---
title: "Time tracking software in New Zealand: Which brands are most popular in search?"
description: "Compare the time tracking and timesheet tools New Zealand teams bill with. Share of Search among Clockify, Toggl Track, Harvest and Hubstaff, the time tracking software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-time-tracking-software"
publisher: "Brandwave"
---

# Time tracking software in New Zealand: Which brands are most popular in search?

Compare the time tracking and timesheet tools New Zealand teams bill with. Share of Search among Clockify, Toggl Track, Harvest and Hubstaff, the time tracking software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Time tracking software
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Clockify, 52.5%

## Which brand is most popular in search among time tracking software in New Zealand?

- In August 2026, Clockify was the most searched among time tracking software in New Zealand, with an estimated 1.7K branded searches and 52.5% estimated Share of Search within this set.
- Toggl Track is in 2nd place, 20.2 percentage points behind at 32.2% Share of Search.
- Across the 11 months ending August 2026, Clockify’s estimated Share of Search among time tracking software in New Zealand decreased from 57.5% to 52.5%.
- Across the 11 months ending August 2026, Toggl Track’s estimated Share of Search among time tracking software in New Zealand increased from 26.4% to 32.2%.
- Across the 11 months ending August 2026, Harvest’s estimated Share of Search among time tracking software in New Zealand decreased from 11.5% to 9.8%.
- Across the 11 months ending August 2026, Hubstaff’s estimated Share of Search among time tracking software in New Zealand increased from 4.6% to 5.5%.
- Across the 11 months ending August 2026, Clockify’s estimated Share of Search among time tracking software in New Zealand peaked at 57.5% in October 2025 and was lowest at 39.4% in December 2025.
- Across the 11 months ending August 2026, Toggl Track’s estimated Share of Search among time tracking software in New Zealand peaked at 32.2% in August 2026 and was lowest at 21.1% in December 2025.
- Across the 11 months ending August 2026, Harvest’s estimated Share of Search among time tracking software in New Zealand peaked at 11.5% in October 2025 and was lowest at 8.3% in December 2025.
- Across the 11 months ending August 2026, Hubstaff’s estimated Share of Search among time tracking software in New Zealand peaked at 31.1% in December 2025 and was lowest at 4.3% in July 2026.

## Compare search popularity between leading brands

- [Clockify vs Toggl Track: compare search popularity](/demand/nz/compare/clockify-vs-toggl-track): 52.5% against 32.2% Share of Search.
- [Clockify vs Harvest: compare search popularity](/demand/nz/compare/clockify-vs-harvest-time): 52.5% against 9.8% Share of Search.
- [Clockify vs Hubstaff: compare search popularity](/demand/nz/compare/clockify-vs-hubstaff): 52.5% against 5.5% Share of Search.
- [Toggl Track vs Harvest: compare search popularity](/demand/nz/compare/harvest-time-vs-toggl-track): 32.2% against 9.8% Share of Search.
- [Toggl Track vs Hubstaff: compare search popularity](/demand/nz/compare/hubstaff-vs-toggl-track): 32.2% against 5.5% Share of Search.
- [Harvest vs Hubstaff: compare search popularity](/demand/nz/compare/harvest-time-vs-hubstaff): 9.8% against 5.5% Share of Search.

## How did search popularity change for New Zealand time tracking software in August 2026?

- In August 2026, Toggl Track gained estimated Share of Search among time tracking software in New Zealand, from 30.2% to 32.2%.
- In August 2026, Hubstaff gained estimated Share of Search among time tracking software in New Zealand, from 4.3% to 5.5%.
- In August 2026, Clockify lost estimated Share of Search among time tracking software in New Zealand, from 55.7% to 52.5%.
- Estimated monthly branded searches for Harvest in New Zealand fell 20% over 11 measured months, from 400 to 320 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Clockify | 52.5% | 1.7K | +0.6% | Clockify |
| 2 | Toggl Track | 32.2% | 1.1K | +14.1% | Toggl Track |
| 3 | Harvest | 9.8% | 320 | +6.7% | Harvest |
| 4 | Hubstaff | 5.5% | 180 | +38.5% | Hubstaff |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Clockify | 2K | 57.5% | 1 |
| Oct 2025 | Toggl Track | 920 | 26.4% | 2 |
| Oct 2025 | Harvest | 400 | 11.5% | 3 |
| Oct 2025 | Hubstaff | 160 | 4.6% | 4 |
| Nov 2025 | Clockify | 2K | 50.3% | 1 |
| Nov 2025 | Toggl Track | 910 | 23.3% | 2 |
| Nov 2025 | Hubstaff | 610 | 15.6% | 3 |
| Nov 2025 | Harvest | 420 | 10.8% | 4 |
| Dec 2025 | Clockify | 1.4K | 39.4% | 1 |
| Dec 2025 | Hubstaff | 1.1K | 31.1% | 2 |
| Dec 2025 | Toggl Track | 740 | 21.1% | 3 |
| Dec 2025 | Harvest | 290 | 8.3% | 4 |
| Jan 2026 | Clockify | 1.7K | 52.3% | 1 |
| Jan 2026 | Toggl Track | 910 | 28.3% | 2 |
| Jan 2026 | Harvest | 320 | 10% | 3 |
| Jan 2026 | Hubstaff | 300 | 9.3% | 4 |
| Feb 2026 | Clockify | 1.7K | 51.8% | 1 |
| Feb 2026 | Toggl Track | 920 | 27.7% | 2 |
| Feb 2026 | Hubstaff | 370 | 11.1% | 3 |
| Feb 2026 | Harvest | 310 | 9.3% | 4 |
| Mar 2026 | Clockify | 2K | 52.9% | 1 |
| Mar 2026 | Toggl Track | 1.1K | 27.5% | 2 |
| Mar 2026 | Harvest | 380 | 9.9% | 3 |
| Mar 2026 | Hubstaff | 370 | 9.7% | 4 |
| Apr 2026 | Clockify | 1.7K | 53.3% | 1 |
| Apr 2026 | Toggl Track | 920 | 28.7% | 2 |
| Apr 2026 | Harvest | 330 | 10.3% | 3 |
| Apr 2026 | Hubstaff | 250 | 7.8% | 4 |
| May 2026 | Clockify | 1.8K | 54.9% | 1 |
| May 2026 | Toggl Track | 910 | 27.9% | 2 |
| May 2026 | Harvest | 320 | 9.8% | 3 |
| May 2026 | Hubstaff | 240 | 7.4% | 4 |
| Jun 2026 | Clockify | 1.7K | 53.9% | 1 |
| Jun 2026 | Toggl Track | 930 | 29.2% | 2 |
| Jun 2026 | Harvest | 350 | 11% | 3 |
| Jun 2026 | Hubstaff | 190 | 6% | 4 |
| Jul 2026 | Clockify | 1.7K | 55.7% | 1 |
| Jul 2026 | Toggl Track | 920 | 30.2% | 2 |
| Jul 2026 | Harvest | 300 | 9.8% | 3 |
| Jul 2026 | Hubstaff | 130 | 4.3% | 4 |
| Aug 2026 | Clockify | 1.7K | 52.5% | 1 |
| Aug 2026 | Toggl Track | 1.1K | 32.2% | 2 |
| Aug 2026 | Harvest | 320 | 9.8% | 3 |
| Aug 2026 | Hubstaff | 180 | 5.5% | 4 |
| Sep 2026 | Clockify | — | — | — |
| Sep 2026 | Harvest | — | — | — |
| Sep 2026 | Hubstaff | — | — | — |
| Sep 2026 | Toggl Track | — | — | — |

## What is being compared

- **Clockify**: Measured on the search terms “clockify”, “clockify app”, “clockify me”, “clockify online”, “clockify time tracker”, “clockify timer” and “clockify timesheet”, summed into one figure.
- **Harvest**: Measured on the search terms “harvest app”, “harvest time tracking”, “harvest timer” and “harvest timesheet”, summed into one figure.
- **Hubstaff**: Measured on the search terms “download hubstaff”, “hubstaff”, “hubstaff com”, “hubstaff online”, “hubstaff time tracking”, “hubstaff timer” and “hubstaff timesheet”, summed into one figure.
- **Toggl Track**: Measured on the search terms “toggl”, “toggl com”, “toggl time tracking”, “toggl timer” and “toggl timesheet”, summed into one figure.

- [Clockify](/demand/nz/brands/clockify)
- [Harvest](/demand/nz/brands/harvest-time)
- [Hubstaff](/demand/nz/brands/hubstaff)
- [Toggl Track](/demand/nz/brands/toggl-track)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among time tracking software in New Zealand?

In August 2026, Clockify was the most searched among time tracking software in New Zealand, with an estimated 1.7K branded searches and 52.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Time tracking software in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-time-tracking-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-time-tracking-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.