---
title: "Timaru mortgage advisers in New Zealand: Which brands are most popular in search?"
description: "Compare Timaru mortgage advisers using branded search demand from across New Zealand. Share of Search among NZHL, Mike Pero, Lifetime and Mortgage Express, the timaru mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-timaru-mortgage-advisers"
publisher: "Brandwave"
---

# Timaru mortgage advisers in New Zealand: Which brands are most popular in search?

Compare Timaru mortgage advisers using branded search demand from across New Zealand. Share of Search among NZHL, Mike Pero, Lifetime and Mortgage Express, the timaru mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Timaru mortgage advisers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: NZHL, 79%

## Which brand is most popular in search among timaru mortgage advisers in New Zealand?

- In August 2026, NZHL was the most searched among timaru mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 79% estimated Share of Search within this set.
- Mike Pero is in 2nd place, 62.2 percentage points behind at 16.9% Share of Search.
- Across the 11 months ending August 2026, Lifetime’s estimated Share of Search among timaru mortgage advisers in New Zealand increased from 1.1% to 2.4%.
- Across the 11 months ending August 2026, Mortgage Express’ estimated Share of Search among timaru mortgage advisers in New Zealand decreased from 2.6% to 1.7%.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among timaru mortgage advisers in New Zealand peaked at 81.8% in July 2026 and was lowest at 75.9% in February 2026.
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among timaru mortgage advisers in New Zealand peaked at 20% in February 2026 and was lowest at 13.7% in July 2026.
- Across the 11 months ending August 2026, Lifetime’s estimated Share of Search among timaru mortgage advisers in New Zealand peaked at 2.4% in April 2026 and was lowest at 0.98% in November 2025.
- Across the 11 months ending August 2026, Mortgage Express’ estimated Share of Search among timaru mortgage advisers in New Zealand peaked at 3.2% in June 2026 and was lowest at 1.7% in August 2026.
- Across the 11 months ending August 2026, Lifetime rose from 4th to 3rd among timaru mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Mortgage Express fell from 3rd to 4th among timaru mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, NZHL and Mike Pero held steady: their estimated Share of Search among timaru mortgage advisers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [NZHL vs Mike Pero: compare search popularity](/demand/nz/compare/mike-pero-vs-nzhl): 79% against 16.9% Share of Search.
- [NZHL vs Lifetime: compare search popularity](/demand/nz/compare/lifetime-vs-nzhl): 79% against 2.4% Share of Search.
- [Mike Pero vs Lifetime: compare search popularity](/demand/nz/compare/lifetime-vs-mike-pero): 16.9% against 2.4% Share of Search.

## How did search popularity change for New Zealand timaru mortgage advisers in August 2026?

- In August 2026, Mike Pero gained estimated Share of Search among timaru mortgage advisers in New Zealand, from 13.7% to 16.9%.
- In August 2026, NZHL lost estimated Share of Search among timaru mortgage advisers in New Zealand, from 81.8% to 79%.
- In August 2026, Mortgage Express lost estimated Share of Search among timaru mortgage advisers in New Zealand, from 2.4% to 1.7%.
- In August 2026, Lifetime rose from 4th to 3rd among timaru mortgage advisers in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | NZHL | 79% | 6.4K | -0.5% | NZHL |
| 2 | Mike Pero | 16.9% | 1.4K | +27.1% | Mike Pero |
| 3 | Lifetime | 2.4% | 190 | +18.8% | Lifetime |
| 4 | Mortgage Express | 1.7% | 140 | -26.3% | Mortgage Express |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | NZHL | 7.1K | 79.2% | 1 |
| Oct 2025 | Mike Pero | 1.5K | 17.1% | 2 |
| Oct 2025 | Mortgage Express | 230 | 2.6% | 3 |
| Oct 2025 | Lifetime | 100 | 1.1% | 4 |
| Nov 2025 | NZHL | 7.2K | 78.1% | 1 |
| Nov 2025 | Mike Pero | 1.7K | 18.6% | 2 |
| Nov 2025 | Mortgage Express | 220 | 2.4% | 3 |
| Nov 2025 | Lifetime | 90 | 0.98% | 4 |
| Dec 2025 | NZHL | 5.3K | 77.1% | 1 |
| Dec 2025 | Mike Pero | 1.3K | 18.6% | 2 |
| Dec 2025 | Lifetime | 150 | 2.2% | 3 |
| Dec 2025 | Mortgage Express | 140 | 2.1% | 4 |
| Jan 2026 | NZHL | 6.5K | 78.1% | 1 |
| Jan 2026 | Mike Pero | 1.4K | 16.9% | 2 |
| Jan 2026 | Mortgage Express | 240 | 2.9% | 3 |
| Jan 2026 | Lifetime | 180 | 2.1% | 4 |
| Feb 2026 | NZHL | 7.1K | 75.9% | 1 |
| Feb 2026 | Mike Pero | 1.9K | 20% | 2 |
| Feb 2026 | Mortgage Express | 230 | 2.5% | 3 |
| Feb 2026 | Lifetime | 160 | 1.7% | 4 |
| Mar 2026 | NZHL | 7.1K | 79.3% | 1 |
| Mar 2026 | Mike Pero | 1.4K | 16.3% | 2 |
| Mar 2026 | Mortgage Express | 210 | 2.4% | 3 |
| Mar 2026 | Lifetime | 180 | 2% | 4 |
| Apr 2026 | NZHL | 5.7K | 80.3% | 1 |
| Apr 2026 | Mike Pero | 1.1K | 14.8% | 2 |
| Apr 2026 | Mortgage Express | 180 | 2.5% | 3 |
| Apr 2026 | Lifetime | 170 | 2.4% | 4 |
| May 2026 | NZHL | 6.5K | 79.7% | 1 |
| May 2026 | Mike Pero | 1.3K | 15.7% | 2 |
| May 2026 | Mortgage Express | 220 | 2.7% | 3 |
| May 2026 | Lifetime | 160 | 1.9% | 4 |
| Jun 2026 | NZHL | 5.6K | 78.6% | 1 |
| Jun 2026 | Mike Pero | 1.2K | 16.3% | 2 |
| Jun 2026 | Mortgage Express | 230 | 3.2% | 3 |
| Jun 2026 | Lifetime | 130 | 1.8% | 4 |
| Jul 2026 | NZHL | 6.4K | 81.8% | 1 |
| Jul 2026 | Mike Pero | 1.1K | 13.7% | 2 |
| Jul 2026 | Mortgage Express | 190 | 2.4% | 3 |
| Jul 2026 | Lifetime | 160 | 2% | 4 |
| Aug 2026 | NZHL | 6.4K | 79% | 1 |
| Aug 2026 | Mike Pero | 1.4K | 16.9% | 2 |
| Aug 2026 | Lifetime | 190 | 2.4% | 3 |
| Aug 2026 | Mortgage Express | 140 | 1.7% | 4 |
| Sep 2026 | Lifetime | — | — | — |
| Sep 2026 | Mike Pero | — | — | — |
| Sep 2026 | Mortgage Express | — | — | — |
| Sep 2026 | NZHL | — | — | — |

## What is being compared

- **Lifetime**: Measured on the search terms “lifetime financial”, “lifetime financial advisers”, “lifetime mortgage”, “lifetime nz” and “lifetime.co.nz”, summed into one figure.
- **Mike Pero**: Measured on the search terms “mike pero”, “mike pero mortgage”, “mike pero mortgage broker”, “mike pero mortgages”, “mike pero mortgages nelson”, “mike pero mortgages new plymouth”, “mike pero mortgages nz”, “mike pero mortgages timaru”, “mikepero” and “mikepero.co.nz”, summed into one figure.
- **Mortgage Express**: Measured on the search terms “mortgage express”, “mortgage express nz”, “mortgage express timaru”, “mortgage-express” and “mortgageexpress”, summed into one figure.
- **NZHL**: Measured on the search terms “new zealand home loans”, “new zealand home loans blenheim”, “new zealand home loans near me”, “new zealand home loans whakatane”, “nz home loans”, “nz home loans blenheim”, “nz home loans christchurch”, “nz home loans gisborne”, “nz home loans hamilton”, “nz home loans hawkes bay”, “nz home loans nelson”, “nz home loans papamoa”, “nz home loans pukekohe”, “nz home loans rotorua”, “nz home loans takapuna”, “nz home loans tauranga”, “nz home loans wellington”, “nz home loans whakatane”, “nz home loans whangarei”, “nzhl”, “nzhl blenheim”, “nzhl cambridge”, “nzhl canterbury metro”, “nzhl christchurch”, “nzhl co nz”, “nzhl gisborne”, “nzhl hamilton”, “nzhl hawkes bay”, “nzhl home loans”, “nzhl karaka”, “nzhl kiwibank”, “nzhl mortgage”, “nzhl nelson”, “nzhl nz”, “nzhl ormiston”, “nzhl papamoa”, “nzhl papanui”, “nzhl pukekohe”, “nzhl rotorua”, “nzhl takapuna”, “nzhl tauranga”, “nzhl te awamutu”, “nzhl wellington”, “nzhl whakatane”, “nzhl whangarei”, “nzhl whitmore” and “nzhl.co.nz”, summed into one figure.

- [Lifetime](/demand/nz/brands/lifetime)
- [Mike Pero](/demand/nz/brands/mike-pero)
- [Mortgage Express](/demand/nz/brands/mortgage-express)
- [NZHL](/demand/nz/brands/nzhl)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among timaru mortgage advisers in New Zealand?

In August 2026, NZHL was the most searched among timaru mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 79% estimated Share of Search within this set.

## Cite this page

Brandwave. "Timaru mortgage advisers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-timaru-mortgage-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-timaru-mortgage-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.