---
title: "To-do list apps in New Zealand: Which brands are most popular in search?"
description: "Compare the personal to-do list and task apps New Zealanders organise their days with. Share of Search among Todoist, Microsoft To Do, TickTick, Things and Any.do, the to-do list apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-to-do-list-apps"
publisher: "Brandwave"
---

# To-do list apps in New Zealand: Which brands are most popular in search?

Compare the personal to-do list and task apps New Zealanders organise their days with. Share of Search among Todoist, Microsoft To Do, TickTick, Things and Any.do, the to-do list apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: To-do list apps
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Todoist, 45.8%

## Which brand is most popular in search among to-do list apps in New Zealand?

- In August 2026, Todoist was the most searched among to-do list apps in New Zealand, with an estimated 1.5K branded searches and 45.8% estimated Share of Search within this set.
- Microsoft To Do is in 2nd place, 21.2 percentage points behind at 24.6% Share of Search.
- Across the 11 months ending August 2026, Todoist’s estimated Share of Search among to-do list apps in New Zealand decreased from 48.1% to 45.8%.
- Across the 11 months ending August 2026, TickTick’s estimated Share of Search among to-do list apps in New Zealand increased from 18.4% to 20.9%.
- Across the 11 months ending August 2026, Things’ estimated Share of Search among to-do list apps in New Zealand increased from 4.4% to 6.5%.
- Across the 11 months ending August 2026, Any.do’s estimated Share of Search among to-do list apps in New Zealand decreased from 4.1% to 2.2%.
- Across the 11 months ending August 2026, Todoist’s estimated Share of Search among to-do list apps in New Zealand peaked at 53% in March 2026 and was lowest at 44.1% in April 2026.
- Across the 11 months ending August 2026, Microsoft To Do’s estimated Share of Search among to-do list apps in New Zealand peaked at 28% in May 2026 and was lowest at 20.9% in December 2025.
- Across the 11 months ending August 2026, TickTick’s estimated Share of Search among to-do list apps in New Zealand peaked at 24% in December 2025 and was lowest at 17% in March 2026.
- Across the 11 months ending August 2026, Things’ estimated Share of Search among to-do list apps in New Zealand peaked at 6.5% in August 2026 and was lowest at 3.9% in March 2026.
- Across the 11 months ending August 2026, Any.do’s estimated Share of Search among to-do list apps in New Zealand peaked at 4.1% in October 2025 and was lowest at 2% in July 2026.
- Across the 11 months ending August 2026, Microsoft To Do held steady: its estimated Share of Search among to-do list apps in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Todoist vs Microsoft To Do: compare search popularity](/demand/nz/compare/microsoft-to-do-vs-todoist): 45.8% against 24.6% Share of Search.
- [Todoist vs TickTick: compare search popularity](/demand/nz/compare/ticktick-vs-todoist): 45.8% against 20.9% Share of Search.
- [Todoist vs Things: compare search popularity](/demand/nz/compare/things-vs-todoist): 45.8% against 6.5% Share of Search.
- [Todoist vs Any.do: compare search popularity](/demand/nz/compare/any-do-vs-todoist): 45.8% against 2.2% Share of Search.
- [Microsoft To Do vs TickTick: compare search popularity](/demand/nz/compare/microsoft-to-do-vs-ticktick): 24.6% against 20.9% Share of Search.
- [Microsoft To Do vs Things: compare search popularity](/demand/nz/compare/microsoft-to-do-vs-things): 24.6% against 6.5% Share of Search.
- [Microsoft To Do vs Any.do: compare search popularity](/demand/nz/compare/any-do-vs-microsoft-to-do): 24.6% against 2.2% Share of Search.
- [TickTick vs Things: compare search popularity](/demand/nz/compare/things-vs-ticktick): 20.9% against 6.5% Share of Search.
- [TickTick vs Any.do: compare search popularity](/demand/nz/compare/any-do-vs-ticktick): 20.9% against 2.2% Share of Search.
- [Things vs Any.do: compare search popularity](/demand/nz/compare/any-do-vs-things): 6.5% against 2.2% Share of Search.

## How did search popularity change for New Zealand to-do list apps in August 2026?

- In August 2026, TickTick gained estimated Share of Search among to-do list apps in New Zealand, from 18.9% to 20.9%.
- In August 2026, Things gained estimated Share of Search among to-do list apps in New Zealand, from 4.7% to 6.5%.
- In August 2026, Microsoft To Do lost estimated Share of Search among to-do list apps in New Zealand, from 27.3% to 24.6%.
- In August 2026, Todoist lost estimated Share of Search among to-do list apps in New Zealand, from 47.1% to 45.8%.
- Estimated monthly branded searches for Any.do in New Zealand fell 41.7% over 11 measured months, from 120 to 70 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Todoist | 45.8% | 1.5K | +6.4% | Todoist |
| 2 | Microsoft To Do | 24.6% | 800 | -1.2% | Microsoft |
| 3 | TickTick | 20.9% | 680 | +21.4% | TickTick |
| 4 | Things | 6.5% | 210 | +50.0% | Things |
| 5 | Any.do | 2.2% | 70 | +16.7% | Any.do |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Todoist | 1.4K | 48.1% | 1 |
| Oct 2025 | Microsoft To Do | 730 | 24.9% | 2 |
| Oct 2025 | TickTick | 540 | 18.4% | 3 |
| Oct 2025 | Things | 130 | 4.4% | 4 |
| Oct 2025 | Any.do | 120 | 4.1% | 5 |
| Nov 2025 | Todoist | 1.4K | 46.4% | 1 |
| Nov 2025 | TickTick | 690 | 23.5% | 2 |
| Nov 2025 | Microsoft To Do | 640 | 21.8% | 3 |
| Nov 2025 | Things | 140 | 4.8% | 4 |
| Nov 2025 | Any.do | 100 | 3.4% | 5 |
| Dec 2025 | Todoist | 1.1K | 47.6% | 1 |
| Dec 2025 | TickTick | 540 | 24% | 2 |
| Dec 2025 | Microsoft To Do | 470 | 20.9% | 3 |
| Dec 2025 | Things | 100 | 4.4% | 4 |
| Dec 2025 | Any.do | 70 | 3.1% | 5 |
| Jan 2026 | Todoist | 1.7K | 48.4% | 1 |
| Jan 2026 | Microsoft To Do | 880 | 24.9% | 2 |
| Jan 2026 | TickTick | 680 | 19.3% | 3 |
| Jan 2026 | Things | 160 | 4.5% | 4 |
| Jan 2026 | Any.do | 100 | 2.8% | 5 |
| Feb 2026 | Todoist | 1.5K | 47.7% | 1 |
| Feb 2026 | Microsoft To Do | 810 | 26.3% | 2 |
| Feb 2026 | TickTick | 550 | 17.9% | 3 |
| Feb 2026 | Things | 160 | 5.2% | 4 |
| Feb 2026 | Any.do | 90 | 2.9% | 5 |
| Mar 2026 | Todoist | 1.8K | 53% | 1 |
| Mar 2026 | Microsoft To Do | 780 | 23.2% | 2 |
| Mar 2026 | TickTick | 570 | 17% | 3 |
| Mar 2026 | Things | 130 | 3.9% | 4 |
| Mar 2026 | Any.do | 100 | 3% | 5 |
| Apr 2026 | Todoist | 1.1K | 44.1% | 1 |
| Apr 2026 | Microsoft To Do | 630 | 24.6% | 2 |
| Apr 2026 | TickTick | 600 | 23.4% | 3 |
| Apr 2026 | Things | 130 | 5.1% | 4 |
| Apr 2026 | Any.do | 70 | 2.7% | 5 |
| May 2026 | Todoist | 1.5K | 46.9% | 1 |
| May 2026 | Microsoft To Do | 890 | 28% | 2 |
| May 2026 | TickTick | 590 | 18.6% | 3 |
| May 2026 | Things | 140 | 4.4% | 4 |
| May 2026 | Any.do | 70 | 2.2% | 5 |
| Jun 2026 | Todoist | 1.6K | 46.4% | 1 |
| Jun 2026 | Microsoft To Do | 930 | 27% | 2 |
| Jun 2026 | TickTick | 700 | 20.3% | 3 |
| Jun 2026 | Things | 150 | 4.3% | 4 |
| Jun 2026 | Any.do | 70 | 2% | 5 |
| Jul 2026 | Todoist | 1.4K | 47.1% | 1 |
| Jul 2026 | Microsoft To Do | 810 | 27.3% | 2 |
| Jul 2026 | TickTick | 560 | 18.9% | 3 |
| Jul 2026 | Things | 140 | 4.7% | 4 |
| Jul 2026 | Any.do | 60 | 2% | 5 |
| Aug 2026 | Todoist | 1.5K | 45.8% | 1 |
| Aug 2026 | Microsoft To Do | 800 | 24.6% | 2 |
| Aug 2026 | TickTick | 680 | 20.9% | 3 |
| Aug 2026 | Things | 210 | 6.5% | 4 |
| Aug 2026 | Any.do | 70 | 2.2% | 5 |
| Sep 2026 | Any.do | — | — | — |
| Sep 2026 | Microsoft To Do | — | — | — |
| Sep 2026 | Things | — | — | — |
| Sep 2026 | TickTick | — | — | — |
| Sep 2026 | Todoist | — | — | — |

## What is being compared

- **Any.do**: Measured on the search terms “any do”, “any do online”, “any do reminders”, “any do task app”, “any do to do list”, “anydo” and “what is any do”, summed into one figure.
- **Microsoft To Do**: Measured on the search terms “microsoft to do”, “microsoft to do app”, “microsoft to do ist”, “microsoft to do online”, “microsoft to do reminders”, “microsoft to do task app”, “microsoft to do to do list”, “microsofttodo” and “to do office com”, summed into one figure.
- **Things**: Measured on the search terms “things 3”, “things app”, “things reminders”, “things task app” and “things to do list”, summed into one figure.
- **TickTick**: Measured on the search terms “ticktick”, “ticktick app”, “ticktick com”, “ticktick online”, “ticktick reminders”, “ticktick task app” and “ticktick to do list”, summed into one figure.
- **Todoist**: Measured on the search terms “todoist”, “todoist app”, “todoist com”, “todoist list”, “todoist near me”, “todoist online”, “todoist reminders” and “todoist task app”, summed into one figure.

- [Any.do](/demand/nz/brands/any-do)
- [Microsoft To Do](/demand/nz/brands/microsoft-to-do)
- [Things](/demand/nz/brands/things)
- [TickTick](/demand/nz/brands/ticktick)
- [Todoist](/demand/nz/brands/todoist)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among to-do list apps in New Zealand?

In August 2026, Todoist was the most searched among to-do list apps in New Zealand, with an estimated 1.5K branded searches and 45.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "To-do list apps in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-to-do-list-apps

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-to-do-list-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.