---
title: "Timaru insurance brokers in New Zealand: Which brands are most popular in search?"
description: "Compare Timaru insurance brokers using branded search demand from across New Zealand. Share of Search among Gallagher Insurance, Rothbury, ABC Insurance and Affinity+Co, the timaru insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-timaru-insurance-brokers"
publisher: "Brandwave"
---

# Timaru insurance brokers in New Zealand: Which brands are most popular in search?

Compare Timaru insurance brokers using branded search demand from across New Zealand. Share of Search among Gallagher Insurance, Rothbury, ABC Insurance and Affinity+Co, the timaru insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Timaru insurance brokers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Gallagher Insurance, 88.3%

## Which brand is most popular in search among timaru insurance brokers in New Zealand?

- In August 2026, Gallagher Insurance was the most searched among timaru insurance brokers in New Zealand, with an estimated 14.3K branded searches and 88.3% estimated Share of Search within this set.
- Rothbury is in 2nd place, 76.8 percentage points behind at 11.5% Share of Search.
- Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among timaru insurance brokers in New Zealand increased from 87.6% to 88.3%.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among timaru insurance brokers in New Zealand decreased from 12.2% to 11.5%.
- Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among timaru insurance brokers in New Zealand peaked at 88.3% in August 2026 and was lowest at 85% in April 2026.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among timaru insurance brokers in New Zealand peaked at 14.5% in April 2026 and was lowest at 11.5% in August 2026.
- Across the 11 months ending August 2026, ABC Insurance rose from 4th to 3rd among timaru insurance brokers in New Zealand.
- Across the 11 months ending August 2026, Affinity+Co fell from 3rd to 4th among timaru insurance brokers in New Zealand.

## Compare search popularity between leading brands

- [Gallagher Insurance vs Rothbury: compare search popularity](/demand/nz/compare/gallagher-insurance-vs-rothbury): 88.3% against 11.5% Share of Search.

## How did search popularity change for New Zealand timaru insurance brokers in August 2026?

- In August 2026, Gallagher Insurance gained estimated Share of Search among timaru insurance brokers in New Zealand, from 87.7% to 88.3%.
- In August 2026, Rothbury lost estimated Share of Search among timaru insurance brokers in New Zealand, from 12% to 11.5%.
- In August 2026, ABC Insurance rose from 4th to 3rd among timaru insurance brokers in New Zealand.
- In August 2026, Affinity+Co fell from 3rd to 4th among timaru insurance brokers in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gallagher Insurance | 88.3% | 14.3K | +1.2% | Gallagher Insurance |
| 2 | Rothbury | 11.5% | 1.9K | -4.1% | Rothbury |
| 3 | ABC Insurance | 0.12% | 20 | 0.0% | ABC Insurance |
| 4 | Affinity+Co | 0.12% | 20 | -33.3% | Affinity+Co |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gallagher Insurance | 16.4K | 87.6% | 1 |
| Oct 2025 | Rothbury | 2.3K | 12.2% | 2 |
| Oct 2025 | Affinity+Co | 30 | 0.16% | 3 |
| Oct 2025 | ABC Insurance | 10 | 0.05% | 4 |
| Nov 2025 | Gallagher Insurance | 14.3K | 87.5% | 1 |
| Nov 2025 | Rothbury | 2K | 12.2% | 2 |
| Nov 2025 | Affinity+Co | 40 | 0.25% | 3 |
| Nov 2025 | ABC Insurance | 10 | 0.06% | 4 |
| Dec 2025 | Gallagher Insurance | 11.1K | 87% | 1 |
| Dec 2025 | Rothbury | 1.6K | 12.6% | 2 |
| Dec 2025 | Affinity+Co | 30 | 0.24% | 3 |
| Dec 2025 | ABC Insurance | 10 | 0.08% | 4 |
| Jan 2026 | Gallagher Insurance | 13.8K | 87.8% | 1 |
| Jan 2026 | Rothbury | 1.9K | 11.9% | 2 |
| Jan 2026 | Affinity+Co | 30 | 0.19% | 3 |
| Jan 2026 | ABC Insurance | 20 | 0.13% | 4 |
| Feb 2026 | Gallagher Insurance | 14.1K | 87.9% | 1 |
| Feb 2026 | Rothbury | 1.9K | 11.8% | 2 |
| Feb 2026 | Affinity+Co | 30 | 0.19% | 3 |
| Feb 2026 | ABC Insurance | 20 | 0.12% | 4 |
| Mar 2026 | Gallagher Insurance | 14.4K | 86.4% | 1 |
| Mar 2026 | Rothbury | 2.2K | 13.3% | 2 |
| Mar 2026 | Affinity+Co | 30 | 0.18% | 3 |
| Mar 2026 | ABC Insurance | 20 | 0.12% | 4 |
| Apr 2026 | Gallagher Insurance | 11.4K | 85% | 1 |
| Apr 2026 | Rothbury | 1.9K | 14.5% | 2 |
| Apr 2026 | Affinity+Co | 40 | 0.3% | 3 |
| Apr 2026 | ABC Insurance | 20 | 0.15% | 4 |
| May 2026 | Gallagher Insurance | 14.1K | 87.5% | 1 |
| May 2026 | Rothbury | 1.9K | 12.1% | 2 |
| May 2026 | Affinity+Co | 40 | 0.25% | 3 |
| May 2026 | ABC Insurance | 20 | 0.12% | 4 |
| Jun 2026 | Gallagher Insurance | 14.2K | 87.6% | 1 |
| Jun 2026 | Rothbury | 1.9K | 12% | 2 |
| Jun 2026 | ABC Insurance | 40 | 0.25% | 3 |
| Jun 2026 | Affinity+Co | 30 | 0.18% | 4 |
| Jul 2026 | Gallagher Insurance | 14.1K | 87.7% | 1 |
| Jul 2026 | Rothbury | 1.9K | 12% | 2 |
| Jul 2026 | Affinity+Co | 30 | 0.19% | 3 |
| Jul 2026 | ABC Insurance | 20 | 0.12% | 4 |
| Aug 2026 | Gallagher Insurance | 14.3K | 88.3% | 1 |
| Aug 2026 | Rothbury | 1.9K | 11.5% | 2 |
| Aug 2026 | ABC Insurance | 20 | 0.12% | 3 |
| Aug 2026 | Affinity+Co | 20 | 0.12% | 4 |
| Sep 2026 | ABC Insurance | — | — | — |
| Sep 2026 | Affinity+Co | — | — | — |
| Sep 2026 | Gallagher Insurance | — | — | — |
| Sep 2026 | Rothbury | — | — | — |

## What is being compared

- **ABC Insurance**: Measured on the search terms “abc insurance” and “abcinsurance”, summed into one figure.
- **Affinity+Co**: Measured on the search terms “affinity & co”, “affinity+co”, “affinity+co nz” and “affinityco”, summed into one figure.
- **Gallagher Insurance**: Measured on the search terms “aj gallagher insurance”, “aj gallagher insurance brokers”, “ajg co nz”, “ajg insurance”, “ajg insurance agency”, “ajg insurance broker”, “ajg nz”, “ajg.co.nz”, “arthur g gallagher insurance”, “arthur gallagher insurance”, “arthur gallagher insurance brokers”, “arthur gallagher insurance company”, “arthur j gallagher insurance”, “arthur j gallagher insurance agency”, “arthur j gallagher insurance brokers”, “arthur j gallagher insurance company”, “gallagher boat insurance”, “gallagher car insurance”, “gallagher health insurance”, “gallagher home insurance”, “gallagher insurance”, “gallagher insurance agency”, “gallagher insurance and risk management”, “gallagher insurance ashburton”, “gallagher insurance auckland”, “gallagher insurance blenheim”, “gallagher insurance broker”, “gallagher insurance christchurch”, “gallagher insurance company”, “gallagher insurance dunedin”, “gallagher insurance hamilton”, “gallagher insurance invercargill”, “gallagher insurance kaitaia”, “gallagher insurance napier”, “gallagher insurance nelson”, “gallagher insurance new plymouth”, “gallagher insurance new zealand”, “gallagher insurance nz”, “gallagher insurance palmerston north”, “gallagher insurance quote”, “gallagher insurance risk management”, “gallagher insurance services”, “gallagher insurance taupo”, “gallagher insurance tauranga”, “gallagher insurance timaru”, “gallagher insurance wanaka”, “gallagher insurance wellington”, “gallagher insurance whangarei”, “gallagher landlord insurance”, “gallagher life insurance”, “gallagher pet insurance”, “gallagher travel insurance” and “gallagherinsurance”, summed into one figure.
- **Rothbury**: Measured on the search terms “rothbury ashburton”, “rothbury co nz”, “rothbury insurance”, “rothbury insurance ashburton”, “rothbury insurance nz”, “rothbury nz”, “rothbury queenstown”, “rothbury rotorua”, “rothbury timaru”, “rothbury whangarei” and “rothbury.co.nz”, summed into one figure.

- [ABC Insurance](/demand/nz/brands/abc-insurance)
- [Affinity+Co](/demand/nz/brands/affinity-co)
- [Gallagher Insurance](/demand/nz/brands/gallagher-insurance)
- [Rothbury](/demand/nz/brands/rothbury)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among timaru insurance brokers in New Zealand?

In August 2026, Gallagher Insurance was the most searched among timaru insurance brokers in New Zealand, with an estimated 14.3K branded searches and 88.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Timaru insurance brokers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-timaru-insurance-brokers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-timaru-insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.