compare/kitchenaid-vs-russell-hobbs): 22.4% against 5.7% Share of Search.
- [KitchenAid vs Ninja: compare search popularity](/demand/nz/compare/kitchenaid-vs-ninja-kitchen): 22.4% against 4.4% Share of Search.
- [De'Longhi vs Russell Hobbs: compare search popularity](/demand/nz/compare/delonghi-vs-russell-hobbs): 21.1% against 5.7% Share of Search.
- [De'Longhi vs Ninja: compare search popularity](/demand/nz/compare/delonghi-vs-ninja-kitchen): 21.1% against 4.4% Share of Search.
- [Russell Hobbs vs Ninja: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-russell-hobbs): 5.7% against 4.4% Share of Search.

## How did search popularity change for New Zealand toaster oven brands in September 2026?

- In September 2026, KitchenAid overtook De'Longhi to rank 2nd among toaster oven brands in New Zealand, with 22.4% of the searches.
- In September 2026, Ninja gained share of searches among toaster oven brands in New Zealand, from 3.7% to 4.4%.
- In September 2026, De'Longhi lost share of searches among toaster oven brands in New Zealand, from 23.7% to 21.1%.
- Russell Hobbs’ share of searches among toaster oven brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.7% in September 2026.
- Estimated monthly branded searches for Breville in New Zealand rose 12.9% over 12 measured months, from 11.9K to 13.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Breville | 46.4% | 13.5K | -4.9% | Breville |
| 2 | KitchenAid | 22.4% | 6.5K | +2.2% | KitchenAid |
| 3 | De'Longhi | 21.1% | 6.2K | -15.3% | De'Longhi |
| 4 | Russell Hobbs | 5.7% | 1.6K | +0.6% | Russell Hobbs |
| 5 | Ninja | 4.4% | 1.3K | +11.4% | SharkNinja |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breville | 11.9K | 46.6% | 1 |
| Oct 2025 | KitchenAid | 6.6K | 25.8% | 2 |
| Oct 2025 | De'Longhi | 4.8K | 18.7% | 3 |
| Oct 2025 | Russell Hobbs | 1.3K | 5.2% | 4 |
| Oct 2025 | Ninja | 930 | 3.6% | 5 |
| Nov 2025 | Breville | 14.7K | 42.6% | 1 |
| Nov 2025 | KitchenAid | 11.5K | 33.2% | 2 |
| Nov 2025 | De'Longhi | 5.3K | 15.4% | 3 |
| Nov 2025 | Russell Hobbs | 1.5K | 4.5% | 4 |
| Nov 2025 | Ninja | 1.5K | 4.3% | 5 |
| Dec 2025 | Breville | 14.5K | 41.5% | 1 |
| Dec 2025 | KitchenAid | 11.7K | 33.5% | 2 |
| Dec 2025 | De'Longhi | 5.8K | 16.4% | 3 |
| Dec 2025 | Russell Hobbs | 1.5K | 4.3% | 4 |
| Dec 2025 | Ninja | 1.5K | 4.2% | 5 |
| Jan 2026 | Breville | 12.2K | 43.9% | 1 |
| Jan 2026 | KitchenAid | 7.9K | 28.4% | 2 |
| Jan 2026 | De'Longhi | 5.1K | 18.5% | 3 |
| Jan 2026 | Russell Hobbs | 1.3K | 4.7% | 4 |
| Jan 2026 | Ninja | 1.3K | 4.6% | 5 |
| Feb 2026 | Breville | 9.7K | 43.5% | 1 |
| Feb 2026 | KitchenAid | 6.3K | 28.3% | 2 |
| Feb 2026 | De'Longhi | 4.3K | 19.2% | 3 |
| Feb 2026 | Russell Hobbs | 1.1K | 4.9% | 4 |
| Feb 2026 | Ninja | 930 | 4.2% | 5 |
| Mar 2026 | Breville | 10.9K | 45.3% | 1 |
| Mar 2026 | KitchenAid | 6.3K | 26.4% | 2 |
| Mar 2026 | De'Longhi | 4.8K | 20.1% | 3 |
| Mar 2026 | Russell Hobbs | 1.2K | 4.8% | 4 |
| Mar 2026 | Ninja | 800 | 3.3% | 5 |
| Apr 2026 | Breville | 13.2K | 46.8% | 1 |
| Apr 2026 | KitchenAid | 6.4K | 22.5% | 2 |
| Apr 2026 | De'Longhi | 6.2K | 21.8% | 3 |
| Apr 2026 | Russell Hobbs | 1.4K | 4.8% | 4 |
| Apr 2026 | Ninja | 1.1K | 4% | 5 |
| May 2026 | Breville | 14.8K | 48.3% | 1 |
| May 2026 | De'Longhi | 6.8K | 22.3% | 2 |
| May 2026 | KitchenAid | 6.5K | 21% | 3 |
| May 2026 | Russell Hobbs | 1.4K | 4.7% | 4 |
| May 2026 | Ninja | 1.1K | 3.7% | 5 |
| Jun 2026 | Breville | 14.3K | 48.1% | 1 |
| Jun 2026 | De'Longhi | 6.6K | 22.1% | 2 |
| Jun 2026 | KitchenAid | 6.3K | 21.1% | 3 |
| Jun 2026 | Russell Hobbs | 1.4K | 4.9% | 4 |
| Jun 2026 | Ninja | 1.1K | 3.8% | 5 |
| Jul 2026 | Breville | 14.9K | 47.7% | 1 |
| Jul 2026 | De'Longhi | 7K | 22.5% | 2 |
| Jul 2026 | KitchenAid | 6.4K | 20.5% | 3 |
| Jul 2026 | Russell Hobbs | 1.7K | 5.3% | 4 |
| Jul 2026 | Ninja | 1.3K | 4% | 5 |
| Aug 2026 | Breville | 14.2K | 46.3% | 1 |
| Aug 2026 | De'Longhi | 7.3K | 23.7% | 2 |
| Aug 2026 | KitchenAid | 6.4K | 20.9% | 3 |
| Aug 2026 | Russell Hobbs | 1.6K | 5.4% | 4 |
| Aug 2026 | Ninja | 1.1K | 3.7% | 5 |
| Sep 2026 | Breville | 13.5K | 46.4% | 1 |
| Sep 2026 | KitchenAid | 6.5K | 22.4% | 2 |
| Sep 2026 | De'Longhi | 6.2K | 21.1% | 3 |
| Sep 2026 | Russell Hobbs | 1.6K | 5.7% | 4 |
| Sep 2026 | Ninja | 1.3K | 4.4% | 5 |

## What is being compared

- **Breville**: Measured on the search terms “breville”, “breville air fry”, “breville barista express”, “breville barista pro”, “breville barista touch”, “breville bread maker”, “breville descaler”, “breville double boiler”, “breville juicer”, “breville milk frother” and “breville oracle”, summed into one figure.
- **De'Longhi**: Measured on the search terms “de longhi”, “delonghi”, “delonghi dedica”, “delonghi descaler”, “delonghi ecodecalk descaler”, “delonghi eletta explore”, “delonghi la specialista”, “delonghi magnifica”, “delonghi magnifica evo” and “espresso delonghi machine”, summed into one figure.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer” and “kitchenaid sausage grinder”, summed into one figure.
- **Ninja**: Measured on the search terms “ninja blast” and “ninja foodi”, summed into one figure.
- **Russell Hobbs**: Measured on the search terms “multicooker russell hobbs”, “russell hobbs”, “russell hobbs chopper”, “russell hobbs jug” and “russellhobbs”, summed into one figure.

- [Breville](/demand/nz/brands/breville)
- [De'Longhi](/demand/nz/brands/delonghi)
- [KitchenAid](/demand/nz/brands/kitchenaid)
- [Ninja](/demand/nz/brands/ninja-kitchen)
- [Russell Hobbs](/demand/nz/brands/russell-hobbs)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among toaster oven brands in New Zealand?

In September 2026, Breville was the most searched among toaster oven brands in New Zealand, with an estimated 13.5K branded searches, 46.4% of all searches for the five we track.

## Cite this page

Brandwave. "Toaster oven brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-toaster-oven-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-toaster-oven-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.