--- title: "Avène vs CeraVe: Which is searched more in New Zealand?" description: "Is Avène or CeraVe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tinted sunscreen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tinted-sunscreen-brands/compare/avene-vs-cerave" publisher: "Brandwave" --- # Avène vs CeraVe: Which is searched more in New Zealand? Is Avène or CeraVe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tinted sunscreen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avène and CeraVe - **Competitive set**: Tinted sunscreen brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Avène Share of Search**: 9.2% - **CeraVe Share of Search**: 36.8% ## Is Avène or CeraVe more popular in search? - In September 2026, CeraVe had more branded searches than Avène among tinted sunscreen brands in New Zealand. CeraVe had about 14,400 branded searches, while Avène had 3,600. CeraVe made up 36.8% of all tinted sunscreen brand searches we track, and Avène accounted for 9.2%. - CeraVe was ahead of Avène in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Avène’s share of searches among tinted sunscreen brands in New Zealand moved from 11.3% to 9.2%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, CeraVe’s share of searches among tinted sunscreen brands in New Zealand moved from 33.6% to 36.8%, and its estimated monthly branded searches moved from 10.7K to 14.4K. ## Top tinted sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Avène was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. CeraVe was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Avène and CeraVe were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 0 of 3 | 1 of 2 | 1 of 5 | | Avène | 1st | 1 of 3 | 0 of 2 | 1 of 5 | | Bondi Sands | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Cetaphil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bioderma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Drunk Elephant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tinted sunscreen brands - Asked ChatGPT "Which tinted sunscreen brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best tinted sunscreen brands in New Zealand?": 1. Avène, 2. Bondi Sands - Asked ChatGPT "What's the best tinted sunscreen brand in New Zealand for everyday sun protection?": named none of the brands we track - Searched Google, AI Overview "best tinted sunscreen": 1. CeraVe, 2. Bondi Sands - Searched Google, AI Overview "tinted sunscreen for face": 1. Bondi Sands Not named in any answer: Cetaphil, Clinique, Bioderma and Drunk Elephant. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tinted sunscreen brands in September 2026? - In September 2026, CeraVe lost share of searches among tinted sunscreen brands in New Zealand, from 43.1% to 36.8%. ## Month by month | Month | Avène estimated searches | Avène Share of Search | Avène rank | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 11.3% | 3 | 10.7K | 33.6% | 1 | | Nov 2025 | 3.7K | 10.7% | 4 | 11.2K | 32.2% | 1 | | Dec 2025 | 3.3K | 10.2% | 4 | 11.4K | 35.6% | 1 | | Jan 2026 | 3.2K | 9.7% | 3 | 13.3K | 40.6% | 1 | | Feb 2026 | 2.8K | 9.9% | 3 | 11.4K | 40.9% | 1 | | Mar 2026 | 3K | 10.2% | 3 | 12.5K | 41.9% | 1 | | Apr 2026 | 2.9K | 9.3% | 3 | 13.7K | 44.5% | 1 | | May 2026 | 3.3K | 9.3% | 3 | 16.4K | 45.7% | 1 | | Jun 2026 | 3.6K | 9.7% | 3 | 18.3K | 49.2% | 1 | | Jul 2026 | 4.2K | 10.5% | 3 | 18.3K | 45.9% | 1 | | Aug 2026 | 3.8K | 9.5% | 3 | 17.2K | 43.1% | 1 | | Sep 2026 | 3.6K | 9.2% | 3 | 14.4K | 36.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Avène’s and CeraVe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avène**: Measured on the search terms “avene”, “avene cicalfate”, “avene retrinal”, “avene sunblock” and “avene xeracalm”, summed into one figure. - **CeraVe**: Measured on the search terms “cerave”, “cerave cream”, “cerave cream lotion”, “cerave moisturiser”, “cerave moisturizer”, “cerave serum”, “cerave skincare” and “cerave sunscreen”, summed into one figure. - [Avène profile](/demand/nz/brands/avene) - [CeraVe profile](/demand/nz/brands/cerave) - [All tinted sunscreen brands in New Zealand](/demand/nz/categories/nz-tinted-sunscreen-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Avène or CeraVe more popular in search? In September 2026, CeraVe had more branded searches than Avène among tinted sunscreen brands in New Zealand. CeraVe had about 14,400 branded searches, while Avène had 3,600. CeraVe made up 36.8% of all tinted sunscreen brand searches we track, and Avène accounted for 9.2%. ## Cite this page Brandwave. "Avène vs CeraVe: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-tinted-sunscreen-brands/compare/avene-vs-cerave This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tinted-sunscreen-brands/compare/avene-vs-cerave. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.