--- title: "Fiskars vs Irwin: Which is searched more in New Zealand?" description: "Is Fiskars or Irwin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tin snips brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tin-snips-brands/compare/fiskars-vs-irwin" publisher: "Brandwave" --- # Fiskars vs Irwin: Which is searched more in New Zealand? Is Fiskars or Irwin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tin snips brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fiskars and Irwin - **Competitive set**: Tin snips brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fiskars Share of Search**: 15.5% - **Irwin Share of Search**: 2.6% ## Is Fiskars or Irwin more popular in search? - In September 2026, Fiskars had more branded searches than Irwin among tin snips brands in New Zealand. Fiskars had about 1,020 branded searches, while Irwin had 170. Fiskars made up 15.5% of all tin snips brand searches we track, and Irwin accounted for 2.6%. - Fiskars was ahead of Irwin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fiskars’ share of searches among tin snips brands in New Zealand moved from 20.8% to 15.5%, and its estimated monthly branded searches moved from 1.2K to 1K. - Across the 12 months ending September 2026, Irwin’s share of searches among tin snips brands in New Zealand held steady at 2.6%, and its estimated monthly branded searches moved from 150 to 170. ## Top tin snips brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Irwin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fiskars did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Crescent Wiss | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Irwin | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Trojan | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Bahco | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fiskars | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tin snips brands - Asked ChatGPT "Which tin snips brand should I buy in New Zealand?": 1. Irwin, 2. Crescent Wiss - Asked ChatGPT "What are the best tin snips brands in New Zealand?": 1. Crescent Wiss, 2. Irwin, 3. Bahco, 4. Trojan - Asked ChatGPT "What's the best tin snips brand in New Zealand for metal cutting?": 1. Crescent Wiss, 2. Irwin, 3. Trojan - Searched Google, AI Overview "best tin snips": 1. Crescent Wiss, 2. Irwin - Searched Google, AI Overview "aviation snips": 1. Crescent Wiss Not named in any answer: DeWalt and Fiskars. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tin snips brands in September 2026? - In September 2026, Irwin lost share of searches among tin snips brands in New Zealand, from 4.2% to 2.6%. - Estimated monthly branded searches for Fiskars in New Zealand fell 15.7% over 12 measured months, from 1.2K to 1K in September 2026. ## Month by month | Month | Fiskars estimated searches | Fiskars Share of Search | Fiskars rank | Irwin estimated searches | Irwin Share of Search | Irwin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 20.8% | 2 | 150 | 2.6% | 4 | | Nov 2025 | 1.1K | 14.9% | 2 | 160 | 2.1% | 4 | | Dec 2025 | 1.3K | 21.5% | 2 | 150 | 2.4% | 4 | | Jan 2026 | 1.1K | 18.9% | 2 | 160 | 2.8% | 4 | | Feb 2026 | 880 | 15.5% | 2 | 160 | 2.8% | 4 | | Mar 2026 | 840 | 14.4% | 2 | 180 | 3.1% | 4 | | Apr 2026 | 910 | 16.2% | 2 | 190 | 3.4% | 4 | | May 2026 | 1.1K | 18.4% | 2 | 190 | 3.2% | 4 | | Jun 2026 | 1.2K | 16.8% | 2 | 210 | 3% | 4 | | Jul 2026 | 1.2K | 19% | 2 | 210 | 3.4% | 4 | | Aug 2026 | 1K | 15.1% | 2 | 280 | 4.2% | 4 | | Sep 2026 | 1K | 15.5% | 2 | 170 | 2.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Fiskars’ and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fiskars**: Measured on the search terms “fiskars”, “fiskars fabric shears”, “fiskars hedge shears”, “fiskars hole digger”, “fiskars paper cutter”, “fiskars pinking shears”, “fiskars pole trimmer”, “fiskars scissors” and “fiskars weed puller”, summed into one figure. - **Irwin**: Measured on the search terms “irwin clamps” and “irwin tools”, summed into one figure. - [Fiskars profile](/demand/nz/brands/fiskars) - [Irwin profile](/demand/nz/brands/irwin) - [All tin snips brands in New Zealand](/demand/nz/categories/nz-tin-snips-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fiskars or Irwin more popular in search? In September 2026, Fiskars had more branded searches than Irwin among tin snips brands in New Zealand. Fiskars had about 1,020 branded searches, while Irwin had 170. Fiskars made up 15.5% of all tin snips brand searches we track, and Irwin accounted for 2.6%. ## Cite this page Brandwave. "Fiskars vs Irwin: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-tin-snips-brands/compare/fiskars-vs-irwin This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tin-snips-brands/compare/fiskars-vs-irwin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.