---
title: "Tin snips brands in New Zealand: Which are searched most?"
description: "Compare the tin snips brands people buy. Share of Search among DeWalt, Fiskars, Bahco, Irwin, Crescent Wiss and Trojan, the tin snips brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-tin-snips-brands"
publisher: "Brandwave"
---

# Tin snips brands in New Zealand: Which are searched most?

Compare the tin snips brands people buy. Share of Search among DeWalt, Fiskars, Bahco, Irwin, Crescent Wiss and Trojan, the tin snips brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tin snips brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: DeWalt, 75.8%

## Which brand is most popular in search among tin snips brands in New Zealand?

- In September 2026, DeWalt was the most searched among tin snips brands in New Zealand, with an estimated 5K branded searches, 75.8% of all searches for the six we track.
- Fiskars is in 2nd place, 60.3 percentage points behind at 15.5%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among tin snips brands in New Zealand increased from 72% to 75.8%.
- Across the 12 months ending September 2026, Fiskars’ share of searches among tin snips brands in New Zealand decreased from 20.8% to 15.5%.
- Across the 12 months ending September 2026, Bahco’s share of searches among tin snips brands in New Zealand increased from 4.5% to 5.9%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among tin snips brands in New Zealand peaked at 78.6% in November 2025 and was lowest at 69.7% in December 2025.
- Across the 12 months ending September 2026, Fiskars’ share of searches among tin snips brands in New Zealand peaked at 21.5% in December 2025 and was lowest at 14.4% in March 2026.
- Across the 12 months ending September 2026, Bahco’s share of searches among tin snips brands in New Zealand peaked at 6.5% in May 2026 and was lowest at 4.2% in November 2025.
- Across the 12 months ending September 2026, Irwin’s share of searches among tin snips brands in New Zealand peaked at 4.2% in August 2026 and was lowest at 2.1% in November 2025.
- Across the 12 months ending September 2026, Irwin, Crescent Wiss and Trojan held steady: their share of searches among tin snips brands in New Zealand each moved less than 0.5 percentage points.

## Top tin snips brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Crescent Wiss appeared every time. Crescent Wiss was recommended most often, coming first in all three answers that gave a list. Irwin was second, and Trojan was third. DeWalt, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Crescent Wiss | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Irwin | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Trojan | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Bahco | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Fiskars | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about tin snips brands

- Asked ChatGPT "Which tin snips brand should I buy in New Zealand?": 1. Irwin, 2. Crescent Wiss
- Asked ChatGPT "What are the best tin snips brands in New Zealand?": 1. Crescent Wiss, 2. Irwin, 3. Bahco, 4. Trojan
- Asked ChatGPT "What's the best tin snips brand in New Zealand for metal cutting?": 1. Crescent Wiss, 2. Irwin, 3. Trojan
- Searched Google, AI Overview "best tin snips": 1. Crescent Wiss, 2. Irwin
- Searched Google, AI Overview "aviation snips": 1. Crescent Wiss

Not named in any answer: DeWalt and Fiskars.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [DeWalt vs Fiskars: compare search popularity](/demand/nz/compare/dewalt-vs-fiskars): 75.8% against 15.5% Share of Search.
- [DeWalt vs Bahco: compare search popularity](/demand/nz/compare/bahco-vs-dewalt): 75.8% against 5.9% Share of Search.
- [DeWalt vs Irwin: compare search popularity](/demand/nz/compare/dewalt-vs-irwin): 75.8% against 2.6% Share of Search.
- [Fiskars vs Bahco: compare search popularity](/demand/nz/compare/bahco-vs-fiskars): 15.5% against 5.9% Share of Search.
- [Fiskars vs Irwin: compare search popularity](/demand/nz/compare/fiskars-vs-irwin): 15.5% against 2.6% Share of Search.
- [Bahco vs Irwin: compare search popularity](/demand/nz/compare/bahco-vs-irwin): 5.9% against 2.6% Share of Search.

## How did search popularity change for New Zealand tin snips brands in September 2026?

- In September 2026, DeWalt gained share of searches among tin snips brands in New Zealand, from 74.7% to 75.8%.
- In September 2026, Irwin lost share of searches among tin snips brands in New Zealand, from 4.2% to 2.6%.
- Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.
- Estimated monthly branded searches for Fiskars in New Zealand fell 15.7% over 12 measured months, from 1.2K to 1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DeWalt | 75.8% | 5K | 0.0% | DeWalt |
| 2 | Fiskars | 15.5% | 1K | +1.0% | Fiskars |
| 3 | Bahco | 5.9% | 390 | 0.0% | Bahco |
| 4 | Irwin | 2.6% | 170 | -39.3% | Irwin |
| 5 | Crescent Wiss | 0.15% | 10 | 0.0% | Crescent |
| 6 | Trojan | 0% | 0 | — | Trojan |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DeWalt | 4.2K | 72% | 1 |
| Oct 2025 | Fiskars | 1.2K | 20.8% | 2 |
| Oct 2025 | Bahco | 260 | 4.5% | 3 |
| Oct 2025 | Irwin | 150 | 2.6% | 4 |
| Oct 2025 | Crescent Wiss | 10 | 0.17% | 5 |
| Oct 2025 | Trojan | 0 | 0% | 6 |
| Nov 2025 | DeWalt | 6K | 78.6% | 1 |
| Nov 2025 | Fiskars | 1.1K | 14.9% | 2 |
| Nov 2025 | Bahco | 320 | 4.2% | 3 |
| Nov 2025 | Irwin | 160 | 2.1% | 4 |
| Nov 2025 | Crescent Wiss | 10 | 0.13% | 5 |
| Nov 2025 | Trojan | 0 | 0% | 6 |
| Dec 2025 | DeWalt | 4.3K | 69.7% | 1 |
| Dec 2025 | Fiskars | 1.3K | 21.5% | 2 |
| Dec 2025 | Bahco | 390 | 6.3% | 3 |
| Dec 2025 | Irwin | 150 | 2.4% | 4 |
| Dec 2025 | Crescent Wiss | 10 | 0.16% | 5 |
| Dec 2025 | Trojan | 0 | 0% | 6 |
| Jan 2026 | DeWalt | 4.2K | 72.5% | 1 |
| Jan 2026 | Fiskars | 1.1K | 18.9% | 2 |
| Jan 2026 | Bahco | 320 | 5.5% | 3 |
| Jan 2026 | Irwin | 160 | 2.8% | 4 |
| Jan 2026 | Crescent Wiss | 10 | 0.17% | 5 |
| Jan 2026 | Trojan | 10 | 0.17% | 6 |
| Feb 2026 | DeWalt | 4.3K | 75.9% | 1 |
| Feb 2026 | Fiskars | 880 | 15.5% | 2 |
| Feb 2026 | Bahco | 320 | 5.6% | 3 |
| Feb 2026 | Irwin | 160 | 2.8% | 4 |
| Feb 2026 | Crescent Wiss | 10 | 0.18% | 5 |
| Feb 2026 | Trojan | 0 | 0% | 6 |
| Mar 2026 | DeWalt | 4.5K | 76.8% | 1 |
| Mar 2026 | Fiskars | 840 | 14.4% | 2 |
| Mar 2026 | Bahco | 320 | 5.5% | 3 |
| Mar 2026 | Irwin | 180 | 3.1% | 4 |
| Mar 2026 | Crescent Wiss | 10 | 0.17% | 5 |
| Mar 2026 | Trojan | 0 | 0% | 6 |
| Apr 2026 | DeWalt | 4.2K | 74.4% | 1 |
| Apr 2026 | Fiskars | 910 | 16.2% | 2 |
| Apr 2026 | Bahco | 320 | 5.7% | 3 |
| Apr 2026 | Irwin | 190 | 3.4% | 4 |
| Apr 2026 | Crescent Wiss | 10 | 0.18% | 5 |
| Apr 2026 | Trojan | 10 | 0.18% | 6 |
| May 2026 | DeWalt | 4.3K | 71.8% | 1 |
| May 2026 | Fiskars | 1.1K | 18.4% | 2 |
| May 2026 | Bahco | 390 | 6.5% | 3 |
| May 2026 | Irwin | 190 | 3.2% | 4 |
| May 2026 | Crescent Wiss | 10 | 0.17% | 5 |
| May 2026 | Trojan | 0 | 0% | 6 |
| Jun 2026 | DeWalt | 5.3K | 74.5% | 1 |
| Jun 2026 | Fiskars | 1.2K | 16.8% | 2 |
| Jun 2026 | Bahco | 390 | 5.5% | 3 |
| Jun 2026 | Irwin | 210 | 3% | 4 |
| Jun 2026 | Crescent Wiss | 10 | 0.14% | 5 |
| Jun 2026 | Trojan | 10 | 0.14% | 6 |
| Jul 2026 | DeWalt | 4.3K | 70.9% | 1 |
| Jul 2026 | Fiskars | 1.2K | 19% | 2 |
| Jul 2026 | Bahco | 390 | 6.4% | 3 |
| Jul 2026 | Irwin | 210 | 3.4% | 4 |
| Jul 2026 | Crescent Wiss | 10 | 0.16% | 5 |
| Jul 2026 | Trojan | 0 | 0% | 6 |
| Aug 2026 | DeWalt | 5K | 74.7% | 1 |
| Aug 2026 | Fiskars | 1K | 15.1% | 2 |
| Aug 2026 | Bahco | 390 | 5.8% | 3 |
| Aug 2026 | Irwin | 280 | 4.2% | 4 |
| Aug 2026 | Crescent Wiss | 10 | 0.15% | 5 |
| Aug 2026 | Trojan | 0 | 0% | 6 |
| Sep 2026 | DeWalt | 5K | 75.8% | 1 |
| Sep 2026 | Fiskars | 1K | 15.5% | 2 |
| Sep 2026 | Bahco | 390 | 5.9% | 3 |
| Sep 2026 | Irwin | 170 | 2.6% | 4 |
| Sep 2026 | Crescent Wiss | 10 | 0.15% | 5 |
| Sep 2026 | Trojan | 0 | 0% | 6 |

## What is being compared

- **Bahco**: Measured on the search term “bahco”.
- **Crescent Wiss**: Measured on the search term “crescent wiss”.
- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **Fiskars**: Measured on the search terms “fiskars”, “fiskars fabric shears”, “fiskars hedge shears”, “fiskars hole digger”, “fiskars paper cutter”, “fiskars pinking shears”, “fiskars pole trimmer”, “fiskars scissors” and “fiskars weed puller”, summed into one figure.
- **Irwin**: Measured on the search terms “irwin clamps” and “irwin tools”, summed into one figure.
- **Trojan**: Measured on the search term “trojan 2.4 m telescopic tree pruner”.

- [Bahco](/demand/nz/brands/bahco)
- [Crescent Wiss](/demand/nz/brands/crescent-wiss)
- [DeWalt](/demand/nz/brands/dewalt)
- [Fiskars](/demand/nz/brands/fiskars)
- [Irwin](/demand/nz/brands/irwin)
- [Trojan](/demand/nz/brands/trojan-tools)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tin snips brands in New Zealand?

In September 2026, DeWalt was the most searched among tin snips brands in New Zealand, with an estimated 5K branded searches, 75.8% of all searches for the six we track.

## Cite this page

Brandwave. "Tin snips brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-tin-snips-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-tin-snips-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.