--- title: "DeWalt vs Fiskars: Which is searched more in New Zealand?" description: "Is DeWalt or Fiskars more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tin snips brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-tin-snips-brands/compare/dewalt-vs-fiskars" publisher: "Brandwave" --- # DeWalt vs Fiskars: Which is searched more in New Zealand? Is DeWalt or Fiskars more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tin snips brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Fiskars - **Competitive set**: Tin snips brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 75.8% - **Fiskars Share of Search**: 15.5% ## Is DeWalt or Fiskars more popular in search? - In September 2026, DeWalt had more branded searches than Fiskars among tin snips brands in New Zealand. DeWalt had about 4,990 branded searches, while Fiskars had 1,020. DeWalt made up 75.8% of all tin snips brand searches we track, and Fiskars accounted for 15.5%. - DeWalt was ahead of Fiskars in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among tin snips brands in New Zealand moved from 72% to 75.8%, and its estimated monthly branded searches moved from 4.2K to 5K. - Across the 12 months ending September 2026, Fiskars’ share of searches among tin snips brands in New Zealand moved from 20.8% to 15.5%, and its estimated monthly branded searches moved from 1.2K to 1K. ## Top tin snips brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither DeWalt nor Fiskars showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Crescent Wiss | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Irwin | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Trojan | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Bahco | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fiskars | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tin snips brands - Asked ChatGPT "Which tin snips brand should I buy in New Zealand?": 1. Irwin, 2. Crescent Wiss - Asked ChatGPT "What are the best tin snips brands in New Zealand?": 1. Crescent Wiss, 2. Irwin, 3. Bahco, 4. Trojan - Asked ChatGPT "What's the best tin snips brand in New Zealand for metal cutting?": 1. Crescent Wiss, 2. Irwin, 3. Trojan - Searched Google, AI Overview "best tin snips": 1. Crescent Wiss, 2. Irwin - Searched Google, AI Overview "aviation snips": 1. Crescent Wiss Not named in any answer: DeWalt and Fiskars. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tin snips brands in September 2026? - In September 2026, DeWalt gained share of searches among tin snips brands in New Zealand, from 74.7% to 75.8%. - Estimated monthly branded searches for Fiskars in New Zealand fell 15.7% over 12 measured months, from 1.2K to 1K in September 2026. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Fiskars estimated searches | Fiskars Share of Search | Fiskars rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 72% | 1 | 1.2K | 20.8% | 2 | | Nov 2025 | 6K | 78.6% | 1 | 1.1K | 14.9% | 2 | | Dec 2025 | 4.3K | 69.7% | 1 | 1.3K | 21.5% | 2 | | Jan 2026 | 4.2K | 72.5% | 1 | 1.1K | 18.9% | 2 | | Feb 2026 | 4.3K | 75.9% | 1 | 880 | 15.5% | 2 | | Mar 2026 | 4.5K | 76.8% | 1 | 840 | 14.4% | 2 | | Apr 2026 | 4.2K | 74.4% | 1 | 910 | 16.2% | 2 | | May 2026 | 4.3K | 71.8% | 1 | 1.1K | 18.4% | 2 | | Jun 2026 | 5.3K | 74.5% | 1 | 1.2K | 16.8% | 2 | | Jul 2026 | 4.3K | 70.9% | 1 | 1.2K | 19% | 2 | | Aug 2026 | 5K | 74.7% | 1 | 1K | 15.1% | 2 | | Sep 2026 | 5K | 75.8% | 1 | 1K | 15.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure. - **Fiskars**: Measured on the search terms “fiskars”, “fiskars fabric shears”, “fiskars hedge shears”, “fiskars hole digger”, “fiskars paper cutter”, “fiskars pinking shears”, “fiskars pole trimmer”, “fiskars scissors” and “fiskars weed puller”, summed into one figure. - [DeWalt profile](/demand/nz/brands/dewalt) - [Fiskars profile](/demand/nz/brands/fiskars) - [All tin snips brands in New Zealand](/demand/nz/categories/nz-tin-snips-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Fiskars more popular in search? In September 2026, DeWalt had more branded searches than Fiskars among tin snips brands in New Zealand. DeWalt had about 4,990 branded searches, while Fiskars had 1,020. DeWalt made up 75.8% of all tin snips brand searches we track, and Fiskars accounted for 15.5%. ## Cite this page Brandwave. "DeWalt vs Fiskars: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-tin-snips-brands/compare/dewalt-vs-fiskars This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tin-snips-brands/compare/dewalt-vs-fiskars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.