--- title: "Irwin vs Trojan: Which is searched more in New Zealand?" description: "Is Irwin or Trojan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tin snips brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tin-snips-brands/compare/irwin-vs-trojan-tools" publisher: "Brandwave" --- # Irwin vs Trojan: Which is searched more in New Zealand? Is Irwin or Trojan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tin snips brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Irwin and Trojan - **Competitive set**: Tin snips brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Irwin Share of Search**: 2.6% - **Trojan Share of Search**: 0% ## Is Irwin or Trojan more popular in search? - In September 2026, Irwin had more branded searches than Trojan among tin snips brands in New Zealand. Irwin had about 170 branded searches, while Trojan had 0. Irwin made up 2.6% of all tin snips brand searches we track, and Trojan accounted for 0%. - Irwin was ahead of Trojan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Irwin’s share of searches among tin snips brands in New Zealand held steady at 2.6%, and its estimated monthly branded searches moved from 150 to 170. - Across the 12 months ending September 2026, Trojan’s share of searches among tin snips brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0. ## Top tin snips brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Irwin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Trojan was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Irwin was listed before Trojan in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Crescent Wiss | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Irwin | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Trojan | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Bahco | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fiskars | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tin snips brands - Asked ChatGPT "Which tin snips brand should I buy in New Zealand?": 1. Irwin, 2. Crescent Wiss - Asked ChatGPT "What are the best tin snips brands in New Zealand?": 1. Crescent Wiss, 2. Irwin, 3. Bahco, 4. Trojan - Asked ChatGPT "What's the best tin snips brand in New Zealand for metal cutting?": 1. Crescent Wiss, 2. Irwin, 3. Trojan - Searched Google, AI Overview "best tin snips": 1. Crescent Wiss, 2. Irwin - Searched Google, AI Overview "aviation snips": 1. Crescent Wiss Not named in any answer: DeWalt and Fiskars. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tin snips brands in September 2026? - In September 2026, Irwin lost share of searches among tin snips brands in New Zealand, from 4.2% to 2.6%. ## Month by month | Month | Irwin estimated searches | Irwin Share of Search | Irwin rank | Trojan estimated searches | Trojan Share of Search | Trojan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150 | 2.6% | 4 | 0 | 0% | 6 | | Nov 2025 | 160 | 2.1% | 4 | 0 | 0% | 6 | | Dec 2025 | 150 | 2.4% | 4 | 0 | 0% | 6 | | Jan 2026 | 160 | 2.8% | 4 | 10 | 0.17% | 6 | | Feb 2026 | 160 | 2.8% | 4 | 0 | 0% | 6 | | Mar 2026 | 180 | 3.1% | 4 | 0 | 0% | 6 | | Apr 2026 | 190 | 3.4% | 4 | 10 | 0.18% | 6 | | May 2026 | 190 | 3.2% | 4 | 0 | 0% | 6 | | Jun 2026 | 210 | 3% | 4 | 10 | 0.14% | 6 | | Jul 2026 | 210 | 3.4% | 4 | 0 | 0% | 6 | | Aug 2026 | 280 | 4.2% | 4 | 0 | 0% | 6 | | Sep 2026 | 170 | 2.6% | 4 | 0 | 0% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Irwin’s and Trojan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Irwin**: Measured on the search terms “irwin clamps” and “irwin tools”, summed into one figure. - **Trojan**: Measured on the search term “trojan 2.4 m telescopic tree pruner”. - [Irwin profile](/demand/nz/brands/irwin) - [Trojan profile](/demand/nz/brands/trojan-tools) - [All tin snips brands in New Zealand](/demand/nz/categories/nz-tin-snips-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Irwin or Trojan more popular in search? In September 2026, Irwin had more branded searches than Trojan among tin snips brands in New Zealand. Irwin had about 170 branded searches, while Trojan had 0. Irwin made up 2.6% of all tin snips brand searches we track, and Trojan accounted for 0%. ## Cite this page Brandwave. "Irwin vs Trojan: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-tin-snips-brands/compare/irwin-vs-trojan-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tin-snips-brands/compare/irwin-vs-trojan-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.